old hollywood flair

If you find yourself surrounded by towering palms, mod furniture, vintage-looking neon signs, a 26-foot Marilyn Monroe statue and a backdrop of bare desert mountains, chances are you’ve landed in Palm Springs.

Look, I get it: Palm Springs doesn’t exactly scream Gen Z. It’s long been known — and still functions — as a retirement haven. A place where older adults trade in puffer jackets for gallery strolls, pool lounging and taco sampling under cloudless skies.

But I, a Gen Z reporter, am here to say Palm Springs can be really fun, and it actually aligns with my generation more than you might expect.

“If you’re going to Palm Springs and you’re our age, you’re looking for spots that are content-creatable,” said Ava Bostock, a 25-year-old L.A.-based public relations professional who researches the intersection of media and youth consumer behavior. “We need the picture to prove we were there.”

Palm Springs doesn’t shy away from its past, and that’s exactly what makes it feel so current.

Gen Z, which covers those who are 14 to 29 years old, is fluent in the digital world, but we romanticize the analog: the grainy film photo, the thrifted wardrobe, the rotary-phone energy of another era. Palm Springs leans into that fantasy: sun-faded signage, bubblegum-colored motels, midcentury homes with breeze blocks and Old Hollywood flair. It’s a time capsule built for our aesthetic eye and our camera roll.

“When I revisit the past, the ’60s were so focused on the future and space age and what comes next,” Bostock said. “I don’t think our generation has that. It feels like we’re walking into the future backwards — like we’re so enchanted with the past.”

That fixation shows up in our Pinterest boards, photo filters and travel decisions. “The most iconic images of decades past are at your fingertips,” she said.

In a place like Palm Springs, where roadside signs, retro motels and Old Hollywood architecture are preserved like set pieces, Gen Z can find a slowed-down, stylized version of the past we’ve only ever seen online.

It’s not just about visuals. “The way we consume and vacation and travel is really dictated by content,” Bostock said.

That’s part of what makes Palm Springs feel uniquely Gen Z. It satisfies a generational paradox: a destination that’s hyper-photogenic yet relaxed and immersive. It’s a place where you can stage the perfect coffee photo, then put your phone down and just be.

So whether you’re tagging along with your desert-retreating parents or planning a weekend getaway with friends, here’s your Gen Z-approved guide to Palm Springs, from where to caffeinate and vintage shop to the best spots for dancing, wellness walks and content-worthy photo ops.