Paramount has acquired The Free Press, a four-year-old digital news platform, and will make its co-founder Bari Weiss editor-in-chief of CBS News, the company announced Monday.
The official announcement came after months of speculation on the deal and Weiss’ high profile role within the news division. Weiss, 41, will report to Paramount Chief Executive David Ellison, who personally courted the former New York Times journalist.
“We are thrilled to welcome Bari and The Free Press to Paramount and CBS News. Bari is a proven champion of independent, principled journalism, and I am confident her entrepreneurial drive and editorial vision will invigorate CBS News,” Ellison said in a statement. “This move is part of Paramount’s bigger vision to modernize content and the way it connects — directly and passionately — to audiences around the world.”
Paramount said Weiss will “shape editorial policies, champion core values across platforms and lead innovation in how the organization reports and delivers the news.”
The union of The Free Press and CBS News will be one of the most closely watched lab experiments in the modern media era. Weiss has no experience in television or running an editorial operation on the scale of CBS News, which has more than 1,000 employees.
Paramount is paying around $150 million in cash and stock for The Free Press, a feisty, upstart operation that generated attention through opinion pieces and podcasts with a strong point of view. Its favorite targets are the excesses of progressive left and purveyors of so-called “woke” policies.
CBS News is a traditional mass appeal network TV operation with a proud legacy of journalistic excellence and the home of popular franchises “60 Minutes” and “CBS Sunday Morning.” But the division has struggled to deal with the shifts in audience habits brought about by streaming video and social media.
Weiss is a provocateur who famously resigned from her high profile role in the opinion section of the New York Times in 2020, citing bullying by her colleagues and a hostile work environment as the reasons.
Weiss acknowledged the division’s legacy in a note sent to CBS News staffers after her appointment was announced.
“Growing up, CBS was a deep family tradition,” Weiss said. “Whenever i hear the tick, tick, tick or that trumpet fanfare, it sends me right back to our den in Pittsburgh. The opportunity to build on that legacy — and to renew it in an era that so desperately needs it — is an extraordinary privilege.”
Weiss also ascends at a time when Trump has threatened news operations with lawsuits and regulatory action, such as pulling station TV licenses over what he believes is unfair criticism of him and his administration. Paramount agreed to pay $16 million to settle a Trump lawsuit making the dubious claim that a “60 Minutes” interview with Kamala Harris was deceptively edited to aid her 2024 presidential election campaign against him.
CBS News has never had an executive with the title editor-in-chief before naming Weiss to the role. It still has a president — Tom Cibrowski — a former ABC News executive hired earlier this year who will remain in his role and continue to report to to Paramount TV Media President George Cheeks.
In her note, Weiss told her staffers her goal in the coming weeks is to learn “what’s working and what isn’t, and your thoughts on how we can make CBS News the most trusted news organization in America and the world. I’ll approach it the way any reporter would — with an open mind, a fresh notebook, and an urgent deadline.”
The Free Press, which has around 170,000 paid subscribers, will continue as its own independent brand, with its own podcasts and live events business.
CBS News will learn a lot about its future next week when Bari Weiss, founder of the upstart news site the Free Press, is expected to enter the hallowed halls where Walter Cronkite and Mike Wallace once roamed.
Weiss, 41, is joining CBS News in a new role of editor in chief, according to people familiar with the discussions who were not authorized to comment publicly. The appointment could be announced as soon as Monday.
David Ellison, 42, chairman and chief executive of CBS-owner Paramount, approached Weiss months ago, part of his campaign to shake things up. She will report to Ellison and work alongside CBS News President Tom Cibrowski, who joined the network in February.
Under the deal, Paramount has agreed to buy Weiss’ four-year-old digital media business, which offers newsletters, reported pieces, podcasts, and what it calls “sense-making columns,” for around $150 million in cash and stock. For months, her anticipated arrival at CBS News, an aging pillar of the press establishment, has been a hot topic in the news business.
The rapid rise of Weiss — a former newspaper opinion page staff editor — to a major role in shaping the coverage of a TV news organization with no previous experience in the medium is an extraordinary move that is likely to be highly scrutinized.
