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Why Hallmark Movies and John Wilson’s ‘The History of Concrete’ take the mundane so seriously

Hallmark films have mastered the art of escalating low-stakes situations into high-stakes emotional emergency plotlines. They have made a lucrative business out of absurdities.

The town’s ice sculpture competition is in danger of being canceled forever. How can the Christmas celebration in Colorado go forward without a nice spruce? The only way to really save the bakery is to have a life-size gingerbread house competition.

It’s a proven formula that leans into the ridiculousness of mundane situations but earns its audience every holiday season. Whether it’s watching the movies for comfort or to turn a viewing party into a drinking game, millions of people tune in to laugh or cry watching them.

The Hallmark situations can be predictable, comfortable and wholesome, which can come off as absurd for a film plotline. Their sincerity and humor come from the cast’s commitment to the mundane, said Ron Oliver, writer and director of many Hallmark films.

A scene from "The History of Concrete."

A scene from “The History of Concrete.”

(Magnolia Pictures)

“Funny is only funny if you don’t think it’s funny,” he said. “We know that’s ridiculous. But at the same time, if the actor commits to it, it makes it seem real, then the audience gets it.”

He likes to think they’re laughing along with the idiosyncratic elements of the movies, and as long as it is creating a communal atmosphere, Oliver is all for it.

“If there’s anything we need these days, it’s a sense that people belong somewhere,” he added.

The formula isn’t what makes a movie a Hallmark movie. The structure has existed since God wore shorts, said Oliver. The channel’s achievement has been its ability to turn the structure into a recognizable brand through its stories.

When filmmaker John Wilson was in between jobs after finishing his HBO show “How To With John Wilson” during the writers’ strike, he attended a seminar on how to write and sell a Hallmark film.

After seeing what makes the Hallmark brand recognizable, Wilson decided to adapt the style into his own genre of making a documentary about concrete titled “The History of Concrete,” hoping the structure would help him finance the film.

John Wilson in "The History of Concrete."

John Wilson in “The History of Concrete.”

(Magnolia Pictures)

“But it’s very loose and almost impossible to even identify at points,” he said.

Instead of mocking the genre, Wilson subverts the Hallmark elements into his style of documenting, which finds the filmmaker recording trivial life moments — a person sitting on a pole, for example, or someone ruining a perfectly good jar of peanut butter by dipping their fingers into it — alongside his contextualizing narration.

“I both embrace but betray certain rules,” he said.

The seminar told him to avoid mentioning Christianity in the context of Christmas, so he pivoted to a Buddhist community with an annual tradition of running around a school in New York. The formula prefers to stay away from trauma. Instead, he made the death of one of his subject’s fiancées one of the main plotlines of the film.

“The actual Hallmark of it all fits in a way because that’s the kind of living proof that this rhythmic cyclical way of storytelling is actually soothing and attractive to people over long periods of time, to be able to return to this thing that they can trust and understand,” he added.

A scene from "The History of Concrete."

A scene from “The History of Concrete.”

(Magnolia Pictures)

In Wilson’s film, the entrance point is concrete, but what begins to unravel is a romance story involving a boy who has a movie idea, needs money to make a movie and tries everything he can to sell it — a signature love trope for most Hallmark movies.

Throughout the film, Wilson goes from pitch meeting to pitch meeting trying to finance his art. In the process, Wilson meets other eccentric characters that share his passion of filmmaking but have their own interests, like clearing gum from a sidewalk, immortalizing a person’s tattoo after they’re dead, and music.

“I’m just finding different ways to court this industry that doesn’t seem ready for this relationship,” Wilson said. “I’m trying to find some consensual way into it, but I eventually just need to perform the romantic gesture of doing what feels right and what comes naturally to me.”

The love story is the kind of theme that sometimes it’s OK to lean into, even though he’s constantly battling whether he should explore it in his films, Wilson added.

A scene from "The History of Concrete."

A scene from “The History of Concrete.”

(Magnolia Pictures)

Oliver believes that battle is a product of the cynicism that exists in society. Pledging love and respecting someone or a relationship can make people feel so uncomfortable that leaning into these tropes of life can feel humorous, and that’s where the laughs from a Hallmark film come from.

“They’re realizing that they’re being emotional about somebody who can’t find the right Christmas sweater,” he said.

The people in “The History of Concrete” aren’t funny because Wilson makes them out to be ridiculous. He doesn’t emphasize their eccentricities or tell the audience what makes them funny. He simply lets them be themselves. He captures their personality through a curiosity lens.

The humor comes from their passions not seeming worthy of the level of seriousness with which they pursue them. These people love something so much that their devotion mirrors the kind of energy normally reserved for higher stakes.

“There’s no definition of normal that sticks,” Wilson said.

A Christmas celebration isn’t objectively a life-or-death situation, and neither is concrete. But when people care deeply about them, those seemingly mundane things can take on an emotional significance the audience understands.

“Even if it’s something absurd … [the casts] are also committed to the idea of making it real,” Oliver said.

