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The television industry has changed dramatically over the last decade, but one tradition that won’t die is the annual gathering of ad-buying execs in Manhattan to hear the pitches of networks and streamers looking to sell their commercial time.

This past week’s lavish presentations, known as the upfronts, included the usual array of big-name actors (Arnold Schwarzenegger and Jennifer Lopez), NFL legends (Tom Brady and Mike Tomlin) and “Real Housewives,” past and present.

Jennifer Lopez and Brett Goldstein speak onstage during the 2026 Netflix Upfront at Sunset Pier 94 Studios on May 13.

(Dimitrios Kambouris/Getty Images for Netflix)

The selling buzzwords are far different from the days when the presentations were a vehicle for networks to boast about their ratings and present new program line-ups. The 2026 upfronts talked a lot about “connections” and “community” as the personalized nature of TV viewing brought on by streaming video-on-demand has been fully integrated into the buying and selling of commercials.

“Three of us could be watching the same show, maybe at a different time, maybe at the same time, but receive very different advertising based on what ad technologies, know about us as an audience segment,” said Josh Mattison, executive vice president of digital revenue pricing, planning and operations for Walt Disney Co. “The old model would be, hey, did 10 million people watch this ad? 
I think the new model is, which 10 million people watch this ad.”

Here’s a sampling of what ad executives were seeing and hearing this week:

Using new ad tools that target viewers

Every company presentation touted advancements in the ability to target consumers now that advertising has become the main source of revenue growth in the streaming business. They also played up new services — such as NBC’s Performance Insights Hub — providing advertisers with up to date information on the effectiveness of their advertising so they can adjust accordingly.

Streamers can take the consumer research collected by advertisers and align them with the viewing habits of their subscribers. The data are analyzed in a secure room to protect consumer privacy.

Netflix doesn’t ask subscribers for personal information in the sign-up process, as it can discourage people from buying the service. But the company does use the viewer habits on the platform to help advertisers reach the customers they seek.

“We are seeing where there is overlap and use that to help our advertisers target better,” Amy Reinhard, president of advertising for Netflix, told The Times. “It’s all based on viewer preferences.”

Every company is turning to AI to respond to the needs of advertisers. NBC now offers them the chance to insert commercials that relate to the action seen on the screen during live sports events.

Creators are going mainstream

YouTube’s annual upfront gatherings used to have the feel of an alternative show business universe, with personalities who built their rabid followings on the streaming platform far away from the audiences for traditional TV.

Now creators such as the sports stunt group Dude Perfect have their own studios. Beast Industries, the corporate home of MrBeast, held its own invitation-only breakfast for marketing executives at a high-end New York venue . YouTube stars, such as Jesser, are landing shows on other platforms.

At YouTube’s presentation at Lincoln Center, longtime favorites such as “Call Her Daddy” podcast mogul Alex Cooper and “SubwayTakes” host Kareem Rhama appeared on stage to announce new projects on the platform, looking more like established show producers rather than social media renegades.

Ten years ago, YouTube advertisers had to worry about their spots running next to Islamic State videos. Now it’s become common for marketers to embrace YouTube stars and fully integrate products and messages into their programs.

“When creators talk about your products on YouTube, viewers are 13 times more likely to search for your brands and five times more likely to buy,” said Paul Downey, president of Americas & Global Partners for YouTube.

Mary Ellen Coe, chief business officer for YouTube, told The Times that advertisers can determine if a creator is right for their brand by looking at audience numbers, subscriber data and comments from their communities of fans. But many have their own personal focus groups at home that introduce the hottest YouTube personalities.

“Most of these advertisers have children and teenagers and they go nuts for them,” Coe said.

YouTube is the most watched TV platform according to Nielsen, accounting for nearly 13% of all TV viewing. But that share is much higher among younger consumers.

“My kids don’t watch TV — they watch YouTube,” said Anthony Pedalino, vice president and head of media investment at the ad buying firm Giant Spoon. “So I think this is a bit of future proofing.”