Will she remold the news division — which has been beset by management turnover and sustained pressure from President Trump — in her image? There will also be questions as to whether the founder of a relatively lean digital operation such as the Free Press will have a leadership role at a legacy TV news organization with more than 1,000 employees.
A shake-up is clearly on the agenda of new Paramount owner Skydance Media. When the company went through regulatory approval to complete its $8-billion merger, Federal Communications Chairman Brendan Carr said he welcomes Skydance’’s “commitment to make significant changes to the once storied CBS broadcast network.”
In order to clear a path for the deal, Paramount paid $16 million to settle Trump’s $20-billion lawsuit — deemed by legal experts to be spurious — over an interview he claimed was edited to help then-Vice President Kamala Harris, his opponent in the 2024 election. He has left the network alone ever since.
Skydance and the Free Press did not comment on the expected appointment of Weiss. When asked in August about her joining the network, Ellison — son of Oracle co-founder and Trump ally Larry Ellison — focused on how he wants the news division to speak to what he views as the 70% of Americans who consider themselves center left or center right politically.
In a crowded sea of political and cultural pundits, Weiss found her own lane as a gay Jewish woman who attacked what she called the excesses of the political left, often saying it was intolerant of opposing viewpoints. She called herself “a diversity hire” at the New York Times’ reliably liberal opinion section and gained a following through her appearances on HBO’s “Real Time With Bill Maher.”
When she quit the New York Times in 2020, she accused her former employer of failing to protect her from internal criticism by her colleagues. Her public resignation letter was shared on social media by Donald Trump Jr. and Sen. Ted Cruz (R-Texas), who used it to advance their case of institutional liberal bias in the media.
Described as a confident and skilled communicator, Weiss used her notoriety to attract investors for the Free Press, a digital media business offering newsletters, reported stories, opinion pieces and podcasts. Launched in 2021, it now ranks as the No. 1 best-selling politics platform on Substack.
The Free Press has made itself heard in the national conversation. A treatise on the left-wing leanings of NPR, written by a longtime editor at the radio service, generated massive attention and likely helped set the stage for eliminating federal funding to public media.
Last year, the Free Press also broke the story over the internal CBS News controversy surrounding “CBS Mornings” co-host Tony Dokoupil‘s aggressive questioning of author Ta-Nehisi Coates, who compared Israel’s treatment of Palestinians in the West Bank to the Jim Crow era of segregation in the U.S.
Dokoupil said Coates’ book on the Israeli-Palestinian conflict “would not be out of place in the backpack of an extremist.” After some staffers complained, Dokoupil was admonished by CBS News leadership on an editorial call that the Free Press posted online.
Weiss is extremely popular among corporate executives disdainful of high taxes and big government. Finance and private equity executives rave about Free Press missives against purportedly “woke” attitudes and DEI initiatives that they believe have made it more difficult to do business.
Newsrooms are typically suspicious of outsiders and change has never come easy at CBS News, which has a culture steeped in its storied past.
“A place like CBS News is so rooted in its traditions and in what it believes in,” said Tom Bettag, a veteran network news producer who is a lecturer for the Philip Merrill College of Journalism at the University of Maryland. “It’s got its own theology and an outsider has to win the confidence of the people inside.”
Even like-minded conservative commentators such as Megyn Kelly suggested that Weiss might face challenges in navigating such an entrenched institution.
“I’m worried they’re going to eat her alive, because CBS is among the worst when it comes to being insular,” Kelly said on her Sirius XM podcast last month. “Like you have to be raised by CBS to be respected by CBS people.”
A number of veterans inside CBS News who were not authorized to speak publicly said they have a wait-and-see attitude over the pending Weiss appointment, as they are uncertain on what her role will entail. They don’t believe Weiss will want to deal with day-to-day news coverage decisions such as how many correspondents and technical crews to send to cover a natural disaster.
David Ellison, Paramount Skydance chief executive officer
(Paramount/Skydance)
Having an opinion journalist in a leadership role may not sit well among a number of staffers. But with layoffs sweeping through the TV news business, an employee exodus predicted in some reports appears unlikely, according to one former CBS News executive.
One possible source of tension may be in international coverage, primarily the war in Gaza, which has been the subject of internal debate in many newsrooms.
