Latino

Man, we Latino men have it rough.

Americans have demonized us as criminals, buffoons, lechers, invaders, criminals and job stealers since the fall of the Alamo. Latino culture typecasts hombres as eternal machos always a few drinks away from brawling or bawling. Educators view us as underachievers. The political class long stereotyped Latino men as a sleeping giant who could change the country, if only we showed up to vote with the same enthusiasm as attending a Raiders game or lining up for a sneaker drop.

And then came Donald Trump.

So many of us fell for his siren call that 48% of Latino voters of all genders chose Trump in 2024, the highest percentage ever captured by a Republican presidential candidate. Progressives immediately blamed Latino men for Trump’s victory while holding up Latinas as the brave heroines who stood up against tyranny.

The blame game continues. A study released this month by UCLA’s Latino Policy & Politics Institute basically paints Latino men as little better than MAGA minions, trumpeting a gender gap on standing up to this administration’s deportation deluge, defending democracy and “fighting the Trump agenda.” To the media and to outraged internet commentators, it didn’t matter that two-thirds of Latino men had responded that each of those three issues was “very important” or “somewhat important.”

We just aren’t anti-Trump enough, which marks us as alien to the president’s critics. The UCLA paper’s cover page even features a red man and a blue woman conversing in what look like Aztec speaking glyphs — as if the sexes can’t understand each other and probably never will.

To explain the Latina-Latino political chasm, UCLA offers hypotheses straight out of “Men Are From Mars, Women Are From Venus.” The women supposedly work more in caretaker jobs like teaching and healthcare, softening their views toward the least of us. The men are in blue-collar sectors with a Darwinian outlook. But it doesn’t take a fancy academic paper to come to that conclusion — all you need to do is, you know, talk to Latino men.

When Trump descended that damned escalator in 2015 to announce his first presidential run by sliming Mexican immigrants as rapists and drug dealers, I knew that this racist excuse for a leader — the most anti-Latino politician in our nation’s history — would nevertheless appeal to many Latino men.

The reasons were evident: Trump’s fame. His strongman persona. His riches. His default setting of, as we Mexicans say, me vale madre — I don’t give a damn what people think. Yet three successive Democratic presidential campaigns willfully ignored these flashing sirens, instead insisting that Green New Deals and diversity, equity and inclusion programs would appeal to working-class Latino men.

Pundits thought we were still motivated by the radical politics of the Chicano movement, as previous generations were. What they didn’t realize was that assimilation had transformed Latino men into the modern equivalent of President Nixon’s silent majority.

A “Latino Americans for Trump” office in Reading, Pa., during the 2024 elections.

(Joe Lamberti / Associated Press)

I’ve always thought Latino male Trumpers were deluded — but I’ve always understood where they’re coming from. They’re believers in rancho libertarianism, my neologism for the individualistic politics exemplified by the Mexican men who raised me and who I grew up with.

Rancho libertarians, like their Scotch-Irish cousins from another mother, are forever skeptical of government, respect insurgents who want to take on the establishment, love their people and subscribe to a bootstraps approach to life. Not as praiseworthy is a tendency to dislike being told what to do, and in proving a point, to not only cut off their nose to spite their face but to lop off their heads as well.

No wonder so many Latino men went for Trump. To quote another Mexican saying, por eso estamos como estamos. That’s why we’re the way we are.

And look at what it’s earned us.

MAGA has been a miasma on this land, but especially for the blue-collar Latinos whom Trump increasingly courted with each election cycle. Immigration agents have arrested U.S.-born Trump supporters and thrown their friends and family members into squalid detention centers to await certain deportation. Diesel and gas prices are outrageously high, after Trump started a war with Iran that seems to have no end.

Nothing has degraded more for Latino men, however, than the simple pleasures of life.

When my dad and my brother had a pool party for some cousins and their children last month at our Anaheim home — no more than 15 people — the cost of carne asada, chicken, chorizo and tortillas from a local carnicería was more than $200. That side of the family never supported Trump while not exactly being wokosos, either. As Spotify blasted Antonio Aguilar and Banda El Recodo, they complained about the economy and the Republicans who have rubber-stamped the Trump agenda, when we should have been talking about the Dodgers and vacations back to our ancestral Mexico state of Zacatecas.

If my Arellano cousins are ready to stick it to Trump on election day, so should the Latino men who supported him two years ago.

In 2024, Latinos were the pivotal vote that delivered swing states to Trump. In this year’s midterms, Latino men are the swing vote within that constituency, from congressional races once considered safely red in Texas and Florida to local elections across the country. It’s gotten so dire for Republicans that Florida Rep. Maria Elvira Salazar put out a television ad warning Trump that “the same Hispanics who brought you to the White House … feel betrayed today.”

Honor remains big among rancho libertarians, and no politician has insulted the Latino way of life more than Trump. Helping to flip the House and Senate to the Democrats wouldn’t end his influence, but it sure would help. Plus, it would be a perfect rebuke to a pendejo who fooled too many good Latino men.

American society, whether the left or the right wing, will never fully accept us. We’ll always be thought of as too conservative, too dumb, too reactionary, too violent by too many.

Well, if we’re going to be loathed, we might as well stand on the right side of history. It’s time for Latino men to stand up and hit Trump with another Mexican saying:

Ya, güey. Enough already, man.

If you want proof of the widening chasm between the Trump administration and Latinos, look no further than California state Sen. Suzette Martinez Valladares and White House spokesperson Lauren Bis’ reaction to the same anti-Latino image.

