Gene Shalit, the fast-talking funnyman who reviewed films, plays and books for NBC’s “Today” show has died. He was 100.
Shalit’s family confirmed the longtime critic’s death Friday, telling NBC that he “passed away peacefully after 100 years of an amazing life.”
According to a 2010 interview with Guy Ludwig, Shalit’s producer for more than 20 years, Shalit was hired as a contributor at “Today” in 1968. He reviewed books once a month or so, but audiences were so fascinated by his eccentric personality and equally unconventional looks that NBC ramped up the critic’s on-air appearances.
In January 1973, on the same day he was promoted to arts editor, Shalit debuted “Critic’s Corner,” the segment that would ultimately make him a household name. In 2010, Shalit retired as one of the last regular film critics on a major network.
Ludwig referred to Shalit as the “foxy grandpa” of the “Today” show.
Shalit cut his teeth in media as an entertainment columnist for McCall’s magazine, eventually landing the role of senior film critic for Look magazine in 1968 and writing a humor column for Ladies’ Home Journal. His quick wit, punchy puns and unique voice came through even on the page, and NBC took notice.
“No one at NBC had seen him. They’d only read his stuff. So he walked into this executive’s office and the executive took one look at him and said, ‘Mr. Shalit, have you ever thought of radio?’” Ludwig told “Today.”
“They didn’t know how the public would react to someone who looked so different from people who were typically on TV in 1967.”
On “Critics Corner,” Shalit favored humor over the highfalutin. He was an everyman’s critic. Of 1997’s action-thriller “Face/Off,” he said, “Now, ‘Face/Off’ is a literal title, because both of their faces are taken off. Then each face is put onto the other’s head. Even their voices are switched with microchip implants. In other words, this is an entirely reasonable, rational movie!”
“Many critics will give so much of the plot of a movie away that they destroy the movie for the viewer … I just don’t give away the story,” he told the Associated Press in 1993.
During his tenure, he was known to bust up his colleagues, and “Today” anchors ranging from Edwin Newman, Barbara Walters and Jane Pauley to Tom Brokaw, Bryant Gumbel, Katie Couric, Al Roker and Meredith Vieira.
But not everyone appreciated Shalit’s style. In 1989, a leaked in-house memo from “Today” show co-host Bryant Gumbel to Marty Ryan, the former executive producer of the NBC program, complained that Shalit’s film reviews “are often late and his interviews aren’t very good.”
Eugene Shalit was born March 25, 1926, in New York City and grew up in Morristown, N.J. He launched his elementary school’s first newspaper, “The Spotlight,” and purchased a fedora to seal his fate as a journalist. In Morristown High School he wrote the school newspaper’s humor column “The Broadcaster.” In 1949, he graduated from the University of Illinois at Urbana-Champaign.
Shalit was married to Nancy Lewis for 28 years until her death in 1978 and never remarried. The couple had six children: Peter, Willa, Emily, Amanda, Nevin and Andrew. Emily died from ovarian cancer in 2012.
After the polls close in California on Tuesday, NBC News data analyst Steve Kornacki will just be getting started.
Since December, the khacki-clad vote-counting guru has been going live and uninterrupted on streaming platforms to provide results and analysis of every special election and even some state Senate contests.
The stream — called the Kornacki Cam — provides unadulterated number-crunching without any pundits weighing in. Rather than getting updates that last a few minutes, Kornacki provides continuous real time results until the last available total is counted.
“This all happens in full view,” Kornacki said Monday in a phone interview. “The audience gets to see the whole thing. They get to see the buildup, the anticipation, the payoff.”
In the 10 Kornacki Cam sessions streamed by NBC News so far, 20 million viewers have sampled on YouTube alone. The coverage — consisting of Kornacki, his Big Board, his producer and a Stedicam operator — is also available on NBCNews.com, the NBC News app and the division’s social media accounts on Instagram, Facebook and TikTok.
The Kornacki Cam will focus on the primaries for Los Angeles mayor, California and several Congressional districts, shortly after the state’s polls close at 8 p.m. Pacific.
In a Monday chat with The Times, here are the trends Kornacki says he’ll be looking for on the night.
Polling in mayoral races is typically pretty unreliable. What do you make of the contest based on what you’ve seen?
