neighbour

Underrated UK seaside town that’s overshadowed by its more famous neighbour set to get first direct trains to London

A UK seaside town is set to receive a new direct train service to London.

The “underrated” seafront spot is often overlooked by tourists for more popular Welsh beaches.

Fishing boats and other smaller boats docked at Milford Haven, Wales.
The Welsh harbour town is set to get a direct rail route to London Credit: Alamy Stock Photo
A woman standing on a train platform next to a train.
Eluned Morgan, First Minister for Wales and leader of Welsh Labour, has pledged to create the service to boost tourism and economic growth Credit: Unknown

Welsh Labour has pledged to create a direct rail service that will link Milford Haven, in Pembrokeshire, to London.

Passengers will be able to travel straight from the seaside town to the capital with the new route, which promises to bolster economic and tourism growth in the surrounding area.

Alongside the speedy service to London, the upgrade would also include an hourly service and safety improvements to the station’s level crossing.

The new route will build upon the current £50 million investment into Milford Haven’s transport links.

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Refurbishments on the town’s railway service are already underway, aiming to develop Milford Haven into a modern transport hub.

Plans for the renovation include new modern facilities, a relocated train platform, improved walking and cycling routes, a new taxi rank and better parking.

The investment is being delivered in partnership by the Welsh Labour Government and Pembrokeshire County Council.

The First Minister of Wales and leader of Welsh Labour, Eluned Morgan, said: “This pledge sits alongside a record commitment to rail in Wales – up to £14 billion of investment, new stations and a transformed Metro.”

“But this is about more than just a rail line.

“It’s about opening Pembrokeshire up – bringing more people to one of the most beautiful parts of Wales, strengthening our tourism sector, and creating new opportunities for local businesses to grow.

“This is how we build a stronger future for west Wales – with better connections, more opportunity and an economy that works with our environment, not against it.”

Milford Haven, located on the Pembrokeshire coast, is an “underrated” seafront town, according to Wales Online, often overlooked for the more popular seaside spot of Tenby.

Less crowded than its competitor, visitors to Milford Haven will find charming shops, restaurants and sandy beaches.

The harbour town is also home to Wales’s largest fishing port.

The proposed direct rail service will aim to develop tourism in the town and surrounding Pembrokeshire area, and support the local economy.

Marc Tierney, Welsh Labour candidate for Ceredigion Penfro, said: “A direct train to London from Milford would be a game changer for our communities – boosting tourism, supporting local businesses and making it easier for people to live and work here.

“The work underway to transform Milford Haven station into a modern transport hub, alongside plans for an hourly service, shows what Welsh Labour can deliver when we work in partnership with local authorities – investing in the infrastructure our communities deserve.

“With new funding from the UK Labour Government and a strong partnership in place, we can now go further.”

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Overlooked seaside village with famous neighbour named best in the UK for 2026

This lively village beat seaside favourites from Brighton to Folkestone to be named the best beach location in the UK. But many people overlook it as a destination as a famous seaside town is just down the road

Set along the Pembrokeshire Coast National Park, it’s easy to overlook this charming village. After all, you’ve got so much to see on this one stretch of coast, from the classic seaside town of Tenby to the family-friendly Pendine Sands.

Saundersfoot has often been snubbed as a coastal destination thanks to its famous neighbours, but it’s now topped Time Out’s list of the 16 best seaside towns in the UK. The publication summed it up as “an energetic village with one of Wales’ best-looking beaches”, praising its beachfront saunas, independent restaurants, and Blue Flag beach.

Its wide sandy beach has lifeguards during the summer, so you can take a dip in the shallow waters. Next to the beach, you’ll find a charming harbor area where you can see small fishing boats coming in, as well as browse a range of surf shops, cute cafés, and shacks selling snacks and ice cream.

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While you can enjoy strolls along the promenade, it’s not just the sea views that will keep you interested. A series of old tunnels, which used to belong to a railway, are open for walkers, taking you through the heart of the cliffs. The walk from the town to Wisemans Bridge includes lots of places to stop for a cup of tea on the beach, or sometime exploring rock pools when the tide is out.

Away from the seafront, Saundersfoot has a compact high street with the usual seaside town shops, and there’s a focus on independent businesses, so you can pick up artisanal souvenirs and arts and crafts.

Close to the village is the charmingly old-fashioned Folly Farm Adventure Park and Zoo, a holiday park that has its own fairground with vintage rides such as carousels and dodgems. There’s also a small zoo with a barn where kids can get up close and stroke various friendly animals.

Manor Wildlife Park is also just a short drive away. This open-air zoo has a number of trails where you can spot exotic animals from around the world, and includes both an indoor soft play and outdoor playground, so there’s something for all weathers.

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Along the seafront, you’ll find a number of places to stay, such as the St Brides Spa Hotel, famous for its clifftop views across the harbor and beach. The Gower Hotel offers traditional seaside hotel vibes, offering three-star accommodation, as well as a bar and restaurant that serves freshly-caught fish from the sea just steps away.

