genre

Almost five years ago, “Spider-Man: No Way Home” swung into theaters in the teeth of a COVID-19 surge and did what almost nothing else could that winter: drove cooped-up moviegoers to cinemas and opened to one of the biggest domestic debuts on record, pulling in $260 million.

This weekend, Peter Parker is back — a little older, more world-weary and facing a far less forgiving market.

The genre’s floor has dropped out since then.

Annual box office revenue for superhero movies is down, on average, about $3.5 billion, about half of what it was during the pre-pandemic years of 2017 to 2019, according to data from the FranchiseRe industry newsletter. Sony Pictures is betting that more real-world stunts, a relatable narrative and Spidey’s lasting popularity are enough to put “Spider-Man: Brand New Day” on the other side of that trend.

Whatever the approach, the commercial appetite is there. Pre-sales for the film, which stars Tom Holland and Zendaya, have been robust, and industry tracking estimates an opening weekend haul of at least $195 million in the U.S. and Canada. If that holds, it would be the year’s biggest domestic debut, beating Walt Disney Co. and Pixar’s “Toy Story 5” ($159.7 million). The movie cost about $225 million to produce and is produced by Sony’s Columbia Pictures, Marvel Studios and Pascal Pictures.

“This movie takes a grounded, emotional approach to the story, and I actually believe that’s what audiences are hungry for,” said Tom Rothman, chairman of Sony’s motion picture group. “It’s got all the whiz-bang wow visuals. But at its heart, it’s more a superperson movie, if you will, rather than a superhero movie.”

“Brand New Day” picks up where the last film left off. A spell has erased Peter Parker from the world’s memory — the price of undoing the public exposure of his identity — leaving him a stranger to his best friend, Ned, and to MJ. Without those friendships, he pours himself into his crime-fighting work to stave off his loneliness.

That feeling of being adrift without knowing where to turn is what the filmmakers built the movie around.

“We’re all really isolated from each other,” said Amy Pascal, one of the film’s producers who has overseen the entire franchise. “That kind of longing for connection between people and not knowing how to make it happen and living in a world where we become more and more remote, matched the moment that people are going through.”

The smaller scale was also a reaction to what came before it. “No Way Home” brought back Tobey Maguire and Andrew Garfield in a time-bending multiverse crossover, and there was no topping it.

“That was a movie that was 20 years in the making,” Pascal said. “There was no way to be bigger than that. So we went smaller. We went internal instead of external, and we found the bigness in that.”

Peter Parker’s isolation is what drew director Destin Daniel Cretton, who made 2021’s “Shang-Chi and the Legend of the Ten Rings” and was an executive producer on the Marvel Television series “Wonder Man.” He said he related to the pain and tragedy the character goes through, and to the idea of a superhero story that felt like it was happening in a real place.

The production’s rule of thumb became trying to execute scenes practically, in front of a lens, wherever possible.

That included a tank chase shot largely on a street in Glasgow, Scotland, on the first day of filming, complete with a rig that let an actor swing with explosions going off behind him. Thousands of people showed up to watch, which was “a big adrenaline rush on day one,” Cretton said.

A later set piece — Spider-Man against a group of red-clad ninjas known as the Hand — was shot at a former prison outside London.

Cretton’s insistence on real locations has an argument behind it. At a moment when audiences want to know what goes into moviemaking and are increasingly unsure whether the myriad images they’re looking at were generated by artificial intelligence, the answer is visible labor.

“Right now, more than ever, I think it’s important for audiences to really feel that people made the thing that they’re watching, and people went through an experience to make the thing they’re watching,” said Cretton, who grew up watching behind-the-scenes segments on his favorite DVDs. “All of that, I think, is just as important as the thing that they’re watching.”

Effects alone don’t carry a superhero movie — or any movie, for that matter — anymore, Cretton said.

“The action can be great, the [visual effects] can be fantastic, the explosions can be huge, but if there isn’t some type of emotional spine that connects with people where they are and what they’re going through, it’s just another big, explosive movie,” he said.

The slump itself isn’t in dispute. Many of Marvel’s newer films haven’t come close to the heights its predecessors once cleared, and this year, movies like Amazon MGM Studios’ “Masters of the Universe” and Warner Bros. and DC Studios’ “Supergirl” underperformed in theaters.

What’s driving it is contested.

“I don’t think it’s fatigue of the genre,” Rothman said. “I think it’s the audience wanting new things and less predictability.”

For Marvel, long treated as the genre’s gold standard, part of the problem was volume; a dense web of interconnected films and TV shows that made casual viewers feel like they had too much homework to do before a new premiere.