Other companies are seeking creators for their platform.

Amazon Prime Video introduced an alternative feed of some of its NBA games on its streaming platform Twitch, which will turn them into a “CreatorCast.” The streamers who are regulars on the site call the action live in an effort to bring in younger fans. The format will be used in WNBA games in the league’s new season.

Fox touted its creator initiative that develops programs for Tubi, the company’s fast-growing ad-supported streaming platform that now has 100 million active users. The company also has a partnership with TikTok to support creators who want to turn their short-form clips into full-length programs.

There’s always room for comfort food

Amid all the innovations in ad buying and audience measurement presented during the week, many of the programs and personalities offered up by the major networks and streamers were extremely familiar.

“They may be resigned to the fact that people are going to go to emerging platforms for more niche and esoteric programs,” Pedalino said.

Oprah Winfrey made an entrance on the Beacon Theatre stage to promote the move of her podcasts to Amazon Prime Video.

Disney rolled out the cast of “Scrubs” to announce another 10-episode order of the early 2000s sitcom for Hulu. The series had a successful reboot as Gen Z viewers continue to devour vintage programs. Amazon Prime announced “The Greatest,” a Michael B. Jordan-produced mini-series on legendary heavyweight fighter Muhammad Ali, not exactly uncharted territory.

Fox introduced a reboot of “Baywatch,” which was canceled after a single season on NBC in 1990, but went on to become a worldwide hit in syndication over the decade that followed. The slow-motion shots of toned lifeguard bodies running into Venice beach waters are coming back without a hint of irony.

Netflix brought out the set of “Pop Culture Jeopardy” at its presentation at Sunset Pier 94 Studios, NBC previewed comedies with proven prime time stars and touted its 100th anniversary which will be celebrated with an old-fashioned variety special later this year.

Netflix picked up the rights to three more NFL contests amid government scrutiny over the migration of games from free TV to streaming.

The NFL’s first-ever regular season game in Melbourne, featuring the Los Angeles Rams and the San Francisco 49ers, will stream Sept. 10 on Netflix, the company announced Wednesday at its upfront presentation in New York. Netflix will present another NFL game first on Nov. 25 with a Thanksgiving eve game between the Rams and the Green Bay Packers at SoFi Stadium.

The streamer is also picking up a Saturday game in the final week of the regular season. With the Christmas double header Netflix has carried since 2024, the additions bring the total to five games next season.

The five games were a part of ESPN’s NFL package. ESPN relinquished the rights after the league took a 10% stake in the Walt Disney Co.-owned entity.

It was widely believed throughout the sports media business that all five games would go to streamers, split between Netflix and YouTube. But the other two will go to Fox, an international game that will air in the morning in the U.S., and NBC.

The two additional games are going to its traditional TV partners after politicians in Washington, including President Trump, raised concerns about the number of NFL contests that are moving off broadcast and behind streaming paywalls.

The Wall Street Journal reported last week that Fox Corp. Chairman Emeritus Rupert Murdoch visited Trump at the White House in February to warn how traditional TV networks could be priced out of the NFL due to competition from deep-pocketed streamers.

The Department of Justice has also inquired about whether the NFL is violating the antitrust status given to leagues when their teams collectively negotiate TV rights deals.

An NFL executive familiar with the deal who was not authorized to comment publicly said the added broadcast games are not related to the issues raised in Washington. “We always are looking for ways to increase reach at the benefit of our fans,” the executive said.

In recent years, the NFL has carved out a number of games from the broadcast packages to sell to Netflix and YouTube. Those games primarily come out of the regional Sunday afternoon games carried on Fox and CBS.

But the NFL makes the case that it offers 87% of its games on free over-the-air television than any other major sport. Games sold to streamers are still made available on the local TV stations in the local markets of the teams that are featured.

Questioned about his father’s meeting at the White House, Fox Corp. Executive Chairman Lachlan Murdoch told Wall Street analysts on Monday there is no tension between the league and his company, which has carried the NFL since 1994.

