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Is our Instagram era literally shrinking books? An L.A. bookseller weighs in

In the age of Ozempic, the buzziest hardcovers are getting smaller — and slip right into your Baggu. At Book Soup in West Hollywood, the bestselling hardcover fiction display is marked with laminated cards that denote the book’s place in the top 10, with each one cut snugly into the popular hardcover frame of 6-by-9 inches. But lately, more of the books rising to the top wear the placard noticeably looser.

I should know, I work at Book Soup so I spend a lot of time staring at this display and can tell you, the answer to this problem is definitely to print out smaller cards cut to the little sister “trim size” of 5-by-8 inches — or 5½-by-8¼ to be specific.

While the New York Times bestsellers from 2025 skew in favor of the 6-by-9 trim, the popularity of 5-by-8 books appears to be on the rise. Current utilizers of the smaller cut include the buzzy Vanderbilt heir Belle Burden’s “Strangers,” George Saunders’ darkly humorous “Vigil” Lena Dunham’s millennial-tinged tell-all “Famesick” and the infamously tablet-sized “Transcription” from Ben Lerner.

Gretchen Achilles is the director of interior design at Farrar, Straus and Giroux. Achilles recently implemented the 5-by-8 cut for one of this year’s breakout hits, “Lost Lambs” by Madeline Cash. “It’s a tone,” she says. “Smaller trim sizes have an intimacy. … You want to echo what’s going on in the text as an experience for the reader.”

According to Achilles, FSG frequently implements the 5-by-8 trim size. She said that length is the No. 1 factor when deciding to employ it, followed by genre. She listed literary fiction, memoir, biography, and essay collections as the defining genres of the smaller size books.

Caroline Mason is a writer in New York whose debut novel “An Endless Cycle of Evenings” from Hyperion Avenue is slated for 2027; she runs the Instagram account @literarycrushes. Mason described a 5-by-8 hardcover as shorthand for a specific book she seeks out when she is in a bookstore because it often signals a character-driven novel. “It’s my favorite kind of book,” Mason says. She adds that it’s also Instagram-friendly.

“Holding the book up to take a photo of it is easier,” she says with a laugh. “Although I do sometimes still drop it.”

Dahlia de la Vega is an L.A.-based Bookstagrammer who runs the page @ofpagesandprint. According to De la Vega, she finds the shrunken books more approachable. “When I sit down to read a small hardcover, it almost feels like I’m reading a journal,” she says. “Whereas when I read a large hardcover, it almost feels like I need a journal to jot down notes about what’s happening.”

Ethan Mann, my colleague and a supervisor at Book Soup, told me he remembers the place he was both mentally and physically when he purchased a 5-by-8 hardcover copy of “The Parade” by Dave Eggers. (Right before the pandemic struck at CSUN campus store at Cal-State Northridge). “It’s easier to attach relevance to the specific feel of [the book] because it seems one of a kind,” he says.

Mann adds that hardcovers are sometimes a tough sell on the floor. They are often derided for their cost, and customers declare they will wait till the paperback comes out. But the smaller hardcover has the benefit of fitting into nearly any bag.

Esther Margolis is a publishing veteran and the founder of Newmarket Press. She says that the 5-by-8 hardcover is nothing new. According to Margolis, the smaller trim size was previously the industry standard for U.S.-based publishing houses, and any fluctuation is due to the evolution of printing technology.

“Unlike for mass-market paperbacks, hardcover books were shelved, so it didn’t matter that the books were different sizes,” Margolis says. “They didn’t have to fit into a pocket.”

The popularity of the 5-by-8 hardcover is, at the very least, indicative of a shift in what I witness consumers at Book Soup seeking out. With social media making it easier than ever to connect over the act of reading, or looking like you are reading, cover design and presentation — and how it cuts through the noise of the attention economy— is perhaps a factor too.

“A small hardback is like a Labubu,” my co-worker Mann says. “ The feeling in your hands isn’t just about books — it’s about all cute things. … We like small things we can control.”

The success of the publishing industry could never rest on the tiny shoulders of the small hardcover. It may not even represent any changes in production. But on the bestsellers display at your favorite local indie, it represents the small pleasure of palming a near-pocket-size book in your hands.

And, yes, maybe Instagrammability too.

Messinger is a writer in L.A. who runs the Substack adumbmessinger.



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Lucas Museum unveils first exhibitions curated by George Lucas himself

It will be more than a “Star Wars” bonanza when the Lucas Museum of Narrative Art opens to the public Sept. 22. The highly anticipated $1-billion museum on Thursday announced about 20 inaugural exhibitions curated by George Lucas across more than 30 galleries — and only one is related to cinema, with a focus on “Star Wars” memorabilia, including large-scale vehicle installations, production designs, props and costumes.