You don’t always have super-competitive mayoral elections and they’re not all created equal. It’s not quite like a presidential election so you just don’t have a wealth of data to draw on for expectations either.
I’ve seen the polling you’ve seen. It suggests that of the three candidates, (Mayor Karen Bass, reality TV star Spencer Pratt and City Council member Nithya Raman) Bass is in the best position to get into the runoff. It also suggests that Spencer Pratt has had the most positive movement in the last month or so of the campaign. But we go in knowing there will be volatility and I’m open to any and all possibilities.
Spencer Pratt is an unusual candidate who has been able to take up a lot of oxygen in the race. Is there a hidden vote for him that people might not be eager to admit to pollsters?
You can look at the city and know where to look for whether Pratt is having a big night. The San Fernando Valley is gonna be more than a third of the vote, probably close to 40%. If he gets in the general election, he wants to be winning there by a big margin. If it’s not happening there for Pratt, I don’t think it’s happening anywhere else. Karen Bass is going to rely on central and south L.A., with probably a third of the vote coming out of those two places. Those should be her bulwarks. The Westside, I think could be more of a toss-up. There’s a fair chunk of the vote there.
We don’t do a ton of mayoral races around the country. So we’re still trying to figure out exactly how detailed we’re going to be able to zoom in, at the neighborhood level and the precinct level.
Turnouts usually are low for Los Angeles mayoral races. Will this year be different?
This mayoral race has received a lot more national attention than 2022. So my thought is that the turnout would be higher, just based on that. But this is something that is resonating nationally because Pratt has that celebrity factor. The number was 646,000 (total votes) for 2022. So that’s something we’ll be following — are we trending over or under that?
And what will be the best indicators for the gubernatorial race?
The place that I kind of got circled here is Orange County. In the last two sort of major statewide elections, it was the first to report out vote. At 8:06 p.m local time in California, in 2024, Orange County reported out half of its vote, right? So you’re getting, you know, you’re getting hundreds of thousands of votes, potentially, from this enormous county within, potentially within 10 minutes of polls closing. There were a couple others — the Central Valley, and we got a we got a good chunk of Merced and Fresno quickly.
So how long are we going to have to wait for a result on Tuesday night?
One of the other things that just surrounds everything in California, whether it’s the mayor’s race, or governor’s race, or anything else, is nothing is definitive in the first hour or so after the polls close. We’re probably realistically looking at a days or even weeks-long process of getting all the vote counted.
I know it drives many people nuts. Without editorializing on that, it’s just a fact that they can get out of about two-thirds of their vote on election night, and if the races aren’t clear and definitive, then you’re generally in for a pretty long haul.
We do know in California that they’re not going (to count) nonstop until they get a result. They’re going to then start doing updates as they process and count the remaining vote by mail, which is usually a considerable pile in a lot of these places. The vote by mail in California can continue coming in for seven days after the election.
So do you think your coverage reflects a shift in what the consumer wants? We already know how fragmented the audience is. Are there now enough political junkies who want the pure uncut stuff?
I’ve been doing this about 20 years, and when I would tell people that I reported on politics for a living, they either moved away from me or changed the subject. And now, you know, I found the last, you know, 10 years or something, has just totally changed. People come up to me, even if they don’t know I work in politics, and they want to talk politics. Everybody seems into it whatever side they’re on.
The television industry has changed dramatically over the last decade, but one tradition that won’t die is the annual gathering of ad-buying execs in Manhattan to hear the pitches of networks and streamers looking to sell their commercial time.
This past week’s lavish presentations, known as the upfronts, included the usual array of big-name actors (Arnold Schwarzenegger and Jennifer Lopez), NFL legends (Tom Brady and Mike Tomlin) and “Real Housewives,” past and present.
Jennifer Lopez and Brett Goldstein speak onstage during the 2026 Netflix Upfront at Sunset Pier 94 Studios on May 13.
(Dimitrios Kambouris/Getty Images for Netflix)
The selling buzzwords are far different from the days when the presentations were a vehicle for networks to boast about their ratings and present new program line-ups. The 2026 upfronts talked a lot about “connections” and “community” as the personalized nature of TV viewing brought on by streaming video-on-demand has been fully integrated into the buying and selling of commercials.
