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If you feel like your favorite morning news or talk show is frequently trying to sell you something, you’re right.

Shopping segments within the program content of NBC’s “Today,” ABC’s “Good Morning America” and “CBS Mornings” have grown in recent years. Using QR codes on the screen, viewers are taken directly to dedicated e-commerce sites where they can put in their orders, with the program getting 20% or more of the revenue generated.

The segments typically feature a contributor or expert presenting household items, fashion or personal care products, alongside the host viewers know and trust. While hosts typically don’t do the actual pitching, their presence provides a seal of approval that helps drive a purchase.

The segments are also a staple of talk shows and syndicated programs such as “The View,” “The Jennifer Hudson Show,” “Entertainment Tonight” and “Inside Edition” and have spread to local TV stations. Ownership groups have signed deals with companies that match them up with brands looking for exposure that goes far beyond what they get with a 30-second commercial.

“This is the savior for media, if they really focus on it,” said Brian Meehan, co-founder of Knocking, a Connecticut-based company that specializes in embedding e-commerce into TV and digital content.

That may seem bit hyperbolic, but there is little doubt that TV outlets are looking for help as they navigate the upended media industry.

Streaming has pulled viewers away from traditional television, driving down ad revenues. Since 2022, ad spending on broadcast and cable TV has dropped 23%, to $51 billion in 2025. Consumers bypassing or canceling their cable subscriptions are cutting into the fees stations receive from pay TV providers.

As a result, both networks and TV stations have had to make significant cuts in their news operations to maintain profit margins. The daytime syndication business has declined dramatically as well, with NBCUniversal exiting the market and canceling “Access Hollywood” and “The Kelly Clarkson Show.”

Networks and stations don’t reveal how much they earn from the shopping segments, which typically run four minutes, but insiders say it’s well into the eight-figure range.

Bill Hague, executive vice president for the media research firm Magid, said more TV stations are turning to the segments to help fill the additional hours of local news they are programming instead of syndicated talk shows.

“Why invest in syndication when you can have the same audience and more revenue tied to it?” Hague said, adding that the company’s research shows consumers don’t believe the practice diminishes the quality of a newscast.

Jeff Rossen, a former consumer reporter for NBC News, recently pitched online shopping deals for Tegna’s TV local stations. The products he demonstrated sold briskly, likely helped by the credibility and trust he has accrued as a journalist.

That authority matters to viewers. NBC says its research shows that 94% of “Today” viewers trust the product recommendations made on the program.

Morning shows, with their mix of hard news, entertainment segments and lighter fare, have always had more latitude in what they present. But the current dire circumstances of the TV business explain why there is little pushback.

“If helping me buy a better blender also helps pay for an investigative reporter, I’m fine with it,” said Andrew Heyward, a former CBS News president who has consulted for TV station groups.

Heyward said consumers have gotten accustomed to editorial content being a gateway to online shopping. The New York Times gets a cut of sales linked to its Wirecutter product review site.
Book reviews in the Los Angeles Times are linked to Bookshop.org, and the newspaper gets a commission for any sales.

Amazon and other web platforms have made e-commerce account for 21.8% of all U.S. retail purchases, according to the Department of Commerce.

Direct selling on traditional media goes back decades. In 1978, a Clearwater, Fla., radio station accepted 112 electric can openers from an advertiser who could not afford to pay for commercial time. Station owner Bud Paxson had a newscaster auction the inventory over the air and it sold out quickly, leading to a regular show called “Suncoast Bargaineers.”

In 1982, Paxson moved the concept to a local Tampa cable outlet, called it Home Shopping Channel and, after a few years, took it national as Home Shopping Network. HSN soon had celebrities pitching their own product lines, a technique that is now occasionally used by the morning shows.

Candi Carter, whose Cistus Media handles e-commerce for Tegna, said viewers have long been accustomed to seeing products touted inside of programming content, going back to the days of Oprah Winfrey’s “favorite things” segments.

“Brands do it for visibility,” Carter added. “They don’t have to pay a product integration fee and they get revenue from the sales.”

The broadcast networks experimented with direct selling to viewers over the years. NBC even put its name on ShopNBC, a cable channel it co-owned in the 1990s. But the concept was not mastered until NBC’s “Today” introduced “Steals and Deals” in 2010 as an occasional segment that grew over time.

The program now has 30 contributors who present wares in about 350 shopping segments each year. They are available across digital, social, newsletters and mobile platforms after they air on “Today.”

