grogu

Internet culture is showing up in a big way in theaters, as low-budget horror films “Backrooms” and “Obsession” led this weekend’s box office and beat out big franchise films like “Star Wars: The Mandalorian and Grogu.”

A24’s “Backrooms” topped the charts with $81.5 million in the U.S. and Canada in its opening weekend, according to studio estimates. The film is directed by 20-year-old YouTuber Kane Parsons, who based it on his internet series of the same name.

“Backrooms,” which reportedly had a production budget of about $10 million, stars Chiwetel Ejiofor as a furniture store owner who finds a mysterious portal in his basement. The film made a total of $118 million worldwide.

In second place was Focus Features’ “Obsession,” which hauled in $26.4 million in its third weekend in theaters, up 10% from the previous weekend’s total. The film, which had a production budget of less than $1 million, has now grossed $104.7 million domestically for a global total of $148 million.

“Obsession” director Curry Barker is also known for his YouTube sketch comedy channel.

The success of two YouTube-native filmmakers at the box office indicates the growing power of the platform — and online culture as a whole — in attracting audiences to cinemas.

Walt Disney Co. and Lucasfilm’s “The Mandalorian and Grogu” fell to third place this weekend with a domestic gross of $25 million. Lionsgate’s musical biopic “Michael” ($11.7 million) and Sony Pictures’ family comedy “The Breadwinner” ($7.5 million) rounded out the top five at the box office, according to Comscore data.

After a nearly seven-year absence from theaters, Star Wars proved it still has the Force, as the latest installment, “The Mandalorian and Grogu,” is on track to earn an estimated $102 million in the U.S. and Canada for the Memorial Day weekend.

The movie, which is a continuation of “The Mandalorian” streaming show that debuted on Disney+ in 2019, met studio expectations for its opening weekend results.

Globally, the film was on track to pull in $165 million for the four-day holiday weekend.

Director Jon Favreau’s “The Mandalorian and Grogu” now ranks as the year’s third-highest grossing domestic opening, based on its Friday-Sunday ticket sales of $82 million, according to ticket tracker Comscore.

The results are likely a relief to Walt Disney Co.-owned Lucasfilm, which had not released a theatrical Star Wars film since 2019’s “Star Wars: Episode IX — The Rise of Skywalker.”

Since then, the San Francisco-based studio has largely focused on its Star Wars streaming shows, which have included both live-action and animated series. Some of those shows received mixed reviews, though “The Mandalorian” and “Rogue One” spin-off “Andor” were breakout hits, praised by critics and largely revered by fans.

The movie — starring Pedro Pascal, Sigourney Weaver and Jeremy Allen White — benefited from positive reviews from moviegoers, but it stopped short of shattering expectations. Its initial financial performance was on par with the disappointing 2018 opening weekend for “Solo: A Star Wars Story.” That film notched $103 million in its opening weekend.

Still, as cinemas struggle to recover from pandemic-era shutdowns, a film that generates more than $100 million in its the opening weekend is typically seen as a success.

Box office revenue for “The Mandalorian and Grogu,” which played in 4,300 theaters, will be just one indicator of the movie’s success.

The Burbank entertainment giant is counting on the film to boost other parts of its business, including views of Star Wars shows on the Disney+ streaming service, its gaming collaboration with Fortnite and its all-important theme parks sector. The main characters are present in the Star Wars: Galaxy’s Edge-themed land, and the Millennium Falcon: Smugglers Run ride has been overlaid with a new “Mandalorian and Grogu” storyline at Disney parks in Anaheim and Orlando.

The weekend ticket sales underscore the enduring appeal of Star Wars, which remains among Disney’s top five franchises, producing more than $1 billion in annual retail sales.

Reception for the film was seen as critical to keeping the franchise fresh in moviegoers’ minds, particularly as Disney prepares for the upcoming 50th anniversary of Star Wars and a new movie starring Ryan Gosling set for next year.

Locally, “The Mandalorian and Grogu” is the first Star Wars movie to be made entirely in Los Angeles.

The film received a state tax credit to film in the Golden State, Favreau said at the premiere last week.

“The Mandalorian and Grogu” faced little new competition at the box office this Memorial Day weekend. Rival studios largely stayed on the sidelines, with no other potential blockbuster debuting at the same time.

Focus Films’ horror hit “Obsession” came in second at the box office with $22.4 million for its three-day total, according to Comscore.

Lionsgate’s blockbuster Michael Jackson documentary, “Michael,” snared $20 million, bringing its total to $314 million. “The Devil Wears Prada 2” came in fourth with $12.6 million, bringing its purse to $196 million since it opened earlier this month.

Amazon’s MGM studio’s “The Sheep Detectives” rounded out the top five with nearly $9 million.