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Brits defy anti-tourism protests in Spain and flock to Balearics in record numbers

Despite reports of tourist numbers being down in summer, the Balearics saw a year-on-year increase in passenger numbers, with Palma Airport in Majorca remaining one of Spain’s busiest airports

After two summers of anti-tourism protests, it appears Brits are undeterred from visiting the popular Balearic Islands.

Airports in the Balearics saw a year-on-year increase in passenger numbers of 2.4% between January and October 2025, with 15,628,717 international passengers landing on the islands’ runways, according to Majorca Daily News. However, October did see a slight decrease of 0.1% in passenger numbers compared to 2024.

Most passengers arrived on low-cost airlines, with 10,903,152 travellers arriving using services such as easyJet and Ryanair, while 4,725,565 flew on traditional airlines such as British Airways.

The data, which was released by Turespaña – the Tourism Institute of Spain – also showed that the UK made up the majority of tourists, with 2.2 million Brits arriving in Spain in October, a year-on-year increase of 4.4%, accounting for 21.7% of the total number of visitors arriving across the mainland and islands combined. The same month also saw a 14.6% increase in visitors from Ireland.

Brits are also the tourists most likely to use a budget airline. According to the data, over 30% of them arrive on this type of service.

Palma airport in Majorca is now the third busiest airport in all of Spain, with only Madrid-Barajas and Barcelona El Prat seeing more visitors. The island airport has welcomed 11,936,115 tourists this year, an increase of 2.3% compared to 2024.

Turespaña also revealed that tourist spending was on the rise. Visitors who arrived in Spain stayed on average for a week and spent €1,380 (about £1,217) per person.

Tourist officials in Ibiza were left panicking over the summer, as 20,000 fewer Brits visited the island during the peak months. Speaking at a conference in London, Ibiza’s Minister of Tourism, Jaume Bauza admitted the numbers were “worrying”. However, the rise in overall visitors seems to suggest that while Brits may be avoiding the islands in the summer, they’re likely shifting their breaks to the shoulder season of September and October, where it’s cheaper and less busy.

Jaume Bauza reiterated that he was keen for Brits to visit Ibiza: “I want the British who visit our islands who are, and will always be, warmly welcome, to be aware of and familiar with this transformation process, because I want them to be aware and participate in the changes we are undertaking.”

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Like many areas of Spain, the Balearic Islands have seen anti-tourism protests, especially in Majorca, which is the most popular island for visiting Brits.

In June, around 10,000 people marched through the island’s capital of Palma, protesting overtourism and its effects on locals, such as rising house prices. There were also reports of anti-tourist graffiti with slogans such as ‘tourist go home’ and ‘rich foreign property buyers go to hell’ daubed on walls and monuments over the summer.

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Record numbers of Brits flock to Spanish hotspot despite protests

Despite reports of tourists being driven away from Spain by protestors, one Spanish airport has reportedly seen a rise in the number of passengers passing through, with a third coming from the UK

Warnings of Spanish ghost towns and holidaymakers ditching the country do not apply for one popular region where visitor numbers are spiking.

A Spanish airport in the popular Costa Blanca region has reported its tenth consecutive record-breaking month for passenger numbers, almost surpassing last year’s passenger total with a fair few weeks remaining in 2025.

Alicante-Elche Airport welcomed 1.9 million passengers in October, an increase of 5.9% compared to last year, and 631,771 of those passengers were Brits, representing over a third of passenger traffic. This was followed by Germany, which represented 129,127 passengers and the Netherlands with 118,996.

So far in 2025, the airport has had 17.2 million people pass through its doors, and it’s estimated it could reach the 20 million mark by the end of the year, according to Spanish expat news outlet Olive Press. They also reported that the airport had its busiest October for flights yet with 11.931, an increase of 6.1% year on year.

Some of the additional traffic could be down to new routes opening up to Alicante. Ryanair recently announced new connections to and from Cardiff, Aberdeen, Bratislava, Linz, Salzburg, Bydgoszcz, Rzeszow, Stockholm Västerås, Småland, and Lanzarote.

Ryanair also added additional flights on 29 of their existing Alicante routes for its winter 2025 schedule, noting the destination’s popularity during the colder months. The airport is serviced by several budget airlines popular with Brits including easyJet, Jet2, Vueling, and Wizz Air, making it easily accessible from across the UK.

Alicante-Elche is the fifth busiest airport in Spain, and the largest in the Valencian Community. One of the reasons it’s a popular destination for Brits is its close proximity to Benidorm, with a direct bus from the airport to the holiday hotspot taking just 45 minutes.

It’s also just 20 minutes away from the centre of Alicante, which has cultural attractions and beautiful beaches. The Telegraph dubbed Alicante ‘Spain’s most underrated city break’ in a 2024 article.

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The news comes amid speculation that the anti-tourism protests of 2023 and 2024 would deter tourists from taking Spanish holidays. While the majority of protests took place in cities such as Barcelona and on island locations like Majorca, it was speculated that anti-tourist sentiment could lead visitors to choose alternative destinations, such as Greece or Turkey.

Benidorm has also implemented some strict restrictions to keep rowdy Brits under control. Swimming in the sea is banned between the hours of midnight and 7am, with fines between €300 and €1,500 ( approx. £255 – £1,278). Reserving your spot can also land you in trouble, with sunbeds, towels, or umbrellas left on the sand before 9.30am removed, and potential fines of up to €250 (about £220.33) for leaving your belongings behind.

Smoking and vaping have also been banned from the beach, with reports of fines reaching the thousands.

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