Decades of Hollywood empire-building ended with a quake in 2017 when Australian media mogul Rupert Murdoch decided to sell much of his Fox entertainment holdings amid the rise of Netflix and other tech giants.
This week, another titan who has been instrumental in shaping American media and telecommunications began to unwind his Hollywood holdings.
Brian L. Roberts — who with his father built Comcast into a cable TV and internet colossus — announced his company would spin off its prestigious NBCUniversal unit into a separate publicly traded company sometime next year.
The move reverses Roberts’ purchase of NBCUniversal in 2011 — a bold bet that created a behemoth with popular programming and cable pipes to pump that content into consumer homes.
Comcast’s breakup marks the close of a Hollywood era, one dominated for 40 years by a class of maverick moguls: Murdoch, CNN founder Ted Turner, Viacom’s Sumner Redstone, cable titan John Malone and the Philadelphia-based Roberts family.
Now, a new crop of leaders has emerged, reflecting Silicon Valley’s vast influence over the film and and TV business, which has been upended by streaming and, now, artificial intelligence.
“There was a time that Murdoch, Malone and Brian were really industry leaders who could affect change,” said Bank of America managing director Jessica Reif Ehrlich in an interview. “That’s not true any longer.”
Analysts widely believe Monday’s announcement is a prelude to eventual sales of both Comcast and NBCUniversal, a theory that Comcast rejects.
Roberts, 67, told analysts he will remain involved in both NBCUniversal and Comcast after the separation. Still, he plans to relinquish his chief executive role after 25 years and a half century at Comcast. Roberts has picked trusted associates to run each firm, and his family will continue to hold controlling shares of both companies.
But the shift underscores a dramatic loss of clout by Comcast and other traditional media enterprises. Netflix, Apple, Amazon and Google’s YouTube have diminished the industry’s financial pillars — box office receipts and cable programming fees — and given consumers control over when and how they watch programming.
Murdoch was the first to flee. In 2014, he was rebuffed in his $80-billion bid to beef up his 21st Century Fox by buying HBO, CNN and other Time Warner assets. Murdoch’s defeat led to the Fox asset sale to Walt Disney Co.
Last fall, Comcast made a run for the same properties with a plan to unite NBCUniversal with Warner Bros.
Instead, 43-year-old tech scion David Ellison — with help from his billionaire father, Oracle software co-founder Larry Ellison — scooped up the prize for a staggering $111 billion.
The pending blockbuster merger of Ellison’s Paramount Skydance and Warner Bros. Discovery is expected to reshape the industry and leave NBCUniversal increasingly vulnerable to a takeover.
“It looks like Comcast’s NBCUniversal was left standing on the dance floor without a partner,” MoffettNathanson media analyst Robert Fishman wrote in a Tuesday note to investors.
Paramount’s play for Warner Bros. came a month after Ellison finalized his family’s purchase of cash-strapped Paramount from Shari Redstone. The one-two acquisition punch would propel the Ellison family to top-tier moguls with influence over CNN, CBS News, HBO, Turner Classic Movies and two historic Hollywood studios.
“It’s a flagging industry. … The industry will have to consolidate to survive,” said C. Kerry Fields, a USC Marshall School of Business economics professor. “Those who have content plus [streaming] distribution are going to be the winners.”
Roberts knows distribution. His father in 1963 bought his first cable TV system in Tupelo, Miss. It was a quirky bet for Ralph Roberts, who figured his belts and suspenders business would soon be toast as beltless polyester pants became the rage.
Brian Roberts joined Comcast as a high school intern, setting up supermarket promotions. In 1975, he became a trainee cable installer, climbing poles and stringing cables. He joined Comcast full time in 1981 after graduating the Wharton School at the University of Pennsylvania.
For more than 30 years, he worked in tandem with his dad. With key associates, they built the nation’s foremost cable TV service — then the entertainment gateway — and grew stronger by offering internet, phone and then wireless service.
Analysts credit the 2011 purchase of NBCUniversal as a huge success; Comcast rescued a company that was on the ropes due to General Electric’s under-investment.
Over the years, Comcast rebuilt NBC and Spanish-language Telemundo, writing big checks for the best sports rights, including the FIFA World Cup, NFL, NBA and Major League Baseball.
Comcast also recognized value in theme parks and invested heavily, building Universal Studios as a formidable rival to Disney. NBC finished the season in first-place among traditional TV broadcasters and its L.A. film studio is an industry leader.
But the world has changed.
“One of the defining characteristics of this company has always been our willingness to look ahead, embrace change, and position ourselves for the future,” Roberts told analysts during a Monday call.
Reif Ehrlich, the Bank of America analyst, said Comcast needed to do something — or watch its stagnant stock sink farther.