The likeliest near-term explanation for that estimated $195-million opening, though, may have less to do with tone than with supply and brand. “Brand New Day” is the first Marvel superhero film since last year’s “The Fantastic Four: First Steps,” and Spider-Man remains one of the most commercially durable characters in the genre.

The calendar is also less accommodating than it was. The latest “Spider-Man” installment opens against Christopher Nolan’s “The Odyssey” and holdovers including “Toy Story 5” — a considerably more crowded field than the thin, pandemic-era slate its predecessor benefited from on the way to $1.9 billion.

And the movie has a second job. With Disney and Marvel’s “Avengers: Doomsday” arriving at the end of the year, “Brand New Day” has to leave audiences wanting it.

“It’s got a lot riding on it,” said Steve Granelli, a teaching professor and division head of communication studies at Northeastern University. “Not just in terms of this being yet another ‘Spider-Man’ film, but also this being a huge storytelling device in the larger [Marvel franchise].”

Which is the tension at the center of the pitch. The filmmaking team went internal on purpose, and built a movie about a young man nobody remembers. It also has to set up the largest external event on Marvel’s calendar.

Waving a Mexican flag with a vaquero sombrero on, El Malilla made history at Coachella last year as the first reggaeton Mexa act on the lineup.

To keep the momentum going, the rising Mexican star had planned for his first U.S. tour to take place last summer. After the Trump administration ramped up the ongoing ICE raids around the same time, El Malilla decided to put the safety of his fans first and postpone the tour.

“With what was happening with Mexicans and immigrants — the big problem being ICE — I decided to pause the tour, because I didn’t feel comfortable exposing my fans to that kind of situation,” El Malilla says over Zoom from his home in Valle de Chalco. “For me, it was important to bring this tour to the U.S., but in a safe way without putting anyone in harm’s way.”

After wrapping up the Mexican leg of his “Tu Maliante Bebé” Tour, El Malilla, who was born Fernando Hernández Flores, is now preparing to bring his show to the states. The 19-show trek will kick off July 24 in Palm Springs, followed by a concert at The Novo in Los Angeles the next day.

Mexican artist El Malilla.

(Joss Andreu)

“The Novo is very important for me because it’s going to be my biggest venue for this U.S. tour,” he admits. “To see how Los Angeles has adopted me, embraced me, and shown me love, I’m going to feel like I’m home.”

Following his Coachella debut, El Malilla has pushed reggaeton from Mexico into the mainstream. He imbues the genre with Mexican swagger, slang and sex appeal in his explosive hits such as “B de Bellako,” “Mami Tú” and “Balenciaga” featuring corrido singer Luis R. Conriquez.

Since then, El Malilla has expanded the scope of reggaeton Mexa following collaborations with Puerto Rican pioneers such as Jowell y Randy and Colombian superstar J Balvin. The perreo heartthrob is also tapping into new genres for his upcoming sophomore album. In an interview with The Times, El Malilla opened up about leading the reggaeton Mexa movement and what to expect from his tour.

How do you feel about representing Mexican culture and reggaeton Mexa with this tour in the U.S.?
I feel very happy to bring a bit of our culture, our slang, our sound and our essence to the U.S. for my fans that haven’t had a chance to see a show of mine. Something that’s very crazy for me is when I performed in Chicago last year, there were people with signs that said they were from different places in Mexico like the State of Mexico. It made me very nostalgic to know that I’m also from the State of Mexico and we’re here. It’s important for me to represent our roots. Get ready, because I’m coming with perreo sucio. [Laughs.]

What do you think when you fans always ask for you to take off your shirt at your concerts?
It makes me laugh because when I sing “Rodillas,” people start screaming for me to take off my shirt. My show lasts like two hours and that’s barely the first song. I enjoy it, because I consider El Malilla to be a showman. I love to be onstage and have fun with my fans. Though some people might see me as a sex symbol, I don’t see myself that way, but to each their own.

What does it mean for you to be breaking down barriers for reggaeton Mexa?
It makes me very happy. I’ve been thinking about that recently. When would you think that an iconic pop star like Danna would collaborate with an iconic chacalón [Mexican slang for “bad boy”] like myself? That never crossed my mind before, but now in 2026, our reggaeton, our essence and our sound has become important in Mexico and even more so on a Latino level. Now everything is possible. There [are] no longer barriers for reggaeton Mexa, or for Mexican singers. Today, your biggest dream is possible.

