FIFAs

In order to afford a last-minute ticket to the World Cup final at New York New Jersey Stadium — widely billed as the single most expensive sporting event ever played in the United States — you might have to be a millionaire, as the cost for a coveted seat at the venue crossed the $2m mark less than 24 hours before kickoff.

As Lionel Messi’s Argentina face Spain and their teenage superstar Lamine Yamal, ticket prices have soared on the resale market.

By Friday, nearly all tickets appeared to be sold, with a few listed on FIFA’s sales platform at about $32,000 apiece.

On Saturday, there were no last-minute tickets available on the site. However, FIFA’s resale platform had tickets available from a little less than $10,000 to as high as $2.3m.

The final caps a World Cup where fans were willing to shell out more than ever for a seat at the quadrennial showpiece, as ticket buyers confounded even the greatest cynics in the face of sky-high prices.

It is a fitting end to a tournament that has tested the limits of what fans will spend, with FIFA’s gamble paying off after concerns over visa restrictions and domestic unrest in the US.

“What FIFA did a very good job of was determining what demand would be because people [were] paying these absurd prices for just about all the 104 matches,” said Scott Friedman, a ticketing expert who previously worked for the Cleveland Cavaliers.

“A year ago, we didn’t think people would be travelling with Trump’s ICE stuff and all this other conspiracy stuff. But it’s the most popular tournament in the world by far globally, and FIFA, to their credit, they set the prices high, and people ended up paying them.”

According to the Reuters news agency, an analysis of FIFA attendance data found that more than half the 72 group matches were attended to capacity, with most others only a few hundred fans short of a full house. About 99.7 percent of available seats were filled during the preliminary stage matches, FIFA said.

The data erased early concerns that FIFA’s infamously steep prices would put off fans, after swaths of empty seats were seen around the Guadalajara Stadium for the June 11 match between South Korea and Czechia.

Higher prices, higher demand

As the tournament expanded to its largest-ever field, however, with 48 teams involved, so too did interest among fans.

Prices were set initially at $575 a ticket for group games — more than double the most expensive group ticket available during the 2022 tournament — but FIFA’s dynamic pricing system meant that many ticket holders paid far more.

Hundreds of tickets were still available for the final on Wednesday, priced at little more than $7,000 on FIFA’s platform, a surprising fact that prompted speculation over whether FIFA had finally gone too far with its prices.

But the batch of seats available was likely the result of a process known as “slow ticketing”, Friedman explained, a common practice in mega-events in which organisers restrict inventory to motivate buyers.

“They can act like they already sold their seats and kind of just dribble them in accordingly to obviously increase market demand,” said Friedman, who runs the Ticket Talk Network, dedicated to exploring how seats for sports mega-events are bought and sold.

“Like, ‘Oh, there’s only so-and-so amount of tickets left available in the section, I better buy now,’”

‘No one really knows how this works’

An opaque “dynamic pricing” process has also proven a boon for FIFA, as the sport continues its uneasy evolution from a working-class game to a pastime of the wealthy.

FIFA introduced dynamic pricing for the first time at this tournament, allowing ticket prices to fluctuate based on real-time demand and other factors.

“One reason for the frustration over the last few months is that no one really knows how this works,” said Adam Elmachtoub, an associate professor of industrial engineering and operations research at Columbia University.

“People are willing to accept dynamic pricing — we deal with it for airfare, we deal with it even [for] buying clothes — but I think when it’s such a high-profile event, transparency will help a lot.”

FIFA introduced a small number of lower-cost tickets in response to backlash over prices, as politicians including New York City Mayor Zohran Mamdani lobbied for locals to have access to affordable seats.

A high-quality tournament also spurred demand, with the four top-ranked nations in the semifinals for the first time since rankings were introduced, and Sunday’s final will feature the 39-year-old Messi in what is probably his final World Cup match.

“The notion of what is fair pricing here is complex because entertainment is not like a necessity,” said Elmachtoub.

Fan appetite holds up

Lax rules around the resale market in the US have only served to accelerate the pocket-emptying around the tournament, with second-hand ticket sellers largely empowered to set their own prices.

The rules in the US stand in contrast to cohosts Mexico, where resellers are prohibited from listing their tickets above what they spent — and much of the rest of the world.

A flood of final-week listings brought prices down on resale platform SeatGeek, with the average ticket for the final listed for more than $11,000 as of Friday. Still, that figure easily made the final the most expensive event that the platform had sold, 8 percent above the 2024 Super Bowl, SeatGeek said.

“What we’re seeing with this year’s World Cup is that demand fluctuates with every round and every match-up reveal,” said Chris Leyden, senior director for marketing at SeatGeek.

“The appetite for this tournament has held up remarkably well from the group stage through the knockouts.”

