lifetime

Passing “Go” has become especially lucrative for mobile game publisher Scopely.

The Culver City-based Scopely launched “Monopoly Go!” in 2023, betting fans of the classic board game would flock to a mobile version aimed at casual gamers.

By 2025, “Monopoly Go!” had accrued $6 billion in lifetime in-app purchase revenue, becoming the fastest free mobile game to do so, according to app analytics firm Sensor Tower.

This summer, the app is expected to reach $8 billion in lifetime revenue, the company says, solidifying “Monopoly Go!” as Scopely’s biggest game and far surpassing the company’s popular “Pokémon Go.” The company declined to disclose its total profits.

Scopely Co-Chief Executive Javier Ferreira.

As overall downloads in the mobile game market have stagnated and in-app purchases and retention become the main drivers of growth, Scopely has hit on an age-old Hollywood strategy — using known franchises and intellectual property to bring out fans.

“These are incredibly durable and long-lasting games that have really passionate communities and fandom around them,” said Javier Ferreira, co-chief executive of Scopely. “We’re in the business of building people’s favorite thing, and that’s a difficult thing to do. The power of [intellectual property] is that, in some cases, that is already their favorite thing.”

The company’s journey toward “Monopoly Go!” began in 2014, when Scopely formed a partnership with Rhode Island-based toymaker Hasbro. Its first collaboration was a Yahtzee mobile dice game that ultimately drew millions of players worldwide (though it was especially popular in the U.S.) and generated more than $1 billion in lifetime revenue.

After that, Scopely approached Hasbro about taking on the “crown jewel” of its board game empire — Monopoly.

Monopoly’s massive global popularity was an obvious draw. But adapting an hours-long real estate transaction game for a casual, mobile audience proved challenging.

Development of what would become “Monopoly Go!” ultimately took seven years, two of which were spent trying to make movement around the board more fun. In that time, the company scrapped two versions of the game; one deemed too competitive, and one that was too complex, Ferreira said.

Developers wanted to capture the “roller coaster feel” of the board game’s highs and lows, while also having simple rules and ensuring a strong social element, he said.

“We couldn’t just copy,” Ferreira said. “We had to reinvent it and re-imagine it, and that’s a complicated, creative endeavor.”

Today, “Monopoly Go!” brings in more than $2 billion in annual revenue and has been downloaded across the globe more than 300 million times.

Now with “Pokémon Go,” which the company owns after acquiring maker Niantic’s game business last year, “Scopely has gone from a successful publisher to one of the defining companies in mobile gaming,” Randy Nelson, head of insights at Appfigures, a mobile app analytics firm.

“The company cracked the code on licensed games years ago,” he wrote in an email. “Its biggest hits work because they’re great games first and recognizable brands second.”

Though the company’s overall game downloads have slowed, its gross revenue has largely increased every year since 2020, according to Appfigures data.

Shortly after Scopely released “Monopoly Go!,” the company was acquired by Savvy Games Group, which is owned by the Saudi Public Investment Fund, for $4.9 billion.

In a statement about the deal, Savvy Games Group Chief Executive Brian Ward touted the success of “Monopoly Go!” as “indicative of Scopely’s ongoing position at the forefront of the global games sector.”

Representatives of the Saudi investment fund are part of Savvy Game Group’s board and do sometimes give some feedback on company initiatives, though Ferreira said the company has remained “very independent.”

The proposed acquisition of gaming giant Electronic Arts by the Saudi Public Investment Fund is not expected to affect Scopely since EA largely focuses on high-budget console and computer games, he said.

As Scopely, now 3,000 employees strong, looks to the future, it has embarked on a number of entertainment partnerships with studios to add franchises such as “The Simpsons,” “Hello Kitty” and Marvel to its mobile game ecosystem.

“They give us access to these universes that millions of people love and are really invested in,” Ferreira said. “We see this as a very strategic part of our business.”

Officials are considering measures that would allow UK airlines to block disruptive passengers with a history of serious misconduct from travelling, amid a sharp rise in onboard incidents since the pandemic

Ministers are exploring proposals that could result in persistent troublemakers being banned from future flights amid growing alarm over disruptive behaviour on aircraft.

Officials are weighing up a system that would enable airlines to identify passengers with a track record of serious misconduct and potentially deny them the ability to travel. Under the plans, which are still at an early stage of consideration, details of blacklisted passengers could be shared throughout the aviation industry.

Should someone attempt to book a flight after being added to the list, the airline or tour operator could receive notification and be given the choice to block the reservation, effectively grounding that individual indefinitely.

Civil liberties campaigners have, however, raised alarm about the proposals, cautioning they could set a “dangerous precedent” through the sharing of personal data and limitations on access to transport, reports the Express.

Currently, airlines have the power to ban passengers who have displayed violent or abusive conduct while travelling with them. Yet existing restrictions only extend to the specific carrier involved in the incident, meaning offenders can frequently sidestep penalties by simply booking with a different airline.

