influencers

TIKTOK sensation DJ AG once earned an entire year’s salary in just one month after going viral on the app.

DJ AG, whose given name is Ashley Gordon, is best known for his live-streamed DJ sets outside London King’s Cross station which have attracted some of the biggest stars in the world.

He now performs all over the country and has been joined by the likes of Ed Sheeran, Rita Ora, Will Smith, Skepta, Daniel Bedingfield, Craig David and Idris Elba. Even supermodel Naomi Campbell.

Even former British Vogue editor Edward Enninful dropped by for a surprise visit once.

Now, DJ AG has revealed how much he rakes in every month, but also got real about how much work it takes to be a TikTok star.

“What I’m earning now is circa £4,000 a month if I’m lucky,” he explained during a recent appearance on the In My Opinion podcast.

phwoar, farrier!

Josie Gibson cosies up to ‘world’s hottest farrier’ at Cheltenham

US INVASION

Tiktok comic opens up on Beckhams feud, CBB plans and fat jab blunder

“Prior to that I was monetising on TikTok and doing very well,” he continued, and confirmed there were some months when he earned more than £40,000.

“People don’t know how TikTok works, it’s not just posting content. You can go live, you can do co-host battles with people and that’s a call to action, people will support you with gifting.”

DJ AG also earns money on TikTok by doing ‘forfeit challenges,’ where two content creators go head-to-head and the loser has to undertake an intense dare.

“I was bantering and people were enjoying the content so people were gifting, and I earned a good amount of money,” he said.

“Maybe in one month, I earned more than a year’s salary.”

He explained he is earning less from TikTok now because he’s only doing the outdoor DJ sets and there’s no “call to action” to encourage people to send monetary gifts.

DJ AG said he was happy to talk about his earnings because he wanted to be honest with up-and-coming content creators, not only about the financial gains, but also the huge amount of work that goes in to being a hip hop star.

“People don’t understand the amount of hours I had to do, like 15 hours a day every day,” he said.

“In my opinion, it’s important to be transparent especially for the youth that are coming through so they understand what the opportunities are.”

People who post on TikTok have the opportunity to join the TikTok Creator Fund, which pays content creators for their views.

To join the program TikTokers must be 18 or older, have a minimum of 10,000 followers, a minimum of 100,000 views within 30 days of uploading the video, and run an account that follows TikTok Community Guidelines.

While it is not a grant or ad revenue program, the Creator Fund provides payment to qualified TikTokers based on a “variety of factors” across their content.

“We want all creators to have the opportunity to earn money doing what they love and turn their passion into a livelihood,” the website continues.

With no limit on the number of qualified TikTokers who can join the fund, payments may increase or decrease at different times throughout one’s run on the platform.

Some factors affecting the funds a qualified TikToker may earn include the number of authentic views per video, the amount of engagement, and whether or not the work falls within the Community Guidelines.

TIKTOK star Becki Jones has finally responded to claims she has “not been honest” about her extreme weight loss.

The influencer rose to fame on the video streaming platform back in 2020 and is famed for her ‘what I eat in a day’ videos, which showed her enjoying foods such as McDonalds for breakfast, takeaways and treats.

However, in March last year she quit the platform without explanation before suddenly returning in September — with a significantly smaller frame.

While Becki has consistently insisted that she has not lost weight via jabs or surgery, fans have been left questioning the legitimacy of her claims.

And now, she has made a cryptic comment in response.

During a TikTok live stream by Becki this week, one user left a comment which read: “People would hate less if you were honest”.

Beck’s Scandal

Are fat jabs behind Becki Jones’ drastic weight loss? Pals reveal truth

brand becki

Why Becki Jones’ revamped ‘trad wife’ lifestyle will earn TikTok star £500k

Becki replied: “I have been honest about everything that needs to be said.

“The only thing I haven’t told you about is what I’ve been through and what I’m currently battling with as well. It’s nothing that will benefit anybody knowing, so, yeah.”

Later on in the stream, she said: “I did not come back to TikTok in September to be like, ‘Guys! I’ve lost weight’.

“That was not my intention, it was not my goal. Like I’ve said, my page was never gonna be ‘Becki Jones for fitness’ or ‘Becki Jones for how to lose weight’.

“That’s never been my goal for my journey on TikTok or as a content creator.”

Becki added: “I’ve come back and to be fair, most of my weight I’ve lost has been since September.”

Fans in the comment section still weren’t convinced by her comments, as one wrote: “People just want honesty… period!”

“Just give people a straight answer, especially your loyal followers,” echoed another.

However, others defended that it was “nobody’s business” what Becki has done.

Last year, a source told The Sun why Becki really left social media, and why she returned.

They explained: “Everyone knows Becki took six months offline because she felt the trolling had become too much.

“It was a real chance to reflect on her life and the main cause of issues – her weight. She’s also a secret smoker, so really did start to feel like her lifestyle wasn’t doing her any favours. 

“Once she started losing some weight, she felt a new wave of confidence and when she returned online and saw the reaction to the way she looked, it really spurred her on.”

They added: “It’s the same when she was larger and the more she ate, the more people watched her videos. At the end of the day, it’s all about engagement and making money. It’s addictive.”

WHEN Gaz Beadle and Emma McVey announced their split in 2023, their fans were shocked. 

Geordie Shore lothario Gaz had always described the model, who he had two children with, as his ‘rock’. But, just months after she underwent heart surgery, Gaz announced their eight-year relationship was over. Now, insiders tell us tension has been bubbling behind the scenes.

Things are said to have reached boiling point after Gaz announced he was expecting a baby with his new girlfriend, Maia, 13 years his junior.  

Our insider says: “Gaz and Emma have both moved on and are in happy, loving relationships with new people.

“But fans have noticed there is a level of competitiveness between them, and they seem to be trying to outdo each other.

“Emma got engaged, and then Gary announced he was having a baby. It was a huge shock and very eye-opening.

“She feels like she has a very small group of loyal friends, and exactly who they are has become very clear since her split from Gary.”

It’s certainly not the first time Emma has been blindsided by Gaz – she was shocked when he announced they had split during a Q&A with fans.

He casually revealed they had split three weeks prior and insisted there was no bad blood between the couple, who share kids Chester, eight, and Primrose, six.

Sources said Emma felt it was ‘unfair’ and was keen to announce it to her own followers herself.

She didn’t shy away from how hard the breakup was, in contrast to Gaz’s laissez-faire attitude.

In a heartbreaking post, she told her followers: “It’s been really hard for me and the kids to be separated. There’s been a lot of crying on FaceTime, which really breaks my heart.

“I’ve been numb and focusing on my children while still trying to work. I’ve honestly not known what to say. I’m hoping this will get easier in time.

“Sending so much love to anyone going through something similar, and thank you so much to everyone who has been checking in on me.”

If Gary took them to the park, the next week Emma took them to a theme park

Our insider

And when she moved on with a new man and a fan accused her of being unfaithful, she shot back with a jibe that appeared to be aimed at Gary: “I was unfaithful? What with someone I met 7 months after my separation? No darlin, you clearly have NO IDEA who was unfaithful.”

Our insider continued: “There was tension from the get-go but they masked it pretty well. They both doted on their kids whenever they had them, but fans noticed how they often posted competing snaps. If Gary took them to the park, the next week Emma took them to a theme park.”

Cheating allegations

Emma and Gaz first started dating in 2016, but just a year later, they called time on their relationship, with Emma accusing Gaz of cheating and dumping her by text.

She ranted: “When he’s been filming Geordie Shore, he decided to send me a TEXT ending things, telling me to move my stuff out of OUR home that I furnished and paid for without explanation.

“After begging me to go to Australia with him and making me leave my career, I still find out he still managed to cheat on me throughout our relationship and continually lie.”

But the pair reconciled, and in 2017, they announced they were having a baby. Their son Chester was born in January 2018, and their second child, a daughter named Primrose, was born in December 2019.

Gary popped the question while she was pregnant with baby number two – the whole thing was filmed.

They tied the knot in 2021 in front of 90 guests and their kids in Cheshire.

Bedding 1000 women

Gary appeared to be a very different man – his wild Geordie Shore days were well in the past.