“Three of us could be watching the same show, maybe at a different time, maybe at the same time, but receive very different advertising based on what ad technologies, know about us as an audience segment,” said Josh Mattison, executive vice president of digital revenue pricing, planning and operations for Walt Disney Co. “The old model would be, hey, did 10 million people watch this ad? I think the new model is, which 10 million people watch this ad.”
Here’s a sampling of what ad executives were seeing and hearing this week:
Using new ad tools that target viewers
Every company presentation touted advancements in the ability to target consumers now that advertising has become the main source of revenue growth in the streaming business. They also played up new services — such as NBC’s Performance Insights Hub — providing advertisers with up to date information on the effectiveness of their advertising so they can adjust accordingly.
Streamers can take the consumer research collected by advertisers and align them with the viewing habits of their subscribers. The data are analyzed in a secure room to protect consumer privacy.
Netflix doesn’t ask subscribers for personal information in the sign-up process, as it can discourage people from buying the service. But the company does use the viewer habits on the platform to help advertisers reach the customers they seek.
“We are seeing where there is overlap and use that to help our advertisers target better,” Amy Reinhard, president of advertising for Netflix, told The Times. “It’s all based on viewer preferences.”
Every company is turning to AI to respond to the needs of advertisers. NBC now offers them the chance to insert commercials that relate to the action seen on the screen during live sports events.
Creators are going mainstream
YouTube’s annual upfront gatherings used to have the feel of an alternative show business universe, with personalities who built their rabid followings on the streaming platform far away from the audiences for traditional TV.
Now creators such as the sports stunt group Dude Perfect have their own studios. Beast Industries, the corporate home of MrBeast, held its own invitation-only breakfast for marketing executives at a high-end New York venue . YouTube stars, such as Jesser, are landing shows on other platforms.
At YouTube’s presentation at Lincoln Center, longtime favorites such as “Call Her Daddy” podcast mogul Alex Cooper and “SubwayTakes” host Kareem Rhama appeared on stage to announce new projects on the platform, looking more like established show producers rather than social media renegades.
Ten years ago, YouTube advertisers had to worry about their spots running next to Islamic State videos. Now it’s become common for marketers to embrace YouTube stars and fully integrate products and messages into their programs.
“When creators talk about your products on YouTube, viewers are 13 times more likely to search for your brands and five times more likely to buy,” said Paul Downey, president of Americas & Global Partners for YouTube.
Mary Ellen Coe, chief business officer for YouTube, told The Times that advertisers can determine if a creator is right for their brand by looking at audience numbers, subscriber data and comments from their communities of fans. But many have their own personal focus groups at home that introduce the hottest YouTube personalities.
“Most of these advertisers have children and teenagers and they go nuts for them,” Coe said.
“My kids don’t watch TV — they watch YouTube,” said Anthony Pedalino, vice president and head of media investment at the ad buying firm Giant Spoon. “So I think this is a bit of future proofing.”
Other companies are seeking creators for their platform.
Amazon Prime Video introduced an alternative feed of some of its NBA games on its streaming platform Twitch, which will turn them into a “CreatorCast.” The streamers who are regulars on the site call the action live in an effort to bring in younger fans. The format will be used in WNBA games in the league’s new season.
Fox touted its creator initiative that develops programs for Tubi, the company’s fast-growing ad-supported streaming platform that now has 100 million active users. The company also has a partnership with TikTok to support creators who want to turn their short-form clips into full-length programs.
There’s always room for comfort food
Amid all the innovations in ad buying and audience measurement presented during the week, many of the programs and personalities offered up by the major networks and streamers were extremely familiar.
“They may be resigned to the fact that people are going to go to emerging platforms for more niche and esoteric programs,” Pedalino said.
Oprah Winfrey made an entrance on the Beacon Theatre stage to promote the move of her podcasts to Amazon Prime Video.
Disney rolled out the cast of “Scrubs” to announce another 10-episode order of the early 2000s sitcom for Hulu. The series had a successful reboot as Gen Z viewers continue to devour vintage programs. Amazon Prime announced “The Greatest,” a Michael B. Jordan-produced mini-series on legendary heavyweight fighter Muhammad Ali, not exactly uncharted territory.
