first year

Jayden Daniels and Joe Burrow both played quarterback at LSU. Both won a Heisman Trophy.

Burrow’s No. 9 has not been worn by a Tigers player since he left for the NFL after the 2019 season. Daniels’ No. 5 hadn’t been worn since he did the same in 2023, until sophomore cornerback DJ Pickett was issued the jersey when preseason workouts began a week ago.

Daniels isn’t pleased, informing LSU through his attorney that he “feels profoundly disrespected” and forbidding the school to use his name, image and likeness.

Pickett’s family isn’t happy either. Damien Pickett, DJ’s father, told Nola.com on Thursday that his son has worn No. 5 “his whole life” and has the number tattooed on his left arm.

“Honestly, man, this right here makes us want to wear the number more,” Damien said. “He’s been put in the middle of something that has nothing to do with him.”

A five-star recruit out of Florida Zephyrhills High, Pickett asked finalists LSU, Oregon, Miami and Georgia if he could wear No. 5. All four schools, his father said, agreed to the request.

“If we would have been told during our recruiting process and they had said, ‘Hey, No. 5 is not being issued. We can’t promise you No. 5, but we can talk to Jayden and see what Jayden has to say. If he gives his blessing, he does. If he doesn’t, he doesn’t,’ [and we would have] moved forward,’” Damien said.

On Wednesday, Daniels made it clear that he isn’t giving his blessing.

“Jayden and his family had every reason to believe that his number would remain a meaningful part of his LSU legacy and would be honored and protected in recognition of his extraordinary contributions to the university,” a statement from Daniels’ spokesperson said.

Current and former LSU coaches have scrambled to explain how and why the awkward situation unfolded as it did.

Lane Kiffin, in his first year at LSU after leaving Mississippi, told reporters on Aug. 5 that Pickett had been promised the No. 5 when he signed with the Tigers before last season.

Then-coach Brian Kelly told ESPN he reneged on the promise because Daniels objected, but Kiffin sided with Pickett this summer.

“That was promised to him in recruiting here, for him to sign here,” Kiffin said. “I’ve done a lot of research on that with the family and the representatives and the people, so really I didn’t have a decision to make. It was promised to the kid.”

Kelly, now a college football analyst at CBS Sports, said that despite the promise, he held off giving Pickett No. 5 unless Burrow agreed to let his No. 9 go to another player.

“I just wasn’t prepared to do it until we got a full commitment from another Heisman Trophy winner,” Kelly said. “We didn’t want to issue No. 9, so you can’t treat one differently from the other.”

LSU’s policy regarding jerseys being retired is nebulous, stating that any number retired after Jan. 1, 2007, “does not preclude a current student-athlete in that sport from wearing the jersey number in that or any other sport, subject to the discretion of the head coach.”

Running back Billy Cannon’s No. 20 jersey is the only number retired before 2007. Cannon led LSU to a national championship in 1958 and won the Heisman a year later.

Daniels has been criticized on social media for objecting to Pickett wearing No. 5, primarily because Burrows led LSU to a national title while Daniels did not.

The Tigers went 15-0 in 2019, the year Burrows won the Heisman. Daniels’ Heisman came four years later with the team going 10-3, losing to Florida State, Mississippi and Alabama. However, he amassed 50 touchdowns and nearly 5,000 yards from scrimmage, while passing for 3,812 yards and 40 touchdowns and rushing for 1,134 yards and 10 touchdowns.

“Jayden made it clear that he did not want his number given to another player, and he believed his wishes would be respected,” his statement said. “His Heisman Trophy-winning season and everything he accomplished on and off the field cemented his place in LSU history. To see his number given to another player is incredibly disappointing and feels like a failure to honor the significance of what Jayden accomplished at LSU.”

Daniels’ attorney Adam Kenner sent a letter expressing his wishes to LSU athletic director Verge Ausberry on Aug. 5, a copy of which was obtained by ESPN. The letter noted that Daniels’ contract permitted LSU to use his name, image and likeness for only 180 days beyond his final game in college.