He once boasted about sleeping with over 1000 women – his tumultuous relationship with Charlotte Crosby was well documented – but after quitting the show in 2017, he turned his life around. 

He told us previously: “My life couldn’t be more different.

“My DM’s have changed dramatically, I can tell you that. It’s gone from mum’s wanting to shag me to mums and dads talking about colic, acid reflux, nappies, and bath toys.

“I had ten-years of partying and doing whatever I wanted. I was so used to life being all about me then I had a baby and quickly realised life wasn’t about me anymore.”

It wasn’t an easy time for any of them, as Emma suffered a series of debilitating health issues 

The model, who once dated Towie’s Mario Falcone, had no idea she’d been born with three holes in her heart until a monitor was fitted following her second pregnancy.

She’d suffered years of seizures, exhaustion and fainting episodes – but while the diagnosis was illuminating, medics were cautious about operating because Emma is also battling ulcerative colitis.

The condition, which affects roughly one in 420 in the UK, causes ulcers and inflammation in the digestive tract.

The steroid treatment used to treat it can lead to bone loss and breakage, which doctors warned could stop Emma’s bones from fusing back together.

I thought, ‘I’m going to get put to sleep and I’m not coming back out’.

Emma, on her heart surgery

Around Christmas time of 2023, her tricuspid valve – the valve between the two right chambers of the heart – further deteriorated, and the decision was made to proceed with the op in spite of the risks.

She later said: “I knew in surgery I’d be connected to a heart machine that would be keeping me alive while my heart was stopped, and I kept thinking, ‘They’re not going to be able to start my heart again’. 

“I thought, ‘I’m going to get put to sleep, and I’m not coming back out’.”

It was a life-changing experience for all the family, and made their split even more surprising. 

It wasn’t long until they both moved on, though. Emma started dating electrician James Staszewsky, and he became a huge part of her life and that of the kids as they set up home. 

Gary had a brief romance with pro golf star Charley Hull, before falling for student Maia.

In what some felt was a dig at influencer Emma, Gary gushed about Maia:  “I like how she’s got a normal job. Like, she got in at 8 o’clock this morning after leaving at half past 7 last night… 13 hours. She’s doing it again tonight, it’s inspirational.

“It almost brings me down a peg and I think that’s why I’m getting more normal and normal.

“I just love to pop to the pub for a bit of food and a walk with the dog, cutting the grass, like, I’ve become quite a normal boring person.”

The romances both came under fire and in a very surprising move they joined forces once again in order to issue a lengthy statement in which they addressed their marriage ending and the attention their new romances had gained.

‘One team’

Gaz hit back to insist they are “really good friends” and that they are both “happy and happy for one another” despite being in “new relationships”.

He added: “Both of us are in new relationships and we all get along well, and we can say we are so proud of ourselves to be able to all stay as one team.”

We’re told it was a brief period of calm for all parties involved but it wasn’t long that changed.

Gaz’s baby news was said to be one of those moments that rocked the boat.

Only a couple of years ago, Gaz had told The Sun he wouldn’t be having more kids, he said: “Two is hard enough. I think if you asked us before we may have said three but that was before we realised how hard it is.

“If we had two boys or two girls, then maybe it would be different but we have one of each, which is perfect.”

A baby bombshell

In a post last week, Gary told fans that nursing graduate Maia, 24, was pregnant.

He told fans: He wrote: “We’ve been keeping a little secret…

“Baby Beadle, you are so loved already.”

He recently returned to Geordie Shore after eight years away, though in a far cry from his wild days on the show he did it all sober.

He insisted that Maia won’t be joining the show because she has her own career, but with a baby on the way that could all change.

Friends are hoping it might put a stop to the one-upman ship.

They tell the Sun: “Everyone knows having a baby changes everything.

“They both have their happy ever afters now and can concentrate on that, and of course, the kids they share.

“There is room for them both to enjoy the limelight, without having to compete.”

MAURA Higgins continued her American takeover as she ditched her underwear for a daring red carpet look.

The former Love Island star, 33, turned heads in a stunning plunging cut-out gown, posing for cameras at a swanky fashion bash.

The TV star posed alongside model Brooks Nader and TikTok star Dixie D’Amelio in Los Angeles on Wednesday.

Maura looked every inch the Hollywood star as she arrived at Vanity Fair’s The 2026 Vanities Party: A Night For Young Hollywood.

The Irish beauty flashed plenty of skin in the bold, black velvet and mesh Black Swan-inspired ensemble.

Maura was spotted at the event with Sports Illustrated model Brooks, 28, and social media sensation Dixie, 22.

HOT HIGGINS

Maura Higgins turns heads as she steps out in her BRA with oversized coat

NOT SO FLY

Danny Jones’ wife speaks about being ‘avoided’ by pals after Maura Higgins saga

The trio mingled with guests at the star-studded bash.

It’s just the latest in a string of swanky events where the Irish former Love Island star has been making serious waves Stateside. 

Maura is currently starring in The Traitors US alongside Lisa Rinna, best known for The Real Housewives Of Beverly Hills. 

Last week millions of viewers watched the Love Island 2019 contestant make it to the final as a Faithful before the grand finale next week. 

The show may not have aired in the UK yet, but Maura’s sharp sense of humour has already made her a fan favourite in the States.

It was that same quick wit that made her hugely popular on Love Island, before she won over viewers again during her stint on I’m A Celebrity… Get Me Out Of Here!

After filming wrapped on the US series at Ardross Castle in Scotland last June, Maura walked away feeling confident she had smashed it, according to pals. 

Traitors US began on January 8 and attracted 638 million viewing minutes which proved a streaming record for the show, now on its fourth series. 

Viewers have noted the chemistry between Maura and 27-year-old Love Island USA star Rob Rausch.

Maura was asked about their relationship when she appeared on US talk show Watch What Happens Live recently.

Host Andy Cohen told her: “The internet wants you and Rob to get together.” 

Rob certainly showed his appreciation for the Irish star by gifting her a £17,000 Hermès Birkin bag.

A credit to her rising popularity, Maura has now signed up with top-tier agency Align PR, whose clients include Madonna and Hollywood stars Matthew McConaughey and Bryce Dallas Howard. 

In March last year, the star revealed that she had been invited to lunch with Margot ­Robbie.

The actress is a huge Love Island fan and previously described Maura as one of her favourite contestants.

Maura wrote on Instagram: “When Margot Robbie invites you to lunch . . . you go.” 

Meanwhile back home, the Love Island favourite has also just bagged a six-figure deal with Victoria’s Secret.

YOUTUBER Gabriella has revealed a heartbreaking health update, as she prepares to have a hysterectomy.

The social media star, who is just 31, revealed her news in a candid Instagram post.

The fashion vlogger, who first launched her channel in 2013, gave fans an update, revealing she had been put into early menopause.

Gabriella bravely opened up about how she was set to have a hysterectomy.

This type of surgery is very rare for a woman her age and involves removing her womb.

However, preparing for the operation has had some extreme side effects, which she has now shared with fans.

tragic

Popular influencer, 26, left in tears as she opens cancer test results

DAD BRAG

Stunning influencer is secret nepo baby – can you guess her famous dad?

Taking to her latest Instagram Stories, Gabriella bravely penned: “Are you going through early menopause?!

“I was put on medication to induce the menopause before I have a hysterectomy as it helps some people’s endo symptoms – and it helps the team know what HRT to put me on after surgery based on how I reacted to the menopause med.

“I’ve actually been told to stop taking it 2 weeks before my op (which is now).

“So I’m having a really glamorous mix of menopause symptoms and withdrawal from the meds at the same time and it’s hell.”

The star also shared a selfie of her giving a thumbs down and she emotionally wrote over the snap: “Not doing so well over here.”

The influencer also revealed that her sleep had been badly affected by her symptoms.

“Going into the menopause is all well and good until it gives you insane insomnia to the point where your Sultrahumanhg ring says your ideal bedtime is 5am!” she wrote.

Gabriella is best known for her fashion and make-up vlogs where she often shows off her huge hauls of goodies.

Over the last 13 years she has built up a huge following and has amassed nearly 600K fans on Instagram, and almost 1M on YouTube.

