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Sparks exec right to ask fans to be ready to lose in order to win

Another failed summer. Another broken promise.

The most underachieving team on the Los Angeles sports landscape is embarrassingly stumbling through another season.

The Sparks stink. Again.

They’re not making the playoffs. Again.

There’s no reason to watch them even though there’s more than a month left on their schedule. Again.

For the sixth consecutive season, one of the WNBA’s legacy franchises has come apart at the seams, tattering the franchise’s three-championship history with a sordid record that mandates a clear response.

Trade your best player.

Trade Kelsey Plum.

The trade deadline is Sunday so do it quickly, and do it boldly, sending her to the sort of playoff contender who would find her worthy of young talent and draft picks.

Trade KP and do it now.

Yes, her 25-point scoring average would rank second in the league if she had not missed half the games with injuries.

Truly, she is arguably the team’s biggest attraction with the sort of Hollywood flash that overshadows even Nneka Ogwumike.

Indeed, the hard-nosed ballplayer elicits more screams and sells more tickets than any other Sparks player.

Trade her anyway. Swallow hard and make it happen. Out of a million reasons, here are just three.

First, her contract expires at the end of the season and she reportedly does not want to spend her prime years on a losing team. Can you blame her? Trade her before you lose her for nothing.

CHICAGO, ILLINOIS - JULY 17: Nneka Ogwumike #30 of the Los Angeles Sparks shoots.

Nneka Ogwumike shoots over Chloe Bibby of the Chicago Sky during a game this month.

(Geoff Stellfox / Getty Images)

Second, at age 31, she is the team’s most valuable asset, and would command a high price among contenders looking for a shooter with a championship pedigree.

Third, this would be a powerful first move in a season-ending tank job.

You read that right. The Sparks should tank. They should tank hard. Tank, tank, tank. They should do anything it takes to have the best chance at nabbing the first pick in the 2027 draft and a chance to take USC phenom JuJu Watkins. The pursuit of Watkins, who will need to be convinced to give up her final year of college eligibility, should be the organization’s most important priority.

Anything for JuJu, and that includes trading Plum. While they’re at it, could they also please dump the massively disappointing Ariel Atkins and Erica Wheeler? Those two busts were part of the Sparks’ ill-conceived attempt last offseason to build a veteran team that could immediately compete.

It didn’t work, and now the Sparks have only four players who should be welcomed back next year — Cameron Brink, Rae Burrell, Dearica Hamby and Ogwumike.

Without Plum, Brink can have more space to work inside. Without Plum, Burrell can score 25 points a game. It’s a tank, but it’s not necessarily an ugly tank.

The front office should also be cleansed. Former general manager Raegan Pebley is already gone, meaning coach Lynne Roberts is next, probably fired the day after the season ends.

Cameron Brink is pressured by Indiana Fever guard Lexie Hull during a game in May.

Cameron Brink is pressured by Indiana Fever guard Lexie Hull during a game in May.

(Jae C. Hong / Associated Press)

Their replacements might be anonymous shadow dwellers, but that’s OK. The Sparks need to not hire college wonders — no Cori Close — and enlist some good old-fashioned WNBA veteran thinkers and evaluators and leaders.

The Sparks basically need to start from scratch, and it starts with a major move sometime in the next five days.

Trade KP.

Please?

“We pushed in a lot of chips this year, and we had good reason to do that, but the reality is it hasn’t gone as we’d hoped or expected,” said Farhan Zaidi, special advisor to Sparks’ owner Mark Walter. “Now we have to be open for anything. Everything has to be on the table for us. We have to take a long-term perspective rather than focusing on the rest of the season.”

In other words, the trade light is lit!

Zaidi wouldn’t comment on specific players or club personnel, only to note that the Sparks cannot grow as constituted.

“We have to be realistic where we are,” he said. “We don’t want to be that team stuck in the middle.”

In other words, keeping Plum might give them a few more wins, but to what end? They contend for the final playoff berth only to fall short? And if they make it, how long would they last against a powerhouse like Minnesota? For a big-market, win-now team like the Sparks, mediocrity is a death knell.