Murdoch also said there have been no new negotiations with the NFL, which has expressed a desire to redo its current media rights package that runs through the 2032-33 season but has an opt-out in 2030. Murdoch has previously said the company is paying fair market value in its current deal.

In addition to the international game in Week 10, Fox is getting an extra Saturday game in Week 15.

The NFL believes its product is undervalued in light of the massive $76-billion, 11-year contract the NBA entered with NBC, Amazon and ESPN last year. The NFL is in the middle of an 11-year deal that pays the league $110 billion for games that provide much higher ratings.

The league has also said the move to streaming in recent years — which includes putting the Thursday Night Football package on Amazon Prime Video — is necessary to reach younger viewers who are not watching traditional TV. The Thursday games are made available on free TV in the local markets of the teams featured.

The NFL does have the right to renegotiate with CBS before that opt-out due to the network’s transfer of ownership. CBS parent Paramount was acquired by Skydance Media last year.

The NFL and CBS are not close on the new deal. The league is looking to increase the network’s fee from $2.1 billion a year to $3 billion, according to people familiar with the discussions who were not authorized to comment.

The NFL is currently a break-even proposition for CBS at the current price.

But the NFL is at a significant advantage as the broadcast networks and their affiliated stations are dependent on the league, which provides a vast majority of the highest-rated programming on TV. NFL games give major leverage to TV station groups when they are negotiating new carriage deals from cable and satellite providers.

When political commentator Ana Navarro recently arrived at Mercado Little Spain, the José Andrés-owned food hall downstairs from CNN’s New York studios, a seat was ready for her constant companion, a rust-colored miniature poodle named ChaCha.

“I am her service human because I’m servicing her all day,” Navarro said of the well-behaved pooch who has been by her side since the 2020 COVID-19 lockdown.

As Navarro and a reporter order tapas dishes for the next two hours, patrons at nearby tables raise their cellphone cameras. Andrés’ daughter Carlota stops by and gives an update on her father, a Navarro pal. Later, a Spanish-speaking young woman comes over and thanks Navarro, a political exile from Nicaragua, for defending immigrants amid the aggressive deportation efforts of the Trump administration.

In a fragmented media world where critical mass is becoming harder to attain, Navarro has become one of media’s most recognizable political talking heads thanks to her two high-profile TV roles.

She is a co-host of ABC’s “The View,” the No. 1-rated daytime talk show that has become a target in Federal Communications Commission Chairman Brendan Carr’s efforts to discipline President Trump’s broadcast media critics. She is also a regular panelist on CNN’s roundtable program “NewsNight with Abby Phillip,” which extends its reach far beyond its modest ratings through frequent viral clips on social media.

In February, Navarro, 54, joined the growing list of media personalities who have launched a digital platform to reach consumers no longer watching traditional TV with a weekly podcast for iHeart called “Bleep! With Ana Navarro.”

Navarro is her uncut self on “Bleep!” She interviews guests but can also go into a 30-plus minute monologue without a script when she records at iHeart’s midtown Manhattan studios, where ChaCha looks on from a cushy pillow.

Navarro delivers her arguments against the Trump administration as if she’s schmoozing with friends across a kitchen table. She always appears calm but as the podcast title suggests, she serves up a few four-letter words she doesn’t use on TV.

“Bleep!” gives Navarro her own platform at a time when the legacy media networks she works at are under pressure. Upheaval is expected at CNN if parent company Warner Bros. Discovery becomes a part of Paramount and its Trump-friendly owners David and Larry Ellison.

Carr recently called for an early review of ABC’s TV station licenses. He said its related to an investigation into parent company Disney’s diversity practices but it comes amid the administration’s criticism of the network’s Trump coverage, which has included “The View.”

Ana Navarro on the set of ABC’s “The View.”

(Lou Rocco (ABC))

Navarro was pulled into the fray last year when she was approached by Walt Disney Co. Chief Executive Bob Iger at ABC’s upfront advertiser presentation in New York. The huddle led to reports that they discussed the anti-Trump commentary on “The View.”