Wall Street has punished the company amid steep losses in its cable TV and broadband internet units, and because NBCUniversal has historically generated its biggest profits from its cable channels.
In January, Comcast spun off those networks, including CNBC, MS NOW, USA Network and Golf Channel, to create a new entity called Versant.
But the move failed to boost Comcast’s battered stock, which dropped 3.3% on Wednesday to $23.73.
Five years ago, Comcast stock topped $50 a share.
“It was just a very challenged market on both sides, and it’s getting worse, not better,” Reif Ehrlich said.
Comcast faces competitors beyond traditional telecommunications firms, including AT&T and T-Mobile. SpaceX’s Starlink provides satellite internet service.
NBCUniversal must jockey alongside other well-capitalized players, including Amazon, Netflix and Disney. NBC’s streaming service, Peacock, has struggled to get traction. It counted 46 million paying subscribers as of the first quarter, a fraction of Netflix’s 325 million and the nearly 132 million subscribers of Disney+.
“It’s kind of a subscale player,” Reif Ehrlich said. “It’s just a real battle, and NBC has expensive sports rights.”
Roberts conceded the difficult landscape on the analyst call.
“The world is changing faster than ever,” Roberts said. “Technology, consumer behavior, competition, capital requirements are all evolving at an unprecedented pace … When we acquired NBCUniversal, more than 15 years ago, the industry looked very different.”
He will retain control for at least three years. The NBCUniversal spin-off is envisioned as a tax-free transaction for shareholders, providing a short-term buffer from deal-making to preserve that structure.
NBCUniversal could be up for grabs by 2029 — a pivotal year when the NFL is expected to open negotiations for a new round of broadcast rights. That auction is expected to draw heavy interest from Amazon and other streamers — not just veterans Fox, NBC, Disney’s ESPN and Paramount’s CBS.
“Brian Roberts has already proven his willingness to play the long game and with continued control should be the end decision maker,” Fishman said.
Much like Murdoch, who is now 95 and partially retired.
“Rupert was the smartest guy in Hollywood — he got out at the top,” Reif Ehrlich said.
He entrusted power to his 54-year-old son, Lachlan, who has been busy remaking Fox after the 2019 sale to Disney, which included Fox’s film and TV studios, streaming service Hulu and the FX and National Geographic channels. Fox also unloaded its regional cable sports networks — a savvy move before that business cratered.
The Murdochs kept Fox Sports, the Fox broadcast network, TV stations, Fox News Channel and the studio lot.
The company has been expanding. Lachlan Murdoch led Fox’s purchase of Tubi, which provides free TV channels and movies for smart televisions, keeping Fox in the streaming game. The company launched Fox News and weather products, and subscription service Fox One, which streams the company’s sports and news.
Earlier this month, Lachlan Murdoch stunned the industry by agreeing to pay $22 billion for Roku, a leading streaming platform that reaches 100 million viewers worldwide. Murdoch called the proposed purchase “a defining moment for Fox.”
Trump calls on FCC to punish ‘Meet the Press’ moderator Kristen Welker
President Trump lashed out Sunday at NBC’s “Meet the Press” moderator Kristen Welker, calling on the Federal Communications Commission to punish her over comments she made about the president’s record in endorsing primary candidates.
“Kristen Welker, the Unpopular ‘Hostess’ of the once great Meet the Press, now considered Meet the Fake Press, just stated that Donald Trump has ‘mixed results’ on his Endorsements of Candidates, when the recent WINS of Darline Graham and Mike Mazzei, stand at 100% for the U.S. Senate, and 98% for the U.S. House, recently and over the longterm,” Trump wrote on Truth Social.
Trump actually endorsed Mazzei in the Oklahoma governor’s race, not a congressional seat.
“How can anyone be allowed to say this, working for freely given Public Airwaves?” Trump added. “Because of this purposeful inaccuracy, she will be reported to the FCC for rebuke or punishment.”
Welker was previewing Sunday’s edition of “Meet the Press” on NBC’s Washington station WRC when she made the remarks about Trump’s endorsements.
“He’s going to loom large over these midterms,” Welker said. “There’s no doubt about that. He, of course, has endorsed a slate of candidates in the primaries. He’s had some mixed results, but most recently, his pick of Senator Darline Graham, of course, the sister of the late Senator Lindsey Graham, was successful in her primary battle, so now she takes on Dr. Annie Andrews in South Carolina.”
In a statement, NBC News expressed its support for Welker. “Kristen is one of the best in the business and we stand by her,” a representative said in a statement.
FCC Chairman Brendan Carr has shown a willingness to use his agency’s levers to go after broadcast media outlets Trump deems unfriendly. In April, he called for an early review of the TV station licenses held by ABC, claiming the company’s diversity and inclusion policies are in violation of federal anti-discrimination laws.
