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May 5 (UPI) — Colombian singer Shakira drew an estimated 2 million people to a free concert on Copacabana beach, generating an estimated $160 million economic impact, according to data from the city government and municipal agencies.

The show, held Saturday in front of the Copacabana Palace hotel, was part of the third edition of the “Todo Mundo no Rio” program, an initiative led by the Rio city government to attract tourism and economic activity during May, traditionally a low season.

According to Riotur and the Municipal Secretariat of Economic Development, the event boosted sectors such as hospitality, food services, transportation and retail. The city deployed a comprehensive operation covering security, logistics and public services, with the Operations and Resilience Center running at full capacity.

The concert opened with a show of 1,500 drones — described as one of the largest displays of its kind at a music event — forming a she-wolf in the sky, a symbol associated with the artist. Minutes later, Shakira appeared on stage dressed in the colors of Brazil.

During the show, the artist spoke in Portuguese and recalled her early years in the country.

“Brazil, I love you. It is magical to see millions of souls together, ready to sing, feel and dance,” she told the crowd.

The performance included more than two hours of hits spanning different stages of her career, along with segments dedicated to women.

“Women don’t cry anymore. Alone we may be more vulnerable, but together we are invincible,” she said.

The show also featured appearances by well-known Brazilian artists, such as Anitta, Caetano Veloso, Maria Bethania and Ivete Sangalo.

The “Todo Mundo no Rio” program aims to position Rio as a global destination for large-scale events. It was launched in 2024 with Madonna, who drew 1.6 million people, and continued in 2025 with Lady Gaga, who attracted 2.5 million.

Copacabana has also hosted some of the largest concerts in the world. Rod Stewart drew 3.5 million people in 1994, The Rolling Stones, about 1.5 million in 2006, and Stevie Wonder, some 2 million in 2012.

According to official data released by Agencia Brasil, medical services handled about 400 cases during the event, with 64 transfers to hospitals due to general discomfort, minor injuries and alcohol consumption. Cleanup crews collected about 362 tons of waste, with nearly 2,000 workers deployed.

After her stop in Brazil, Shakira will head to the North American leg of her tour, with concerts in the United States between June and July. These include dates in Inglewood, Palm Desert and San Jose, Calif., Dallas, Atlanta, Miami, Baltimore, Boston, Newark, N.J., and New York, before ending this leg in Atlantic City, N.J. on July 25.

Everyone wants to be “The Devil Wears Prada 2,” as the 20-year sequel strutted to an estimated $77 million in the U.S. and Canada in its opening weekend, highlighting the spending power of women moviegoers at the box office.

The film, which returned stars Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci, nudged out Lionsgate’s “Michael” for the domestic top spot at theaters this weekend. In its second outing, the Michael Jackson biopic brought in $54 million, upping its overall North American total to $183.8 million and its cumulative global haul to $423.9 million.

Worldwide, Walt Disney Co.-owned 20th Century Studios’ “The Devil Wears Prada 2” brought in $233.6 million, according to studio estimates. The theatrical revenue, both domestic and worldwide, edged studio expectations. Already, the film has brought in 72% of the total revenue that the original movie made ($326 million).

The 2006 original has become a cult classic, with lines like Streep’s infamous “that’s all” and Tucci’s “gird your loins” now millennial catchphrases. The popularity of that film has continued over time with repeat viewings on cable television and the Disney+ streaming service.

“Nostalgia is a big driving factor for movies like this,” Andrew Cripps, head of theatrical distribution for Walt Disney Studios, said. “It’s just one of those movies that got into the zeitgeist.”

The fashion-forward sequel had a production budget of about $100 million. The film notched a 77% approval rating on aggregator Rotten Tomatoes.

Women comprised the majority of the audience for “The Devil Wears Prada 2” this weekend, representing 71% of moviegoers, according to data from EntTelligence.

The strong showing for “The Devil Wears Prada 2” highlights the spending potential of female moviegoers, who have had few big movies aimed at them in the last few years.

Despite the billion-dollar blockbuster that was “Barbie” in 2023, Hollywood has largely failed to consistently deliver big films targeted to women. That’s led multiple box office analysts and studio executives to note that the industry is leaving money on the table.

In the past, comparable titles to “The Devil Wears Prada 2” would have been 2008’s “Mamma Mia” or the “Sex in the City” film, but those kinds of movies are now few and far between.

More recent female-focused fare includes last year’s “Wicked: For Good” and Taylor Swift’s “The Official Release Party of a Showgirl,” though “Wicked” has the benefit of also having a longtime Broadway fanbase.

“There haven’t been enough movies for females,” Cripps said. “When you can give them a good movie, as long as the movie plays well and I think this one plays brilliantly, there’s a big audience out there.”

Universal Pictures, Nintendo and Illumination’s “The Super Mario Galaxy Movie” continued its run with a third place finish of $12.1 million at the box office this weekend, followed by Amazon MGM Studios’ “Project Hail Mary” in fourth and Neon’s horror flick “Hokum” in fifth, according to Comscore data.