Emma

Truth behind Kardashian rift with Dragons Den star Emma Grede after ‘conscious uncoupling’ and social media snub

SHE’S been an integral part of the Kardashian family’s success for the last decade. 

But recently it seems things between businesswoman and Dragon’s Den star Emma Grede and the KarJenners – especially Khloe, 42 – have cooled off dramatically. 

Emma has been an integral part of the Kardashian family’s success for the last decade Credit: YouTube/Emma Grede
She and Khloe launched Good American in 2016 and it made $1m in its first day Credit: Getty Images

Emma, 43, and KoKo partnered to launch denim brand Good American back in October 2016, which made a staggering $1million in its first day.

But fast forward ten years, and while Khloe remains an owner of the fashion line today, she’s since expressed she no longer feels the need to be as involved.

“Good American is doing so well, and Good American is strong enough and stable enough to sustain on its own,” she explained during a recent episode of her podcast Khloe in Wonderland.

With Khloe and Emma now spending less time working together their friendship has essentially dissolved, The Sun understands.

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Khloe unfollowed Emma on Instagram earlier this year and insiders tell us they’ve ‘consciously uncoupled’ Credit: YouTube / Khloe Kardashian
Emma also teamed up with Kim to launch Skims in 2019 Credit: Marc Patrick/BFA.com/Shutterstock

A well-placed insider tells us: “Over time, Khloe just wasn’t as involved – she started cancelling events and not promoting the brand.

“She has a lot on in her personal life, as fans know, but Emma is a businesswoman first and foremost and that just didn’t wash with her. 

“Khloe has so much going on and it just wasn’t a priority in her life. In theory, Khloe is still the founder of Good American but it’s Emma who does the hard work behind the scenes. I don’t think Khloe & Emma are on speaking terms now.”

Earlier this year, Khloe dropped the biggest hint yet she was ‘consciously uncoupling’ from her friendship with Emma when she unfollowed her on Instagram

Our source adds: “They are both smart women who realised it was time to part ways professionally, and they had to navigate it carefully so the brand wasn’t damaged as they are both heavily involved.”

After setting up Good American with Khloe, Emma later teamed up with Kim, 45, to work on her shapewear line SKIMS which debuted in 2019. 

And she also joined forces with Kylie Jenner, 29, in 2023 to launch her fashion brand KHY.

But in recent years Emma’s own star has been on the rise. She joined Dragon’s Den in 2024 and she’s been a recurring guest investor on the American version Shark Tank since 2021. 

She launched her podcast Aspire in 2025 and earlier this year released her book Start With Yourself: A New Vision for Work & Life. 

The Sun understands that, while she was initially happy to fade into the background on projects with the Kardashians, Emma is keen for her hard work to be seen these days. 

Emma, pictured with Kris Jenner and Khloe, is said to have a strictly business-only relationship with the family now Credit: WireImage
Fans think Emma took a swipe at Khloe when she had Cardi B on her podcast recently Credit: YouTube/Emma Grede

“As her profile has grown over the last few years, Emma wants her own hard work recognised,” an insider said. “Good American was Emma’s brain child, but it was Khloe’s investment and her profile that made it happen.

“The fall out with Khloe didn’t affect Emma’s relationship with Kim or the rest of the family, they’ve compartmentalised that off, but it’s very much a business-only relationship. 

“Emma is still very involved with Skims, and despite Kim being a mum of four, she’s still extremely hands on and promotes the brand all the time.”

Fans were left convinced that Emma was taking a swipe at Khloe during an interview with Cardi B on her podcast earlier this year. 

Rapper Cardi, 33, said: “Oh my God, please y’all – if you ever want to build something, please choose good partners.

“Not everybody with money [is a] good partner. I’m telling you.”

Sparking speculation that she was taking aim at Khloe, Emma was quick to quip loudly: “Oh yeah, say that again…”

Our source added: “Going their separate ways professionally has not been easy and it has affected Emma and Khloe’s friendship, because it’s hard to move past ending a working partnership and there are grievances on both sides.”

The Sun has reached out to representatives for Khloe and Emma for comment. 

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ITV The Voice UK’s Emma Willis ‘unaware’ of health condition for 48 years

Emma Willis, host of The Voice UK, underwent keyhole heart surgery last year after discovering she had unknowingly lived with a congenital hole in her heart

The Voice UK presenter Emma Willis previously opened up about a health condition she had no idea about for over four decades.

The 50-year-old will be back on screens tonight (Saturday, August 22) to present the latest series of the ITV singing competition, with Destiny’s Child superstar Kelly Rowland joining as a coach alongside Sir Tom Jones, will.i.am and duo Danny Jones and Tom Fletcher.

Emma revealed she underwent successful keyhole heart surgery in early 2025 after discovering she had unknowingly lived with a congenital hole in her heart and an enlarged side for 48 years.

She has since recovered well with the support of her husband, Matt Willis. Routine health checks and an MRI revealed an enlarged heart, which led to further investigation by a cardiologist who found the congenital heart defect.

The mother-of-three underwent a successful keyhole procedure at the Royal Brompton Hospital. and while the physical healing was smooth, she noted that the psychological adjustment of recovering from internal heart changes took time.

Taking to Instagram to share snaps from hospital after she had keyhole heart surgery, Emma penned: :A big humungous THANK YOU to the team at the Royal Brompton Hospital for their care and support. A few weeks ago, I had keyhole heart surgery, which feels very strange to write, and even stranger when I say it out loud.

“From investigations last year, to diagnosis and then surgery, they were absolutely incredible. As was @mattjwillis who never left my side. Turns out, I’ve been pottering around for 48 years blissfully unaware I had a hole in my heart isn’t it bonkers what’s happening in our bodies that we have no idea about.

“What blows my mind even more is the wonders of modern medicine, and the spectacular people that save, fix and help us every single day. Can you imagine what it must feel like to have a pair of hands that can do that job?! They are the real superstar”

She continued:”A few of those people are Dr Alexander Lyon who investigated like a true super sleuth. Professor Wei Li, echocardiogram extraordinaire. Catrina, Carl and Tim who kept me at ease and humoured me when they were putting me to sleep.

“Marcus, Janet, Jayne, Hannah and Reem who monitored me at various points. Paulette, who was always up for a chat, gave great hugs, and loves a cinnamon slice as much as I do!

“There was a lovely woman with me in recovery but I was so out of it I can’t remember her name (so so sorry ) and my surgeon, Dr Ee Ling Heng… She was recommended as ‘a spectacular pair of hands’, but my god, she’s that and so much more.

“She has an ease and warmth that made me feel instantly comfortable all whilst being incredible professional and informative. I ask a million questions, and she answered them with the patience of a saint I knew as soon as we met that she was the woman I wanted poking around in my heart. Thank you Ee Ling, you’re one in a trillion.”

Emma, who will host Strictly Come Dancing when it returns to BBC One next month, has since partnered with the British Heart Foundation to raise awareness for cardiovascular conditions.

The Voice UK returns on Saturday, August 22 at 8pm on ITV1 and ITVX while Strictly Come Dancing kicks off next month on BBC One and BBC iPlayer

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