ABC has filed a lawsuit against the FCC to block the review, saying it was motivated by Trump’s animus toward the late-night host Jimmy Kimmel.
Going after Welker for an anodyne analysis that did not match the president’s perception of his endorsement results would be a stretch, according to the FCC’s own guidelines.
“The FCC’s authority to take action on complaints about the accuracy or bias of news networks, stations, reporters or commentators in how they cover — or sometimes opt to not cover — events is narrow,” according to the FCC website. “The agency is prohibited by law from engaging in censorship or infringing on First Amendment rights of the press.”
Anna Gomez, the lone Democratic member of the FCC, said Trump’s comments are dangerous and also demonstrate a fundamental lack of understanding of the agency’s role.
“As I’ve said many times, the FCC has no authority to punish journalists this administration doesn’t like,” Gomez wrote on the social platform X. “These threats to press freedom are dangerous. They undermine the foundation of our democracy, and they have no place in it.”
Trump is clearly sensitive about critiques of his endorsement powers. On Friday, Bill Maher did a lengthy segment on his show “Real Time,” apologizing to the president for having said “almost none” of his endorsed candidates are winning their primaries. Maher noted that out of 260 candidates endorsed by Trump, only nine have lost. Maher noted that many of those candidates were heavy favorites to win but agreed that his statement was not accurate.
Maher also gave a strong indication that Trump had texted him to express his unhappiness over his comments.
But “Real Time” is on cable and streaming where the FCC has no say on programming content. The agency regulates broadcast channels that are delivered over the public airwaves.
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Homecoming games mark the NBA calendar for 2026-27 season
Jaylen Brown and Giannis Antetokounmpo will play homecoming games a week apart in January.
The 2026-27 NBA schedule was released Thursday, setting the dates for the two former NBA Finals MVPs to return to face the teams that traded them this summer.
The schedules for opening night and Christmas already were unveiled this week, so those two games were among the most intriguing matchups not yet known. Brown, who was dealt from the Celtics to the rival Philadelphia 76ers in a stunning move, will play his first game back in Boston on Jan. 21.
Antetokounmpo was expected to be traded by Milwaukee this offseason — at one point speculation was that he might be swapped for Brown — and eventually was dealt to Miami. The Heat will travel to face the Bucks for the first time on Jan. 28.
Both of those games, which will be on Thursday nights, will stream on Prime Video.
Other details about the schedule:
From start to finish
The season will open Oct. 20 with a tripleheader, highlighted by LeBron James, Brown and the 76ers visiting the New York Knicks, who will receive their rings after winning the franchise’s first championship since 1973.
The regular season ends April 11. All-Star weekend is set for Feb. 19-21 in Phoenix.
Busy nights and nights off
Every team will play on Monday, Nov. 2, and there will then be no games the following night, which is election day in the U.S. The league is leaving that first Tuesday in November as an open day in hopes that fans and members of the NBA community will participate in the voting process.
No teams will play on Saturday, April 10, the second-to-last day of the regular season. Every team is then in action on the final day, with all the games matching Eastern Conference teams and the one interconference matchup scheduled to begin at 6:30 p.m. EDT. The games involving West teams are set for 8:30 p.m.
Where to watch the games
There will be 90 regular-season games televised nationally on ABC or NBC, up from 79 last season. Every team will be scheduled to appear on national TV at least twice.
Throughout the season, games will stream on Peacock on Monday nights, be shown on NBC and Peacock on Tuesdays, be televised by ESPN on Wednesdays, and stream on Prime Video on Fridays.
Saturday night primetime games on ABC begin Dec. 12 with the Knicks visiting the Heat, while NBC’s “Sunday Night Basketball” returns Jan. 24 with Oklahoma City visiting Golden State.
Prime Video will begin streaming Thursday night doubleheaders in January and some Saturday afternoon games starting Feb. 6 with Portland at Memphis, when Ja Morant returns to face the Grizzlies for the first time.
A lot of TV time
The NBA champion Knicks have the most appearances on ABC with six, while the Lakers, 76ers, San Antonio Spurs and Minnesota Timberwolves all are featured on ESPN eight times.
The Knicks, Spurs, 76ers, Thunder, Warriors, Lakers, Denver Nuggets and Houston Rockets all get the maximum 11 appearances on NBC.
Back-to-backs and schedule breaks
Teams will average 14.2 sets of back-to-back games, the lowest total since the NBA Cup was added to the schedule, and no team will have more than 16. No team will play eight games in 12 nights, or 18 in 30.
There are 59 back-to-back games involving at least 750 miles of travel, down from 74 last season.
No team will be scheduled to play the night before games in the NBA Cup, or if they are in nationally televised games on Christmas Day, Martin Luther King Jr. Day, Presidents Day, Sunday nights on NBC or Saturday nights on ABC.