Zaidi trusts that Sparks fans will understand, and I agree.

Their growing fan base is as smart as they are passionate. They understand that to break this losing spell, the Sparks will have to break with franchise tradition and basically give up on this season to build hope for the next.

My daughter and fellow season-ticket holder MC was quick to react when I told her I was going to advocate trading Plum.

PHOENIX, ARIZONA - JUNE 13: Kelsey Plum #10 of the Los Angeles Sparks yells out.

The Sparks should trade Kelsey Plum before she walks away as a free agent.

(Aryanna Frank / Getty Images)

“Write it,” she said. “I want hope.”

Zaidi thinks other fans will agree.

“We have very smart fans, I don’t want to patronize them as to where we are,” he said. ”Our dedicated fans will understand if we have to take a step back to get to that championship level. I can step back if I feel like we’re building something.”

Zaidi noted, “I think it can happen quickly.”

He’s right. In a league in which a team like Golden State can contend for a title in only its second season, in a space where both of this year’s expansion teams — Toronto and Portland — can have better records than the Sparks, rebuilding doesn’t take much.

If the Sparks get some young talent and draft picks for Plum, then sign a top free agent by using the construction of their new practice facility as a selling point… who knows?

The Sparks need to do whatever it takes to become the Sparks again.

Hello, hope.

Goodbye, KP.

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Former Dodgers exec Kim Ng is taking softball to the next level

There’s no crying in baseball, but Kim Ng works in softball now. And as commissioner of the Athletes Unlimited Softball League, the former Dodgers assistant general manager has been fielding lots of tearful feedback from fans overcome by the fact that softball players finally, finally have a big league of their own.

“I can’t even tell you the number of people that have approached me, just openly sobbing with happiness,” she said. “It’s been incredible, experiencing all of that and understanding how long people have been waiting for something like this.”

It really is like that. Ask Lisa Fernandez, softball pioneer and total boss: “I’ll be watching and get emotional, just looking at how far this game has come.”

With MLB backing the Athletes Unlimited Softball League, or AUSL, for a second season and Ng back to steer it, sustainable professional softball is starting to feel real.

Former UCLA pitcher Rachel Garcia plays for Athletes Unlimited Team McQuillin.

Former UCLA pitcher Rachel Garcia plays for Athletes Unlimited Team McQuillin.

(Grant Halverson / Getty Images)

Fernandez remembers when it was a huge deal to get one softball game on TV, and now ESPN will broadcast 50 AUSL games and ABC will carry the championship. And after last year’s four-team 10-city barnstorming tour, the league will add two teams and anchor itself to locations in North Carolina, Illinois, Oklahoma, Oregon, Texas and Utah.

The ball gets rolling on Tuesday, just days after the conclusion of the Women’s College World Series — which last season averaged a record 1.3 million viewers on ESPN, including pulling 3.9 million for UCLA’s thriller against Tennessee.

Big steps, baby steps. All going the right direction.

“I would hope that we are the major league baseball of softball,” Ng, 57, said in a phone conversation. “That is a good number of teams, spread out across the country, with a huge following, all of our games televised.

“That’s the goal. To be the MLB of softball.”

Ng spent more than 30 years in the MLB, including a decade-long stint with the Dodgers. She was also the first woman to serve as a big-league general manager, leading the Miami Marlins from 2020 through the 2023 season. She declined her option after the team made its first full-season playoff appearance in two decades and then announced plans to introduce a president of baseball operations position that would’ve siphoned away some of her say-so.

Miami Marlins general manger Kim Ng sits in a golf cart and talks with manager Marlins Skip Schumaker.

Miami Marlins general manger Kim Ng, left, sits in a golf cart and talks with manager Marlins Skip Schumaker during a 2023 spring training workout.

(Lynne Sladky / Associated Press)

“Breaking that glass ceiling, that’s special to me,” Ng said. “But I think in a different way, this [work with the AUSL] is for sure one of the more meaningful things I’ve done.”