Who else would you love to collaborate with in the future?
Lately, I’ve spent more time in the U.S. and I’ve been soaking up more English music. I discovered that I really like The Weeknd. A collaboration with him would be crazy! I returned to Coachella this year to sing with Cachirula & Loojan … and to be able to see Justin Bieber live was incredible. I would love to collaborate with him. On the Latin side, I would love to collaborate with Nsqk, De La Ghetto, Ñengo Flow or a reggaeton pioneer like DJ Blass.

What’s the process been like working on your next album?
I spent a year and a half working on this album. I enjoyed that process so much. Music has given me so much that this album is my way of repaying music for all the blessings it’s given me. You’ll be surprised at what I’m capable of. This is a Malilla that’s now 26 and a little more mature. It’s a more experimental and professional Malilla. I had never made a bolero song and I dared to do that this time. I did my research by listening to Luis Miguel, José José and singers and genres that I wasn’t used to listening to. I found love for those genres and singers. It was a very fun and cool way for me to explore different genres.

In 2015, musician Roberto Carlos launched Boleros de Noche, an annual concert series held in Los Angeles that aimed at preserving and showcasing the Latin American bolero music genre.

This year, the event is celebrating its 10th anniversary with performances at the Ford on Aug. 1 by Puerto Rican singer and former Calle 13 member iLe and L.A.-based bolero trio Voz Bohemia

On Friday, the city of L.A. honored the series’ decade-long run and legacy of uplifting bolero music by declaring Aug.1 “Día del Bolero.”

Boleros are ballads noted for their slow tempo and romantic lyrics accompanied by a crooning vocal style. Though the genre originated in Cuba, it quickly gained popularity across Latin America, with each culture putting their own spin on it. In the early 20th century, the evolving sound of boleros was shaped by the Cuban group Trio Matamoros, Mexican composer Agustín Lara, Puerto Rican artist Rafael Hernández and Ecuadorian singer Julio Jaramillo.

The genre saw a resurgence in popularity in the 1980s and ‘90s when famed Mexican artists Juan Gabriel and Luis Miguel embraced the bolero sound. In recent years, the bolero movement has been modernized and electrified by artists such as Mon Laferte, Romeo Santos, Adrian Quesada and Kali Uchis. In the last five years, Quesada has released two bolero albums, “Boleros Psicodélicos” and “Boleros Psicodélicos II,” that mix the genre’s classic sounds with elements of psychedelic rock.

“Over the past decade, Boleros de Noche has presented numerous concerts featuring both local and international artists, has brought together thousands of people across the city to bask in the lush orchestration of this music,” said City Councilmember Nithya Raman, who presented Carlos with the honor. “For so many in the Latino community and beyond, this isn’t just music, it’s memory, it’s home, and perhaps most importantly, it’s heritage being carried forward.”

Raised in L.A. County by parents who immigrated from the Mexican state of Oaxaca, Carlos says he first fell in love with live performance and bolero music in his midteens, when he would frequent the now-defunct Teatro los Pinos in South Gate.

He yearned for that same level of comfort and awe at music and wanted to share that with a larger audience. The first iteration of Boleros de Noche took place in 2015 at an art gallery in Echo Park.

“Over the years, I have heard countless stories from audience members who tell me how this music reminds them of their parents, grandparents, first loves and family traditions,” Carlos said Friday at City Hall. “Ten years ago, bolero was rarely part of our city’s cultural conversation, and today bolero programming can be found across Los Angeles, and I’m honored that Boleros de Noche has been a driving force behind its growth.”

Boleros de Noche has sold out shows at the Ford over the last few years and has featured artists such as Gaby Moreno, Marisoul and the legendary trio Los Panchos. In 2025, the event made its debut at Chicago’s historic Symphony Center.

The bolero genre’s popularity and cultural significance has been spotlighted outside of L.A. in recent years as well.

On Dec. 5, 2023, UNESCO, the United Nation’s agency aimed at safeguarding social and cultural foundations, recognized the musical genre as an Intangible Cultural Heritage of Humanity.

As part of Friday’s ceremony, Carlos and his bolero group Los Rebeldes Románticos performed several tunes, including the Mexican bolero classic “Sabor a Mí.”

Last year, Carlos spoke with The Times about his ambitions for Boleros de Noche and the mentality that drives the event series.

“At Boleros de Noche, [I want] for us to speak in Spanish, to feel recognized, to do this music as a celebration for all these artists that unfortunately became background music for a lot of like weddings and quinceañeras,” he said. “How about if we celebrate them and give them recognition? How about if, through my events, I can take people back to the 1940s to my experience at Teatro los Pinos?”

Given recent attacks on Latinos on the local and national levels, Carlos said he hoped his events would create a safe and welcoming gathering place.