Milestone moments
If Kevin Durant averages 26 points, as he did in his first season in Houston, he could move past Kobe Bryant into fourth place on the career scoring list sometime around Jan. 16, when the Rockets would be at the midpoint of their schedule.
Indiana’s Rick Carlisle is set to become the eighth man to coach 2,000 NBA games on March 8.
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Commercials for the ESPN/ABC telecast of the 2027 Super Bowl at SoFi are sold out
The Walt Disney Co. said Wednesday it has sold out the commercial time for ESPN’s telecast of the 2027 Super Bowl, which airs on ABC Feb. 14.
Hugh Johnston, chief financial officer for Disney, announced the sellout on the company’s earnings call. In addition to ABC, the game from SoFi Stadium in Los Angeles will air on ESPN, and have an alternative ESPN feed hosted by Peyton and Eli Manning. The game will be streamed on the ESPN app and the NFL+ app.
ESPN, which has carried NFL games since 1987, has never produced a Super Bowl. ABC last aired the game in 2006, when the network had its own sports division.
The Super Bowl is perennially the most watched TV event of the year, bringing in a huge pot of revenue for the media company holding the rights. Fox said it took in more than $800 million across its platforms for the 2025 game that saw the Philadelphia Eagles win 40-22 over the Kansas City Chiefs.
Disney did not divulge a price for the commercial time, although reports said the company was seeking $10 million for a 30-second spot. NBC sold several commercials at that rate last year.
Johnston said Disney sold Super Bowl spots to 58 brands across 34 product categories, including financial services, candy, personal care and software. Nine of the brands are in the game for the first time.
As the rest of traditional TV has seen ratings diminish, the Super Bowl has remained resilient, setting a viewership record in 2025, with 127.7 million viewers watching on Fox and its streaming platform Tubi, according to Nielsen. Last season’s contest drew 125 million viewers on NBC, Telemundo and Peacock.
When ABC had Super Bowl XL in 2006, the Pittsburgh Steelers’ 21-10 win over the Seattle Seahawks scored 90.7 million viewers. Nielsen did not include out-of-home viewing in its data at the time.
Live sports has become attractive to advertisers as it is one of the few ways to reach a massive audience in real time.
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Abdul El-Sayed wins Michigan Democratic primary for Senate, NBC projects | US Midterm Elections 2026 News
BREAKINGBREAKING,
Progressive advocate overcomes more than $60m in spending to defeat pro-Israel Congresswoman Haley Stevens.
Published On 5 Aug 20265 Aug 2026
Abdul El-Sayed, a progressive public health advocate, has won the Democratic nomination for the United States Senate, overcoming more than $60m in campaign spending, mostly from pro-Israel groups, NBC has projected.
The result on Tuesday represents an enormous blow to the American Israel Public Affairs Committee (AIPAC), which led the way in the effort to defeat the pro-Palestinian El-Sayed, backing his opponent, US Congresswoman Haley Stevens, with more than $30m.
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El-Sayed will face former Republican Congressman Mike Rogers in November. The race is considered one of a handful of competitive Senate contests in the November midterms and could determine which party controls the chamber for the rest of President Donald Trump’s term.
If El-Sayed – who is of Egyptian descent – wins in November, he would become the first Muslim senator in US history.
Tuesday’s result in Michigan – a swing state that voted for Trump in 2024 – will have major implications for the Democrats’ policies on conflicts in the Middle East.
El-Sayed recognises Israel’s atrocities in Gaza as a genocide and argues that money spent on conflicts that benefit Israel should be invested in local communities in the US to address healthcare, housing and infrastructure problems.
More to come…
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Peacock streaming service finally turns a profit as Comcast moves to spin off NBCUniversal
Peacock, NBCUniversal’s streaming service, reached profitability for the first time, boosted by FIFA World Cup, NBA playoffs and reality dating show “Love Island USA.”
The milestone comes as Comcast Corp. prepares to spin off NBCUniversal entertainment and news media businesses into a separate company. Peacock, which launched in 2020, grew its paid subscribers by 4% to 48 million in the second quarter, compared to the previous quarter. The company said Peacock’s earnings before interest, taxes, depreciation and amortization was $189 million.
“In just six years, we built Peacock into a streaming business with real scale in the U.S.,” said Brian Roberts, chairman and co-CEO of Comcast on Thursday in an earnings call, adding that Peacock has added 2 million paid subscribers in each of the last two quarters.
Co-CEO Mike Cavanagh said that performance “reinforces the value of NBC, Telemundo, Bravo, and Peacock together as one integrated media business with continued opportunity to drive stronger engagement, advertising, and profitability into the future.”
Comcast plans to spin off Peacock, NBC and Telemundo broadcast networks, Bravo, Universal film, television studios and theme parks and British TV service Sky into its own separate company, with a goal of completing the separation in about a year.