“We had an honest conversation but I’m not going to tell you what it was,” she said. “Nobody is muscling us. All I’ve got to do is show up and do the same thing that I’ve always done, which is be as truthful, and authentic and informed.”

(On Friday, ABC filed a petition with the FCC over the agency’s recent scrutiny of “The View,” and whether the program qualifies for an exemption from seldom enforced equal time rules for political candidates. The network accused the FCC of actions violating its 1st Amendment right to free speech.)

Navarro has been pounding at Trump for so long, it’s hard to remember that her rise as a TV pundit began 14 years ago when she was a loyal conservative Republican. Jeff Zucker, who ran CNN from 2012 to 2022, said her personal evolution sets her apart from other pundits.

“She’s funny, insightful, knows how to turn a phrase and she’s gone on a political journey,” Zucker said in a recent interview. “So she understands the entire political spectrum as well as anyone.”

Navarro was eight years old in 1980 when her family fled Nicaragua and sought political asylum in the U.S. after the socialist Sandinista National Liberation Front took power. Her father stayed behind to fight with the anti-communist rebel Contras in the country’s civil war.

“Reagan was taking on the Sandinistas when Bernie Sanders wasn’t,” she said.

She was granted amnesty and became a U.S. citizen under the immigration reform bill signed by President Reagan in 1986.

Growing up in Miami, Navarro was part of the enclave of Latinos whose political perspectives were shaped by having fled Fidel’s Castro’s Cuba and other communist regimes in Latin America. She became a political operative in Republican politics, starting in local Miami races and eventually served as national Hispanic chair for 2008 GOP presidential nominee John McCain. Her Cuban-born husband, Al Cardenas, was on Reagan’s transition team and once led the Republican Party in Florida.

Navarro watched in dismay in 2015 when Trump came down the escalator of the midtown Manhattan skyscraper that bears his name to announce he was seeking the Republican presidential nomination. “Calling Mexicans rapists and criminals — that just hurt my heart,” she said.

When Trump mocked a disabled journalist during a campaign rally, Navarro was reminded of family struggles with one of her older brothers, who has non-verbal autism and is self-injurious. “That brought back so much outrage and anger,” she said. “For me that was a line I could never forgive.”

But being an anti-Trump Republican has become a lonelier job in recent years as the party establishment’s support solidified behind Trump during the historically successful campaign in 2024 that returned him to the White House. For Navarro, it has meant the end of many long-standing relationships.

“I’ve lost some very close friends over Donald Trump,” she said. “And I’ve had to make peace with that. They feel that I’ve betrayed the Republican Party. Some of them think I’m an opportunist, doing this for today.”

One of those friends is Secretary of State Marco Rubio, who she’s known her entire adult life. Navarro still has his cell number in her contacts, but it’s been awhile since she’s called. She still respects Rubio‘s credentials in foreign policy but doesn’t see herself ever supporting him if he runs for president.

“Unless he was running against Satan incarnate, no, I would not go over to him,” she said.

Navarro keeps her cool on “NewsNight,” which occasionally erupts into bedlam when guests clash with Scott Jennings, the show’s resident MAGA Republican. But she misses the days of sparring with Democratic operative Donna Brazile when they were on opposing sides on CNN’s Washington set, and then went out for oysters and wine at Old Ebbitt Grill afterward.

“It’s a completely different world than it was,” Navarro said.

The highly self-confident Navarro has always spoken her mind, encouraged by her father and the Sacred Heart nuns who operated her private school in Miami where she still resides. “Those nuns could run Fortune 500 companies,” she said.

She is not afraid to draw on her own painful, personal experiences to deliver a point. Another older brother died of a heart attack at age 38. Her cousin’s son was a fatality at the 2016 Pulse night club shooting in Orlando, Fla.