Gabriella got her first big break in 2014 when she teamed up with YouTuber OG Zoella, for a beauty haul collaboration.

The two then went on to become best friends before a fall out around ten years ago.

Speaking at the time, Gabriella addressed the feud in a lengthy video.

“Sometimes people just grow apart, that’s what happens,” she told fans.

“To be honest I’m quite upset about mine and Zoe’s friendship because we were so close at one point.

“So close. And I classed her as my absolute best friend. Part of the reason we’re not close now is probably my fault.”

The Influencer Insider – Get all the gossip on all your favourite online stars

Want to know more about the influencer who faked cancer? Read all about Brittany Miller and her sham career here.

We have all the inside gossip about Ladbaby mum’s incredible weight loss here.

And talking of weight loss, we know all about what is going on with B&M queen Becki Jones, which you can read up on here.

If health influencers are your thing, then read this on the man behind Tonic Health and his dubious claims here.

POPULAR food influencer Eating With Tod has revealed he has asked his stunning girlfriend to marry him.

The social media star, who boasts over 2million followers, revealed he had popped the question to his rarely-seen partner Mea.

The influencer, whose real name Toby Inskip, took to Instagram to share their happy news.

The restaurant reviewer shared a slew of snaps from his romantic proposal, in Brazil, which included one of him down on one knee on a yacht.

Another photo saw Mea flashing her HUGE diamond ring for the camera, while another sweet snap saw the newly engaged couple posing for a romantic selfie.

Toby captioned the engagement announcement post with: “Cheers to the next chapter @mea_c.k – can’t wait for the next adventure with you ❤️

‘DREAMT OF YOU’

Fashion influencer Ainsleigh Paige reveals she’s pregnant with first baby

night-stress

Influencers Sophia and Cinzia slammed for selling pyjamas for almost £100

“Luckily the ring didn’t fall into the water… #engagement #wedding #brazil.”

Fans rushed to share their joy for the couple, with one posting: “Congrats you two!”

Another commented: “This is such wonderful news!”

A third said: “So awesome! Congratulations!!”

A fourth added: “Massive congratulations to you both!”

Mea also shared the sweet snaps and wrote: “03. 03. 26. Rio de Janeiro, Brazil, sailing between Christ the Redeemer and Sugarloaf Mountain Toby proposed.”

Toby’s new fiancee doesn’t appear a lot on Toby’s Instagram, and it is not clear on how long they have been in a relationship for.

Meanwhile, the social media star’s Eating With Tod channel is so popular that he is one of the biggest food influencers in the UK.

Toby’s content sees him review restaurants from around Britain by trying out their different dishes and giving his opinion.

However, despite his popularity, he came under fire last December for his highly-anticipated Christmas food market, held on London’s Tottenham Court Road.

Fans posting about the event criticised it for overcrowding and overpricing.

It was noted that one stall was commanding £6 for a cinnamon roll, while another vendor was charging an eyewatering £13 for a burger.

Meanwhile, since rising to fame Toby has boosted his bank balance by working with huge brands like McDonald’s, Tabasco hot sauce and Gordon Ramsay Street Pizza.

Fans can also buy Eating With Tod merch which sees T-shirts being flogged for £25.

The Influencer Insider – Get all the gossip on all your favourite online stars

Want to know more about the influencer who faked cancer? Read all about Brittany Miller and her sham career here.

We have all the inside gossip about Ladbaby mum’s incredible weight loss here.

And talking of weight loss, we know all about what is going on with B&M queen Becki Jones, which you can read up on here.

If health influencers are your thing, then read this on the man behind Tonic Health and his dubious claims here.

NAOMI WATTS watched on proudly as her daughter showcased her model behaviour at Paris Fashion Week.

Rising fashion star Kai Schreiber – who came out as transgender last year – stole the spotlight as she towered over her Hollywood star mum at the Balenciaga show on Saturday.

Wearing a sharp tailored two-piece teamed smokey eye make-up, 17-year-old Kai made an impact with her striking look.

Proud mum Naomi, 57, wore a matching black ensemble as she supported her daughter, who has been feted as a future top model.

Also on the runway was Rebel Yell punk star Billy Idol, 70, who had on a tasseled black leather poncho.

US model Paris Jackson, 27 — daughter of late pop star Michael — was also spotted in black outside her hotel.

‘MORTIFIED’

I told my 15-year-old ‘all women have vibrators’, says Naomi Watts

NOT OKAY!

Naomi Watts has hilarious meltdown during self-isolation as her appliances break

Kai made her fashion runway debut at Paris Fashion Week last year by walking for Valentino.

Kai’s parents have both conquered Hollywood and are known for TV and film.

Naomi and Liev – who also have son called Sasha, 17 – were together for 11 years before they amicably split in 2016.

Liev has since married Taylor Neisen, while Naomi went on to wed Billy Crudup.

Naomi often shares how proud she is of her daughter, in sweet posts on Instagram.

When the teenager turned 16, her mum penned a heartfelt message to her.

“Darling Kai. Happy sweet sixteen. Your sweetness is pure and I’m the luckiest mommy in the world and that world is SO lucky that you are here!” the proud mum wrote.

“You blow me away with your wild spirit, strength and yes your soft sweetness too. You even let me post a baby picture!

“I thank my lucky stars I get to be your mom [sic]. I Love you to the moon.”

FANS have been left shocked to discover that a stunning influencer is actually the daughter of a Hollywood star.

The online personality regularly posts lifestyle videos with her dedicated fan base, but would you guess who her A-list dad is?

Shayla Gibson boasts over 7 million likes on her TikTok page and over 130k followers.

From ‘Day In The Life’ videos to health and nutrition clips, the star appears to be carving out a career for herself on social media.

But a deeper delve into 18-year-old Shayla’s account revealed that she’s also the daughter of Fast and Furious actor Tyrese Gibson.

Alongside appearing in the famous film franchise, Tyrese is also famed for his R&B singing career.

Read more influencer news

big biz

TikTok star reveals how much money her biggest ever video made after 22m views

baby bumps

Influencer Mya Mills sparks split rumours amid cryptic pregnancy announcement

And Shayla is even the inspiration behind one of TikTok’s most famous sound.

A clip of Tyrese exclaiming, “Oh, my Shayla”, in reference to his daughter became one of social media’s most used sounds when it surfaced in 2017 during Tyrese’s custody battle with ex-wife Norma Mitchell.

The clip – initially an emotional video by Tyrese – continues to be one of TikTok’s most popular sound bites.

Poking fun at the viral sensation, Shayla’s TikTok bio reads: “Yes I’m Shayla”.

Tyrese often appears in Shayla’s videos, with the pair clearly boasting a close father-daughter relationship.

He is most famous for appearing in the Fast and Furious franchise as Roman Pearce.

According to IMBD, Tyrese is working on a number of new projects to be released in the coming years.

Following his split from ex-wife Norma, Tyrese married Samantha Lee in 2017, but split just three years later.

The couple, who are parents to daughter Soraya, announced their split via Instagram in a joint statement.

They said at the time that they were to remain “best of friends” and were “deeply grateful” to be married for the last few years.

The actor has continued to appear in action films over recent years, and is currently working on several projects.

TIKTOK may be a breeding ground for influencers, Love Island stars and budding celebs, but it’s not just glitz and glamour that can bring in the cash on the streaming app.

In fact, some of the top-earning creators have very unlikely niches.

Creators are known for bagging big money brand deals – from the likes of Superdrug beauty collabs to M&S food promotions.

Here, we take a look at some of the biggest money-makers making bank from seemingly mundane activities.

Chip Shop Diva

Destiny Harold has turned working in a fish and chip shop into a lucrative social media career.

The star, better known online as Chip Chop Diva, catapulted to fame for filming videos in at work in Merchants fish and chip shop in Bewdley, Worcestershire.

Read more influencer news

baby steps

Influencer and Tala and Shreddy founder Grace Beverley reveals she’s pregnant

‘CASH COW’

Fears for child influencer Lacey M, 12, after Tiktok ban & £54k P.Louise bash

Destiny works two days per week at the fish and chip shop while studying, and unexpectedly blew up online for posting videos from behind the counter.

And now, she has worked with numerous brands on high-profile collaborations.