Fox introduced a reboot of “Baywatch,” which was canceled after a single season on NBC in 1990, but went on to become a worldwide hit in syndication over the decade that followed. The slow-motion shots of toned lifeguard bodies running into Venice beach waters are coming back without a hint of irony.
Netflix brought out the set of “Pop Culture Jeopardy” at its presentation at Sunset Pier 94 Studios, NBC previewed comedies with proven prime time stars and touted its 100th anniversary which will be celebrated with an old-fashioned variety special later this year.
NBCUniversal has ordered a TV adaptation of the popular New York Times puzzle Wordle that will be hosted by Savannah Guthrie.
Jimmy Fallon, whose company is co-producing the show, and Guthrie announced the series pick-up Monday on NBC’s “Today.” “Wordle” will begin production later this year and debut on NBC in 2027.
Guthrie filmed the pilot episode for Wordle last fall in Manchester, England, where the series will be made as well. The project from Universal Television Alternative Studio, Fallon’s Electric Hot Dog and The New York Times, has been in development for two and a half years.
Guthrie said she learned the show was picked up in February and was set to shoot episodes in March. But producers delayed the start as Guthrie went on a hiatus for two months after the disappearance of her mother Nancy.
“They just stopped everything and said, ‘we will wait for you, of course,’” Guthrie said. “And Hollywood is a really tough business as you know, and I didn’t expect that.”
Guthrie returned to “Today” on April 6. Law enforcement officials believe Nancy Guthrie was taken against her will from her Catalina Foothills home on Jan. 31. The investigation into her abduction is ongoing.
Guthrie did not mention the situation with her mother’s abduction, but indicated her game show duties will be another step toward normalcy. “I’m just determined to put one foot in front of the other,” she told colleagues.
Wordle asks players to guess a five-letter word in six chances through a process of eliminating letters. An individual player’s performance in the game can be posted online without revealing the answer, as the colored tiles are shown without the letters.
Offered as part of a subscription to a bundle of puzzles on the New York Times web site and app, Wordle has been a major driver of digital revenue for the company. The New York Times said earlier this year that users solved the Wordle puzzle 4.4 billion times in 2025.
Wordle was created by Brooklyn, N.Y.-based software engineer Josh Wardle in 2021. After it became an immediate hit online, the New York Times purchased it for a price reported to be in the low-seven-figure range.
LOUISVILLE, Ky. — It’s Kentucky Derby Day, also known as the day everyone waits around for eight hours to watch a two-minute horse race.
But that’s part of what makes the Derby what it is … not just a race, but an event. And maybe 8 a.m. PDT is a little early to begin your neighborhood party, but we’re not judging. Besides, if you’re reading this in the Eastern Time Zone, 11 a.m. is prime brunch time.
What you really want to know, though, is what time the horses actually will break from the gate at Churchill Downs. For the seventh straight year, the official post time is 6:57 p.m. EDT, though a timeline released Friday at the track said the horses would load into the gate at 7:01, with a start at 7:02.
To spare you the math, that’s 3:57 p.m. in Los Angeles and the rest of the Pacific Time Zone, with the race starting just after 4. (In the last six years, the race has gone off sometime between 3:59 and 4:05.)
But you don’t want to just tune into NBC at the top of the hour. There’s the walkover of the horses from the stable area to the paddock beginning at about 3:15 PDT, the call for “Riders Up” (from retired jockey Pat Day) at 3:44, the “Call to the Post” at 3:45 and the University of Louisville choir singing “My Old Kentucky Home” right after that.
If you’re interested in any of the 11 races at Churchill Downs before the Derby, and there are some good ones, they begin at 8 a.m. PDT. The first two races are available on FanDuel TV (yes, it’s still in business) before Peacock and NBCSN take over at 9 a.m. That’s where the next four races, including two graded stakes, will be televised.
Then, once NBC’s coverage of the Premier League soccer game between Arsenal and Fulham ends at 11:30, the network will show the rest of the card, which features five stakes races leading up to the Derby.
The Derby does not end NBC’s sports day, however. After the trophy presentation, the network hopes much of its audience sticks around for Game 7 of the NBA Eastern Conference playoff series between the Philadelphia 76ers and Boston Celtics. Tipoff is scheduled for shortly after 4:30 p.m. PDT.