Weiss, who once belonged to the Tree of Life Synagogue in Pittsburgh that was the site of a shooting massacre in 2018, is a staunch Israel supporter. She’s joining a company that, led by its new management, was the only studio to push back against a campaign gathering steam among Hollywood progressives to boycott Israeli film festivals and organizations.
But ideological newsroom flare-ups that spill into public view are rare. Managing a network TV news division largely consists of keeping an eye on costs, ratings and maintaining a pipeline of stories for dozens of hours of scheduled programming each week.
Despite its well-documented troubles, CBS still has two of the most successful news programs on television in “60 Minutes” and “CBS Sunday Morning.”
Even after the gauntlet “60 Minutes” went through earlier this year, viewers showed up when it returned for its 58th season Sunday with a season premiere that drew 10 million viewers, making it the most-watched non-sports show of the week, according to Nielsen data.
Bettag noted that even though former Paramount majority shareholder Shari Redstone was updated on “60 Minutes” stories amid the legal battle earlier this year, he believes the program retained its editorial rigor and independence.
“If anything, it stiffened spines,” Bettag said.
“CBS Sunday Morning” remains the most watched weekend morning program and increased its share of the TV audience last season, averaging close to 5 million viewers weekly.
While those two programs still attract large, loyal audiences, CBS News is faced with declining ratings and revenue, as viewers continue to move away from traditional TV to digital video offerings. CBS News has long operated a 24-hour streaming channel, but it doesn’t attract the same audience levels or ad rates as the network.
The CBS Broadcast Center in New York City on April 20, 2023.
(Ted Shaffrey / Associated Press)
CBS News also has to regain the trust of the audience that has listened to right-wing pundits pound away at the credibility of mainstream press.
It’s hardly a new development as conservative North Carolina Sen. Jesse Helms tried to lead a takeover CBS in the mid-1980s so he could “become Dan Rather’s boss.” But social media have amplified those bias allegations, driving MAGA-supporting viewers to Fox News and other conservative-leaning outlets.
Bettag believes CBS News has to do a better job of getting the public to understand the editorial process and how it strives for accuracy and fairness to counter the right-wing narrative of media bias.
“If Bari Weiss can come in and explain what they’re doing and why they’re doing it then I think she can be successful,” he said.
Veteran TV news executives warn that any overt attempt to woo disaffected conservatives risks alienating the millions of viewers who are still watching CBS News programs. CNN’s attempt to try to cater to right-leaning consumers — at the behest of parent company Warner Bros. Discovery — led to a decline in audience that has not bounced back.
One idea circulating at Paramount is having the Free Press remain as an independent entity within the company, providing contributors and commentators to its special coverage, the Sunday round table program “Face the Nation” and streaming channel.
While the Free Press has been embraced by conservatives, Weiss has been fluid in her political leanings, at least in the voting booth. Her recent votes for president were Mitt Romney in 2012, Hillary Clinton in 2016 and Joe Biden in 2020.
In a video posted last fall, Weiss said the Free Press staff was split three ways between Trump, Harris and undecided in their 2024 vote. She called it a reflection of the nation.
Weiss is pro abortion rights and favors pro-gun control and LGBTQ rights (Weiss is married to Nellie Bowles, a former New York Times journalist who also works at the Free Press).
She has said she was among the many who cried at their desks when Trump was first elected in 2016. But she told Fox News in early 2024 that her view of the president had moderated since, as she approved of his handling of Israel and the economy during his first term.
“I’m the first to admit that I was a sufferer of what conservatives at the time would have called TDS, Trump Derangement Syndrome,” Weiss said.
But the Free Press does not give Trump a free pass as other right-wing outlets have. One of the current lead stories on the site is a highly critical take on Defense Secretary Pete Hegseth’s speech on warrior ethos given to military leadership on Tuesday.
Staff writer Meg James contributed to this report.
For months, CBS News has been roiled with trepidation that parent company Paramount Global would write a big check to make President Trump’s $20 billion lawsuit go away.
On Tuesday night, those fears came true.