Last summer, she partnered with car brand Dacia to serve chips on the beach in Deal.

While she was also named one of the “icons of the year” by confectionary brand Quality Street in December.

Destiny now has over 20,000 followers on Instagram and almost 2 million likes on TikTok.

Bus Aunty Bemi

Bemi Orojuogun is known to her over 400,000 TikTok followers as “Bus Aunty”.

She became famous for filming selfie videos in front of London’s red buses.

Bemi simply goes around the capital and films herself in front of different buses, with her videos racking up millions of views.

Working as a mental health nurse by day, Bemi’s catapult to fame was completely unexpected – with the online sensation shocked by her own prominence.

The videos have even led to political impact, with Bemi meeting Prime Minister Keir Starmer in December.

Meeting the Prime Minister on a bus in Norfolk, Bemi urged him to look at making public transport across the UK more accessible as she pointed out that not everywhere has such constant travel options like London’s TFL.

After he laid out the government’s plan to improve transport nationwide, Bemi was lauded as a “real role model” by fans.

Weeks later, she was invited to 10 Downing Street for the Pride in Place reception, an event which celebrated millions of pounds of investment into our local communities.

Samuel Wolfenden

Samuel Wolfenden is a Farrier & Equestrian Influencer, becoming famous in 2023 for filming content at work.

The hunky star shares content from his workdays with horses and tips for fans.

He boasts a whopping 1.3M followers on Instagram.

Since rising to fame, Sam has appeared on This Morning – with Josie Gibson often commenting on his social snaps now – and taken part in fashion shows.

Amongst his famous list of followers are Maura Higgins and Katie Price.

Charzreviews

An account named Charzreviews, run by Charlotte Blockley, is one of the UK’s most prominent ‘review and restock’ creators.

While you may think testing household products such as pillows and storage bins is mundane, this creator has built up quite the career from it.

Charlotte known in the creator community for being a “TikTok Shop millionaire”.

The title comes as she has generated over £1,000,000 in sales (total revenue) by simply showing how she uses everyday gadgets in her UK home.

She boasts over 200,000 followers.

Jane Hastings

Liverpool hailing Jane has highlighted the power of TikTok shop by using it to boost orders for her small toy shop.

The creator live streams on the app daily to demo toys the shop sells and pack customer’s orders.

While it may not seem like much, Jane is thought to have sold over hundreds of thousands of items through the platform.

Jane describes herself as a “nan of 10” and posts under her toy shop’s page, @toystoystoys.uk.

She told Liverpool Echo of her success: “Within the the first 12 months I’d sold 100,000 items.”

Her page has almost 50K followers.

FITNESS influencer and ovarian cancer researcher Stephanie Buttermore has died suddenly at the age of 36.

Her fiancé and partner of 10 years, Jeff Nippard confirmed the shocking news in a statement on Instagram.

“It is with profound sorrow that we share the sudden passing of Jeff’s fiancée and partner of ten years, Stephanie,” his team wrote in a statement on Friday.

“As many of you know, Stephanie meant the world to Jeff. She will be remembered for her warmth and compassion, her love for her family, and her PhD research on ovarian cancer.

“We kindly ask for privacy as we navigate this tragic loss. Thank you for your understanding and support during this difficult time.”

The cause of her death is not known.

On Valentine’s Day, Jeff shared an image of the loved-up couple beaming into the camera.

“Relationshipmaxxing with tea time to lower cortisol levels,” he wrote in the caption followed by a heart.

“Love you forever,” Stephanie replied.

The bittersweet post has since been flooded with comments sending prayers to Jeff and other members of the influencer’s family.

“Be strong Jeff, my heart is broken,” one wrote.

“Heaven gained an amazing angel. Someone who cared so deeply for others. Praying for you Jeff and her family,” fellow influencer Heidi Somers Guzman commented.

“I can’t believe it .. I watched her all the time .. this is so unfair.. take all the time to grieve and honour her Jeff, we’re all here for you, you and Steph were the biggest inspiration and we all loved her,” a third said.

Buttermore, from Canada, gained over 500,000 followers on Instagram by sharing her fitness and nutrition journey but announced in 2024 that she would be stepping back from social media.

In her last update on May 20, 2024, she said her mental health had become “the best it’s ever been” as her “previously crippling” anxiety levels reduced to almost nothing.

However, she admitted to missing her community and updates from her friends.

“Overall the pros have outweighed the cons for me. Sometimes I still feel a void in my day-to-day life from being so removed from this app, but the positives from taking this break has been worth it,” she said.

“But believe me when I say I Iove and miss you, I truly mean it.”

More to follow…

I’M pretty much an Instagram influencer now, don’t you know.

I’ve spent the day snapping more than 330 photos — I won’t tell you what ­proportion of those were selfies — among the tulips.

And my grid is now filled with brightly-coloured buds below a stunning blue sky.

It’s thanks to Amsterdam’s tulip season that I’ve found this new calling.

The flowers are impossible not to take photos of, and each colour is more beautiful than the last.

I’m here at Tulip Farm De Tulperij, a family attraction that has been around for almost 100 years and sits about an hour’s drive out of central Amsterdam.

SWISS GRAND TOUR

I went on Europe’s ‘Route 66’ with 46 attractions and beautiful beaches

TEMPTED?

Tiny ‘Bali of Europe’ town with stunning beaches, €3 cocktails and £20 flights

It’s a busy day tour that I’m on: a stop at the farm, a canal trip and a visit to Keukenhof, the tulip gardens in Lisse — a veritable floral feast.

Arriving first at the farm, we are given a tour around the fields by owner Daan Jansze — and he certainly knows his tulips.

In his welcome, he tells us that the soil at this farm is extremely moist, with the water table just 60cm below the surface.

The tulips love this moist soil, and rows upon rows bloom each spring after being planted just before winter.

Daan is the third generation farmer of the land, and he points out his youngest son — hauling soil nearby — who will become the fourth generation to run the farm.

But before letting us loose in his field, Daan gives us some ground rules.

No walking through the beds, you’ve got to walk up and down.

And no picking the flowers. “Ok,” he says in his thick Dutch accent. “Now you can go take pictures for your Instagram.”

And we’re off.

My fellow tourists and I fling ourselves into the fields, fanning out between line after line of reds, pinks and yellows.

I won’t lie to you, it wasn’t quite fields as far as the eye could see.

But the long lines were definitely enough to keep us busy, and I got shot after shot of the bright flowers.

There were people of all ages in the field around me — mothers and daughters, couples, families and friends, all keen to make the most of the colourful setting.

And when we got tired of taking pictures of ourselves, we headed to the farm’s little cafe that sold everything from apple pie to tiny clog keychains.

It also led to a second shock of tulips, all lined up in a manicured garden.

Two hours later and we were back on the bus, heading off to board a canal boat.

Surrounded by about 50 other tourists, we lapped up the sunshine for an hour as we floated past the windmills, geese and their goslings, and Dutch locals who had also hit the water to make the most of the stunning May weather.

We then piled on to the bus again to head to our final stop — the Keukenhof Gardens.

Like a botanic gardens on steroids, this tourist attraction is only open from March to May, completely dependent on the budding whims of the tulips.

This year, the season kicks off on March 19 and continues until May 10.

With the droves of tourists, it almost felt like an adventure park.

And while it was certainly busy, I would heartily recommend going there.
Jaw-dropping displays

Even though we couldn’t quite get into the tulips like we did at the farm, the sheer effort it took to plant SEVEN MILLION bulbs to create this flower haven is impressive, to say the least.

The rows of tulips across the park are complemented by the stunning flower shows, with everything from orchids to ­lilies creating jaw-dropping displays.

By the end of the day, my photo reel is an explosion of colour and I’m almost (only almost) sick of flowers.

But I manage to summon up some energy and upload my pictures — and the “likes” come flooding in.

It might be too late for your own Insta career to take off, but now is the time to plan and book a trip like this.

The tulip season is short, so tours sell out pretty quick. Happy snapping!

MOLLY-MAE Hague has faced backlash over her Maebe fashion event as an influencer called out a “disturbing” detail.

The former Love Island star, 26, has brought her premium womenswear brand to a one-day pop up in Bayswater, London, giving her fans a chance to check out the clothing in person while immersing themselves in the experience.