Michael J. Wolf, CEO of Activate Consulting, said Peacock’s first profit proves that live sports and premium programming “remain the single most powerful anchors for consumer attention and subscriber growth.”
“As Comcast prepares to spin off NBCUniversal, freeing it from legacy cable, a standalone NBCU is now structurally positioned to compete at the highest level of streaming,” Wolf said in a statement.
Peacock was the last major premium subscription video-on-demand service launched by a legacy studio to reach profitability, said Brandon Katz, director of insights and content strategy at Greenlight Analytics. The streaming service is available only in the U.S. and certain U.S. territories. Its reach is much smaller than other rivals like Netflix, which has about 80 million households in the U.S. and Canada.
“It was a long and arduous process for Peacock to reach profitability, and this is obviously a very important step for their business, but one small step in a much larger journey,” Katz said.
The Peacock news was part of Comcast’s earnings results. Comcast said revenue declined 1% to $29.9 billion in the second quarter, compared to a year ago, hurt by the loss of broadband residential customers.
Net income was $3.5 billion, down 68% from a year ago, when its profit was boosted by a $9.4 billion gain from Comcast’s sale of its share in Hulu.
Content and experiences revenue increased 22.9% to $10.7 billion, thanks to increases in advertising and theatrical revenue from popular movies including “The Super Mario Galaxy Movie,” horror movie “Obsession” and the international distribution of “Michael.”
Comcast’s stock closed Thursday at $21.92 a share, down about 7%.
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Why e-commerce pitches are creeping into TV news
If you feel like your favorite morning news or talk show is frequently trying to sell you something, you’re right.
Shopping segments within the program content of NBC’s “Today,” ABC’s “Good Morning America” and “CBS Mornings” have grown in recent years. Using QR codes on the screen, viewers are taken directly to dedicated e-commerce sites where they can put in their orders, with the program getting 20% or more of the revenue generated.
The segments typically feature a contributor or expert presenting household items, fashion or personal care products, alongside the host viewers know and trust. While hosts typically don’t do the actual pitching, their presence provides a seal of approval that helps drive a purchase.
The segments are also a staple of talk shows and syndicated programs such as “The View,” “The Jennifer Hudson Show,” “Entertainment Tonight” and “Inside Edition” and have spread to local TV stations. Ownership groups have signed deals with companies that match them up with brands looking for exposure that goes far beyond what they get with a 30-second commercial.
“This is the savior for media, if they really focus on it,” said Brian Meehan, co-founder of Knocking, a Connecticut-based company that specializes in embedding e-commerce into TV and digital content.
That may seem bit hyperbolic, but there is little doubt that TV outlets are looking for help as they navigate the upended media industry.
Streaming has pulled viewers away from traditional television, driving down ad revenues. Since 2022, ad spending on broadcast and cable TV has dropped 23%, to $51 billion in 2025. Consumers bypassing or canceling their cable subscriptions are cutting into the fees stations receive from pay TV providers.
As a result, both networks and TV stations have had to make significant cuts in their news operations to maintain profit margins. The daytime syndication business has declined dramatically as well, with NBCUniversal exiting the market and canceling “Access Hollywood” and “The Kelly Clarkson Show.”
Networks and stations don’t reveal how much they earn from the shopping segments, which typically run four minutes, but insiders say it’s well into the eight-figure range.
Bill Hague, executive vice president for the media research firm Magid, said more TV stations are turning to the segments to help fill the additional hours of local news they are programming instead of syndicated talk shows.
“Why invest in syndication when you can have the same audience and more revenue tied to it?” Hague said, adding that the company’s research shows consumers don’t believe the practice diminishes the quality of a newscast.
Jeff Rossen, a former consumer reporter for NBC News, recently pitched online shopping deals for Tegna’s TV local stations. The products he demonstrated sold briskly, likely helped by the credibility and trust he has accrued as a journalist.
That authority matters to viewers. NBC says its research shows that 94% of “Today” viewers trust the product recommendations made on the program.
Morning shows, with their mix of hard news, entertainment segments and lighter fare, have always had more latitude in what they present. But the current dire circumstances of the TV business explain why there is little pushback.
“If helping me buy a better blender also helps pay for an investigative reporter, I’m fine with it,” said Andrew Heyward, a former CBS News president who has consulted for TV station groups.
Heyward said consumers have gotten accustomed to editorial content being a gateway to online shopping. The New York Times gets a cut of sales linked to its Wirecutter product review site.
Book reviews in the Los Angeles Times are linked to Bookshop.org, and the newspaper gets a commission for any sales.
Amazon and other web platforms have made e-commerce account for 21.8% of all U.S. retail purchases, according to the Department of Commerce.
