In the summer, the village is a hive of activity. Attracted to the Area of Outstanding Natural Beauty, its pretty stone homes, a hotel named best in the country and a large seal population, the visitors come in great numbers when the sun is shining
One of the prettiest villages in England has been emptied of locals, aside from those who have found a way to beat the effects of mass tourism.
In the summer, Blakeney in North Norfolk is a hive of activity. Attracted to the Area of Outstanding Natural Beauty, its pretty stone homes, a hotel named best in the country and a large seal population, the visitors come in great numbers when the sun is shining.
In the winter, it’s a different matter. Visitor numbers plummet and many of the former fishing cottages stand empty. It’s a dilemma for those who work in the hospitality industry in the area. “It is a double-edged sword for me,” Tore Hill, who works in the Manor Hotel, told the Mirror during a visit to the town at the end of November.
It’s obvious why people come. Blakeney is a lovely place. Just metres from the front of the award-winning Manor Coastal Hotel and Inn is the River Glaven, which winds its way through the National Nature Reserve. Blakeney Point is renowned for its seal colonies, with Beans Boat offering guided tours throughout the year.
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In the 19th century, the coastal village was much closer to the sea than it is today. The estuary has silted up over the past 100 years, coinciding with the decline of the fishing industry in the area, which has prevented all but the smallest boats from reaching the quay. What was once a fishing village is now a tourism village. In the summer, Blakeney’s two pubs and three hotels are packed full.
“I love living here, but unfortunately, during the summer, it is just a full, full village. There’s far too much traffic going through such a small place, but that does mean I’m busy with my work, which is fantastic. The cottages and second homes are so quiet during the winter. It’s sad to know that there are so many people who’d love to live in those houses, but unfortunately, they can’t live in them permanently. They’re sitting there empty during the winter, and then it’s so, so busy during the summer. It’s a tricky one for me, as working in the tourist industry, I need it to be busy. But to see the small village that’s very quaint and dainty overrun with people, yeah, it’s a lot,” Tore continued.
Tore is one of the few people born and raised in Blakeney who hasn’t inherited a home but continues to live there today. She moved back to the area a decade ago, after returning from a whirlwind romance in Libya. Because she was born in the village of 400 houses, she could sign up to the Blakeney Neighbourhood Housing Society.
The Society’s website explains its mission. “The price of housing has risen steeply as many properties have become second homes or places to retire to, and many local people can no longer afford to buy or rent them. The purpose of the Blakeney Neighbourhood Housing Society, founded 1946, is to provide affordable housing for local people. It owns 39 houses and cottages in Blakeney or neighbouring villages and they are all let at affordable rents to tenants with a local birth tie.”
Fifty years ago, tens of millions of people across the UK were in Tore’s position, with 30% of the entire population living in social housing of some kind. After decades of Right to Buy and slow building rates, that figure has been slashed in half.
“I started working at the hotel at 14, and lived in the area my whole life. Working in a hotel and in the trade that it is all around here, the chances of buying a house would just be impossible. I was lucky enough to be signed up to Blakeney Housing Society in 2017, and then moved in in 2019,” Tore continued.
“It has changed my whole life. It means I can be around my whole family. A lot of my friends who were born and bred here couldn’t live here due to housing problems, so they moved away to somewhere cheaper. But it is the perfect place to live. There’s community spirit, it’s a very olde-worlde place. I’d never want to be anywhere else but here.”
The figures underline the stark reality of the place. House prices in the Blakeney area sell for an average price of £714,000 as of November 2025, according to OnTheMarket – three times the national average of £273,000. According to the Office for National Statistics, the median average salary in North Norfolk is £571 a week.
Thanks to her controlled rent, Tore pays just £478 a month for her family home.
Clearly concerned with the huge gap between average incomes and house prices, earlier this year the district council decided to act. It imposed an additional 100% premium on top of the Council Tax bills of owners, leaseholders, or tenants of second homes in North Norfolk, meaning they will pay double the amount for their second home.
Blakeney Parish Council chairman Rosemary Thew has said that the measure is not designed to keep tourists away, making clear that tourism is a “big part of the village economy”. However, she admitted that the number of second and holiday homes in the area was a major issue.
“The volume of second homes is very high, around half. It’s pushing prices up quite considerably. It means that, as far as locals are concerned, they can’t afford to live here. It’s a lovely place to live but you’ve got people [taking up dwellings] who are not key workers. A lot are retired people or second home owners. In winter time, it’s [the impact] particularly marked. The streets are jet black because there are no lights on in houses,” she told Mail Online.
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