However, after visiting the pop up during an influencer event prior to it being open to the public today, TikTok star Nas Ganev has claimed there was a lack of diversity in the room when he was there.

He posted a video of himself at the event and alleged: “You should avoid maybe village and here’s why. I went today and although it’s so pretty inside,

“I saw something very disturbing. There were only white women in the room. There was no diversity at all.

“And in a city like London that immediately stood out to me. Walking to a place that’s meant to celebrate women and seeing a room that looks like that felt really uncomfortable.

READ MORE ON MOLLY-MAE HAGUE

HANNAH HOPE

I thought Molly-Mae dull until she sent me a DM which made my blood run cold

SUMMER BABY

Molly-Mae accidentally reveals her exact due date with scan of second baby

“If you booked your tickets because of me, I’d recommend cancelling them. Follow for more London pop-ups.”

The experience is available from 9am to 7pm today and is a ticketed event, with tickets having gone on sale on Thursday 26 February.

Contrary to the claims, the Maebe Instagram account have been posting attendees on their stories and they appear to be from all diverse walks of life.

The Sun contacted Molly-Mae’s representative but they declined to comment.

The mum-of-one and her team previously teased of the experience: “An immersive experience of shopping, coffee, food and wine, celebrating the women who shape Maebe in honour of International Women’s Day.

“It takes a village to create something meaningful, and we’re proud to give back to the women who make it all happen.”

She launched the clothing brand back in September 2024, with the first drop selling out in 24 minutes after being in the works for two to three years.

This isn’t the first time she’s faced backlash with Maebe as fans have previously hit out the high price point as well as the struggles to actually purchase the items due to the high demand.

One potential buyer wrote: “It’s very over-priced for what it is, but I genuinely just liked the set!

“It’s a rubbish experience, it’s just a game of whoever can type the fastest or who has their details saved, most shops allow you a bit of time to check out.”

Molly-Mae directly responded to the comment on YouTube as she candidly expressed: “couldn’t agree with you more on the stock front, it’s really frustrating.

“Unfortunately I just didn’t back myself enough when we planned these quantities a very long time ago.

“I promise you this is something I am in total agreement with you on and it’s something that in the New Year we will improve upon now that we have an understanding of the demand.

“I’m really sorry you feel let down – I’m learning as I go and will make this a better buying experience for you as soon as we can.”

Despite some backlash, new accounts for her firm MMH International Ltd stated that Maebe made around £300,000 in profit for the 12 months to the end of March last year.

As of December 2025, cash deposits in the firm stood at £231,155, having risen from £65,071 the previous year.

TRAVEL influencer NonStop Dan is being slammed online after claiming he’s unable to get home from Singapore due to the Iran war, when economy seats were still available on flights.

The popular YouTuber boasts over 1million subscribers and is known for frequently flying around the world.

However, the star received no sympathy after his latest video went live as viewers called him out for actually being able to get home if he were willing to book a cheaper flight.

The video begins with Dan saying him and his friend Alex are “stranded in Asia” like millions of other travellers are going to be.

He was en route to Bali from Singapore, but he claimed he was unable to keep travelling or get home due to the war in Iran.

However, towards the end of the video Dan noted how there were still “a few flights left in economy”.

RILEY SIMPLE

Viddal Riley reveals Jake Paul talks and why Joshua KO makes fight more likely

MESSY MONEY

YouTube’s CleanWithBea reveals how much she has to spend to make a single video

He very clearly said: “There are a few flights left in economy but even those are selling fast.”

Fans took to the video’s comments section to call out the discrepancy, unable to believe he considered himself as stranded just because he wasn’t willing to fly outside of first class.

One viewer said: “Absolutely hilarious that Dan would rather wait two weeks in Singapore without seeing his family rather than dealing with the horror of travelling economy.”

Another said: “You’re saying I would rather stay in a luxury hotel than fly economy.”

A third added: “Swallow your pride and take economy this one time.”

A forth user joked: “My thoughts are with the premium passengers and those in danger of flying economy.”

NonStop Dan, otherwise known as Daniel Goz, first started travelling at the age of 12, and decided to turn his passion for it into a career.

He predominantly reviews different airlines around the world, having flown with over 160 different ones to date.

Though he mostly flies first and business class based on his history of reviews.

Alongside these reviews, Dan provides his fanbase with travel tips as well as tricks on how to make the most out of your points and air miles.

He holds a bachelors degree in Liberal Arts and Sciences combined with General Studies and Humanities from Minerva University.

Minerva is an unconventional place of study which sees its students travel to multiple different countries during their course.

It achieves this through partnering with lots of other institutions worldwide and offering multiple study abroad-style programmes.

A FITNESS influencer has confessed to lying about getting caught in an explosion.

Influencer Malibu Fit Maxx has admitted that he lied about the ordeal while serving in the army.

The fitness influencer, whose real name is Lee Markham, shared a video this week where he revealed that he lied about sustaining an injury from an improvised explosive device while on active duty.

Speaking in his candid video, the influencer said: “I wanted to talk to you directly about the claim that I made, taking an IED blast to the face.”

He then said how he was “deeply proud” to have served in the military between 2005 and 2010.

The internet star explained how he received negative comments online about his appearance, which in turn let to him making a false claim about his time serving in the army.

Read More about Influencers

SHOCK BREAK-UP

Influencer Nelly London reveals sad split from boyfriend of eight years

travel tip

Plus size influencer Kirsty Leanne reveals how she gets a double flight seat

“I’ve always got comments about my face and appearance.

“Some of them were harsh. And to be honest, I didn’t handle it well,” he began.

“I was new to being in the public eye and I didn’t know how to handle the criticism.”

He went on: “Instead of facing that right away, I made a bad decision and put ‘IED Survivor’ in my bio. That was not true and it was wrong.

“But truly I’m sorry from the bottom of my heart,” he said.

He added: “I have always tried to promote positivity and support for others, especially veterans.

“But I understand that my actions here contradict that. I take full responsibility for it,” he said later in the video.

Keen to regain the trust of his followers and fans, he added: “I know words alone will not fix this.

“Trust is earned. It’s not owed.

“All I can do is be honest with you guys going forward and let my actions speak over time.”

The Influencer Insider – Get all the gossip on all your favourite online stars

Want to know more about the influencer who faked cancer? Read all about Brittany Miller and her sham career here.

We have all the inside gossip about Ladbaby mum’s incredible weight loss here.

And talking of weight loss, we know all about what is going on with B&M queen Becki Jones, which you can read up on here.

If health influencers are your thing, then read this on the man behind Tonic Health and his dubious claims here.

His followers were divided in the comments section.

One person penned: “hanks for keeping it real bro. You’re one of the only accounts on here that brings true happiness to so many people.

“Don’t ever forget that and don’t ever stop going, bro.”

While another said: “This is a great example of taking accountability. You turned that from a disaster into a humble moment that other men can learn from. Respect!”

“Apologised like a man and didnt make excuses or keep lying – still a legend in my eyes,” added a third.

Meanwhile, someone else penned: “Bro only making this video because he got called out publicly. This is not accountability, this is damage control.”

And another slammed: “You ain’t sorry you’re only sorry because you got caught.”

LOVE Island beauty Ella Barnes has revealed she was evacuated from Dubai airport amid Iran missile strikes.

The influencer, 25, who starred on the ITV show in 2023, took to Instagram to explain her flight had been cancelled.

Ella posted an image of the empty airport to her social media account and captioned it: “Got evacuated out of Dubai airport and my flight home cancelled.

“Guess, I’ll be staying here a little longer.”

A scared Ella, later posted snaps of missiles in the air and wrote: “Missiles in the sky.

“No this is so scary. Listen to how loud the explosion is at the end. WTF.”

thaw-blimey

Love Island’s Ella Barnes strips off to lace lingerie in the snow

glam girl

Love Island’s Ella Barnes leaves nothing to the imagination in see-through dress

However, earlier today, Ella posted a snap of her driving along a deserted highway and wrote: “We are out of here. Thanks for all the messages. Had so many”

Ella found fame in Love Island 2023, and stole Sheffield lad Mitch Taylor, 28, from his partner Abi Moores, 25, after entering the matchmaking series as a bombshell.