Direct selling on traditional media goes back decades. In 1978, a Clearwater, Fla., radio station accepted 112 electric can openers from an advertiser who could not afford to pay for commercial time. Station owner Bud Paxson had a newscaster auction the inventory over the air and it sold out quickly, leading to a regular show called “Suncoast Bargaineers.”
In 1982, Paxson moved the concept to a local Tampa cable outlet, called it Home Shopping Channel and, after a few years, took it national as Home Shopping Network. HSN soon had celebrities pitching their own product lines, a technique that is now occasionally used by the morning shows.
Candi Carter, whose Cistus Media handles e-commerce for Tegna, said viewers have long been accustomed to seeing products touted inside of programming content, going back to the days of Oprah Winfrey’s “favorite things” segments.
“Brands do it for visibility,” Carter added. “They don’t have to pay a product integration fee and they get revenue from the sales.”
The broadcast networks experimented with direct selling to viewers over the years. NBC even put its name on ShopNBC, a cable channel it co-owned in the 1990s. But the concept was not mastered until NBC’s “Today” introduced “Steals and Deals” in 2010 as an occasional segment that grew over time.
The program now has 30 contributors who present wares in about 350 shopping segments each year. They are available across digital, social, newsletters and mobile platforms after they air on “Today.”
ABC’s “Good Morning America” started its own version in 2011, brazenly calling it “Deals and Steals.” The network now has daily segments on both “GMA” and the afternoon hours “GMA 3” and “The View.” Network contributor Tory Johnson has handled “Deals and Steals” since its launch and has long been one of the most familiar faces on “GMA.” Other contributors, such as former fashion magazine editor Laurie Bergamotto, have been added over the years.
Meehan recalls the biggest hurdle to launching the segments at ABC was the language explaining the arrangement to viewers — making it clear that the network stands to benefit.
“It came down to the attorneys just saying, ‘ABC may receive promotional or financial consideration,’” he said. “It took a long time to go through that process.”
CBS News, historically cautious about any endeavors that could tarnish its legacy as a journalism organization, was the last of the traditional networks to get into e-commerce in 2022 after COVID-19 lockdowns depressed ad revenues. The division was also under pressure to improve its financial performance as Shari Redstone, then-chair of parent Paramount, was intent on improving the company’s balance sheet ahead of a sale.
“Shop CBS” segments, as they’re called, are presented multiple times a week on “CBS Mornings” and “CBS Saturday Morning” and have become key revenue drivers for the struggling news division. Any resistance from producers or on-air talent recedes once they learn how much money e-commerce takes in, according to one veteran at the division not authorized to discuss the matter publicly.
While ABC and NBC broker their e-commerce deals in-house and through some of their contributors, CBS turned to Knocking to develop its segments. The company makes deals with product suppliers looking for in-program exposure, supplies the on-air talent that does the pitching with the network’s hosts and builds the websites that handle the transactions.
While on-air network journalists appear in the segments, they are not asked to do the selling. When CBS News signed on with Knocking, the division insisted the talent and producers involved be able to test the products before putting them on air. When they can react with enthusiasm, it’s a big help.
“When ‘CBS Mornings’ co-host Nate Burleson puts on a massager and he’s like, ‘Ooh, wow, this feels like real human hands,’ — none of that is scripted,” said Meehan.
Still, programs are putting their credibility on the line by selling the products. There is little margin for error or customer dissatisfaction, as disgruntled viewers will tune out.
Meehan said Knocking does its best to mitigate that possibility by accepting returns up to six months after purchase.
“A bad experience will hurt both the product or service being featured, and the broadcaster,” Heyward said. “All the parties have a vested interest in honesty, and in a good user experience.”
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Media moguls are ceding their perch to a new class of leaders
Decades of Hollywood empire-building ended with a quake in 2017 when Australian media mogul Rupert Murdoch decided to sell much of his Fox entertainment holdings amid the rise of Netflix and other tech giants.
This week, another titan who has been instrumental in shaping American media and telecommunications began to unwind his Hollywood holdings.
Brian L. Roberts — who with his father built Comcast into a cable TV and internet colossus — announced his company would spin off its prestigious NBCUniversal unit into a separate publicly traded company sometime next year.
The move reverses Roberts’ purchase of NBCUniversal in 2011 — a bold bet that created a behemoth with popular programming and cable pipes to pump that content into consumer homes.
Comcast’s breakup marks the close of a Hollywood era, one dominated for 40 years by a class of maverick moguls: Murdoch, CNN founder Ted Turner, Viacom’s Sumner Redstone, cable titan John Malone and the Philadelphia-based Roberts family.
Now, a new crop of leaders has emerged, reflecting Silicon Valley’s vast influence over the film and and TV business, which has been upended by streaming and, now, artificial intelligence.
“There was a time that Murdoch, Malone and Brian were really industry leaders who could affect change,” said Bank of America managing director Jessica Reif Ehrlich in an interview. “That’s not true any longer.”