ABC’s “Good Morning America” started its own version in 2011, brazenly calling it “Deals and Steals.” The network now has daily segments on both “GMA” and the afternoon hours “GMA 3” and “The View.” Network contributor Tory Johnson has handled “Deals and Steals” since its launch and has long been one of the most familiar faces on “GMA.” Other contributors, such as former fashion magazine editor Laurie Bergamotto, have been added over the years.

Meehan recalls the biggest hurdle to launching the segments at ABC was the language explaining the arrangement to viewers — making it clear that the network stands to benefit.

“It came down to the attorneys just saying, ‘ABC may receive promotional or financial consideration,’” he said. “It took a long time to go through that process.”

CBS News, historically cautious about any endeavors that could tarnish its legacy as a journalism organization, was the last of the traditional networks to get into e-commerce in 2022 after COVID-19 lockdowns depressed ad revenues. The division was also under pressure to improve its financial performance as Shari Redstone, then-chair of parent Paramount, was intent on improving the company’s balance sheet ahead of a sale.

“Shop CBS” segments, as they’re called, are presented multiple times a week on “CBS Mornings” and “CBS Saturday Morning” and have become key revenue drivers for the struggling news division. Any resistance from producers or on-air talent recedes once they learn how much money e-commerce takes in, according to one veteran at the division not authorized to discuss the matter publicly.

While ABC and NBC broker their e-commerce deals in-house and through some of their contributors, CBS turned to Knocking to develop its segments. The company makes deals with product suppliers looking for in-program exposure, supplies the on-air talent that does the pitching with the network’s hosts and builds the websites that handle the transactions.

While on-air network journalists appear in the segments, they are not asked to do the selling. When CBS News signed on with Knocking, the division insisted the talent and producers involved be able to test the products before putting them on air. When they can react with enthusiasm, it’s a big help.

“When ‘CBS Mornings’ co-host Nate Burleson puts on a massager and he’s like, ‘Ooh, wow, this feels like real human hands,’ — none of that is scripted,” said Meehan.

Still, programs are putting their credibility on the line by selling the products. There is little margin for error or customer dissatisfaction, as disgruntled viewers will tune out.

Meehan said Knocking does its best to mitigate that possibility by accepting returns up to six months after purchase.

“A bad experience will hurt both the product or service being featured, and the broadcaster,” Heyward said. “All the parties have a vested interest in honesty, and in a good user experience.”

WASHINGTON — Supreme Court Justice Amy Coney Barrett told lawmakers Tuesday that a sharp increase in threats targeting her and other justices is increasingly encroaching on their personal and family lives.

During a rare appearance by justices before Congress, Barrett said she had to wear a bulletproof vest home a few years ago, something she struggled to explain to her 12-year-old son.

“I didn’t expect that performing this service would put me in the position of explaining to my children what a bulletproof vest was, why I had to wear one,” she said.

She and Justice Elena Kagan testified before a House appropriations panel in support of a request to increase security funding for members of the nation’s highest court.

Judges around the country have seen a rise in threats of violence and intimidation. Barrett’s home was also targeted by a swatting call to police in May.

The hearing comes two weeks after the conservative-majority court finished handing down a series of major opinions, including a decision that increased President Trump’s power over federal regulatory agencies and another that rejected his wide-ranging tariffs, sparking harsh personal criticism.

It’s the first time justices have testified before Congress since 2019, and the two justices are facing wide-ranging questions about the court’s work.

Security is central to the Supreme Court’s budget request

The Supreme Court requested a total of $228 million for next fiscal year, a roughly 10% increase over the year before. About $18 million of that is for maintaining the building and grounds.

Much of the requested increase, $14.6 million, would go to expanding personal protection for justices, with six more agents for each.

An additional $2 million would fund an off-site residential security post aimed at making emergency responses faster, as well as increasing the number of Supreme Court police officers.

The U.S. Marshals Service, responsible for protecting judges, reported 564 threats in the government fiscal year that ended in September, an increase from the year before.

That total includes threats to the hundreds of federal judges around the country, though the nine-member Supreme Court has not been immune.

In May, Barrett’s security detail worked with police to quickly deal with the swatting incident, a fake 911 call designed to provoke a police response. Last year, her sister was the victim of a bomb threat in Charleston, S.C., police said. No bomb was found.