The primary hurdle facing any new system is current data protection law, which prohibits carriers from exchanging passenger details with one another, even where criminal offences have taken place.

Who is calling for some passengers to be banned from all flights for life?

Calls for stricter measures have grown louder following a string of high-profile mid-air incidents that have gone viral online, reports the Daily Mail. These have included episodes where cabin crew faced death threats and violent clashes erupted between passengers in aircraft aisles.

Such incidents are among hundreds logged annually and have often led to expensive flight diversions that wreck holidays and travel arrangements.

There appears to be widespread public backing for harsher punishments, with recent polling indicating most Britons support restrictions on passengers who commit serious misconduct while airborne.

Ryanair boss Michael O’Leary has previously urged limits on airport alcohol sales, including curbs on early morning pints, in an effort to cut the number of disruptive passengers getting on planes.

Ministers aren’t attempting to stop travellers from having a drink before their flight. Rather, they’re hoping any future system would promote better conduct while helping to safeguard cabin crew, families and fellow passengers.

It’s understood the proposals are being worked on by the Home Office and Department for Transport but remain in the early stages and require additional consultation with the aviation sector. Any system would need to tackle existing privacy regulations, which currently stop airlines from sharing passenger data.

Ministers are expected to sit down with industry bosses later this month to thrash out the details of the plans. A government source said: “Everyone should be able to enjoy a pint at the airport, but anti-social behaviour on flights is totally unacceptable.

“It threatens the safety of passengers and crew and disrupts hard-earned holidays.

“There are already tough laws in place to deal with offences committed on flights, but we are exploring with industry how we can better address this issue, ensuring we crack down on people who persistently cause chaos. Everyone should be able to fly without fuss.”

The CEDB has asked the sport’s global governing body Fifa to make the ban, which prohibits Vlachovsky from taking part in any football-related activity, worldwide.

It has also ordered the Football Association of the Czech Republic to revoke Vlachovsky’s coaching licence.

Leading players’ union Fifpro reported that players of 1. FC Slovacko only learned they had been secretly filmed after the arrest.

Fifpro – the global representative organisation for professional footballers – said the players were filmed on Vlachovsky’s camera hidden in a backpack, and the youngest was aged 17.

Earlier this year, a group of the victims came forward to demand further action, with players telling Czech media publication Seznam Zpravy, external Vlachovsky’s crimes had left them afraid to sleep at night and anxious about being in public in case they were being filmed.

Vlachovsky had previously led the Czech Republic Under-19s women’s team and was once voted the best women’s coach in the country.

easyJet passengers are being warned they could face serious consequences if they don’t completely switch off certain electronic devices

Holidaymakers travelling with easyJet this summer are being warned that they could unknowingly fall foul of strict cabin rules unless they fully switch off a commonly used electronic device before stepping on board. The trouble is that many passengers only discover the rule once they’ve already reached the airport or are on the verge of boarding, where last-minute slip-ups could spell serious problems.

According to EasyJet, the warning relates to e-cigarettes and vaping devices, which must be carried in hand luggage only and are strictly forbidden from being stowed in hold baggage under any circumstances. The airline’s official policy states: “All electronic cigarettes and vaping devices must be carried in the cabin, re-charging is strictly prohibited and the device must be completely switched off.”

It also advises passengers to keep their devices on their person where they can be kept an eye on throughout the flight, reducing the risk of accidental activation. These rules are in place due to concerns over lithium-ion batteries, which are used to power vaping devices and are well known for posing a fire risk if they become damaged or overheat.

The UK Civil Aviation Authority categorises lithium batteries as a significant safety risk in aviation due to their potential for ‘thermal runaway’, producing intense heat and flames that are notoriously difficult to extinguish in confined spaces. The International Air Transport Association has highlighted a worldwide rise in lithium battery-related incidents, which has gone hand in hand with the increasing prevalence of portable electronic devices, prompting airlines across the globe to tighten their rules considerably.

EasyJet also warns that passengers must take precautions to prevent their vaping devices from being switched on accidentally during flights, including ensuring they are fully powered down before boarding. The airline stipulates that travellers may carry no more than two spare batteries in their hand luggage, and that these must be properly protected to prevent them from coming into contact with metal objects.

Under UK aviation rules, vaping devices must be kept in hand luggage at all times. Official government guidance states that e-cigarettes are strictly prohibited from hold baggage.

Industry experts point out that confusion often arises because rules can vary between airlines and destinations, which can leave passengers unknowingly packing the wrong items before they even reach airport security. Aviation safety specialists also warn that using or charging vaping devices while on board flights is strictly prohibited by all major airlines, with penalties ranging from confiscation to fines or even travel bans in severe cases.

As summer travel demand picks up, holidaymakers are being urged to check airline regulations before they set off to avoid delays, confiscations, or being refused entry at the boarding gate.