ANASTACIA Kingsnorth has been a queen of social media since starting her YouTube Channel aged 11 – but now a fierce backlash is threatening her empire.
The Brit content creator, 25, has ventured into podcast hosting, has written her own book and been the face of many ad campaigns.
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Anastacia Kingsnorth has faced huge backlash following her latest ad collaborationCredit: tiktok/@anastasiakingsnorthShe used AI to create a short clip promoting German brand Air UpCredit: tiktok/@anastasiakingsnorthFans have called out the fact she seemingly used AI – which is not environmentally friendlyCredit: tiktok/@anastasiakingsnorthThe 25-year-old rocketed to fame on YouTube aged 11Credit: Getty
Her height meant she could scoop up a pink water bottle branded with the Air Up logo before she took a sip.
The slurp appeared to transport her into both a new location – the roof of Buckingham Palace – and a new denim pinstripe outfit.
She wrapped the clip by visiting locations including St Paul’s Cathedral and Big Ben.
Yet on TikTok, her followers have alleged she has used AI to create the scenes – and claimed the technology goes against Air Up’s environmentally friendly credentials.
Criticisms came from two angles – the nature of content creation as a creative process, and also for AI using huge volumes of water, seemingly going against green principles.
The Sun has gone to Anastacia’s rep for comment.
Fans have claimed Anastacia, whose content focusses on lifestyle, leisure and beauty, has abandoned the “creative process” with her latest venture.
One TikTok user, who works in marketing, ranted: “Honestly, I am not happy about it.
“And I don’t think a lot of people are, judging by the comments on the video”.
The Influencer Insider – Get all the gossip on all your favourite online stars
Want to know more about the influencer who faked cancer? Read all about Brittany Miller and her sham career here.
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She added: “It really cuts down on what content creation really is.
“If you work in marketing like myself you will know that this is totally wrong.
“The whole point of content creation is creative process”.
Fans of Anastacia, who has previously collaborated with ITV bosses for a Love Island promotion, continued to take to the comments in fury.
One simply posted: “Who’s idea was this?? Omg”.
A second mused: “I do like some of their content, but Ana and her family don’t seem hugely aware or maybe even that bothered by environmental issues unfortunately. (a LOT of consumption etc!)”.
A third added: “The funny part about it is , the ad is for a refillable water bottle (to try and tackle plastic waste etc) but then it the ad is literally AI!! you couldn’t write it honestly”.
A fourth mused: “The hypocrisy of these ‘influencers’ is gross tbh”.
“I’m surprised the brand approved it to be honest…says a lot about them too! I think being aware of the environmental impact AI has is important too”.
And another user surmised: “For me its the context of the ad being for a refillable water bottle while using AI which uses tons of water. It is a little ironic”.
Campaigners have previously flagged the significant carbon, energy and water use that AI requires.
Previously, Sasha Luccioni, climate lead at AI company Hugging Face told The Guardian: “What I’m worried about is that we’re deploying AI in such a way that we don’t have a good idea of the energy use.
“We’re essentially operating on the hypothesis that it’s not a problem – or that if it is a problem it will somehow be solved – instead of getting ahead of it.”
While Anastacia has posted the video to her Instagram grid, the brand is yet to feature it on their page.
Others have called out the fact AI could take away from her ‘creative’ process as a content creatorCredit: tiktok/@anastasiakingsnorthShe is rumoured to have a net worth of more than £1millionCredit: Getty
TikTok star Becki Jones stood up for herself on the platformCredit: TikTok/@beckijonesxxBecki spoke about how trolling about her weight affected herCredit: You Tube/@ Not Always A PrincessAnd said she shouldn’t have to explain her weight loss to anyoneCredit: TikTok/@beckijonesxx
Becki told her 1.3 million followers during a TikTok Live last year that she “wasn’t ready” to share how she’d transformed her image but in her latest video, said she’d been through some of the hardest times in her life while losing weight.
In the video she posted a montage of moments from recent months that showed her swimming in a pool, going to concerts, showing off cute outfits and working out in her room.
In a voiceover she started by saying that she doesn’t understand why she has to explain every detail of her life to strangers.
“Yes, I do put myself on a public platform. Yes, I post my life. But why should I have to defend myself against people’s thoughts on my weight loss?” she began.
“I’ve said I have not had surgery in any form or any medication to help aid weight loss.
“In 2023, I even considered gastric sleeve surgery myself but I changed my mind.”
Becki continued: “As you can imagine it is exhaust trying to prove something to people who don’t want to change their mind about you.
“I feel like I am an easy target for people to bully because that’s what broke me last year.”
