inperson

With the Cinerama Dome, Sony is betting on in-person experiences

Other than “The Odyssey,” the biggest news in Los Angeles film circles last week was the return of the Cinerama Dome.

The iconic theater, which has been closed since March 2020, will be restored and reopened by Sony Pictures Entertainment and its Alamo Drafthouse theater chain. As my colleague Cerys Davies reported, renovations begin next month and will continue until early 2028.

For more than 60 years, the dome has been a landmark on Sunset Boulevard. With its 86-foot-wide curved screen, it has premiered such iconic Hollywood films as 1977’s “Close Encounters of the Third Kind,” and made a cameo of its own in 2019’s “Once Upon a Time … in Hollywood.”

Ever since the dome closed at the start of the COVID-19 pandemic, there have been questions about whether it would return. Filmmakers like “Anora” director Sean Baker and “Baby Driver” director Edgar Wright publicly called for its reopening, while a “Save Your Cinema” preservation campaign led by Benjamin Steinberg kept the geodesic icon in the public eye.

“It was definitely the capital of, like, the movie-going experience in L.A.,” Steinberg told my colleague, adding that he plans to visit the theater two to three times a week when it reopens. “I can’t wait to go back inside the Cinerama Dome and watch movies.”

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The theater will be operated by Alamo Drafthouse, though Sony says it plans to keep the “Cinerama” name and exterior branding, as well as the dome’s “traditional concession experience” — meaning you won’t be able to order food and drinks to your seat. (Cinephiles recently have criticized the chain for changing its in-seat ordering system to require use of mobile phones in the theater.)

Alongside traditional theatrical showings, the dome also will include some Alamo Drafthouse specials, including repertory screenings, premieres, events and filmmaker series.

Adjacent to the dome, the 14-screen former ArcLight Cinemas will reopen as an Alamo Drafthouse, Sony said, offering dine-in food and beverages, as well as karaoke rooms and “fan celebrations.”

Sony was interested in the dome even before the Culver City-based studio acquired Alamo Drafthouse in 2024.

“It’s such a great location,” Ravi Ahuja, chief executive and chairman of Sony Pictures, told me. “It’s historic, people love it and the theater was successful before it closed. It’s one of a kind, which is the kind of experience we’re after.”

The move also highlights the opportunity Sony sees in the experiences business — an increasingly important strategy for Hollywood.

The Alamo Drafthouse acquisition was part of this, as was the studio’s recent $100-million investment and minority stake in Cosm, a virtual reality venue operator that has a location at Inglewood’s Hollywood Park.

The studio also has “Wheel of Fortune Live!,” a touring version of the popular game show, “Jeopardy! Bar League,” which was incubated at Alamo Drafthouse, and events for its streaming service Crunchyroll at anime conventions.

“It’s another leg of the franchise stool,” Ahuja said. “Fans want to engage in person with each other. It’s part of a human need when you have deep fandom around something.”

As the theatrical market waxes and wanes and the television business has become more unpredictable, it makes sense that studios like Sony increasingly look to diversify and attract fans in new ways.

After all, people have a lot of things they can do with their time and money. And after a period of slow returns since the pandemic, they’ve increasingly been coming back to in-person activities. To keep loyal fans in the fold, studios need to give them more ways to interact with the stories and entertainment they love, or they’ll move on.

Betting on the experiences business isn’t new. Walt Disney Co. makes the majority of its operating income not from its theatrical movies or streaming service, but from its theme parks and cruise line division. Last year, Universal opened Epic Universe, a major investment in its Orlando theme park resort that indicates the importance of this business for the company and owner Comcast.

But not every company wants or needs to start a theme park business. For one, it’s expensive. And for a studio like Sony, which doesn’t have a lot of kid-focused franchises, it doesn’t really make sense.

As a result, some are getting into the experiences space in more specific and limited ways, such as studio tours or branded attractions.

For Sony, that’s meant building a business around these in-person offerings that align more with its adult-leaning audiences. Lionsgate has a “John Wick Experience” in Las Vegas, while Warner Bros., among other things, recently debuted “Harry Potter: A Hogwarts Express Adventure” train event at the Southern California Railway Museum in Perris. (Universal licenses Harry Potter from Warner Bros. for inclusion in its parks.)

For most studios without a major theme park presence, this kind of location-based entertainment is still likely a relatively small part of their corporate revenue, potentially less than 1%, said Dennis Spiegel, founder and chief executive of the International Theme Park Services, Inc. consulting firm. But what these experiences do is help lengthen the life of a franchise by keeping licensing revenue flowing and keeping brands relevant between film releases, he said.

“Hollywood increasingly sees it as an essential part of maximizing the lifetime value of its intellectual property,” he wrote in an email. “In many ways, we have seen how these experiences have become as much of a marketing engine as they are a profit center.”

As for the Cinerama Dome, don’t take it as a sign that Sony is looking to build out an exhibition empire. The studio is looking for only special and selective deals like the dome, Ahuja said, and there are no plans to add more L.A. exhibition locations.

Stuff We Wrote

Film shoots

Number of the week

six hundred and fifty-two million dollars

Christopher Nolan’s “The Odyssey” continued its dominance at the box office in its second outing with a three-day domestic haul of $90 million, down only 27% from its debut weekend.

Internationally, the Universal Pictures film raked in $137.6 million for a worldwide total of $652 million.