Paramount Global agreed to pay $16 million to settle Trump’s legal salvo against “60 Minutes” over the editing of an interview with his 2024 opponent, then-Vice President Kamala Harris.
Within the news organization, there was anger over what is widely seen as a capitulation to Trump in order to clear a path for Paramount’s $8-billion merger with David Ellison’s Skydance Media. The case was labeled as frivolous by 1st Amendment experts.
But among some CBS News veterans, tempers were calmed by a sobering reality: that the outcome could have been worse.
The biggest concern inside the news division since Trump’s complaint was that the media company would be strong-armed into making an apology or statement of regret over a case that they believed had no merit. Amid the internal anger over the settlement, there is relief that that did not happen.
“Everybody knew that was a line in the sand,” said a relieved CBS News veteran not authorized to comment publicly on the matter.
Another journalist at the network, speaking on the same condition, said the thinking among many was that any financial payment of less than $20 million without an apology would count as a partial win.
As the negotiations to end the suit lingered, it became more apparent that corporate interests overrode any concerns about the appearance of caving to Trump’s demands.
Trump filed suit in October, claiming “60 Minutes” edited an interview with Harris to make her look smarter and bolster her chances in the election, which Trump won decisively. CBS denied the claims, saying the edits were routine.
“If there wasn’t a merger pending and they took this to court they would have won,” the journalist said of Trump’s case. “I think they understood that if they made an apology they would have an internal rebellion and they would have because there was nothing to apologize for.”
Some say that the departures of former “60 Minutes” executive producer Bill Owens and CBS News and stations head Wendy McMahon were enough to satisfy the Trump camp‘s desire for an apology. Both executives were adamant that CBS News did nothing improper in the handling of the Harris of interview.
Trump’s legal team claimed victory.
“President Donald J. Trump delivers another win for the American people as he, once again, holds the Fake News media accountable for their wrongdoing and deceit,” a spokesman said in a statement.
But while “60 Minutes” avoided the humiliation that would have come with a statement of contrition, the program that is the foundation of the news division now has to move forward in an era of media mistrust on the political right and disappointment on the left by those who believe courage is in short supply.
According to several CBS News insiders who spoke to The Times, no one is expected to depart “60 Minutes” in protest of the settlement decision.
Andrew Heyward, a former CBS News president who is now a consultant, said it will be up to the new owners of CBS to maintain the program’s journalistic independence. “If that’s jeopardized in the future, that would be unfortunate for CBS News and the country,” he said.
Though there is anger, many feared a bleak future for the news organization and the rest of the network if Paramount Global couldn’t close the Skydance deal. The lawsuit was seen as an obstacle to the deal, which needs approval from the Federal Communications Commission, run by Trump appointee Brendan Carr.
“We can get outraged all we want, but the fact is we were in a really precarious situation,” said one of the journalists not authorized to speak publicly. “If that merger went dead, I don’t know if anyone would have come along and bought the whole company.”
While ownership change usually generates fear and uncertainty through media organizations, insiders at CBS News say they will be happy to see Paramount Global’s controlling shareholder Shari Redstone in their rearview mirror once the Skydance deal is done.
The feelings inside the news division regarding Skydance range from hope for new investment from deep-pocketed Ellison to resignation that “it can’t get any worse.”
As for any damage to its reputation, CBS News is taking some comfort in the fact that ABC News hasn’t noticeably suffered from its own $16 million settlement over anchor George Stephanopoulos mistakenly saying Trump was convicted of rape rather than sexual abuse in the civil suit brought by E. Jean Carroll. Stephanopoulos signed a new contract at the network amid the controversy and his program “Good Morning America” hasn’t suffered a ratings loss since.
Viewers have high expectations for “60 Minutes,” which after 57 seasons still ranks as the most-watched news program on television (it’s also the most profitable show on CBS). If the program is allowed to maintain the same standard of deep reporting it’s known for, the audience will get past a bad corporate decision, according to Heyward.
“People on the right will say it’s another example of mainstream media getting what it deserves,” Heyward said. “People on the left will say it’s another example of a corporation caving to President Trump for its own selfish interests. And most people will go back to watching ’60 Minutes’ and expect strong independent reporting without fear or favor — that’s what really matters.”