“I refuse to live in hopelessness and trauma,” she said. “The things I’ve gone through have shaped me into who I am and made me resilient and empathetic. One of the reasons I abhor Donald Trump is because he completely lacks empathy.”

Where Navarro often separates herself from most Democrats is foreign policy. When Venezuela President Nicolás Maduro was ousted and arrested by U.S. forces, Navarro, on holiday in Madrid, joined exiles from the country as they celebrated in Puerta del Sol.

Navarro expects to have the same reaction if Trump makes good on his threats to end Cuba’s communist regime.

“I will go out there with my metal pan and my metal spoon and I will bang the drums in joy,” she said.

Walt Disney Co.’s ABC is forcefully resisting Federal Communications Commission efforts to soften the network’s programming, accusing the federal agency of an overreach that violates 1st Amendment freedoms.

Last week, the FCC took the unusual step of calling in the licenses of eight Disney-owned television stations for early review. The move — widely interpreted as an effort to chill the network’s speech — came a day after President Trump demanded that ABC fire late-night talk show host Jimmy Kimmel over a joke about First Lady Melania Trump.

The FCC separately has taken aim at ABC’s daytime discussion show, “The View,” which delves deeply into politics.

The FCC has questioned whether the show, which prominently features Trump critics Whoopi Goldberg and Joy Behar, could continue toclaim an exemption to rules that require broadcasters to provide equal time for opponents of political candidates.

In its filing this week with the FCC, Disney’s Houston television station raised the stakes in the dispute over “The View,” calling the commission’s actions “unprecedented” and “beyond the Commission’s authority.” The ABC station’s petition for a declaratory ruling said “The View,” has long qualified as a “bona fide” news interview program with freedom to conduct interviews of legally qualified political candidates.

“The Commission’s actions threaten to upend decades of settled law and practice and chill critical protected speech, both with respect to The View and more broadly,” the Houston station KTRK-TV said in the filing.

The network’s firm stance sets up a clash with the Trump administration, including the president’s hand-picked FCC Chairman Brendan Carr, who has made no secret of his disdain for Kimmel and other ABC programming. Earlier this year, Carr announced that decades-old exemptions from the so-called “equal time rule” for news programs, including “The View,” were no longer valid.

ABC’s strenuous arguments mark a departure for the Disney-owned outlet.

In December 2024, a month after Trump was elected to a second term, the network quickly settled a lawsuit over statements made by news anchor George Stephanopoulos that Trump found offensive. ABC agreed to pay Trump $15 million to end his legal fight — sparking an outcry among free speech advocates, who accused the network of caving on a case it could have won.

“Some may dislike certain—or even most—of the viewpoints expressed on The View or similar shows,” the station said in its filing. “Such dislike, however, cannot justify using regulatory processes to restrict those views. The government does not get to decide ‘what shall be orthodox in politics, nationalism, religion, or other matters of opinion.’”

The station noted that, while the FCC has questioned the exemption for “The View,” which dates back to 2002, the FCC hasn’t showed interest in regulating programs on other networks, “including the many voices — conservative and liberal — on broadcast radio.”

“The danger is that the government will simply decide which perspectives to regulate and which to leave undisturbed,” ABC said.

On April 28, Carr called for a review of Disney’s broadcast licenses two years before any of them were set to expire, citing the agency’s year-old inquiry into Disney’s diversity, equity and inclusion policies and whether they violated federal anti-discrimination rules.

April 29 (UPI) — The United States has sanctioned 35 entities and individuals accused of overseeing a shadow-banking network that moved tens of billions of dollars for Iran, as the Trump administration flexes Washington’s financial might amid a stalemate in peace negotiations with Tehran.

The sanctions announced Tuesday come as U.S.-Iran peace negotiations came to a halt last week after Tehran said it would not participate in talks until the United States lifted its blockade of sea-based trade to the Middle Eastern nation.

Those blacklisted by the Treasury include several private companies known as rahbars, which manage thousands of overseas companies used by Iranian banks cut off from the international financial system to execute payments for Iranian trade.

