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NBCUniversal’s Peacock is stretching its wings by joining the subscription YouTube Premium service — a significant boost for the streaming platform that has struggled to find its niche in the increasingly crowded landscape.

NBCUniversal and YouTube on Monday announced the multi-year partnership. Beginning early next year, Peacock will be available as part of YouTube Premium’s U.S. subscription bundle, which also includes ad-free videos and music.

The pact represents Peacock’s largest wholesale distribution agreement to date, one that will introduce the service into millions of new homes.

On Friday, NBCUniversal owner Comcast disclosed the service had finally reached profitability in the second quarter after billions of dollars of investment.

The important benchmark comes as Comcast prepares to spin off NBCUniversal entertainment and news media businesses into a separate company. Peacock, which launched in 2020, grew its paid subscribers by 4% to 48 million in the second quarter, compared to the first quarter.

Comcast has long tried to make Peacock an asset for its Xfinity broadband and cable TV subscribers, but recently began to expand its partnerships in recognition that consumers were getting overloaded with pricey choices.

As part of the agreement, NBCUniversal’s linear television channels will remain on the YouTube TV service.

“This partnership brings NBCUniversal’s world-class content and iconic franchises to YouTube’s unmatched scale and global platforms,” Mike Cavanagh, NBCUniversal’s chief, said in a statement. “We’re excited to deepen our relationship with YouTube through a collaboration that reflects our strategy of partnering with industry leaders to drive sustained growth for NBCUniversal.”

The deal will give YouTube, owned by Google, a bevy of sports, including NFL football, NBA basketball, soccer and Major League Baseball.

“We’re incredibly excited to expand our partnership with NBCUniversal to redefine what a modern entertainment subscription can be for consumers,” YouTube Chief Executive Neal Mohan said in the statement. “YouTube Premium brings your favorite creators, artists and cultural moments together uninterrupted, and now, we’re pairing that ultimate viewing experience with Peacock’s expansive lineup of live sports.”

Peacock, NBCUniversal’s streaming service, reached profitability for the first time, boosted by FIFA World Cup, NBA playoffs and reality dating show “Love Island USA.”

The milestone comes as Comcast Corp. prepares to spin off NBCUniversal entertainment and news media businesses into a separate company. Peacock, which launched in 2020, grew its paid subscribers by 4% to 48 million in the second quarter, compared to the previous quarter. The company said Peacock’s earnings before interest, taxes, depreciation and amortization was $189 million.

“In just six years, we built Peacock into a streaming business with real scale in the U.S.,” said Brian Roberts, chairman and co-CEO of Comcast on Thursday in an earnings call, adding that Peacock has added 2 million paid subscribers in each of the last two quarters.

Co-CEO Mike Cavanagh said that performance “reinforces the value of NBC, Telemundo, Bravo, and Peacock together as one integrated media business with continued opportunity to drive stronger engagement, advertising, and profitability into the future.”

Comcast plans to spin off Peacock, NBC and Telemundo broadcast networks, Bravo, Universal film, television studios and theme parks and British TV service Sky into its own separate company, with a goal of completing the separation in about a year.

Michael J. Wolf, CEO of Activate Consulting, said Peacock’s first profit proves that live sports and premium programming “remain the single most powerful anchors for consumer attention and subscriber growth.”

“As Comcast prepares to spin off NBCUniversal, freeing it from legacy cable, a standalone NBCU is now structurally positioned to compete at the highest level of streaming,” Wolf said in a statement.

Peacock was the last major premium subscription video-on-demand service launched by a legacy studio to reach profitability, said Brandon Katz, director of insights and content strategy at Greenlight Analytics. The streaming service is available only in the U.S. and certain U.S. territories. Its reach is much smaller than other rivals like Netflix, which has about 80 million households in the U.S. and Canada.

“It was a long and arduous process for Peacock to reach profitability, and this is obviously a very important step for their business, but one small step in a much larger journey,” Katz said.

The Peacock news was part of Comcast’s earnings results. Comcast said revenue declined 1% to $29.9 billion in the second quarter, compared to a year ago, hurt by the loss of broadband residential customers.

Net income was $3.5 billion, down 68% from a year ago, when its profit was boosted by a $9.4 billion gain from Comcast’s sale of its share in Hulu.

Content and experiences revenue increased 22.9% to $10.7 billion, thanks to increases in advertising and theatrical revenue from popular movies including “The Super Mario Galaxy Movie,” horror movie “Obsession” and the international distribution of “Michael.”

Comcast’s stock closed Thursday at $21.92 a share, down about 7%.