Ella and Love Island alum Mitch announced their split at the end of August 2023, with two separate statements on social media.

Since then, Ella has seen her screen career go from strength to strength.

She bagged a role on TOWIE as the love interest of Roman Hackett prior to their split.

She then became loved-up with her wealthy entrepreneur man Neil Farrugia after the pair made their relationship official  in 2024.

But, she split from the hunk last year as the pair struggled to find time to see each other after a year of dating.

Ella is based in Kent in the UK, while fitness fanatic Neil who previously dated fellow Love Islander Gemma Owen, lives in Malta.

On Saturday, black smoke was seen billowing across the skyline in Dubai after debris from Iran’s missile blitz across the city.

Iran launched a barrage of rockets at nations across the Middle East after vowing revenge for Trump and Israel’s huge blitz on the rogue nation today.

The United Arab Emirate’s top holiday hot spot Dubai is usually a sought after travel destination for celebrities and influencers.

In more recent-times, celebrities from the United Kingdom have been emigrating there, with many Brit celebs choosing Dubai as the place they want to bring up their families.

Sam Gowland from Geordie Shore shared how a “rocket” flew over his home.

“Right above us on the Palm in Dubai today, bloody scary, I tell you that. Never heard a noise like it before,” he penned.

He then later shared a photo of a rocket near his home, writing: “Rocket above my house wtf this is crazy.”

Love Island star Arabella Chi, who relocated from the UK to Dubai with her partner, Billy Henty, and their daughter, Gigi, in 2025, has also shared posts about the scary time she is enduring.

“Dubai friends. Scary times. Stay safe,” she penned on her Instagram stories.

Just hours before the missile strikes, Arabella and her partner were playing with their daughter in the sand.

LOTTIE Moss has revealed she’s in hospital for the second time this week, leaving fans worried.

The model, 28, who is the half-sister to Kate Moss, first revealed earlier this week that she was in hospital and shared a picture of her food in a medical boot.

However, she didn’t reveal what had happened to it.

Now, Lottie has taken to her Instagram Stories to reveal she’s back in A&E just days later.

Recording herself in the waiting area with boyfriend Themy Kalaitzis, Lottie had her hair bundled into a messy ponytail and a grey jumper on.

“Saturday dates,” art advisor Themy said to the camera, as Lottie laughed.

TV RETURN

Gemma Collins’ huge TV comeback is in works as she shares sneak peek

CANDID

Adam Thomas opens up about health battle – ‘my immune system is attacking my body’

She captioned the post: “Guess who’s back in A&E second time in 1 week”.

Lottie again didn’t divulge what is wrong or the reason behind her hospital visit.

However, she did seem to have a dishcloth wrapped around her hand, with Themy holding it securely on.

Just four days prior, Lottie snapped a picture of her foot in a medical boot and wrote “FML”.

The star revealed her new romance with Themy last month, with the pair posting loved-up Instagram Stories and TikTok videos since.

She was previously in a relationship with musician Evan Campbell, but they split in June 2024.

Lottie has followed in her half-sister’s footsteps with a modelling career, and was also a star of adult-only subscription site OnlyFans.

But in 2024, the star revealed she had quit the adult content website after falling out with her family over it.

She said: “I lost a lot of friends from the modelling industry.

“My mum didn’t speak to me for weeks and my family was a little bit in turmoil over it.”

IT was supposed to be the glittering triumph of Lacey M’ ‘s very short, but highly lucrative career. 

A lavish, red-carpet bash at Boxpark Liverpool, complete with DJ sets, special guests, and endless designer makeup, all to celebrate the young beauty influencer’s 12th birthday. 

But less than a month later, the glitter has well and truly settled, and the reality of internet fame has come crashing down. 

Lacey M – the self-described “Queen of Chaos” who gained 1.7 million followers since launching in 2024 – has been unceremoniously banned from TikTok.

Now, a bitter war of words has erupted online. The internet finds itself divided between loyal super-fans who believe a talented young girl’s dreams are being crushed, and deeply concerned critics who fear this is a textbook case of child exploitation in the digital age.

And if you thought a permanent ban would be the end of the drama, think again. 

Within days of her original account vanishing from the platform, lo and behold a brand-new profile – @Laceym.xandmum – popped up. 

Billed as a “joint account” and stamped “PARENT MANAGED,” Lacey is back on our screens, this time flanked by her mother, Laura, and her auntie, Natalie.

But behind the scenes, tech bosses are seething. For TikTok insiders have pulled no punches regarding the controversial comeback, warning that the family is walking on very thin ice.

One source told me: “TikTok bosses are really not happy with the way the Lacey M drama played out.”

“They take a very dim view of people trying to break their rules, particularly when the company is being scrutinised amid concerns about child safety.

“They are keeping a really close eye on this new account with Lacey and her mum Laura, and also her aunty Natalie. They are pushing their luck and TikTok are ready to step in and shut them down if they keep abusing the system. Enough is enough.”

The stark warning highlights a massive headache for social media giants as they wrestle with the dilemma of how to police the murky world of child influencers. 

TikTok’s terms of service are clear. They strictly dictate that users must be at least 13 years old to hold an account. 

Also amid politicians calling for the age to be lifted to 16, TikTok confirmed that they are launching new technology “to help us better detect people who may not be old enough to use our app.” 

‘Boiling point’

Yet, loopholes involving “parent-run” accounts have long been exploited by ambitious families eager to cash in on their children’s viral appeal.

And cash in, they have. Lacey M is not just a kid making lip-sync videos in her bedroom. She is a bonafide brand ambassador. 

She is closely tied to the wildly successful UK cosmetics giant P. Louise, run by businesswoman Paige Williams – who herself boasts 4.3 million TikTok followers on her personal and business account. 

She signed up Lacey to be an “official P.Louise Bestie”, and now the youngster even boasts her own custom makeup bundles including a Lacey In A Sticky Situation with my Bestie Box. 

The pack sells for £55 and features customisable drink cups alongside high-end cosmetics. 

For a child to be the face of a brand that also sells items with risqué names like “Bad B*tch Energy” lip kits, certainly raises some ethical questions. 

The backlash reached a boiling point following Lacey’s recent birthday extravaganza – tickets for the party cost £38, and organisers reportedly raked in £54,000 after thousands attended.

For a child to be the face of a brand that also sells items with risqué names like “Bad B*tch Energy” lip kits, certainly raises some ethical questions

Critics accused P. Louise of inappropriately sponsoring a child’s party – something she denies – and turning a young girl’s birthday into a corporate branding exercise.

Taking to Instagram, the beauty mogul was forced to address the scandal and defended her relationship with the young influencer and slammed the “assumptions” made by online trolls.

She wrote: “This is exactly what’s wrong with the internet, assumptions being made instead of truth being checked.

‘Cash cow’

“So let me be clear: I never took a penny from Lacey’s party, and I did not sponsor the event. What I did do was gift goody bags to a little girl who has shown nothing but loyalty, love, and passion for my brand over the years. She’s someone who dreams big.

“Someone who supports every launch, never misses a moment, always pays in full, and proudly shares my brand because she genuinely believes in it.”

The makeup boss went on to argue that ambition should not be gatekept by age. Then baffled fans by saying it was an issue of female empowerment rather than child safety.

She said: “That kind of dedication deserves to be celebrated, not questioned.”

“Dreams don’t come with an age limit. There is no expiration date on hope, ambition, or becoming the person you’ve always imagined. Whether you’re young or grown, you deserve encouragement, support, and people who believe in you.” 

“Supporting dreams will always matter to me. And once again, it’s disappointing to see women in business judged by a different standard, measured with a different ruler simply for showing kindness, generosity, and heart. We rise by lifting others. Always.”

She’s 12 years of age and she’s making money for her parents, for her auntie and her mom. And P. Louise is using her as a cash cow

User

While many applauded P Louise for her fiery stance, many accused her of ignoring the core issue for child safety and exploitation. 

One wrote: “I think it’s absolutely amazing that Lacey’s got banned because she shouldn’t be on here.”

“She’s 12 years of age and she’s making money for her parents, for her auntie and her mom. And P. Louise is using her as a cash cow.”