According to the Treasury, these rahbar companies coordinate with Iranian exchange houses and front companies to conduct international trade on behalf of the Islamic Revolutionary Guard Corps, Iran’s Armed Forces General Staff, the National Iranian Oil Company and other sanctioned entities.

“By dismantling these financial channels, we advance the administration’s policy in the conflict with Iran and underscore our commitment to imposing maximum pressure on Iran,” State Department spokesman Thomas Pigott said in a statement.

The punitive action was part of what the Treasury calls Operation Economic Fury, a branded escalation of President Donald Trump‘s broader maximum-pressure campaign against Iran.

Coinciding with the sanctions on Tuesday, the Treasury’s Office of Foreign Assets Control issued an alert to financial institutions over the risks they face for doing business with so-called teapot oil refineries in China, primarily in Shandong Province, that import and refine Iranian crude oil.

According to the alert, China is the largest purchaser of Iranian oil, and the Treasury has designated multiple small China-based refineries since March of last year.

“The United States will further disrupt illicit funding streams that finance Iran’s malign activities,” Pigott said.

“We will not relent in our efforts to deny Iran and its proxies the resources they use to threaten U.S. interests and regional stability.”

Trump first employed the maximum-pressure campaign strategy to coerce Iran into negotiations over its nuclear program in 2018 after unilaterally withdrawing the United States from a landmark multinational accord that sought to prevent Tehran from obtaining a nuclear weapon.

Iran then breached its commitments under the deal, enriching uranium up to 60%, far exceeding the accord’s 3.67% but below weapons-grade levels.

Trump restored the maximum-pressure campaign after returning to office in 2025, and the United States bombed three major Iranian nuclear facilities that June.

The United States and Israel have since escalated their pressure campaign, attacking Iran in strikes that triggered a war now halted by a fragile cease-fire to permit peace talks.

Iran has imposed restrictions on energy trade through the Strait of Hormuz, prompting the United States to impose a blockade of Iran’s ports in response to what it describes as Tehran holding a major share of the world’s energy supplies hostage.

WASHINGTON — A night devoted to celebrating the 1st Amendment and journalism turned into a breaking story of its own.

The attendees at the White House Correspondents’ Assn. dinner Saturday took cover under the tables in the Washington Hilton ballroom when they heard gunshots outside, which led to the evacuation of President Trump and many of his Cabinet officials at the gala.

But instinct kicked in swiftly, and many of the journalists in the crowd of 2,600 people were using their phones to capture video. Uploading pictures to social media was a challenge as the internet coverage in the ballroom was poor, but they would eventually provide a detailed chronicle of the night.

“I reached for my phone as soon as I could and started shooting video to capture as much of the moment as I could,” said Sara Cook, a CBS News producer and press association board member seated on the dais near the president, First Lady Melania Trump and Vice President JD Vance, who were hustled out while a SWAT team swarmed the stage.

“I could hear Secret Service officers saying, ‘Where is it coming from?’” Cook said. “They seemed to be quite confused onstage about exactly what was happening, where the threat was coming from and if there still was a threat.”

Authorities identified the suspect as Cole Tomas Allen, a 31-year-old teacher from Torrance. He was apprehended after rushing a security checkpoint one floor above the ballroom. Law enforcement officials said Allen was armed with a shotgun, a handgun and multiple knives.

After guests were told the evening program would not proceed, many of the TV anchors and correspondents in the crowd headed to their Washington studios. Many didn’t wait. CNN’s Wolf Blitzer, who was returning from a restroom on the floor where the incident occurred, delivered an eyewitness account from the Hilton lobby using a Webex app on a smartphone.

There was at least one fog-of-war moment as well. CNN anchor Kaitlan Collins reported on air that the armed suspect was killed by the Secret Service, attributing it to security for Education Secretary Linda McMahon. She had to correct the report after Fox News said Allen was alive and detained by agents.