Analysts widely believe Monday’s announcement is a prelude to eventual sales of both Comcast and NBCUniversal, a theory that Comcast rejects.
Roberts, 67, told analysts he will remain involved in both NBCUniversal and Comcast after the separation. Still, he plans to relinquish his chief executive role after 25 years and a half century at Comcast. Roberts has picked trusted associates to run each firm, and his family will continue to hold controlling shares of both companies.
But the shift underscores a dramatic loss of clout by Comcast and other traditional media enterprises. Netflix, Apple, Amazon and Google’s YouTube have diminished the industry’s financial pillars — box office receipts and cable programming fees — and given consumers control over when and how they watch programming.
Murdoch was the first to flee. In 2014, he was rebuffed in his $80-billion bid to beef up his 21st Century Fox by buying HBO, CNN and other Time Warner assets. Murdoch’s defeat led to the Fox asset sale to Walt Disney Co.
Last fall, Comcast made a run for the same properties with a plan to unite NBCUniversal with Warner Bros.
Instead, 43-year-old tech scion David Ellison — with help from his billionaire father, Oracle software co-founder Larry Ellison — scooped up the prize for a staggering $111 billion.
The pending blockbuster merger of Ellison’s Paramount Skydance and Warner Bros. Discovery is expected to reshape the industry and leave NBCUniversal increasingly vulnerable to a takeover.
“It looks like Comcast’s NBCUniversal was left standing on the dance floor without a partner,” MoffettNathanson media analyst Robert Fishman wrote in a Tuesday note to investors.
Paramount’s play for Warner Bros. came a month after Ellison finalized his family’s purchase of cash-strapped Paramount from Shari Redstone. The one-two acquisition punch would propel the Ellison family to top-tier moguls with influence over CNN, CBS News, HBO, Turner Classic Movies and two historic Hollywood studios.
“It’s a flagging industry. … The industry will have to consolidate to survive,” said C. Kerry Fields, a USC Marshall School of Business economics professor. “Those who have content plus [streaming] distribution are going to be the winners.”
Roberts knows distribution. His father in 1963 bought his first cable TV system in Tupelo, Miss. It was a quirky bet for Ralph Roberts, who figured his belts and suspenders business would soon be toast as beltless polyester pants became the rage.
Brian Roberts joined Comcast as a high school intern, setting up supermarket promotions. In 1975, he became a trainee cable installer, climbing poles and stringing cables. He joined Comcast full time in 1981 after graduating the Wharton School at the University of Pennsylvania.
For more than 30 years, he worked in tandem with his dad. With key associates, they built the nation’s foremost cable TV service — then the entertainment gateway — and grew stronger by offering internet, phone and then wireless service.
Analysts credit the 2011 purchase of NBCUniversal as a huge success; Comcast rescued a company that was on the ropes due to General Electric’s under-investment.
Over the years, Comcast rebuilt NBC and Spanish-language Telemundo, writing big checks for the best sports rights, including the FIFA World Cup, NFL, NBA and Major League Baseball.
Comcast also recognized value in theme parks and invested heavily, building Universal Studios as a formidable rival to Disney. NBC finished the season in first-place among traditional TV broadcasters and its L.A. film studio is an industry leader.
But the world has changed.
“One of the defining characteristics of this company has always been our willingness to look ahead, embrace change, and position ourselves for the future,” Roberts told analysts during a Monday call.
Reif Ehrlich, the Bank of America analyst, said Comcast needed to do something — or watch its stagnant stock sink farther.
Wall Street has punished the company amid steep losses in its cable TV and broadband internet units, and because NBCUniversal has historically generated its biggest profits from its cable channels.
In January, Comcast spun off those networks, including CNBC, MS NOW, USA Network and Golf Channel, to create a new entity called Versant.
But the move failed to boost Comcast’s battered stock, which dropped 3.3% on Wednesday to $23.73.
Five years ago, Comcast stock topped $50 a share.
“It was just a very challenged market on both sides, and it’s getting worse, not better,” Reif Ehrlich said.
Comcast faces competitors beyond traditional telecommunications firms, including AT&T and T-Mobile. SpaceX’s Starlink provides satellite internet service.
NBCUniversal must jockey alongside other well-capitalized players, including Amazon, Netflix and Disney. NBC’s streaming service, Peacock, has struggled to get traction. It counted 46 million paying subscribers as of the first quarter, a fraction of Netflix’s 325 million and the nearly 132 million subscribers of Disney+.
“It’s kind of a subscale player,” Reif Ehrlich said. “It’s just a real battle, and NBC has expensive sports rights.”
Roberts conceded the difficult landscape on the analyst call.
