Gordon Ramsay

Holidaymakers are now avoiding places they have returned to year after year

Brits are ditching holiday destinations they’ve returned to for years in search of ‘more meaningful’ trips, a study has found. Research from Tourism Tasmania found nearly two-thirds would no longer consider visiting a destination they once visited regularly.

More than a third say they want to discover new places, while one in five believe their old favourite has become too touristy, overly commercialised or overcrowded. Tourism Tasmania says the findings point to a broader shift in British travellers seeking more meaningful holidays, with a growing desire for deeper connections to people and places.

Almost all of the respondents say it’s important that their next holiday offers a ‘genuine connection to a destination, rather than an overly touristy experience’. Immersing in local culture, trying regional food and drink, discovering history and seeking new adventures now rank among travellers’ highest priorities.

Three-quarters hope to visit a bucket-list destination and more than two-thirds are actively searching for somewhere lesser known and off the beaten track.. Tourism Tasmania says interest in Tasmania continues to grow among Brits, with two-thirds of respondents to their research saying they would consider visiting in future.

Nearly halfare drawn to the island’s natural landscapes, while half say unique nature and wildlife experiences help them feel more connected to a destination.

Gordon Ramsay and Nigella Lawson were even recently announced as the international headliners for Tasmania’s Tamar Valley Writers Festival, held in Launceston – a UNESCO City of Gastronomy.

CEO of Tourism Tasmania, Sarah Kingston Clark, said: “While British travellers still want holidays that give them a chance to rest and recharge, this research suggests they’re increasingly looking for experiences that leave a lasting and more meaningful impression.

“We’re seeing a real shift in the UK and globally in what people want from travel. Holidays are becoming less about ticking another destination off a list and more about slowing down, connecting with a place and coming home feeling like you’ve genuinely experienced it.

“People are looking for holidays that feel authentic and meaningful, whether that’s spending time with the locals, immersing themselves in culture, discovering distinctive food and drink and experiencing the real character of a destination beyond its best-known attractions and bucket-list sights.

ITV has issued an apology after accidentally airing an unedited clip of Gordon Ramsay swearing on a repeat of Food Stars USA more than 12 hours before the watershed

ITV has issued an apology after accidentally airing an unedited clip of Gordon Ramsay swearing on a repeat of Food Stars USA more than 12 hours before the watershed. The TV chef, 59, is well known for his use of profanity but in an edition that was broadcast at 8:25am on ITV2 in May, a blunder with the subtitles saw that the bad language had not been edited out and appeared in text form on the screen.

The swearing had been removed from the audio of the programme and replaced with the typical bleep sound but the censoring had not made it as far as the closed captions, The Sun reports.

The channel claimed that the subtitles were created before the “the implementation of new checking processes,” which now includes “steps to ensure that any mismatch” between versions within the scheduling system is “apparent and corrected” ahead of broadcast.

According to the outlet, the mistake was found to be “a clear breach” of Ofcom guidelines, which strictly prohibits the airing of swearing before 9pm. Viewers with the subtitles on would have realised that heavy use of the F-word from Gordon, and the Ofcom had to take into account that ITV2 did not apologise after the programme has finished.

A ruling from the broadcast read: “In this case, the broadcast of the words at 08:25 was a clear example of the most offensive language being broadcast before the watershed.

“This was a pre-recorded programme, which ITV2 would have had the opportunity to check prior to broadcast, and that it included two instances of the most offensive language before the watershed.

“Further, we considered there was no on-air apology made by ITV2 following the broadcast. Ofcom took into account the steps that the Licensee said it had taken since being notified of the incident to prevent future recurrence.

“However, in Ofcom‘s view, these steps would not have impacted on the offence caused to viewers as a result of this particular broadcast.”

Earlier this year, This Morning’s Ben Shephard had to issue an apology after Gordon swore during a live cooking segment while bickering with his daughter Tilly on the set of the ITV Daytime show.

The chef had been talking about his daughter Holly’s wedding to Olympic swimmer Adam Peaty and arguing with his eldest Tilly on This Morning when he knocked over a container of soy sauce.

“Oh s**t,” he said, while Ben quickly jumped in: “Just in case that spilled into the classic Ramsay work, apologies. We are live. I’m just pre-empting a strike.” Gordon argued back: “I said shoot! Ben – come on, Ben!”

The Mirror has contacted ITV for comment.

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