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9 movies that best capture the mood of 9/11

“It felt like a movie” — that’s what we all said in the days and weeks after Sept. 11, 2001, when a Michael Bay action film slammed uncomfortably into real life. But with the perspective of 25 years, what’s lingered for the most part aren’t the most literal depictions of the day, but oblique dramas that capture something more subtle: the free-floating anxiety of a nightmare. In our list, you’ll find titles that confront Sept. 11 directly, but others that bring to mind a deeper, broader canon of trauma.

‘Donnie Darko’ (2001)

A young man bangs his fist against a portal

Jake Gyllenhaal in the 2001 movie “Donnie Darko.”

(NewMarket Films)

Going to the movies in the fall of 2001 was a solace and escape for many New Yorkers, though the films themselves often had an eerie, unplanned timeliness that made them resonate in an unshakable way. You could ache for the cozy city of the past in “The Royal Tenenbaums” or grapple with the schism of everything suddenly feeling different in “Mulholland Drive.” Or you could envelop yourself in Richard Kelly’s moody “Donnie Darko,” a teen drama touched by metaphysical doominess in which plane engines fall from the sky and death wears a rabbit costume. The movie has since become an unexplainable piece of comfort for a spooked generation. In its weather, its soundtrack and the haunted stare of Jake Gyllenhaal, it evokes the weeks after 9/11, even if it anticipated them. — Joshua Rothkopf

‘25th Hour’ (2002)

A man with his dog sits on a bench in a New York park.

Edward Norton in the movie “25th Hour.”

(David Lee / Touchstone Pictures)

Only months after the attacks, Spike Lee took on 9/11 with a boldness that only 15 years of provocative filmmaking — and a lifetime of loving New York — could sharpen into an artist. This interpersonal drama, about the fallout of a drug dealer (Edward Norton) going to prison, was deep in development when real-life events altered its trajectory. Lee insisted on including the American flags dotting lawns, the general sense of unease and, in a somber touch, a credits sequence featuring the Tribute in Light. Overwhelmingly, one scene takes place in a Tribeca hi-rise with a view of ground zero, and even though the conversation itself concerns a friend in trouble, it quickly shifts onto metaphorical grounds of guilt, responsibility and rage. There still may not be a better 9/11 film than this one. — J. Rothkopf

‘Munich’ (2005)

Agents plot revenge while seated on a couch in a dark room.

A scene from the movie “Munich.”

(Karen Ballard / Universal Pictures)

On the surface, Steven Spielberg’s “War of the Worlds,” released earlier in 2005, may seem like his more obviously 9/11-coded film (“Is it the terrorists?” Dakota Fanning’s character asks). But “Munich,” which followed six months later, goes straight to the questions of terrorism and endless cycles of retaliation that hung over the period. Eric Bana plays Avner, a Mossad operative sent to hunt down the Palestinians whom Israel holds responsible for the 1972 Munich Olympics massacre. As the revenge killings mount, the mission begins to eat away at him — and Avner’s belief in closure is shaken. Spielberg makes the contemporary connections hard to ignore. In a final scene, set in mid-’70s New York, after Avner and his handler Ephraim, played by Geoffrey Rush, argue over what they have done, the camera pans across the Manhattan skyline southward, toward the Twin Towers, which Spielberg had digitally added to the shot. — Josh Rottenberg

‘United 93’ (2006)

Passengers rush the cockpit of a hijacked plane.

A scene from the movie “United 93.”

(Jonathan Olley / Universal Pictures)

Five years after 9/11, it still wasn’t clear whether audiences were ready for a Hollywood movie that directly re-created the attacks. Director Paul Greengrass, then most recently of “The Bourne Supremacy,” took on the hijacked flight whose passengers fought back before it crashed in Pennsylvania. He used a largely unknown cast and shot with an almost documentary immediacy, cutting between the plane and air-traffic controllers trying to make sense of what was happening. There’s no movie star to take charge, and Greengrass doesn’t inflate the passengers into larger-than-life heroes. We simply watch as they piece together the situation from phone calls and scraps of information and realize what they have to do. We know from the beginning that none of them will survive. Watching them slowly come to that realization is what makes “United 93” so devastating. — J. Rottenberg

‘The Dark Knight’ (2008)

A man in a bat suit rides a motorcycle in a city.

Christian Bale in the movie “The Dark Knight.”

(Warner Bros. Pictures)

It was probably inevitable that the anxieties of the post-9/11 era would find their way into a Batman movie. In “The Dark Knight,” Christopher Nolan fills Gotham with bombings, acts of mass surveillance and questions about how far is too far. Heath Ledger’s Joker is an enemy who doesn’t play by the rules, attacking the city with no clear political goal beyond creating panic and chaos. Christian Bale’s Batman, meanwhile, builds a Patriot Act-like system that turns every cellphone in Gotham into a tracking device and uses increasingly brutal methods to stop him. Nolan folds all of that into a hugely entertaining superhero movie without turning it into a lecture. — J. Rottenberg

‘Man on Wire’ (2008)

A man steps onto a high wire stretched between the Twin Towers.