“Accordingly, LSU must immediately cease and desist from any further issue use, display, publication, distribution, promotion, commercialization, or other exploitation of Mr. Daniels’ NIL in any manner or medium,” Kenner wrote. “Any use of Mr. Daniels’ NIL occurring after LSU’s receipt of this notice will be deemed knowing and willful and will be pursued vigorously through all available legal and equitable remedies.”

Daniels and Burrow are now NFL stars. Daniels is quarterback of the Washington Commanders and was NFL Rookie of the Year in 2024 before missing 10 games because of injuries in 2025. Burrows is a three-time Pro Bowl selection in six seasons with the Cincinnati Bengals.

Pickett, who wore No. 3 last season, was named a freshman All-American after totaling three interceptions and 37 tackles.

“We never in a million years would have thought that it would come to this about a number, but we’re here,” Damien Pickett said. “Again, my boy doesn’t really care for the attention. It’s disappointing considering that we’re getting ready to start the season.

“To have a situation like this happen right now, considering that Jayden is a legend at LSU and it’s out that he’s not supportive of my son wearing his number, is very disappointing.”

CHICAGO — The stage was set this past summer, and Lincoln Riley was a ball of nerves.

The USC coach should’ve been used to weathering pressure by that point. After all, his previous four seasons spent coaching the Trojans had been nothing short of a powder keg, filled with ups and downs, as well as a constant undercurrent of tension and uncertainty. But in this particular case, success was out of Riley’s control. He wasn’t even near a football field.

Rather, he was sitting in the audience of a local dance recital, waiting on his two young daughters, Sloan and Stella, who were each making their solo dancing debut with their company.

“This was the first year, stepping out on their own, no one else to rely on,” Riley said. “But they told me, ‘Dad, we’ve got it.’”

Entering his fifth and most pivotal season yet at USC, their father can relate to that sentiment. While the spotlight burns brighter than ever and the collective college football world is spinning 2026 as a make-or-break moment for Riley, the coach had never sounded so confident that his Trojans had turned a corner than he did Tuesday.

“I’ve felt the pressure to win every single year here,” Riley said during Big Ten media days. “What does feel different is that I think our opportunity to do that is greater than what it has been. It just flat out is. The things you need to win, we have more of than we had in the first four years.”

Riley, of course, has made that case before. After each of the last two seasons, in fact. But it’s never been quite as compelling as it is now.

As the coach sees it, USC now boasts more depth on both sides of the ball than at any point in his tenure, in large part because of bringing in the No. 1 recruiting class in the nation in January. Riley also added a Hall of Fame coach at defensive coordinator in hopes of stabilizing matters on that side of the ball. And 10 days earlier, the program moved into its new, state-of-the-art football facility, with all the amenities anyone could ask for.

“It’s just a culmination of all of it, you know?” Riley said. “It is just so much more well-equipped to win consistently right now. It’s so different.”

That’s never been a question for Riley’s offenses at USC, and this year should be no different, with third-year starter Jayden Maiava returning at quarterback and a two-pronged backfield in Waymond Jordan and King Miller leading the way in the run game. The offensive line also looks like Riley’s strongest unit yet in five seasons.

The doubts, per usual, are on defense, where the Trojans are not the most seasoned group.

“The entire defense is just very young compared to last year,” defensive tackle Jide Abasiri said.

Riley is also now working with his third defensive coordinator in five seasons. And one who hasn’t coached in five years, at that.

Gary Patterson does have an impressive resume, with years of top-tier defenses at Texas Christian. And he continues to get rave reviews from Riley, who called the Hall of Famer “one of one” on Tuesday.

“You really have somebody that is like a head coach in that room,” Riley said. “The guy’s one of the most experienced, accomplished coaches in the game. Like, it just is what it is.

“I think just my confidence level and, you know, what’s being handled, how it’s being handled, how we’re developing, how we’re using our roster … is just really, really high right now.”

It better be at this point, considering all that USC has invested in Riley and his total teardown and rebuild of the Trojan football program. Across the city, billboards declaring “THE TIME IS NOW” make abundantly clear just how urgent this season will be at USC.

At the start of his fifth season, Riley is convinced the Trojans are right on schedule.

“All the things that help you win are better,” Riley said. “And that’s gonna give us more chances to win. That’s where my optimism comes from.”