Make-up

MODEL Hailey Bieber gives her business a bit of a helping sand.

The 29-year-old, wed to singer Justin, posed on a beach in an ad campaign for her own skincare and make-up brand Rhode.

It was recently named one of Time magazine’s 100 most influential companies.

And she told the mag she is hungry for more.

Hailey said: “I’m an entrepreneur at the end of the day.

“I want to expand in business and I want to be able to do more things.

“But I’m definitely not in a rush.”

Last year the brand was valued at a billion dollars.

Hailey launched it in 2022 and last year it turned over £150million in sales.

She recently posed in a chic yellow bikini for another fashion shoot and she was also pictured out in New York in a white mini dress for the Met Gala after-party.

Just last November the model posed up a storm for GQ magazine in another set of sizzling swimwear snaps.

Justin and Hailey have been married since 2018, with the pair welcoming their son Jack Blues in 2024.

WE’VE all gone a little K-razy – with Brits obsessed with K-pop, K-drama and K-beauty.

So it’s no wonder Virgin Atlantic chose to launch new direct flights to South Korea’s cool capital Seoul.

From the music legends BTS and Netflix hits KPop Demon Hunters and Squid Game to the latest in advanced skin treatments, would my first trip live up to the hype?

After a whistlestop three days, I can ­definitely say yes — it was all I thought it would be and so much more.

The journey from Incheon International Airport to the city centre was eye-opening as we rattled along a highway next to the great expanse of the Han River that splits the city into its historic northern half and glitzy southern districts.

In the shadows of the countless skyscraper apartment blocks, locals gather on the riverfront’s parks, walking trails and cycling paths.

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And this high-tech capital of endless high rises and neon-lit streets is also home to ancient palaces and surprisingly tranquil green spaces.

Locals and tourists alike flock to the five grand Joseon-era palaces and if you wear a Hanbok — the traditional Korean clothing — admission to them all is free.

While it may seem a little odd to us, embracing the traditional garb is actively encouraged and there are plenty of boutique rental shops surrounding the palace district that will, for a small fee, dress you head to toe in the brightly coloured garments and even braid your hair.

With little time to waste, we went straight from the plane to the palaces.

Top tip: plan your days carefully.

The ­magnificent main palace, Gyeongbokgung, is closed on Tuesdays, while the nearby ­Changdeokgung shuts its gates on Mondays.

We spent time wandering Changdeokgung’s ancient courtyards — just make sure to book ahead if you want to see its famous, tranquil Secret Garden.

Next morning, it was time to shake off the jetlag and embrace modern Seoul with a K-Pop dance class in the city’s university ­district.

Our incredibly patient instructor walked us through a routine to the Saja Boys’ hit Soda Pop, from Netflix’s KPop Demon Hunters.

The 90-minute session was an absolute blast, and even someone with two left feet like me could just about pick up the moves — albeit I was a few beats behind the music!

More modern-day Korean fun came next with a visit to one of the flagship Olive Young K-beauty stores in the Myeong-dong shopping district.

You’ll find smaller stores on almost every street corner here, packed with Korean beauty products from floor to ceiling.

The trick is to do your research before you go — it can be overwhelming looking at the overflowing aisles but you can score amazing bargains, with some products just a third of the price you’d pay in the UK.

Next up was another Korean trend that has taken social media by storm — colour analysis.

Stepping into a deliberately all-white room, your personal stylist will assess the colours that suit your skin tone best.

While I am sure the colours picked for me suited the Korean aesthetic — you’ll rarely see very bright tones on locals strolling streets by day or night — I felt they missed the mark.

After my colour analysis, we stumbled across the Roof Cat Me cafe which, as a feline fan, was a must.

The £10 entry fee included unlimited drinks for the humans — and the chance to chill next to some of the most beautiful pedigrees, all of whom appeared extremely happy with their spotlessly clean, custom-built hangout.

What surprised me the most was the great value — and warm welcome — we got everywhere we went.

While the efficient metro system costs just 80p per journey, it was also very easy to grab an Uber — and journeys were a fraction of the price we’d pay in the UK.

Download the Naver app to get around though, as Google and Apple maps are limited to public transport routes.

Food and drink was also very reasonable.

Local beers cost just £2.50 and you can even enjoy unlimited beef Korean barbecue for around £15.

And what’s more important, even at night I felt completely safe on the buzzing streets of bars, clubs and restaurants.

There is none of the edgier atmosphere you can get in big cities.

We ticked one last thing off the bucket list with a trip to the Gangnam southern district — known for its upscale shopping and nightlife made famous by the original smash-hit song from Psy.

There was just time to pose under the giant Psy hands statue outside the COEX mall before it was back to the airport and I was boarding my Virgin Atlantic flight home to London.

My feet were tired but my skin was glowing.

Seoul is a dizzying, delightful mix of old and new — and it more than lives up to the hype.

HARPER Beckham has been refused naming rights for her beauty brand in the US.

David and Victoria’s 14-year-old girl has got UK approval for Hiku By Harper.

But the US Patent and Trademark Office issued an “initial refusal” against the name because of the “likelihood of confusion” with existing companies.

It said “Harper” was already trademarked for the sale of brooms and scrubbing brushes, while “Haiku” is registered for fragrance and toiletry products.

Harper has been working on the project for more than a year and hopes to sell products for spot-prone teens.

The US application covers make-up and acne medications, as well as footwear and clothing, keyrings, stickers, hair decorations and brushes.

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She and her parents have six months to respond, after applying for the trademark in November.

Fashion designer Victoria, 52, this week spoke about her daughter’s plans, describing her as “very ambitious” and “a little entrepreneur”.

She said Harper came to her “two or three years ago and she was really struggling with her skin”.

She added: “I suffered with child acne, teenage acne, adult acne, every acne under the sun, I’ve been there. So I could really relate to her.

“And she said, ‘I want to create a brand because I don’t want other people to have to go through what I’ve been through’.”