Despite its newest honour, Saundersfoot remains a relatively inexpensive coastal property spot. According to Zoopla, the average house price last year was £279,000, making it a cheaper place to enjoy seaside living than many other towns on the Time Out list.

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Small seaside resort MUCH quieter than its famous neighbour named the best in the UK

THINK crystal clear waters, dolphin spotting and independent boutiques – well, the UK’s best seaside destination has all of this.

Less than three miles from its popular and busier neighbour – Tenby – you’ll find Saundersfoot in Pembrokeshire, Wales.

Saundersfoot in Wales has been named the best seaside spot in the UK by Time Out Credit: Alamy
The village is quieter than its popular neighbour – Tenby Credit: Alamy

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Named the best seaside spot in the UK by Time Out, it said: “Saundersfoot is one of Pembrokeshire’s most energetic spots” adding that it has a “lively spirit”.

One of the top things to do in the village is of course heading to the beach, which stretches more than half a mile long.

The Blue Flag beach is a popular spot for families as it has shallow water and boasts a lot of fun activities such as canoeing, windsurfing and swimming.

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The beach has also previously been named as one of the cleanest beaches in the world by TripAdvisor.

You might even be lucky enough to catch a glimpse of dolphins or a grey seal from the beach.

At one end of the beach you’ll find the harbour, which dates back to 1829 and was built as an industrial port to export coal from local mines.

Today, the harbour is a tourist hub for Saundersfoot, with a number of places to grab a bite to eat as well as a ship you can play crazy golf on.

If you like history, make sure to walk around the entire harbour, as at the end you’ll see Saundersfoot Lighthouse, which was built in 1848 to mark the entrance to the harbour.

From the harbour you can also hop on a boat trip with Saundersfoot Sealife Adventures to see local wildlife and Caldey Island for an hour and a half.

Each trip costs around £25 per adult and £20 per child.

Just steps away from both the beach and the harbour, you’ll find Hwyl Outdoor Sauna where you can enjoy a sauna session from just £9 per person.

Spread across a couple of roads, again just steps from the beach, there’s also the high street with independent boutiques, cafes and art studios.

Back in 2024, The Telegraph even noted how Saundersfoot is a “little-known hip town” that is the “perfect bolthole for those who want to see West Wales’s sights and lively towns but also enjoy quiet, sunset-watching downtime in the evening”.

From the village, you can head on a number of walks as well along the Pembrokeshire Coast Path, where you will see amazing views of the coastline.

Set near the beach is the high street with independent shops and cafes Credit: Alamy

Our favourite UK holiday parks

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Park Holidays UK Sand le Mere, Yorkshire

This holiday park in Yorkshire is a thriving family resort, just steps from Tunstall Beach. Entertainment is what this resort does best, with costume character performances, Link-up Bingo and cabaret shows. Accommodation ranges from fully-equipped Gold Caravans to Platinum Lodges with sun decks and luxury bedding.

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St Ives Bay Beach Resort, Cornwall

This beachfront resort in St Ives, Cornwall is a true beach bum’s paradise – whether you want to laze out on the sand, or take to the waves for some surfing. Activities include disc golf, a Nerf challenge and an outdoor cinema, as well as indoor activities for the colder months like karaoke, bingo and DJ sets.

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Billing Aquadrome Holiday Park, Northampton

This holiday park has loads of unique activities on offer, including TikTok dance classes, alpaca feeding, a pump track for BMX riding, and taking a ride on the resort’s very own miniature railway. Throw in bug hotel and den building, pond dipping, survival skills workshops and a lake for paddleboard and pedalo hire, and you’ve got yourself an action-packed park.

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Parkdean Resorts Camber Sands, Sussex
This beachfront resort is a classic family favourite. If you’re not up to swimming in the sea, there’s four fantastic pools here, as well as water flumes, underwater jets, inflatable jet skis and kayak races. Plus if you’ve got any little fans of Paw Patrol or Milkshake!, you’ll be glad to know there’s Milkshake! Mornings and Paw Patrol Mighty Missions to keep your tots entertained.

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And just outside of the village, you can visit Folly Farm Adventure Park and Zoo which is home to a number of animals, rides and a recently updated play area.

The Pirate Adventure has a castle and a number of accessible play areas, including low level options for wheelchair users.

You can also opt to stay at the holiday park onsite, which in November was named one of the best family campsites in South Wales by the Campsites.co.uk awards.

There are other places to stay in and around Saundersfoot though, including Sunnyvale Holiday Park.

The holiday park has 53 caravans ideal for families and is less than a mile from Saundersfoot Beach.

Facilities at the park include a games room, kids play area, hot tubs, pet-friendly options and an indoor pool.

A two-night stay in August costs from £300.

For more ideas on UK staycations, here are some cheap last-minute UK holidays still available for the May bank holiday weekends.

Plus, UK staycations are set for record high in 2026 – here’s our top holiday wish list from trendy beach resorts to historic cities.

There are also a number of attractions nearby including Folly Farm Credit: Alamy



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