In 2022, shortly after the leak of a draft opinion overturning the Roe vs. Wade abortion decision, a would-be assassin was arrested near the home of Justice Brett M. Kavanaugh with weapons and zip ties. Threats to the Supreme Court increased after that leak and have continued to grow, Kagan said.

Chief Justice John G. Roberts Jr. has condemned the threats to all U.S. judges, saying during a speech in March that criticism of judicial opinions is understandable, but personally directed hostility is “dangerous, and it’s got to stop.”

Whitehurst writes for the Associated Press.

Early in “Romería,” the film’s main character, Marina, is asked by some children if she’s ever seen the Santa Compaña, a collection of ghosts who, in Spanish legend, supposedly wander in a pack across the landscape. Humoring the kids, Marina says she hasn’t. That’s good, one of the girls responds. “They’re spirits that can’t die.”

As it happens, Marina is actually on a journey of sorts to connect with the dead — and so is Spanish writer-director Carla Simón, whose third feature is an autobiographical tale about her own quest to make peace with her late parents. Slender but flecked with magical touches, “Romería” is so gentle it never quite qualifies as haunting. Nonetheless, Simón stirs up the ineffable sadness that comes with wanting answers to the mysteries of your family — and then, like it or not, receiving them.

Newcomer Llúcia Garcia plays Marina, an 18-year-old aspiring filmmaker. It’s July 2004, and she’s traveled to the picturesque port city of Vigo to obtain government paperwork that will make her eligible for a university scholarship. She never knew her father Alfonso, who died in 1987. For some reason, there are no records indicating that she was his daughter. Hence the trip to Vigo to see her paternal grandparents for the first time so she can authenticate her ancestry.

Simón, whose previous features “Summer 1993” and “Alcarràs” also grappled with family matters, follows along with Marina on the way to this anxious meeting. Marina’s mother died only a few years after Alfonso, making Marina an orphan. But the mom’s parting gift, a diary, provides opaque glimpses into her life with Alfonso in the mid-1980s. Before Marina arrives at her grandparents’ home, though, she must run a gauntlet of uncles, aunts and cousins, their reactions to her existence varying from warm to wary. Repeatedly, Marina is told she looks just like her mom, but the comment occasionally contains a trace of bitterness. Many of these new faces view her as an unwelcome reminder of a past they’d prefer to forget. When they see Marina, it’s like they’re looking at a ghost.

The strongest component of Garcia’s doe-like performance is the way it captures someone in the midst of shedding her adolescence, gingerly trying on adulthood. Over the course of a few days, this bashful teen, always armed with her camcorder and far less free-spirited than her cousins, will be beset by her father’s feuding family. Silently observing the passive-aggressive maelstrom, Marina will receive an intense immersion in what her life might have been like if he’d lived.

But she quickly realizes that their memories of the man are far from perfect. No one can decide exactly where Alfonso lived in Vigo. And, more troublingly, Marina’s belief that he died in 1987 is contradicted by relatives, who insist that it was five years later. If Marina has that information wrong, what else does she not know?

“Romería” is hardly the first film in which an impressionable soul goes on the hunt for the parents she never had. Likewise, viewers will not be startled when Marina eventually discovers painful secrets about her mom and dad that cause her to reconsider those phantom figures.

Simón, who undertook a similar odyssey at the same age, never allows this delicate story to succumb to self-indulgence or an inflated sense of its own importance. Instead, her film is suffused with a rich, casual immediacy. Simón and her star bracingly recall the electricity of youth as Marina prepares for life as an artist. The movie, in part, is about how she finds her voice.

Simón’s films favor naturalism and “Romería” leaves ample room for Spain’s seaside beauty and glorious sunshine. The calming locales both complement and contradict the plot’s revelations, which are hardly bombshells but do speak to how well-to-do families labor to shove inconvenient skeletons into the closet. If anything, Marina will be more shocked by her grandparents (José Ángel Egido and Marina Troncoso), whose fiercely icy demeanor suggests this teenager should consider herself lucky not to have grown up around them.

Because “Romería” is a coming-of-age story, Marina will be tempted by cute boys; she’ll also begin to display a rebellious streak. As the picture rolls along, Garcia shows a more assertive side, relishing her character’s emergence from her shell. But this modest saga saves its biggest surprise for its final reels, when the narrative folds in on itself beguilingly, allowing Marina to relate to her mom and dad in ways she never had before. Maybe we can never truly know our parents, but if we’re lucky, we can gain the maturity to one day see them in ourselves.