The locals’ guide to the UK’s top seaside counties with £15 stays, secret beaches & charming pubs

LOOKING forward to a seaside staycation with the family this summer?
It can be hard to know where to book your next UK seaside holiday. With many Brits picking the same overcrowded spots, you can soon feel like you’re fighting for every square inch of sand on the beach.
Luckily, there are plenty of off-the-radar stunning seaside towns and villages where you can enjoy a summer holiday without the crowds.
We’ve gathered travel insiders from Cornwall, Devon, Norfolk and Kent to share their favourite lesser-known holiday spots – with cheap pints, quiet beaches and stays from £30 a night.
Norfolk
Travel Reporter, Jenna Stevens
I grew up on the North West Norfolk coast, going quay jumping and crabbing after school with my friends.
Over the years, I’ve seen tourists flock to the same overcrowded spots time and again, while some of the prettiest towns and villages stay pretty much deserted.
While Cromer and Great Yarmouth make for great cheap and cheerful holidays, there are much prettier and less crowded options further west along the coast.
Wells-next-the-Sea is the picture-perfect seaside town. Walking down the high street, Staithe Street, feels like stepping back in time.
You’ll wander past an old-fashioned butcher’s, bakery and greengrocers on your downhill stroll towards the sea – plus plenty of trinket shops selling seashell earrings or buckets and spades.
The high street leads to the picturesque quay, where the Victorian Granary gantry jets out over the water, and you can watch fishermen haul in fresh catches throughout the day.
Here you’ll find the old-fashioned Pop Inn Amusements, a sweet shop selling giant lollies and classic sticks of rock, plus my favourite surfer dude-feel coffee shop, Wills of Wells.
Not to mention the fact that there’s a massive, golden, award-winning beach lined with colourful beach huts backed by a sprawling pine forest.
There’s a large beachside cafe too, plus you can stay by the sea at the Pinewoods Holiday Park, with camping and touring pitches from £30 per night.
While Wells is absolutely worth visiting, tourists have certainly caught on to its charm.
Further into West Norfolk, there are small towns and villages that offer true peace and quiet – where your only neighbours are grazing sheep.
Some of these best-kept secrets are Fring, Shernborne, Wolferton and Anmer.
They’re the kind of remote, rural villages perfect for a countryside walk where you won’t pass anyone but horse riders out on a hack.
Stay at nearby Bircham Windmill, where there are camping pitches for £36 a night.
In fact, this site makes for a fantastic family day out, where you can bake your own bread from scratch for £3.95 and climb up to the top of the mill for stunning views of the surrounding villages and fields.
Although it’s quiet, there’s plenty more to do nearby. Bottle feed lambs and hand feed deer at Snettisham Park, tour the royal grounds of Sandringham Estate, or sit down for a pint of local ale in the gloriously British pub The Rose and Crown.
Devon
Travel Reporter, Cyann Fielding
Devon or Cornwall? I’m here to tell you don’t need to look further than Devon – with fewer crowds, heaps of beaches and the quaintest of villages, nothing quite beats it.
As a born and bred Devonian, one spot I will always shout about is the English Riviera.
Formed of Torquay, Paignton and Brixham, the coastal towns boast an unusual micro-climate for the UK that has allowed palm trees to thrive.
Named after the French Riviera, you can expect a similar vibe but for a fraction of the price.
Stay at the newly opened £20 million seafront Hotel Indigo by IHG in Torquay from £74 per night (and there are dog-friendly rooms) – you can’t get closer to the sea with only a road separating you from the beach.
From the hotel, stroll down to Abbey Sands Beach, where you will find red-pink sand backed by a green area and the famous Torre Abbey, which you can visit for £11pp.
On the other side of Abbey Sands, walk around the harbour, which is currently under development to make it into a swish seaside hub of restaurants and cafes.
Drop by Pier Point for some fish and chips on the way – which are often voted best in the country.
For more traditional and quieter seaside towns, head to Dawlish or Teignmouth, where you will find seaside arcades and cheap cafes selling freshly made Devonshire delicacies such as pasties and cream teas.
It’s not all about the seaside in Devon, though – Dartmoor National Park sprawls over 368-square-miles with over 160 rocky tors, ideal for lengthy country walks with dramatic views.
One of the most accessible spots is Haytor, where you can head up to the tor from a car park – and don’t worry, it isn’t too steep a climb – and then nearby check out Haytor Quarry, which appears frozen in time with disused machinery still present.
Keep an eye out for wild ponies too, of which there are about 1,500.
For a historic spot – head to Exeter – a university city with a sandstone cathedral and bustling high street.