Another chimed in: “She’s twelve. Twelve year olds cannot sign contracts, fully understand brand exploitation, consent to any legal or long term digital footprint.”

“So why are we acting like she’s a 25 year old influencer who has lost her livelihood?

“She’s a child. And if she’s devastated. I do feel for her because that emotion will be real. But the responsibility, that sits squarely with the adults, parents, guardians, managers.”

And the hurt of the ban was not just felt by Lacey, but also her very large, young fanbase. One teenager named Riley, who attended Lacey’s birthday party, started a petition to get her reinstated. 

He said: “Let’s get her account back, cause honestly, she actually worked so hard for them. She’s got 1.7 million followers at the age she is. She built such, like, a community and such, like, a massive following, and we can’t let her account stay banned.” 

Others rallied to “show their support” by inundating P Louise website with orders for Lacey’s make-up bundles. 

The controversy surrounding Lacey M taps into a growing, global anxiety about ‘sharenting’ and the monetisation of children. 

I think it’s absolutely amazing that Lacey’s got banned because she shouldn’t be on here

User

Experts point out there are no limits on how many hours a child can spend filming content, no psychological support for dealing with online trolls, and crucially, no legal framework in the UK to ensure that children actually see a penny of the revenue their faces generate.

Critics point out that while Mum Laura and Auntie Natalie are officially “managing” the new @Laceym.xandmum account, it is ultimately Lacey’s face, Lacey’s personality, and Lacey’s childhood that is being sold to the masses. 

For now, Lacey and her mum are continuing to post on their new joint account, which has amassed 50,000 followers in a week, while trying to stay one step ahead of the moderators. 

But with insiders saying TikTok are “ready to step in and shut them down,” the clock is ticking.

For the trendiest tenants in Hollywood office buildings, it’s the latest fad that goes way beyond designer furniture and art: mini studios

To capitalize on the never-ending flow of stars and influencers who come through Los Angeles, a growing number of companies are building bright little corners for content creators to try products and shoot short videos. Athletic apparel maker Puma, Kim Kardashian’s Skims and cheeky cosmetics retailer e.l.f. have spaces specifically designed to give people a place to experience and broadcast about their brands.

Hollywood, which hasn’t historically been home to apparel companies, is now attracting the offices of fashion retailers, says CIM Group, one of the neighborhood’s largest commercial property landlords.

“When we’re touring a space, one of the first items they bring up is, ‘Where can I build a studio?’” said Blake Eckert, who leases CIM offices in L.A.

Their studio offices also serve as marketing centers, with showrooms and meeting spaces where brands can host proprietary events not open to the public.

“For companies where brand visibility is really important, there is a trend of creating spaces that don’t just function as offices,” said real estate broker Nicole Mahalka of CBRE, who puts together entertainment property leases and sales.

Puma’s global entertainment marketing team is based in its new Hollywood offices, which works with such musical celebrity partners as Rihanna, ASAP Rocky, Dua Lipa, Skepta and Rosé, said Allyssa Rapp, head of Puma Studio L.A.

Allyssa Rapp, director of entertainment marketing at Puma, is shown in the Puma Studio L.A. The company keeps a closet full of Puma products on hand to give VIP guests. Visits to the studio sanctum are by invitation only, though.

(Kayla Bartkowski / Los Angeles Times)

Hollywood is a central location, she said, for meeting with celebrities, stylists and outside designers, most of whom are based in Los Angeles.

The office is a “creation hub,” she said, where influencers can record Puma’s design prototyping lab supported by libraries of materials and equipment used to create Puma apparel. The company, founded in 1948, is known for its emblematic sneakers such as the Speedcat and its lunging feline logo, and makes athletic wear, accessories and equipment.

Puma’s entertainment marketing team also occupies the office and sometimes uses it for exclusive events.

“We use the space as a showroom, as a social space that transforms from a traditional workplace into more of an experiential space,” Rapp said.

Nontraditional uses include content creation, sit-down dinners, product launches, album listening parties and workshops.

“Inviting people into our space and being able to give them high-touch brand experiences is something tangible and important for them,” she said. “The cultural layer is really important for us.”

The company keeps a closet full of Puma products on hand to give VIP guests. Visits to the studio sanctum are by invitation only, though. There’s no retail portal to the exclusive Hollywood offices.

Puma shoes are on display in the Puma Studio L.A.

(Kayla Bartkowski / Los Angeles Times)

Puma is also positioning its L.A studio as a connection point for major upcoming sporting events coming to Los Angeles, including the World Cup this summer, the 2027 Super Bowl and 2028 Olympics.

In-office studios don’t need to be big to be impactful, Mahalka said. “These are smaller stages, closer to green screen than a massive soundstage.”

Social media is the key driver of content created by most businesses, which may set up small booth-like stages where influencers can hawk hot products while offering discounts to people watching them perform.

Bigger, elevated stages can accommodate multiple performers for extended discussions in front of small audiences, with towering screens behind them to set the mood or illustrate products.

Among the tricked-out offices, she said, is Skims. The company, which is valued at $5 billion, is based in a glass-and-steel office building near the fabled intersection of Hollywood Boulevard and Vine Street.

The fashion retailer declined to comment on the studio uses in its headquarters, but according to architecture firm Odaa, it has open and private offices, meeting rooms, collaboration zones, photo studios, sample libraries, prototype showrooms, an executive lounge and a commissary for 400 people.

Pieces of a shoe sit on a workbench in the Puma Studio L.A.

(Kayla Bartkowski / Los Angeles Times)

The brands building studios typically want to find the darkest spot on the premises to put their content creation or podcast spaces, Eckert said, where they can limit outside light and sound. That’s commonly near the center of the office floor, far from windows and close to permanent shear walls that limit sound intrusion.

They also need space for green rooms and restrooms dedicated to the talent.

Spotify recently built a fancy podcast studio in a CIM office building on trendy Sycamore Avenue that is open by invitation-only to video creators in Spotify’s partner program.

“Ambitious shows need spaces that support big ideas,” Bill Simmons, head of talk strategy at Spotify, said in a statement. “These studios give teams room to experiment and keep pushing what’s possible.”

MUSE frontman Matt Bellamy has found some solace following his split from model Elle Evans, his wife of six years.

I’m told he has been spending time with sex therapist Gaia Polloni — who he dated for nine years in the Noughties.

A source said: “Matt and Gaia are still good mates and they’ve been spending time together following his split from Elle.

“It’s been a hard time for him, naturally, as it would be after the end of any marriage.

“Gaia has always been a great sounding board. Matt is focused on healing and moving forwards into co-parenting with Elle.”

Matt was seen in Notting Hill, West London, last week without his wedding ring and walking next to Italian Gaia.

SLUR SAGA

BBC PULLS Baftas from iPlayer after audience member with Tourettes shouted slur

STARK WARNING

Ex of Katie Price’s new husband shares video of ‘lying’ businessman

They first started dating in 2001 and Matt popped the question six years later.

But in 2009, the relationship broke down and they called off their engagement.

After the break-up, Matt told an Italian magazine he would “do anything” to fix their relationship.

He went on to write Muse’s track Neutron Star Collision (Love Is Forever) for Gaia a year on from their split.

We revealed at the weekend that Elle and Matt had called time on their marriage.

They actually split in October.

A pal said: “Their relationship is very amicable. They are now focused on co-parenting their children and still get on very well.”

Matt had been splitting his time between London and LA – where Matt’s son from his relationship with Kate Hudson lives.

Now he is expected to spend more time in the UK, after admitting he wanted to come home.

KATE Moss led the glamour at Burberry’s star-studded show, as she joined big names at London Fashion Week’s show-piece event.

The model, 52, turned heads in a black Burberry trench coat and shiny navy dress while showing off her endless legs in sheer black tights.

The supermodel was joined by Romeo Beckham, 23, who rocked a maroon bomber-style jacket paired with loose-fitting maroon corduroy trousers.

The exclusive show was also attended by Aston Villa forward Morgan Rogers, 23, Arsenal women’s team footballer Leah Williamson, 28, and actress Daisy Edgar-Jones, 27.

Liam Gallagher‘s sons Lennon and Gene Gallagher also made an appearance.