The influencer said that while she did understand that some of her followers wanted to learn about her weight loss, others thought she owed them an explanation.
“I simply and politely don’t want to talk about it.
Becki said she would one day talk about her weight loss experienceCredit: Instagram/@beckijonesxxBecki took a six month break from TikTok last yearCredit: TikTok/@beckijonesxx
“I’ve been through some of the worst times of my life whilst losing weight and still some days are hard now and now I’m being a little closed off and only letting a few things out, but can we just stop and think about how things affect me?” Becki asked.
“Yes, I feel good in myself most days, but I have hard days just like every human does.
“I have my own fears and problems that I’m trying to overcome each day, which makes talking about weight loss Extremely difficult.”
She explained how a lot of her followers “speculated on things” happening in her life, “and one day I may talk more deeply about it all but it’s hard as a content creator to tell your story without being judged.”
Becki went on to thank her “loyal supporters” for their support and who “compliment my weight without wanting an explanation”.
She became famed on TikTok for her ‘what I eat in a day’ videos, which showed her enjoying foods such asMcDonalds for breakfast, takeaways and treats.
Last year, a source told The Sun why Becki really left social media, and why she returned.
They explained: “Everyone knows Becki took six months offline because she felt the trolling had become too much.
“It was a real chance to reflect on her life and the main cause of issues – her weight. She’s also a secret smoker, so really did start to feel like her lifestyle wasn’t doing her any favours.
“Once she started losing some weight, she felt a new wave of confidence and when she returned online and saw the reaction to the way she looked, it really spurred her on.”
They added: “It’s the same when she was larger and the more she ate, the more people watched her videos. At the end of the day, it’s all about engagement and making money. It’s addictive.”
She promised she had not used fat jabs or surgery to lose weightCredit: TikTok/@beckijonesxx
TIKTOK sensation DJ AG once earned an entire year’s salary in just one month after going viral on the app.
DJ AG, whose given name is Ashley Gordon, is best known for his live-streamed DJ sets outside London King’s Cross station which have attracted some of the biggest stars in the world.
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DJ AG is a well known TikTok starHe’s known for his outdoor DJ sets with celebrities, including Ed Sheeran (centre)Credit: instagram
“Prior to that I was monetising on TikTok and doing very well,” he continued, and confirmed there were some months when he earned more than £40,000.
“People don’t know how TikTok works, it’s not just posting content. You can go live, you can do co-host battles with people and that’s a call to action, people will support you with gifting.”
DJ AG also earns money on TikTok by doing ‘forfeit challenges,’ where two content creators go head-to-head and the loser has to undertake an intense dare.
“I was bantering and people were enjoying the content so people were gifting, and I earned a good amount of money,” he said.
“Maybe in one month, I earned more than a year’s salary.”
He explained he is earning less from TikTok now because he’s only doing the outdoor DJ sets and there’s no “call to action” to encourage people to send monetary gifts.
DJ AG said he was happy to talk about his earnings because he wanted to be honest with up-and-coming content creators, not only about the financial gains, but also the huge amount of work that goes in to being a hip hop star.
DJ AG said he used to earn more than £40,000 a monthCredit: tiktokDJ Ag with Will Smith and Rita OraCredit: Splash
“People don’t understand the amount of hours I had to do, like 15 hours a day every day,” he said.
“In my opinion, it’s important to be transparent especially for the youth that are coming through so they understand what the opportunities are.”
People who post on TikTok have the opportunity to join the TikTok Creator Fund, which pays content creators for their views.
To join the program TikTokers must be 18 or older, have a minimum of 10,000 followers, a minimum of 100,000 views within 30 days of uploading the video, and run an account that follows TikTok Community Guidelines.
While it is not a grant or ad revenue program, the Creator Fund provides payment to qualified TikTokers based on a “variety of factors” across their content.
“We want all creators to have the opportunity to earn money doing what they love and turn their passion into a livelihood,” the website continues.
With no limit on the number of qualified TikTokers who can join the fund, payments may increase or decrease at different times throughout one’s run on the platform.
Some factors affecting the funds a qualified TikToker may earn include the number of authentic views per video, the amount of engagement, and whether or not the work falls within the Community Guidelines.
But DJ AG also warned that being an influencer took a lot of workCredit: tiktok
Becki Jones has made a cryptic comment about ‘not being honest’ with fans amid swirling rumours about fat jabs and weight loss surgeryCredit: Tiktok/@tvyoutubeclips2Becki rose to fame on TikTok and was known for her showing fans what she ate each day – which often included sweet treats and takeawaysCredit: Instagram/@beckijonesxxLast year, she took a break from the platform and returned significantly smaller – denying she had used jabs or undergone surgery
Becki replied: “I have been honest about everything that needs to be said.