The city even has links to Harry Potter as J.K. Rowling once studied there, and it is thought that she based Diagon Alley on Gandy Street in the city centre.
For another unique spot, pop to Totnes – a town that has often been noted for its hippie lifestyle, free of big brands and chains.
Drop by on a Friday or Saturday to catch the antiques and food market, for bargain finds and huge Lebanese wraps setting you back a tenner (but big enough for two!).
In the North of the county, head to Woolacombe for the perfect holiday park break.
You could head to Golden Coast Holiday Park, for example, which costs from £219 for a seven-night break for a family of four – so just £7.83 per person per night.
The beach stretches over three miles, and there is an abundance of holiday parks around the town, many of which have evening entertainment, hot tubs on chalet decks and indoor and outdoor pools.
Kent
Deputy Travel Editor, Kara Godfrey
Kent has seen a huge resurgence in recent years, aided by the pandemic, which saw thousands of people leave the Big Smoke for sunnier and sandier climes.
As one of the many who did so, I’ve since lived in both Folkestone and Margate, which are both on the rise as trendy destinations.
(I have a soft spot for both Whitstable and Deal as well, although both are much more established seaside towns).
When it comes to Margate, there are two new boutique hotels, Fort Road Hotel and No.42 Guesthouse, which have opened in recent years, the latter of which has a fantastic rooftop bar in the summer.
I love heading to the George & Heart pub just outside of the Old Town, or Rose In June for a cosy pub pint.
If you want a bit of weird and wonderful, make sure to hit up the Shell Grotto – whose origin remains a mystery – or the Crab Museum, free to visit and the largest crab museum in Europe.
Both the Turner Museum and Dreamland are free too, so you can easily visit on a budget.
The tidal lido is worth the trek, and you’ll be joined more by locals than tourists, but hop in before warming up with a coffee and sauna session.
But to me, Folkestone is winning on all sides.
It’s 52 minutes by train from London; you’ll never have to fight for space on the massive beach; it has the UK’s biggest beach sauna; it has so much art, including a Banksy – the hooks are endless.
Live music takes place at the Harbour Arms most weekends, and I highly recommend the Sunset Sessions at The Tasting Rooms for three courses and live jazz for £35.
Chase it with some oysters and a glass of champagne in The Lighthouse Champagne Bar – and you can even see France on a clear day.
Perhaps controversial, but even the touristy Good Yard food market is well worth a visit. No tourist traps here!
For an affordable place to stay, The View Hotel Folkstone has rooms from £67 per night.
Cornwall
Travel Writer, Katy Bright
Growing up in Cornwall, I’ve always had plenty of pretty places to explore. If I had to plan the perfect day in my home county, here are some places I would not miss.
Start the day off right with one of the best breakfasts around. Bude cafe The Coffee Pot offers £5 breakfasts with bacon, eggs, sausages and a hash brown, which cannot be faulted.
I may be biased, but I think Boscastle truly is one of the most beautiful places in the UK.
It’s a peaceful seaside sanctuary with a fascinating witchy history and beautiful walks, such as the one to Willapark Lookout.
Plus, it offers some of the best pub grub around – you’ve got to try the Cobweb Inn’s steak and ale pie (£13.95). Wash it down with a traditional Cornish ale.
Many tourists, of course, flock here, so it is important to learn to avoid the tourist traps.
Newquay, one of the most popular holiday destinations in Cornwall, is just way too busy during school breaks.
If you’d like to visit, I would definitely recommend going outside of the school summer holidays, when it is quieter, and the queues are much less manic.
If you are a coffee or matcha fanatic, Blend makes some of the best drinks I’ve ever tasted. Their banana bread iced matcha is a personal favourite of mine.
Something we all look for in a holiday to Cornwall is the best spots with a pint and a view – and my top pick for this is Trebarwith Strand’s, Port William.
A pub perched over the sea, it even offers cosy rooms for guests to stay in.
If you visit between mid-April and early May, you’ll be in my home county for one of my favourite events of the year.
Although it sits right on the border of Cornwall and Devon (so some may be a bit offended by me putting it in this list!) Strawberry Field Lifton’s ‘Tulip Fest’ makes for a very wholesome day out.
Picture a field full of half a million multicoloured tulip bulbs. There is something about walking around a field of endless tulips that just feels so whimsical.
An underrated place to stay is Whitsand Bay Fort holiday park. It’s very highly rated in online reviews, and it’s no surprise to me as a local – this is one of the best places to stay around.
Open all year, it offers both rooms and tent pitches with amazing views of Whitsand Bay. Pitches start at £15 a night, making it a super affordable and proper Cornish alternative to other popular places to stay.