The big box office performance came as an unauthorized copy of the film leaked online over the weekend. The studio said it “immediately initiated takedown protocols” once it became aware of theillegal posting on X and “will pursue all appropriate remedies to protect our content and intellectual property rights.” The post was viewed more than 2.1 million times before a takedown notice replaced the copy of the film.

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Zelenskyy: Putin choosing war by rejecting offer for in-person talks | Russia-Ukraine war

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Russian President Vladimir Putin has turned down an offer for in-person talks with Ukrainian President Volodymyr Zelenskyy, saying he sees no point in meeting. Zelenskyy said Russia “has again chosen war” by rejecting his open letter appealing for a face-to-face meeting.

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Despite Trump’s insistence, in-person voting does exist in Los Angeles

Yes, voting centers will be open across Los Angeles this week. And no, you don’t have to cast your ballot by mail.

With days left before the June 2 primary, President Trump made a round of misleading claims about the electoral process, this time falsely suggesting that the city was holding elections only by mail.

Trump’s comments came Saturday during an appearance on Fox News when he was asked by host Lara Trump — the president’s daughter-in-law — about his predictions for the upcoming primary.

“You know, they don’t have voting booths; everything’s by mail,” Trump responded. “I don’t think a Republican can win in California unless you pass the Save America Act — then they’re gonna have to show proof of citizenship, they’re going to have to get rid of mail-in voting.”

The L.A. County registrar-recorder moved to set the record straight in a tweet posted Sunday morning that read “MISINFORMATION ALERT.”

Noting that in-person voting was in fact allowed, the agency announced that it had 646 vote centers across the county — each with multiple voting booths. The centers will be open from 10 a.m. to 7 p.m. on Monday and Tuesday, the agency said in the posting, while tagging Fox News and the White House.

A map of polling locations featured on the agency’s website shows that there are dozens of voter centers available countywide. Mobile vote centers also were made available at various sites in the county. Mobile voting runs for the 10 days before election day and will not be available on June 2, according to the county registrar-recorder.

As of Friday morning, 333,000 mail-in votes had been cast in the June 2 primary for Los Angeles mayor, city attorney, city controller and eight of the 15 City Council seats. This was up from 321,000 at the same time in 2022, according to registrar-recorder.

Registered voters already should have received a ballot in the mail. Those who choose to vote in person can take their mail-in ballot to a vote center and ask to vote in person instead. Residents who haven’t yet registered to vote can still do so by requesting a conditional voter registration application at any voter center and filling out their ballot as they normally would.

Recent polling suggests that, ahead of Tuesday’s primary, incumbent Los Angeles Mayor Karen Bass has what pollsters deem a statistically insignificant lead in her bid for reelection as the city’s top executive. Bass is locked in a tight race with councilmember and former ally Nithya Raman and Spencer Pratt.

Trump has signaled his support for Pratt but hasn’t formally endorsed the former reality TV star and registered Republican. Former Trump advisor Steve Bannon said the president hadn’t done so out of the fear it would hurt Pratt’s chances in Democrat-dominant Los Angeles.

In 2020, during the outbreak of the COVID-19 pandemic, Gov. Gavin Newsom took the unprecedented step of issuing a statewide order for voting by mail for that year’s election in what he described as a necessary step to limit the virus’ spread.

A handful of rural counties had no in-person voting locations that March.

In 1979, the state eliminated the need for an excuse to receive an absentee ballot, and an option to choose permanent absentee voting was created in 2002. In the decades since, Californians have embraced the flexibility that voting away from a polling place offers. In nearly every statewide election since 2008, the majority of votes have not been cast at a traditional polling place.

Fourteen more counties — including Orange, Sacramento and Santa Clara — have adopted the state Voter’s Choice Act, an optional state law that requires them to mail every voter a ballot and to replace traditional neighborhood polling places with multipurpose vote centers. Those in-person locations offer multiple election services for up to 10 days before election day.

Los Angeles, the 15th county to adopt the new state law, was initially given special permission by the Legislature to implement it without mailing every voter a ballot.

Trump has for years repeated baseless claims that the 2020 election was stolen and that undocumented immigrants were swaying elections by voting illegally.

In light of these claims, Trump and some Republicans have pushed for new restrictions on voters. A federal proposal known as the Save America Act — which would require Americans to prove they are U.S. citizens before they register to vote and to show identification at the polls, among other things — cleared the U.S. House but stalled out in the Senate.

In November, California voters will weigh in on a similarly contentious ballot measure pushed by Republicans that would require all voters in future elections to show identification every time they vote in person or provide a special PIN when submitting mail-in ballots.

Under current state law, Californians are required to provide identification when registering to vote and must swear under penalty of perjury, a felony, that they are eligible to vote and are U.S. citizens. They are not required to show or provide identification when casting a ballot in person or by mail.

If passed, the California ballot measure would require voters to present government-issued identification, such as a state driver’s license, every time they vote. Voters mailing ballots would be required to write a four-digit number, essentially a PIN, on their ballot envelopes matching the one generated when they registered to vote.

Critics of California’s voter ID initiative, including many legal scholars, say the ballot measure addresses a problem that does not exist.

In May, a federal judge handed Trump a victory by declining to halt the president’s executive order creating a federal list of eligible voters and then directed the U.S. Postal Service to deliver mail ballots only to those on the list. Observers say the decision opens the door for potential sweeping changes in how American elections are run shortly before this year’s midterm elections.

The Associated Press contributed to this report.

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