But it was Kate’s look that sent tongues wagging – with the star dominating headlines during fashion week with her glamorous looks.

CLONE RANGER

‘Temu Range Rover’ brand unveils new SUV fronted by Kate Moss’ doppelganger

DOUBLE TAKE

Kate Moss, 52, and lookalike daughter Lila, 23, strip to bikinis on beach break

Kate, was recently revealed to be locked in a planning row with her neighbours in a swanky Cotswolds village.

Concerns were raised by Kate over her neighbour’s plans to install a new garden.

She lives in a £2.5 million countryside mansion in Little Faringdon, Oxfordshire, where locals say they have been fighting with a sewage system that is no longer fit for purpose.

It is because of the sewage system that Kate has blocked her neighbours’ planned construction project.

According to reports, she fears the plans would increase pressure on the already struggling sewage system.

MODEL Emily Ratajkowski knows how to stand out from the crowd — as she also shows off her new love interest.

The 34-year-old, pictured in a revealing structured dress, has posted pictures on Instagram of her with French film and music video director Romain Gavras, 44.

A series of shots shows them embracing as Emily wears a backless dress, posing in a snowy street and enjoying a breakfast.

The model looked stunning in a skimpy red dress as she cheekily stuck out her tongue for the camera.

Another snap showed Romain gently caressing her head and wrapping his arm around her while she wore a figure hugging backless dress and held a drink in her hand.

Others showed Romain posing in the snowy streets of New York City and an image of Emily, who wore a white headscarf and black sunnies.

‘I DID WRONG’

OnlyFans model caught stealing £15 bikini ‘for fun’ faces hellhole jail stint

Fans flocked to the comments section and one wrote: “We love to see it.”

Another added: “Things that just make sense.”

While a third said: “Handsome! Great looking couple!”

Gavras has previously been in relationships with singers Dua Lipa and Rita Ora.

Most read in Entertainment

Emily divorced movie producer Sebastian Bear-McClard in 2022 and they share a four-year-old son, Sly.

SHE had just turned 19 and was a single mum at college, working part-time in a fish and chip shop when she made her bid for fame on the X-Factor.

Now, 17 years later, Stacey Solomon is worth a staggering £10million, is married to TV star Joe Swash and has five beautiful children. But just when it looked like she had reached the top, insiders tell us that the 36-year-old has made a huge decision, with one wrong move toppling her empire for good.

The one-time X Factor star has hit the £10m mark in her business empire- up from £7.4m in the previous year, accounts revealed.

Despite her huge earnings, Stacey kicked off 2026 by walking away from her talent agency – leaving those close to her blindsided.

The dramatic move, which has also raised questions within the industry, means that Stacey has also pulled the plug on every one of her commercial partnerships this year.

She will no longer be working alongside YMU, the agency that looks after some of the biggest names in the industry, including Amanda Holden, Ant and Dec and Claudia Winkleman.

Insiders say her team at YMU were ordered to walk away from her long-running George at ASDA contract.

Stacey’s decided she wants to stop making everyone else rich.

Insider

We’re told: “It’s a huge change for Stacey – she will no longer be promoting other people’s brands. 

“Right now, she is focused on building her own empire instead and has new ventures on the horizon.

“She’s seeing it as a major business reinvention. She’s seen how well her hair brand REHAB has done and is now keen to replicate that.

“Stacey’s decided she wants to stop making everyone else rich. She might be worth a lot, but money is always a concern for her. She’s worried that one day everything she has worked for could disappear, and now she’s decided it’s time to take full control.”

The insider added: “Stepping back from all this could be a huge mistake. She does have her TV work, but the brand deals were bringing in a lot of cash for her.

“She could lose it all; that is a genuine fear for her. It’s no secret that Stacey sees herself as the one who has to manage the money both she and Joe make. And she makes a lot more than him.”

Former EastEnders star Joe was declared bankrupt twice over unpaid tax bills – once in 2009 and again in 2013.

Stacey – who shares Rex, six, Rose, three, and Belle, two, with Joe and is also mum to Zachary, 17, and Leighton, 12 – is said to always make sure he contributes 50/50 so she is protected financially as much as possible.

But what price has fame and fortune had on her high-profile relationship with Joe?

Stacey has been branded bossy and ruthless in the past, and the tension in their marriage was very evident during their BBC fly-on-the-wall series. 

We’re told that money is still a source of contention for the pair, who live in £1.2m Pickle Cottage,  and Stacey struggles to feel comfortable despite being set for life. 

During one episode of their BBC documentary, Stacey opened up about her money fears as they planned to take their children on a posh skiing trip.

The TV personality said: “I think I will always, one, feel like an imposter in this life, because this is not what I imagined my life would be when I was growing up.

“But two, I always have in the back of my mind tomorrow you could have nothing, so be careful today.”

Cashing in

Three years ago, Stacey invested some of her own cash into small haircare brand REHAB and now owns a third of the firm.

Today, it’s not such a small firm – it was hailed the fastest-growing beauty brand on the FEBE 100 list for 2025.

The award is only eligible for firms with annual revenues over £3million,  which gives you an idea of just how much the brand is pulling in. 

The insider added: “Stacey has loved working with REHAB, it’s all women, there are only seven staff on the books, and it’s become a real passion project.

“She’s making great money and now really believes in her business nous.”

The star presenter runs a firm called Keymap Entertainment that takes in cash from her media and lucrative ad deals.

New accounts show the tele favourite has £7.5m tied up in investments and £1.6m in cash.

A TV insider remarked: “Stacey is adored by fans old and young. She has worked so hard to get to the position she is in – and deserves every penny.”

It’s thought she will see out the remainder of her contracts with YMU before stepping back completely. 

Sources tell us that YMU have been really taken aback by her decision: “She has been the cash cow of the agency for many years. 

“She out-earns their other high-profile clients.”

Some of her biggest deals have included projects with Asda, Jet2, In The Style and Primark, which have really boosted her earnings, and presumably also helped the bank balance of those working for her. 

One of her new business plans is her very own beauty company, Belle & Rose Ltd, named after her daughters, which she set up a couple of years ago with plans to sell beauty products and tools in “specialised stores”.

Interestingly, she’s yet to launch anything under that name yet but as her other deals come to an end, it’s becoming increasingly likely we will see it come to fruition this year. 

She has worked so hard to get to the position she is in – and deserves every penny.

TV insider

It’s certainly been an extraordinary journey – her life really changed forever when she won I’m A Celebrity in 2010, and it soon became clear a singing career would be put on the back burner. 

She became a national treasure, amassing an incredible six million Instagram followers, who watch her every move as she shares her home hacks and family life.

Her Tap To Tidy catchphrase went viral on the social media platform and led to her having her own book, paving the way for her job on Sort Your Life Out, which has become a BBC big hitter. 

It’s a far cry from the nervous teen who wowed Simon Cowell and Cheryl as she took to the stage in hotpants, saying she wanted to win for Zach so she could “get him into a good school and get him all the things he needs”. She’s done that and then some. 

Stacey Solomon’s career so far

Stacey Solomon has been a familiar face on viewers’ screens for over a decade. Let’s take a look back at her career.

The X Factor (2009): Stacey competed in series six of long-running ITV singing competition The X Factor. During her time in the show, she was mentored by Danni Minogue in the ‘Girls’ category. The star finished in third place, behind Joe McElderry and Olly Murs.

I’m A Celebrity Get Me Out Of Here (2010); In late 2010, Stacey headed to the infamous I’m A Celeb Aussie jungle. After 21 days, she triumphed to win the tenth series. It was through I’m A Celeb that she met future husband Joe Swash – who’d won two years earlier and was hosting the ITV2 spinoff.

Celebrity Juice (2011―2013, 2016―2019): The star appeared as a panellist on 21 episodes of the comedy panel game show hosted by Keith Lemon. Stacey was a regular in the 21st series, broadcast in 2019.

Loose Women (2016 – present): Stacey has been a permanent panel member of the daytime show since 2016. She previously made guest appearances in 2011 and 2012.

Sort Your Life Out (2022 -present): This BBC show sees Stacey, with the help of an expert team, transform participants’ living spaces after removing clutter.