World Cup for ‘a happy few’

Human rights experts warned, however, that the tournament remained out of reach for far too many fans.

At what FIFA President Gianni Infantino had promised would be the most inclusive World Cup, supporters from multiple countries were unable to obtain visas, according to the Sport & Rights Alliance.

“It’s been a World Cup for a happy few,” Ronan Evain, executive director of Football Supporters Europe, told reporters.

“Those in Europe, Norwegians, Scottish, who have enough purchasing power to travel to the US, don’t need a visa to enter the country and can afford the extortionate ticket prices.”

WASHINGTON — President Trump did not like what he saw. So, once again, he picked up the phone.

Trump said Monday that he called FIFA President Gianni Infantino after he disagreed with the World Cup referee who gave a red card to U.S. men’s soccer team star Folarin Balogun. The discipline, which Trump called “very unfair” and a “stain” on the World Cup, would have barred Balogun from playing in Monday’s elimination game against Belgium.

“I asked for a review because I didn’t think it was a foul,” Trump told reporters during an event in the Oval Office. “I am good at this stuff. I didn’t think it was a foul. I thought it was two great athletes that crashed into each other and got entangled.”

Trump said he initially didn’t know “what the hell a red card was” or what it meant. “When I found out, I said, ‘You gotta be kidding!’” he said.

Trump’s involvement in soccer’s disciplinary process created an international uproar.

UEFA, European soccer’s governing body, said FIFA “crossed a red line” with the reversal. Belgium’s football association appealed the ruling, which FIFA denied during a hearing Monday. Belgian coach Rudi Garcia mocked the decision as an April Fools’ joke.

“This decision clearly raises many questions,” Belgian Foreign Minister Maxime Prévot said in a statement Monday, according to the New York Times.

“If a phone call really is what explains this incomprehensible decision, it would amount to undermining the most basic rules of soccer and sports,” added Prévot, a former soccer referee.

Trump’s close relationship with Infantino also has drawn new scrutiny.

In December, Infantino presented Trump with the inaugural FIFA Peace Prize, an award the governing body created after Trump was passed over for the Nobel Peace Prize. That decision is now the subject of an ethics complaint, backed by members of the European Parliament, who argue it compromised FIFA’s political neutrality.

Trump said he did not ask Infantino to reverse the call. But that was the outcome reached by FIFA’s disciplinary committee, which, in 64 years, has reversed a red-card penalty only once during a World Cup tournament.

The episode serves as a reminder of a pattern of behavior the president has exhibited when he doesn’t get his way, regardless of the rules of the game. For Trump, a deal-maker who has described the world as “a casino,” often pushes the boundaries of long-standing norms.

After FIFA reversed course, Trump called the decision “brilliant” and said Belgium can now “be really proud” if they were to beat the U.S. team on Monday night.

“The other way, if they beat us, we’ll say, or I’ll say it was rigged, just like the election was rigged in 2020, but I won’t get into that,” Trump said.

Steven Levitsky, a Harvard political scientist and co-author of “How Democracies Die,” said Trump’s action are “perfectly consistent with how Trump has behaved on the world stage.”

“He has no interest in or no respect for any kind of international rules or norms,” he said.

Levitsky said the events illustrate the Trump administration’s worldview, one that, he argues, revolves around the ethos that “if we’re strong enough, we can leverage our way to whatever the hell we want.”

As examples, he pointed to the administration’s military strikes on boats in the Caribbean and efforts to acquire Greenland, both of which have led to diplomatic tensions.

Trump also has a history of using phone calls to pressure officials to reach an outcome he wants.

In a 2019 call, he asked Ukrainian President Volodymyr Zelensky to investigate his political rival, a moment that became the catalyst of his first impeachment. And after losing the 2020 election, he pressed Georgia Secretary of State Brad Raffensperger to “find 11,780 votes,” the margin he needed to flip the state, a move that ultimately led to a criminal indictment.

FIFA President Gianni Infantino presents President Trump with the FIFA Peace Prize in December.

(Evan Vucci / Associated Press)

Trump defended his call with Infantino to reporters and appeared to downplay how much it may have contributed to the red card penalty being reversed.

“I can’t tell [Infantino] what to do, and I don’t believe he made the decision,” Trump said. “I think it was a committee that made the decision, and they made the right decision, because No. 1, it wasn’t a foul, and you want to see a game with your best players.”

Sen. Ted Cruz (R-Texas), who was in the Oval Office when Trump acknowledged the call with Infantino, made reference to the Peace Prize as he thanked Trump for “getting rid of the ridiculous red card” ahead of the knockout game.

“There was a reason the FIFA trophy sat here for as long as it did,” Cruz told Trump.

Infantino, for his part, issued a statement Monday insisting that the decision came from FIFA’s independent disciplinary committee and that he told Trump the case would be decided by the body. Bill White, the U.S. ambassador to Belgium, also defended Trump, saying he “would never interfere with the inner workings of FIFA.”