“It’s about bolero music. It’s about community. It’s about people. It’s about the musicians,” he said. “Many of the musicians were undocumented. They brought this music to L.A. through their hometowns.”

As 2026 reaches its halfway point, the editors of De Los are eager to talk about Latin artists to watch — and share their hottest music takes. Over the years, award-winning music journalist Suzy Exposito and Director of Latino Initiatives Fidel Martinez have documented the rise of genres like reggaeton and música Mexicana in mainstream culture.

In her work for Vogue, The Times and Rolling Stone, Exposito has interviewed influential artists like Shakira, Cardi B and Bad Bunny (the last of which made history as the first Rolling Stone cover story written by a Latina journalist).

Martinez has an impressive roster of his own, having interviewed many stars in the Mexican and Chicano music scenes, from Fuerza Regida to Natalia Lafourcade.

Reflecting on a landmark year for Latin music

On this week’s episode of “The De Los Podcast,” they weigh in on the explosive impact of 2025 on the genre: between Bad Bunny‘s Super Bowl halftime show and Karol G‘s Coachella headlining performance, last year was nothing short of a groundbreaking for Latin music.

“Being there, you could feel barriers coming down,” Martinez, who reported live from the Super Bowl in February, said. “It wasn’t Bad Bunny trying to validate us in front of others. It was him saying, ‘This is who we are, and we are proud of who we are.’”

According to the RIAA, 2025 was the first year that Latin music sales in the U.S. reached $1 billion, in its 10th consecutive year of growth. In 2016, American Latin music sales were at just below $150 million.

“It highlights how quickly and with what speed the genre has been taking off,” Martinez said.

However, as Exposito notes, at times, it came at the cost of originality.

A Latin music trend that De Los is leaving behind this year

“Our generation is too married to the past,” Exposito said. “How can we evolve musically if we keep trying to re-create our grandparents’ music?”

Nostalgia, De Los editors note, has driven the wide-ranging popularity of last year’s most successful Latin projects. As Exposito says, the artists “mine the past in their own ways.”

In Bad Bunny’s “DtMF” and Karol G’s “Tropicoqueta,” classic genres like salsa, plena and cumbia took center stage. “DtMF” samples El Gran Combo de Puerto Rico while in Fuerza Regida samples Mexican classics like Vicente Fernández.

While comforting and educational for younger generations, Martinez argues that artists relying on nostalgia could turn that effort into becoming more experimental with their sound.

Some artists, however, are resisting the nostalgia trend, making De Los’ best albums list of 2026 … so far.

De Los’ 2026 Latin albums you need to hear

Suzy’s picks:

Alvaro Díaz, “Omakase”

“He’s experimental … and taking bold swings, with producers like Tainy,” Exposito said.

“Omakase,” which the Puerto Rican star released in May, blends Latin trap elements with electronic, R&B and in one track, cumbia, for a diverse, thoughtful album that Diaz equates in his De Los story to the Japanese dish omakase, or a platter decided by the chef.

RaiNao, “Marcría”

With a worldplay title that blends the words “malcriada” (badly raised woman) and “cria por el mar” (born in the sea), RaiNao’s project promises earthly, intimate lyricism with experimental musicianship.

“The way she melds jazz with reggaeton and folkloric elements, I really enjoy,” Exposito said. “I really appreciate people (like RaiNao) who can remix but also introduce seemingly disparate elements, like saxophone and Caribbean music.”

Other picks include Ibeyi’s “Offering” and Diles Que No Me Maten’s “Escrito en Agua.”

Fidel’s picks:

Julieta Venegas, “Norteña”

Venegas, who De Los interviewed last month, wrote a memoir alongside this album, which delves into her Tijuana heritage with Mexican collaborators like Bronco, is what Martinez calls “a chef’s kiss.”

“She’s such a fascinating character because she started as an indie rocker,” Martinez said. “This album is a love letter to Tijuana. It’s just the perfect fusion of tradition and pop.”

Hermanos Espinoza, “Linaje”

Two brothers from the Rio Grande Valley, Hermanos Espinoza performed at De Los’ SXSW showcase and blew the audience away with their live energy and accordion work.

“Their project talks about lineage. This album certainly has a point of view,” Martinez said. “With this album, they said, música Mexicana can be like rock and roll.”

Also on the list are Tito Doble P’s “Acomodo” and Trio Asesino’s self-titled.

To hear more about 2026’s emerging artists and De Los’ music hot takes, check out “The De Los Podcast.”