The full scope of the 1,200-plus objects will only be revealed when guests step through the museum doors into more than 100,000 square feet of gallery space on the first day of fall.

The futuristic-looking 300,000-square-foot museum in L.A.’s Exposition Park was designed by Ma Yansong of Mad Architects with executive architect Stantec and includes 11 acres of park space that extend to the museum’s roof, designed by Mia Lehrer of Studio-MLA. Co-founded by Lucas and his wife, Mellody Hobson, the museum will rotate the famous filmmaker’s vast collection of narrative art, which contains objects not found in more traditional museums, including manga, comics and children’s tales. The idea is to present the myriad ways images are used to tell an endless variety of stories. Lucas has called his collection “the people’s art.”

A mother flanked by her children.

Dorothea Lange, “Migrant Mother,” Nipomo, Calif., 1936. Gelatin silver print, 18 3/4 x 14 1/2 in.

(Lucas Museum of Narrative Art, PKY.1062)

Exhibitions currently on deck include a variety of themed shows such as one on the architecture of the building; one titled “Everyday Life,” dedicated to visual stories about “childhood, community, family, love, motherhood, play, school, sports and work”; another titled “Civic Life” featuring “artists’ portrayals of experience in the courthouse, the polling place, the political headquarters”; an exhibit titled “Narrative Forms” highlighting “narrative art across genres of adventure, fantasy, romance and science fiction” by artists including Julie Bell, Boris Vallejo, Ken Kelly, Georges Méliès, John C. Berkey and Jeffrey Catherine Jones; and children’s literature illustrations by Beatrix Potter, Leo Politi, E.H. Shepard and Jacob Lawrence.

A painting of a husband and wife exiting their car and walking into their house as each holds a child.

George Hughes, “Home at Last,” cover for the Saturday Evening Post, Sept. 1, 1951. Oil on board, 30 x 24 in.

(Lucas Museum of Narrative Art, PKY.993. © SEPS by Curtis Licensing)

There will also be exhibitions devoted to the work of individual artists and genres such as comics and graphic stories from illustrators Mœbius, Marie Severin, Jack Kirby, Alison Bechdel, Jim Lee, Frank Miller and Rafael Navarro; illustrations and book covers by Frank Frazetta; the work of fairy tale and children’s illustrator Jessie Willcox Smith; the lush art of Maxfield Parrish; a selection of work by iconic American artist Norman Rockwell; selected works of Thomas Hart Benton; and early 20th century book illustrations by N.C. Wyeth.

A news release about the inaugural exhibitions noted that they are drawn from the museum’s founding collection of more than 40,000 works.

“The exhibitions trace the evolution of human culture through storytelling, from ancient sculptures of gods and goddesses to Renaissance paintings to photographs, comics and modern cinema,” the release says. “Many exhibitions are organized by theme, focusing on myths about love, family, community and adventure that connect every generation. These shared stories, told over and over in many forms, bind us together and define our human experience.”

A painting of a city street scene.

Ernie Barnes, “The Critic’s Corner,” 2007. Acrylic on canvas, 23 1/2 x 35 3/8 in.

(Matt Kroening / Lucas Museum of Narrative Art)

The road to the opening of the Lucas Museum has been winding. In 2017, Lucas first announced his decision to build his museum in L.A., with construction beginning the following year. The building was initially scheduled to open in 2021 — a goal that was pushed to 2023 due to COVID-19 pandemic-induced delays. From there, the debut was pushed to 2025, and finally 2026. The museum announced its final opening date last November.

Lucas’ role at his namesake museum has also not always been clear, and the museum’s development has been marked by a series of high-profile staff shakeups. The museum’s original director and chief executive, Sandra Jackson-Dumont, stepped down from her role in early 2025 after less than five years. She didn’t speak publicly about her departure but the museum issued a statement that her decision was based on a “new organizational design” that would split her job into two positions, with Lucas responsible for content direction.

Three months later, the museum laid off 15 full-time employees, a number of whom were from the education and public programming team. Seven part-time, on-call employees were also eliminated. The layoffs were described to The Times in harrowing terms by two employees who asked to remain anonymous.

In December — soon after the museum announced its opening date — news broke that chief curator Pilar Tompkins Rivas had stepped down from her role.

To date, no new chief curator has been named, but a rep for the museum wrote in an email that Lucas “is responsible for curatorial and content direction for the museum and continues to work closely with the curatorial team on his decades-long vision to celebrate storytelling and narrative art.”

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