She said a former MLB colleague recently asked her about the AUSL: “I said, ‘I’m working for the women now.’”

The former co-worker corrected her: “You were always working for the women.’”

Before that, as a kid, she was a softball infielder in Long Island and then at the University of Chicago. “I was scrappy,” Ng said, “which is definitely how I describe my personality and the way I approach most things in life.”

It’s served her well. And now it’s serving softball, a sport that for decades has been among the most popular for girls in America, even without long-term playing prospects or pro players to strive to emulate.

Compare it with basketball: About three-quarters of the WNBA’s current players have never even lived in a world without an established professional women’s basketball league in America.

UCLA senior Megan Grant hits an RBI sacrifice fly to tie the Bruins' NCAA super regional game against UCF on May 23.

UCLA star hitter Megan Grant will play in the Athletes Unlimited softball league after wrapping up her record-setting college career.

(Gina Ferazzi/Los Angeles Times)

The NBA-backed WNBA is celebrating its 30th season this summer with a lucrative new CBA and 15 teams, two of them expansion franchises, including one in Canada, and the Bay Area-based Golden State Valkyries valued at $850 million.

The AUSL is about to embark on Year 2.

There have been attempts to start up professional softball leagues before. Those weren’t just long shots, more like Megan Grant moonshots.

But now we have Bryanna Lopez, a 12-year-old catcher from Alhambra, sitting in the Easton Stadium stands at UCLA, watching her heroes play and telling me, without hesitation: “I want to play professional softball. It’s a really big dream.”

And a really big deal.

For players and a growing audience of folks like Kaitlyn Laabs, the superfan in a chef’s hat at UCLA games, who want to watch the home run queen Grant continue to mash. To see her teammates Jordan Woolery keep flaunting her flashy slash line and Taylor Tinsley sharpening her wicked arsenal of pitches.

UCLA starting pitcher Taylor Tinsley celebrates with first baseman Jordan Woolery during an NCAA super regional game.

UCLA starting pitcher Taylor Tinsley and first baseman Jordan Woolery are poised to start their professional softball careers this week.

(Gina Ferazzi/Los Angeles Times)

“A lot of times, seniors come in their last year thinking it’s the end of their career, and that puts a lot more pressure,” UCLA’s Woolery said earlier this month, before the Bruins advanced to the Women’s College World Series for the third straight season. “So, for me, Megan, Tins, [the AUSL] opens us up a little bit to play free, knowing it’s not the end of the road.”

Ng’s presence, first as an adviser and starting last season as commissioner, is helping legitimize the new league.

“She’s the right person at the right time,” said Fernandez, the UCLA associate head coach, who is also the general manager of the defending champion Utah Talons. “Knowing Kim’s background in baseball, having her know the business of how to run a league, a no-brainer for me.”

Ng’s team-building acumen is helping her coach up first-time general managers. Her experience at MLB’s league office, working to grow the game internationally, ensures she’ll be patient, methodical — which is to say, the AUSL is not rushing to join the Sparks and the National Women’s Soccer League’s Angel City FC in the complicated, competitive L.A. market until it’s good and ready.

“Softball just has had its ups and downs in terms of creating a solid foundation,” Ng said. “Why has it taken so long? It’s hard to say, but obviously the revenue is a huge piece of it. Now, with MLB as a major investor, they’re understanding of the idea that we’re complementary.”

MLB has invested a reported $10 million in the AUSL — in addition to offering its massive promotional platform. So after Grant hit an NCAA record-extending 39th home run, the No. 4 overall pick was interviewed by Harold Reynolds on “MLB Tonight.”

Beside Grant, who is bound for the Portland Cascade, there will be 12 other former Bruins sprinkled among the league’s six rosters. Woolery and Tinsley will team up with a few other former Bruins on the Talons.

“You’d lose a generation of players if the growth is capped,” said Laabs, the softball fan. “But right now, softball is on a rocket ship. Let’s keep on cooking, let’s keep on flying, let’s show that if you build it, they will come.”

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