“CBS Evening News” anchor Tony Doukopil and CBS News editor-in-chief Bari Weiss walked several blocks from the Hilton to waiting vehicles that took them to the network’s offices and studios on M Street. (Weiss granted a reporter’s request to go behind the scenes to observe the news-gathering operation.)

Matt Gutman, Nancy Cordes, Tony Dokoupil and Bari Weiss at the CBS News Washington bureau on April 25, 2026.

When Doukopil and Weiss arrived at the bureau, CBS News national correspondent Matt Gutman and Nancy Cordes, chief White House correspondent, were already on the air with a special report, showing video shot by its journalists in the ballroom.

Doukopil joined his colleagues, all still dressed in formal wear, and took over the coverage. The newsroom soon filled with executives and producers arriving from the Hilton, several dressed in long gowns and carrying their high-heeled shoes.

CBS News President Tom Cibrowski stood over a large multiview screen, monitoring his network’s broadcast alongside the competition.

When Cibrowski was on the floor of the ballroom when the commotion began, he texted his family to let them know he was OK. He then called David Reiter, the executive producer of special events for CBS News, to alert him that they would be breaking into regular programming on the network, a rarity lately with so many 24-hour news sources available.

Reiter left his seat at a Broadway show and headed to the CBS News studios on the west side of Manhattan to get the feed on the air.

Weiss walked over to the Washington set and consulted with Doukopil, Cordes and Gutman during a break, providing a bipartisan list of government officials and activists who were subjected to politically motivated violence in recent years. She settled in at a workspace to turn out a memo to staff, acknowledging the rapid work of getting its images from inside the ballroom on the air.

“This is what we do,” wrote Weiss, a digital entrepreneur who has dealt with criticism over her lack of experience in TV news since taking on her high-profile role in October. “Most importantly, we are thankful that everyone is safe.”

Later, she led a lengthy meeting to plan further coverage, which included Norah O’Donnell interviewing Trump for Sunday’s edition of “60 Minutes.”

After Doukopil finished his special report, he was off to prepare a segment to air on “CBS Sunday Morning.”

“It’s very strange to go from drinking wine to drinking coffee,” Dokoupil said as he departed the set.

Every journalist in the ballroom left with a story.

Tom Llamas, anchor of “NBC Nightly News,” was seated next to Secretary of State Marco Rubio when Secret Service agents pulled Rubio and his wife away as White House officials were evacuated. Llamas had to alert the agents that another, less high-profile Cabinet member, Energy Secretary Christopher Wright, and his wife were at the table as well.

Llamas made his way from the hotel to the NBC News bureau with “Meet the Press” moderator Kristen Welker and veteran Washington correspondent Andrea Mitchell. The anchor took over the network’s special report and felt compelled to explain his attire.

“NBC Nightly News” anchor Tom Llamas reports on the shooting at the dinner on April 25, 2026.

“It is unusual to come on the air in a tuxedo, but this is a very unusual night,” he told viewers.

Llamas praised the performance of his peers who have seen the image of their profession take a beating in recent years.

“There was a while there, we did not know what was going on,” he said. “For all the crap that is written about our industry, I saw people jump into action immediately, and it was incredible. I was proud of all my colleagues.”

The canceled dinner created a predicament for MS NOW and NBC News, which both planned lavish after-parties late Saturday evening. Many of the big-name on-air talent stars and executives expected to attend were working on the story.

After a half-hour of deliberations, both networks decided their parties would go on. But planned stunts for the MS NOW soiree at DuPont Underground — such as a performance by a university drum line — were scrapped.

NBC’s event at the home of the French ambassador was billed as “The After Party.” A text message told attendees to expect a more subdued affair described as “a gathering for people who wanted to convene, eat and drink and be with community.”

Privately, one network executive explained why the festivities moved forward. “Nobody died,” he said.

CBS hasn’t given up on producing an original late-night show — despite easing Stephen Colbert out the door.