Norman Eisen, co-founder of Democracy Defenders Action, said Trump’s decision to get involved in soccer’s disciplinary process is a “classic example of achieving a right outcome through wrong means.” He added that he believes the Trump administration and FIFA showed to be “two of the most corrupt entities around.”

“Like many Americans who are following the World Cup and rooting our team on, I thought it was a bad call,” Eisen said. “But I would never have chosen to bring that about in this fashion.”

Levitsky argued that given the popularity of the World Cup, which hundreds of millions of people around the world are tuning into to watch, Trump is opening himself up for more scrutiny on the global scale.

“People across the world who don’t give a damn about politics are following the World Cup, and they’re seeing the United States behave this way, taking what it can take at the expense of others unfairly,” he said. “Of course it is going to hurt the U.S. image abroad.”

Belgium’s football federation (RBFA) says it is “astonished” by FIFA’s controversial decision to suspend the one-match red card ban on USA striker Folarin Balogun and is “investigating all potential options” to uphold integrity in the sport.

The World Cup was plunged into uproar on Sunday after FIFA suspended a red card given to Balogun ahead of the host nation’s clash with Belgium, in a bombshell move welcomed by US President Donald Trump but slammed by Belgian officials.

The extraordinary FIFA ruling means that Balogun is now free to play for the USA against Belgium on Monday in Seattle, with a place in the quarterfinals at stake.

The Royal Belgian Football Association said it is “investigating all potential options” to “safeguard the legitimate rights of all participating teams and to protect the fundamental principles of fair play in our sport”.

“I didn’t know that at the FIFA World Cup, the 5th of July is now the 1st of April, and that it’s April Fool’s Day,” added Belgium coach Rudi Garcia at a news conference.

“A lot of our thoughts and opinions are in the release,” Garcia said.

“We’re not defending the national team or the federation, we are defending football.”

Balogun had been set to miss Monday’s last-16 knockout clash with the Belgians after receiving a straight red card following a video review for stepping on the foot of a Bosnian defender in a round-of-32 clash that the US won 2-0.

Under FIFA rules, a straight red card automatically triggers a one-game ban, which cannot be appealed by the player’s team.

But FIFA said on Sunday that the ban will now be suspended for a year, in a stunning move for which no specific explanation was offered.

It is the first instance of a red-carded player being allowed to play in his team’s subsequent match since the introduction of the yellow and red card rules at the 1970 edition of the World Cup.

‘We are not the bad men’

Top scorer Balogun has been key to the USA’s progress in the tournament, netting three times, and his absence against Belgium would have been a blow to the team in Seattle.

The stakes are huge for the cohosts, whose strong start to the tournament has raised expectations to fever-pitch levels among the American public, and they are targeting a run to at least the quarterfinals. The last time the USA reached the quarters was in 2002.

Balogun himself had said on Friday that the red card ban was “something I have to just accept”.

However, the 25-year-old celebrated FIFA’s U-turn with an Instagram post of himself in the US team jersey and Michael Jackson’s Bad attached as the audio.

USA players and officials welcomed the news, which they received on their way to training on Sunday morning.

“I think a lot of us thought it was AI at first,” defender Chris Richards said. “I think we were really excited because we found out through social media; it was cool. It was a lot of question marks, but just very, very happy and excited overall.”

“It feels right,” forward Christian Pulisic added. “Really excited for him to have this opportunity. To see the smile on his face and to be able to give us a boost tomorrow is great.”

Head coach Mauricio Pochettino said that “it’s a fair decision because it should have never been a red card”, calling the punishment “too big” for an unintentional foul.

“It’s not that we are victims, but we are not the bad men, the mean ones here,” he said.

FIFA decision ‘a bit of a surprise’

In its statement, FIFA pointed to “article 27 of the FIFA disciplinary code”, which allows the suspension to be “suspended for a probationary period of one year”.

Balogun would serve the ban only if he commits another similar foul in the next year, it said.

There is some precedent for the decision.

Portugal superstar Cristiano Ronaldo earned a three-game ban for an elbow during qualifying last year, but had two matches of his ban suspended.

The move, which allowed Ronaldo to play in Portugal’s World Cup opener, drew criticism at the time.

Belgium goalkeeper Thibaut Courtois said it was “a bit of a surprise” that Balogun was cleared to play just a day before the match.

“Had it been done earlier, we’d have been able to be mentally more prepared, perhaps,” he said.

FIFA’s decision has stirred up a social media storm, with mixed reactions to the suspension.

DR Congo footballer Yannick Bolasie expressed his dismay at the decision by saying the reaction to FIFA’s U-turn would have been quite different had it been taken in the Africa Cup of Nations.