“The world is changing faster than ever,” Roberts said. “Technology, consumer behavior, competition, capital requirements are all evolving at an unprecedented pace … When we acquired NBCUniversal, more than 15 years ago, the industry looked very different.”
He will retain control for at least three years. The NBCUniversal spin-off is envisioned as a tax-free transaction for shareholders, providing a short-term buffer from deal-making to preserve that structure.
NBCUniversal could be up for grabs by 2029 — a pivotal year when the NFL is expected to open negotiations for a new round of broadcast rights. That auction is expected to draw heavy interest from Amazon and other streamers — not just veterans Fox, NBC, Disney’s ESPN and Paramount’s CBS.
“Brian Roberts has already proven his willingness to play the long game and with continued control should be the end decision maker,” Fishman said.
Much like Murdoch, who is now 95 and partially retired.
“Rupert was the smartest guy in Hollywood — he got out at the top,” Reif Ehrlich said.
He entrusted power to his 54-year-old son, Lachlan, who has been busy remaking Fox after the 2019 sale to Disney, which included Fox’s film and TV studios, streaming service Hulu and the FX and National Geographic channels. Fox also unloaded its regional cable sports networks — a savvy move before that business cratered.
The Murdochs kept Fox Sports, the Fox broadcast network, TV stations, Fox News Channel and the studio lot.
The company has been expanding. Lachlan Murdoch led Fox’s purchase of Tubi, which provides free TV channels and movies for smart televisions, keeping Fox in the streaming game. The company launched Fox News and weather products, and subscription service Fox One, which streams the company’s sports and news.
Earlier this month, Lachlan Murdoch stunned the industry by agreeing to pay $22 billion for Roku, a leading streaming platform that reaches 100 million viewers worldwide. Murdoch called the proposed purchase “a defining moment for Fox.”
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Gene Shalit, beloved longtime film critic on the ‘Today’ show, dies
Gene Shalit, the fast-talking funnyman who reviewed films, plays and books for NBC’s “Today” show has died. He was 100.
Shalit’s family confirmed the longtime critic’s death Friday, telling NBC that he “passed away peacefully after 100 years of an amazing life.”
According to a 2010 interview with Guy Ludwig, Shalit’s producer for more than 20 years, Shalit was hired as a contributor at “Today” in 1968. He reviewed books once a month or so, but audiences were so fascinated by his eccentric personality and equally unconventional looks that NBC ramped up the critic’s on-air appearances.
In January 1973, on the same day he was promoted to arts editor, Shalit debuted “Critic’s Corner,” the segment that would ultimately make him a household name. In 2010, Shalit retired as one of the last regular film critics on a major network.
Ludwig referred to Shalit as the “foxy grandpa” of the “Today” show.
Shalit cut his teeth in media as an entertainment columnist for McCall’s magazine, eventually landing the role of senior film critic for Look magazine in 1968 and writing a humor column for Ladies’ Home Journal. His quick wit, punchy puns and unique voice came through even on the page, and NBC took notice.
“No one at NBC had seen him. They’d only read his stuff. So he walked into this executive’s office and the executive took one look at him and said, ‘Mr. Shalit, have you ever thought of radio?’” Ludwig told “Today.”
“They didn’t know how the public would react to someone who looked so different from people who were typically on TV in 1967.”
On “Critics Corner,” Shalit favored humor over the highfalutin. He was an everyman’s critic. Of 1997’s action-thriller “Face/Off,” he said, “Now, ‘Face/Off’ is a literal title, because both of their faces are taken off. Then each face is put onto the other’s head. Even their voices are switched with microchip implants. In other words, this is an entirely reasonable, rational movie!”
“Many critics will give so much of the plot of a movie away that they destroy the movie for the viewer … I just don’t give away the story,” he told the Associated Press in 1993.
During his tenure, he was known to bust up his colleagues, and “Today” anchors ranging from Edwin Newman, Barbara Walters and Jane Pauley to Tom Brokaw, Bryant Gumbel, Katie Couric, Al Roker and Meredith Vieira.
But not everyone appreciated Shalit’s style. In 1989, a leaked in-house memo from “Today” show co-host Bryant Gumbel to Marty Ryan, the former executive producer of the NBC program, complained that Shalit’s film reviews “are often late and his interviews aren’t very good.”
Eugene Shalit was born March 25, 1926, in New York City and grew up in Morristown, N.J. He launched his elementary school’s first newspaper, “The Spotlight,” and purchased a fedora to seal his fate as a journalist. In Morristown High School he wrote the school newspaper’s humor column “The Broadcaster.” In 1949, he graduated from the University of Illinois at Urbana-Champaign.
Shalit was married to Nancy Lewis for 28 years until her death in 1978 and never remarried. The couple had six children: Peter, Willa, Emily, Amanda, Nevin and Andrew. Emily died from ovarian cancer in 2012.
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