“The Late Show With Stephen Colbert” ends next month after CBS canceled the popular program, citing financial pressures. The network’s top two executives told reporters during a press briefing in Hollywood on Wednesday that the network still wants to be a player in the 11:35 p.m. hour.

CBS struck a one-year deal with media mogul Byron Allen to bring his “Comics Unleashed” syndicated show to the prominent time slot once occupied by David Letterman until Colbert took the mantle a decade ago. President Trump, in social media posts, has taken credit for getting Colbert, whom he dislikes, tossed off the air.

Colbert’s final broadcast will be May 21.

Beyond the stop-gap arrangement with Allen, network executives acknowledged they don’t have a long-term plan for the late-night hours — but development executives are working on it.

“We are still going to develop other ideas, other concepts,” said George Cheeks, whose role as chair of TV Media at Paramount includes running CBS. He added that Allen’s programs, including “Funny You Should Ask” at 12:35 a.m., will allow the company to immediately turn a small profit — an increasingly critical mandate as CBS prepares to absorb the high cost of keeping NFL football on its schedule.

“If we are going to go back into that space, we have to go back into that space with a different financial model,” Cheeks said, in contrast to a show set in a theater with a band, live audience and large group of writers and support staff to stage a nightly show with numerous guests.

“I grew up in late night — I believe in late night,” Cheeks said. “The reality is that the reach is still there, but the reach is primarily on YouTube.”

It’s become increasingly difficult for CBS or other major networks to make money on a topical show when the majority of the audience, particularly younger viewers, watch snippets on YouTube.

CBS Entertainment President Amy Reisenbach acknowledged the network wasn’t actively developing a replacement late-night show; instead the effort was in the brainstorming stage. “They’re just conversations at this point,” she said.

CBS can make money on “Comics Unleashed” because Allen pays CBS for the hours and covers production costs. In return, Allen’s company receives most of the commercial spots in the programs, which his company can sell to advertisers to defray its costs.

Cheeks dismissed concerns that Allen’s programs, which have been in syndication for years, would not be viewed as “CBS-level quality.” He called Allen “a great partner.”

“Comics Unleashed” has run at 12:35 a.m., but CBS is moving it one hour earlier on the schedule, where it will have more exposure and benefit from running immediately after TV stations’ local late news. “Funny You Should Ask” will air in the 12:35 a.m. time slot.

“I actually think the shows are strong. … They have a point of view,” Cheeks said of Allen’s programs. “It’s a change in format … a change from what people are used to.”

It’s been a rough year for CBS.

The last 12 months have included a nasty spat with Trump over a “60 Minutes” segment with Kamala Harris, which Paramount ended by paying the president $16 million. Then came the tempest over Colbert’s cancellation just days after he called the Trump settlement “a big fat bribe.”

The network got new owners — David Ellison and Skydance Media — in August and Ellison promptly installed a new boss at CBS News, Bari Weiss, who has made talent moves to shake up the division.

Six weeks ago, Paramount prevailed in the bidding war for Warner Bros. Discovery — a deal that will bring more turmoil to Paramount, CBS and Hollywood production.

Because of last year’s Paramount change in ownership, the NFL has the ability to reopen the network’s TV license deal, which is expected to increase the cost of retaining the NFL by as much as $1 billion a year, potentially cutting into CBS’ programming budget.

“Capital allocation is always a major consideration,” Cheeks said. “But I would harken back to something that David Ellison said recently, which was content investment was mission critical to the future of this company.”

CBS unveiled its new fall schedule Wednesday, announcing that fan-favorite LL Cool J was returning to star in a new show, “NCIS: New York,” with Scott Caan, and the introduction of a new legal drama, “Cupertino,” from hit-making executive producers Robert and Michelle King. CBS will serve up two other new shows, including a comedic drama, “Einstein,” and a half-hour vampire family comedy, “Eternally Yours.”

Cheeks also acknowledged that, for the first time in 18 years, CBS would not end the television season in first place in viewers. This year, that honor goes to NBC, which broadcast a blockbuster February with the Super Bowl and the Winter Olympics.