“The only thing I haven’t told you about is what I’ve been through and what I’m currently battling with as well. It’s nothing that will benefit anybody knowing, so, yeah.”
Later on in the stream, she said: “I did not come back to TikTok in September to be like, ‘Guys! I’ve lost weight’.
“That was not my intention, it was not my goal. Like I’ve said, my page was never gonna be ‘Becki Jones for fitness’ or ‘Becki Jones for how to lose weight’.
“That’s never been my goal for my journey on TikTok or as a content creator.”
Becki added: “I’ve come back and to be fair, most of my weight I’ve lost has been since September.”
Fans in the comment section still weren’t convinced by her comments, as one wrote: “People just want honesty… period!”
“Just give people a straight answer, especially your loyal followers,” echoed another.
However, others defended that it was “nobody’s business” what Becki has done.
Last year, a source told The Sun why Becki really left social media, and why she returned.
They explained: “Everyone knows Becki took six months offline because she felt the trolling had become too much.
“It was a real chance to reflect on her life and the main cause of issues – her weight. She’s also a secret smoker, so really did start to feel like her lifestyle wasn’t doing her any favours.
“Once she started losing some weight, she felt a new wave of confidence and when she returned online and saw the reaction to the way she looked, it really spurred her on.”
They added: “It’s the same when she was larger and the more she ate, the more people watched her videos. At the end of the day, it’s all about engagement and making money. It’s addictive.”
Becki first rose to fame in 2020 and boasts 1.3 million followers on TikTokThe star has insisted that she has ‘been honest’ about everything that ‘needs to be said’ in a cryptic remarkCredit: Tiktok/@tvyoutubeclips2
WHEN Gaz Beadle and Emma McVey announced their split in 2023, their fans were shocked.
Geordie Shore lothario Gaz had always described the model, who he had two children with, as his ‘rock’. But, just months after she underwent heart surgery, Gaz announced their eight-year relationship was over. Now, insiders tell us tension has been bubbling behind the scenes.
Gary Beadle and Emma McVey fell for each other in 2016 but it wasn’t an easy startGaz Beadle is now expecting a baby with his new girlfriendCredit: Instagram
Things are said to have reached boiling point after Gaz announced he was expecting a baby with his new girlfriend, Maia, 13 years his junior.
Our insider says: “Gaz and Emma have both moved on and are in happy, loving relationships with new people.
“But fans have noticed there is a level of competitiveness between them, and they seem to be trying to outdo each other.
“Emma got engaged, and then Gary announced he was having a baby. It was a huge shock and very eye-opening.
“She feels like she has a very small group of loyal friends, and exactly who they are has become very clear since her split from Gary.”
It’s certainly not the first time Emma has been blindsided by Gaz – she was shocked when he announced they had split during a Q&A with fans.
He casually revealed they had split three weeks prior and insisted there was no bad blood between the couple, who share kids Chester, eight, and Primrose, six.
Sources said Emma felt it was ‘unfair’ and was keen to announce it to her own followers herself.
She didn’t shy away from how hard the breakup was, in contrast to Gaz’s laissez-faire attitude.
In a heartbreaking post, she told her followers: “It’s been really hard for me and the kids to be separated. There’s been a lot of crying on FaceTime, which really breaks my heart.
“I’ve been numb and focusing on my children while still trying to work. I’ve honestly not known what to say. I’m hoping this will get easier in time.
“Sending so much love to anyone going through something similar, and thank you so much to everyone who has been checking in on me.”
If Gary took them to the park, the next week Emma took them to a theme park
Our insider
And when she moved on with a new man and a fan accused her of being unfaithful, she shot back with a jibe that appeared to be aimed at Gary: “I was unfaithful? What with someone I met 7 months after my separation? No darlin, you clearly have NO IDEA who was unfaithful.”
Our insider continued: “There was tension from the get-go but they masked it pretty well. They both doted on their kids whenever they had them, but fans noticed how they often posted competing snaps. If Gary took them to the park, the next week Emma took them to a theme park.”
Cheating allegations
Emma and Gaz first started dating in 2016, but just a year later, they called time on their relationship, with Emma accusing Gaz of cheating and dumping her by text.
She ranted: “When he’s been filming Geordie Shore, he decided to send me a TEXT ending things, telling me to move my stuff out of OUR home that I furnished and paid for without explanation.