In the age of Ozempic, the buzziest hardcovers are getting smaller — and slip right into your Baggu. At Book Soup in West Hollywood, the bestselling hardcover fiction display is marked with laminated cards that denote the book’s place in the top 10, with each one cut snugly into the popular hardcover frame of 6-by-9 inches. But lately, more of the books rising to the top wear the placard noticeably looser.

I should know, I work at Book Soup so I spend a lot of time staring at this display and can tell you, the answer to this problem is definitely to print out smaller cards cut to the little sister “trim size” of 5-by-8 inches — or 5½-by-8¼ to be specific.

While the New York Times bestsellers from 2025 skew in favor of the 6-by-9 trim, the popularity of 5-by-8 books appears to be on the rise. Current utilizers of the smaller cut include the buzzy Vanderbilt heir Belle Burden’s “Strangers,” George Saunders’ darkly humorous “Vigil” Lena Dunham’s millennial-tinged tell-all “Famesick” and the infamously tablet-sized “Transcription” from Ben Lerner.

1/5

“Strangers: A Memoir of Marriage” by Belle Burden  (The Dial Press)

2/5

“Famesick: A Memoir” by Lena Dunham  (Random House)

3/5

“Vigil: A Novel” by George Saunders  (Random House)

4/5

“Transcription: A Novel” by Ben Lerner  (Farrar, Straus and Giroux)

5/5

“Lost Lambs” by author Madeline Cash  (Farrar, Straus and Giroux)

Gretchen Achilles is the director of interior design at Farrar, Straus and Giroux. Achilles recently implemented the 5-by-8 cut for one of this year’s breakout hits, “Lost Lambs” by Madeline Cash. “It’s a tone,” she says. “Smaller trim sizes have an intimacy. … You want to echo what’s going on in the text as an experience for the reader.”

According to Achilles, FSG frequently implements the 5-by-8 trim size. She said that length is the No. 1 factor when deciding to employ it, followed by genre. She listed literary fiction, memoir, biography, and essay collections as the defining genres of the smaller size books.

Caroline Mason is a writer in New York whose debut novel “An Endless Cycle of Evenings” from Hyperion Avenue is slated for 2027; she runs the Instagram account @literarycrushes. Mason described a 5-by-8 hardcover as shorthand for a specific book she seeks out when she is in a bookstore because it often signals a character-driven novel. “It’s my favorite kind of book,” Mason says. She adds that it’s also Instagram-friendly.

“Holding the book up to take a photo of it is easier,” she says with a laugh. “Although I do sometimes still drop it.”

Dahlia de la Vega is an L.A.-based Bookstagrammer who runs the page @ofpagesandprint. According to De la Vega, she finds the shrunken books more approachable. “When I sit down to read a small hardcover, it almost feels like I’m reading a journal,” she says. “Whereas when I read a large hardcover, it almost feels like I need a journal to jot down notes about what’s happening.”

Ethan Mann, my colleague and a supervisor at Book Soup, told me he remembers the place he was both mentally and physically when he purchased a 5-by-8 hardcover copy of “The Parade” by Dave Eggers. (Right before the pandemic struck at CSUN campus store at Cal-State Northridge). “It’s easier to attach relevance to the specific feel of [the book] because it seems one of a kind,” he says.

Mann adds that hardcovers are sometimes a tough sell on the floor. They are often derided for their cost, and customers declare they will wait till the paperback comes out. But the smaller hardcover has the benefit of fitting into nearly any bag.

Esther Margolis is a publishing veteran and the founder of Newmarket Press. She says that the 5-by-8 hardcover is nothing new. According to Margolis, the smaller trim size was previously the industry standard for U.S.-based publishing houses, and any fluctuation is due to the evolution of printing technology.

“Unlike for mass-market paperbacks, hardcover books were shelved, so it didn’t matter that the books were different sizes,” Margolis says. “They didn’t have to fit into a pocket.”

The popularity of the 5-by-8 hardcover is, at the very least, indicative of a shift in what I witness consumers at Book Soup seeking out. With social media making it easier than ever to connect over the act of reading, or looking like you are reading, cover design and presentation — and how it cuts through the noise of the attention economy— is perhaps a factor too.

“A small hardback is like a Labubu,” my co-worker Mann says. “ The feeling in your hands isn’t just about books — it’s about all cute things. … We like small things we can control.”

The success of the publishing industry could never rest on the tiny shoulders of the small hardcover. It may not even represent any changes in production. But on the bestsellers display at your favorite local indie, it represents the small pleasure of palming a near-pocket-size book in your hands.

And, yes, maybe Instagrammability too.

Messinger is a writer in L.A. who runs the Substack adumbmessinger.