Philippe Petit, as seen in the documentary “Man on Wire.”

(Jean-Louis Blondeau / Polaris)

By the time James Marsh’s Oscar-winning documentary arrived in 2008, the Twin Towers had been gone for seven years. The film recounts French high-wire artist Philippe Petit’s astonishing 1974 stunt, in which he and a small band of co-conspirators secretly rigged a cable between the towers, allowing Petit to walk high above lower Manhattan. The movie never needs to mention 9/11 to feel devastating. We already know what became of those buildings. Watching Petit step onto the wire lets us see them differently, not as the site of catastrophe but as the setting for something beautiful and absurdly daring. A ghostly montage of the Twin Towers being constructed, set to composer Michael Nyman’s “Fish Beach,” brought New Yorkers to tears. For me, that feeling is also personal. I was living in New York on 9/11 and had been at an outdoor concert in the plaza beneath the towers just weeks before the attacks, so there was something especially moving about seeing them again as part of the city’s everyday life. — J. Rottenberg

‘The Hurt Locker’ (2009)

Two bomb squad officers speak in a battlezone.

Anthony Mackie, left, and Jeremy Renner in the movie “The Hurt Locker.”

(Jonathan Olley / Summit Entertainment)

Has there ever been a better cinematic metaphor for the War on Terror than Jeremy Renner in a bomb suit, kneeling over a device in a Baghdad street while everyone around him scans the rooftops for danger? Kathryn Bigelow’s film narrows the Iraq War down to the nerve-shredding work of an explosives-disposal unit, with Renner’s Staff Sgt. William James almost eerily comfortable in situations that terrify everyone around him. The suspense often comes down to the simplest question: Is this thing going to blow up? Bigelow, the action expert behind “Point Break” and “Strange Days,” mostly leaves the larger politics offscreen and stays with the men doing the dangerous work, their detachment a survival tactic. Though initially little-seen, “The Hurt Locker” pulled off its own improbable feat, becoming, at the time, the lowest-grossing movie to ever win Oscar’s best picture — while Bigelow became the first woman ever to win best director. — J. Rottenberg

‘Margaret’ (2011)

A young woman and her teacher sit uncomfortably in a diner booth.

Anna Paquin and Matt Damon in the movie “Margaret.”

(Myles Aronowitz / 20th Century Fox)

Kenneth Lonergan shot this seething, richly authentic New York City drama in 2005, when the rawness of post-9/11 NYC was already a part of everyday life. But the trauma feels ingrained in every frame, and there are shots of wary street life — an occasional flinch or look upward — that New Yorkers could watch and think: Yes, that’s what it felt like. The plot itself concerns a teenage girl, Lisa (Anna Paquin, never better), whose hyperdramatic tendencies are both recognizable and lovable. She is involved in a bus accident that results in a fatality and, with the crusading passion that so many people felt after 9/11, decides to get involved as a witness and truth-teller. The need to fix things — amid so much that was unfixable — is a marker of all the movies on this list. — J. Rothkopf

‘Zero Dark Thirty’ (2012)

A woman in a blazer rides in a cargo plane with soldiers.

Jessica Chastain, center, in the movie “Zero Dark Thirty.”

(Jonathan Olley / Columbia Pictures)

Perhaps the most explicit film on our list, Kathryn Bigelow’s daring military procedural about the 2011 midnight raid that took out Osama bin Laden was a political hot potato in its moment. Now with distance, it impresses as a skilled piece of political moviemaking, one that captures the era’s sense of moral compromise and queasy vengeance. It contains scenes of torture and goes deeply into the CIA’s planning and execution of the operation — choices that remain provocative. But the movie’s most lingering piece of drama is a silent shot of one woman crying in a cargo plane: a high-level analyst played by Jessica Chastain, who has accomplished the unthinkable but doesn’t feel relief. The fight will not end. Only a filmmaker who had just won Oscars and made history would have been granted the artistic freedom to make this movie, arguably Bigelow’s finest. — J. Rothkopf

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The best movies, TV, books, arts and concerts to spice up fall

After oohing and aahing over “The Odyssey,” it’s time for the hot summer splash to make way for an intriguing fall lineup.

At the movies, Alexander Skarsgård plays a sexy wicker husband. Tom Cruise, a bizarro oil man. Jenna Ortega, a robot friend, and Kendall Roy, ahem, Jeremy Strong, is Mark Zuckerberg. Then we revisit classics of various stripes on the small screen, from a further-future “Blade Runner” to “A Different World” relaunch to “East of Eden” to “Pride and Prejudice.”

For new books, it’s an Emily fest. Emily St. John Mandel’s “Exit Party,” based in Los Angeles, is being called her best work since “Station Eleven.” And Emily Wilson, “The Odyssey” translator who launched 1,000 hot takes, lets us inside her process. As for arts, directors steal the spotlight: the Lucas Museum of Narrative Art opens with 20 inaugural exhibitions and a collection of David Lynch’s L.A. photography fills a local gallery.

Bookmark this page and come back daily this week as we share even more of the best of fall. — Brittany Levine Beckman

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