Posted on the White House’s social media accounts this week, it’s a take on the logo for the beloved 1990s PBS cartoon “The Magic School Bus.” Same cheery font, same yellow bus blasting through the cosmos, same depiction of wacky teacher Ms. Frizzle and her cute chameleon sidekick Liz. But instead of a bunch of happy kids off to another adventure, the passengers are five handcuffed, brown-skinned, mustachioed men looking downward and dejected, all identical save for the colors of their T-shirts.

Bracketing this soulless scene are the words “The Magic Deportation Bus” — get it? Har har! The White House released the illustration to accompany an Aug. 24 Fox News headline gushing that Immigration and Customs Enforcement had arrested a “jaw-dropping number” of undocumented immigrants in the D.C. area over the last two weeks.

The post was the latest in a flood of racist, anti-immigrant images that the Trump administration has shared. But this one was so bad that it even offended Martinez Valladares, a Republican whose district stretches from the Grapevine to Victorville.

“Enforcing immigration law and securing the border isn’t anti-Latino. But this image wasn’t necessary or helpful,” she told me. “We can strongly support border security while expecting our government to communicate those policies without reducing a community to a stereotype. Being tough on illegal immigration doesn’t require turning Latinos into a caricature.”

Suzette Martinez Valladares, then a Republican assembly member and now a state senator, is pictured in 2022.

(Rich Pedroncelli / Associated Press)

Martinez Valladares isn’t any random Trump supporter. She’s co-chair of the California Hispanic Caucus, which represents the state’s GOP Latino legislators and was founded after a record number of them — nine — were elected in 2024. The group’s creation reflected the tsunami of Latino support for Trump that helped sweep him into the Oval Office for a second round and upended political thinking about America’s largest minority.

Such a critique from a politician of Martinez Valladares’ stature should set off fire alarms in the Oval Office as the midterms loom and the GOP needs Trump’s Latino supporters to hold the party line, right?

Nope!

When I asked the White House whether the “Magic Deportation Bus” was anti-Latino, spokesperson Bis whined in a statement that my query was “more race baiting by the media who are just mad the White House’s social media content is driving conversations with the American people about deporting illegal aliens. Is the L.A. Times really suggesting there has never been a deportation flight of just Guatemalans?”

Who’s doing the race baiting?

Nothing in the gross graphic suggests that Guatemala is the final destination for Migra Ms. Frizzle and her detainees. The men’s appearance is the only indication that they’re Latino — just the type of racial profiling that Trump’s immigration goons swear they don’t engage in, despite ample video and audio evidence to the contrary. While Latinos have long made up the majority of deportees, to portray the bus passengers as interchangeable clones who “look” Latino is as dehumanizing as you can get — but that’s par for MAGA.

Not only that, but the Fox News story that went with the icky illo said that ICE’s D.C. operation nabbed Jamaicans, Hondurans and Salvadorans, in addition to Guatemalans.

Trump and his minions famously never apologize, doubling down on their pendejadas when confronted with facts. Well, if Republicans wants any chance of holding on to Congress in the midterms and winning other key races, they need to beg Latinos for forgiveness, now that Trump has upended the lives of brown-skinned people, immigrants and U.S.-born alike.

A 1949 photo of undocumented immigrants boarding a bus for deportation to Mexico.

(Los Angeles Times)

Nearly half of Latinos voted for Trump two years ago, the best result ever for a Republican presidential candidate. Poll after poll released this year, each more dire for Trump than the last, show that those days are as distant a memory as affordable groceries. His approval ratings — and GOP hopes for the midterms — will continue to wither until he spends more time fixing the stagnant economy, ending the quagmire in Iran and stopping the deportation deluge.

To maintain his grip on power, Trump needs to inspire Latinos to stand by him, vote for his agenda and urge others to follow along. Instead, he faces frustrated supporters like David Hernandez, founder and chair of the Los Angeles County Hispanic Republican Club and host of the club’s weekly talk radio show.

Hernandez said he’s seen the perils of “unchecked” immigration at overcrowded hospitals and clinics. He also feels that in the race for California governor, Republican Steve Hilton’s attacks on Democrat Xavier Becerra’s alleged mishandling of migrant children while Health and Human Services secretary for the Biden administration will stay on the “front burner.”

The “Magic Deportation Bus” does nothing to highlight these issues, Hernandez said, describing it as “an immature cartoon failing to make any valid point.” Worse, the Navy veteran argues, it suggests that immigration agents plan to snatch children from schools.

“There is nothing funny about the issue,” Hernandez added, “that warrants this type of frivolous portrayal.”

I ran Hernandez’s and Martinez Valladares’ thoughts by Bis, noting their GOP bona fides without identifying them by name.

“Take a ride on The Magic School Bus to your home country!” the White House spokesperson began. Only her heart knows whether the line was a callback to the offending social media post or a not-nice suggestion that I self-deport to wherever the hell she thinks I was born (I’m a native Anaheimer, by the way).

Bis went on to repeat her previous line that the Trump administration is just seeking to “innovate” conversations with Americans and that “our efforts to deport criminal illegal aliens are no exception to this.”

Way to listen to the concerns of the front-line soldiers your boss so desperately needs this November, Lauren!

Spending more time crafting weak-salsa anti-Latino jokes than improving the lives of Latinos — that’s the racist swamp the president and his team happily fester in.

But there’s one thing their putrid parody of “The Magic School Bus” got right.

Ms. Frizzle often shrank her steel steed and its occupants to microscopic sizes so they could explore places they’d never seen. That sure sounds like the historic collapse that Trump is experiencing with Latinos, no?

To use Ms. Frizzle’s catchphrase: Bus, do your stuff.