Emma has also moved on and is engaged to James StaszewskyCredit: InstagramHer marriage to Gaz ended in 2023 – two years after they said I DoCredit: Sophie Eleanor Photography
“After begging me to go to Australia with him and making me leave my career, I still find out he still managed to cheat on me throughout our relationship and continually lie.”
But the pair reconciled, and in 2017, they announced they were having a baby. Their son Chester was born in January 2018, and their second child, a daughter named Primrose, was born in December 2019.
Gary popped the question while she was pregnant with baby number two – the whole thing was filmed.
They tied the knot in 2021 in front of 90 guests and their kids in Cheshire.
Bedding 1000 women
Gary appeared to be a very different man – his wild Geordie Shore days were well in the past.
He once boasted about sleeping with over 1000 women – his tumultuous relationship with Charlotte Crosby was well documented – but after quitting the show in 2017, he turned his life around.
He told us previously: “My life couldn’t be more different.
“My DM’s have changed dramatically, I can tell you that. It’s gone from mum’s wanting to shag me to mums and dads talking about colic, acid reflux, nappies, and bath toys.
“I had ten-years of partying and doing whatever I wanted. I was so used to life being all about me then I had a baby and quickly realised life wasn’t about me anymore.”
It wasn’t an easy time for any of them, as Emma suffered a series of debilitating health issues
The model, who once dated Towie’s Mario Falcone, had no idea she’d been born with three holes in her heart until a monitor was fitted following her second pregnancy.
Emma’s new man has slotted into family life – and now lives with Primrose and ChesterCredit: InstagramMaia has also grown close to the kidsCredit: Instagram
She’d suffered years of seizures, exhaustion and fainting episodes – but while the diagnosis was illuminating, medics were cautious about operating because Emma is also battling ulcerative colitis.
The condition, which affects roughly one in 420 in the UK, causes ulcers and inflammation in the digestive tract.
The steroid treatment used to treat it can lead to bone loss and breakage, which doctors warned could stop Emma’s bones from fusing back together.
I thought, ‘I’m going to get put to sleep and I’m not coming back out’.
Emma, on her heart surgery
Around Christmas time of 2023, her tricuspid valve – the valve between the two right chambers of the heart – further deteriorated, and the decision was made to proceed with the op in spite of the risks.
She later said: “I knew in surgery I’d be connected to a heart machine that would be keeping me alive while my heart was stopped, and I kept thinking, ‘They’re not going to be able to start my heart again’.
“I thought, ‘I’m going to get put to sleep, and I’m not coming back out’.”
It was a life-changing experience for all the family, and made their split even more surprising.
It wasn’t long until they both moved on, though. Emma started dating electrician James Staszewsky, and he became a huge part of her life and that of the kids as they set up home.
Gary had a brief romance with pro golf star Charley Hull, before falling for student Maia.
In what some felt was a dig at influencer Emma, Gary gushed about Maia: “I like how she’s got a normal job. Like, she got in at 8 o’clock this morning after leaving at half past 7 last night… 13 hours. She’s doing it again tonight, it’s inspirational.
Emma underwent heart surgery shortly before her split from GazLoved-up Emma with her new man – the couple are now planning to head down the aisleCredit: Instagram
“It almost brings me down a peg and I think that’s why I’m getting more normal and normal.
“I just love to pop to the pub for a bit of food and a walk with the dog, cutting the grass, like, I’ve become quite a normal boring person.”
The romances both came under fire and in a very surprising move they joined forces once again in order to issue a lengthy statement in which they addressed their marriage ending and the attention their new romances had gained.
‘One team’
Gaz hit back to insist they are “really good friends” and that they are both “happy and happy for one another” despite being in “new relationships”.
He added: “Both of us are in new relationships and we all get along well, and we can say we are so proud of ourselves to be able to all stay as one team.”
We’re told it was a brief period of calm for all parties involved but it wasn’t long that changed.
Gaz’s baby news was said to be one of those moments that rocked the boat.
Only a couple of years ago, Gaz had told The Sun he wouldn’t be having more kids, he said: “Two is hard enough. I think if you asked us before we may have said three but that was before we realised how hard it is.
“If we had two boys or two girls, then maybe it would be different but we have one of each, which is perfect.”
Last week millions of viewers watched the Love Island 2019 contestant make it to the final as a Faithful before the grand finale next week.
Brooks Nader was also in attendance at the star studded eventCredit: GettyTikTok star Dixie D’Amelio opted for a plunging yellow gownCredit: Getty
The show may not have aired in the UK yet, but Maura’s sharp sense of humour has already made her a fan favourite in the States.
It was that same quick wit that made her hugely popular on Love Island, before she won over viewers again during her stint on I’m A Celebrity… Get Me Out Of Here!
After filming wrapped on the US series at Ardross Castle in Scotland last June, Maura walked away feeling confident she had smashed it, according to pals.
Traitors US began on January 8 and attracted 638 million viewing minutes which proved a streaming record for the show, now on its fourth series.
Maura was asked about their relationship when she appeared on US talk show Watch What Happens Live recently.
Host Andy Cohen told her: “The internet wants you and Rob to get together.”
Rob certainly showed his appreciation for the Irish star by gifting her a £17,000 Hermès Birkin bag.
A credit to her rising popularity, Maura has now signed up with top-tier agency Align PR, whose clients include Madonna and Hollywood stars Matthew McConaughey and Bryce Dallas Howard.
In March last year, the star revealed that she had been invited to lunch with Margot Robbie.
The actress is a huge Love Island fan and previously described Maura as one of her favourite contestants.
Maura wrote on Instagram: “When Margot Robbie invites you to lunch . . . you go.”
YOUTUBER Gabriella has revealed a heartbreaking health update, as she prepares to have a hysterectomy.
The social media star, who is just 31, revealed her news in a candid Instagram post.
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YouTuber Gabriella has revealed the heartbreaking news she is preparing for a hysterectomy aged just 31Credit: Instagram/gabriellaThe social media star revealed she’s ‘not doing so well’Credit: Instagram/gabriellaGabriella shared her pain on InstagramCredit: Instagram/gabriella
The fashion vlogger, who first launched her channel in 2013, gave fans an update, revealing she had been put into early menopause.
Gabriella bravely opened up about how she was set to have a hysterectomy.
This type of surgery is very rare for a woman her age and involves removing her womb.
However, preparing for the operation has had some extreme side effects, which she has now shared with fans.
Taking to her latest Instagram Stories, Gabriella bravely penned: “Are you going through early menopause?!
“I was put on medication to induce the menopause before I have a hysterectomy as it helps some people’s endo symptoms – and it helps the team know what HRT to put me on after surgery based on how I reacted to the menopause med.
“I’ve actually been told to stop taking it 2 weeks before my op (which is now).
“So I’m having a really glamorous mix of menopause symptoms and withdrawal from the meds at the same time and it’s hell.”
The star also shared a selfie of her giving a thumbs down and she emotionally wrote over the snap: “Not doing so well over here.”
The influencer also revealed that her sleep had been badly affected by her symptoms.
The 12 warning signs of early menopause
Early menopause happens when a woman’s periods stop before the age of 45. It can happen naturally, or as a side effect of some treatments.
For most women, the menopause starts between the ages of 45 and 55.
The main symptom of early menopause is periods becoming infrequent or stopping altogether without any other reason (such as pregnancy).
Some women may also get other typical menopausal symptoms, including:
Hot flushes
Night sweats
Changing periods
Vaginal dryness and discomfort during sex
Difficulty sleeping
Low mood or anxiety
Headaches
Reduced sex drive
Problems with memory and concentration
Joint stiffness, aches and pains
Recurrent urinary tract infections
Reduced muscle mass
“Going into the menopause is all well and good until it gives you insane insomnia to the point where your Sultrahumanhg ring says your ideal bedtime is 5am!” she wrote.
Gabriella is best known for her fashion and make-up vlogs where she often shows off her huge hauls of goodies.
Over the last 13 years she has built up a huge following and has amassed nearly 600K fans on Instagram, and almost 1M on YouTube.
Gabriella got her first big break in 2014 when she teamed up with YouTuber OG Zoella, for a beauty haul collaboration.
Gabriella is a famous fashion vlogger with an army of fansCredit: Instagram/gabriella
The two then went on to become best friends before a fall out around ten years ago.
Speaking at the time, Gabriella addressed the feud in a lengthy video.
“Sometimes people just grow apart, that’s what happens,” she told fans.
“To be honest I’m quite upset about mine and Zoe’s friendship because we were so close at one point.
“So close. And I classed her as my absolute best friend. Part of the reason we’re not close now is probably my fault.”
The Influencer Insider – Get all the gossip on all your favourite online stars
Want to know more about the influencer who faked cancer? Read all about Brittany Miller and her sham career here.
We have all the inside gossip about Ladbaby mum’s incredible weight loss here.
And talking of weight loss, we know all about what is going on with B&M queen Becki Jones, which you can read up on here.
If health influencers are your thing, then read this on the man behind Tonic Health and his dubious claims here.
