Dirt

LET’S be honest: booking a cheap hotel is easy.

But booking a cheap hotel that previous guests actually rate is where things can get really tricky, because the lowest price very rarely equals the best value.

A bargain hotel becomes considerably less impressive the second you see reviews mentioning cold chips, paper-thin walls, and a swimming pool that was clearly photographed with a deceptive wide-angle lens.

To find the ultimate value holiday location, I’ve crunched the numbers on hotel prices across Europe’s favourite package destinations and cross-referenced them with each hotels’ average TripAdvisor ratings.

One caveat though: while the deals in this article are all brilliantly cheap, this isn’t just a list of rock-bottom prices. That’s of no use to you at all.

I’ve also factored in the volume of positive hotel reviews, the choice of properties, and what you actually get for your cash on arrival too.

I’ve ranked my final seven picks by their average score, counting down to the destination that statistically had the absolute happiest guests for the absolute best value.

7. Costa del Sol, Spain (Average Rating: 3.82/5)

The Costa del Sol has been dominating the package market for decades, and that breadth of experience really shows in the data.

Because there’s massive competition between hotels to fill beds every year, prices stay ruthlessly competitive… which is great news for you.

While its hotel’s 3.82 average score sits at the bottom of our final seven, it makes the cut because it’s a destination that is incredibly easy to get right, with massive flight capacity from across the UK keeping travel costs low.

For example, I spotted a five-night, room-only stay at the Helios Costa Tropical in Almunecar, flying from Bournemouth in September, from just £270pp.

This three-star property is completely outperforming the regional average with a staggering 4.8/5 TripAdvisor rating.

And the hotel sits right on the San Cristobal promenade, meaning you can walk straight out of breakfast and onto the sand without paying the inflated room premiums usually charged by the big chain resorts in neighbouring Nerja.

6. Fuerteventura, Canary Islands (Average Rating: 3.85/5)

Fuerteventura is one of the best holiday spots for making a modest holiday budget feel significantly larger.

Resorts here specialise in huge pool complexes and massive, wide beaches that never feel crowded, even during peak school holidays.

Caleta de Fuste is a top-tier shout for families due to the sheltered bays, while Costa Calma is built for world-class lounging.

You can lock in a five-night self-catering stay at the three-star R2 Higos Beach in Costa Calma, flying from London Gatwick in early September from £385pp.

This hotel even pulls in a brilliant 4.6/5 guest rating because it sidesteps the sterile, high-rise block feel of the island’s mega resorts.

The apartments also come with fully equipped, modern kitchens, with the hotel situated right next to a local market, meaning you can prep cheap breakfasts on your private terrace and keep your daily spending money completely intact. Thrifty.

5. The Algarve, Portugal (Average Rating: 3.88/5)

The Algarve tracks at a solid 3.88 average hotel score, but it’s the value in Portugal mixed with the unbelievable scenery you get for your money that earns it a spot on the board.

The dramatic golden cliffs and hidden coves make even a basic walk to the local bar look cinematic.

Albufeira provides the largest pool of cheap apartments, while Alvor and Carvoeiro handle the quieter family pace.

I dug out five nights at the Aura Village Apartments in Albufeira from just £260pp, with direct flights from London Stansted in late September.

It’s a self-catering setup at this hotel, which makes its stellar 4.7/5 review score all the more impressive.

This hotel is near-perfect for a Portuguese holiday as it offers guests a quiet, central apartment that can be used as a launchpad for the rest of the resort. 

Which means you can camp here all day, then head out in the evenings, walk a couple of streets back from the main strip and find independent tavernas hidden in the back alleys that will serve you authentic Piri-Piri chicken for half the price of the tourist traps on the front.

4. Lanzarote, Canary Islands (Average Rating: 4.00/5)

Lanzarote is the only Canary Island on our radar where hotel reviews hit a flawless 4.0 average.

Because development on the island was historically controlled by strict low-rise building laws, you get whitewashed, low-density resorts instead of towering concrete blocks.

Puerto del Carmen is the great all-rounder for value, while Costa Teguise routinely drops some of our heaviest package discounts.

One of the best-reviewed hotel loopholes I found was the Princesa Guayadeque in Puerto del Carmen, with five nights self-catering and flights from Bristol right at the end of September from £320pp.

It’s a two-star hotel, but don’t let that fool you. This spot pulls an exceptional 4.7/5 score from guests who rave about its pristine cleanliness.

And because of the hotel’s high-up position, it sits just a short, flat walk away from the main strip, giving you completely peaceful nights away from the bar noise without forcing you to budget for local taxis.

3. Costa Blanca, Spain (Average Rating: 4.07/5)

The Costa Blanca might be the most complete package bargain in Europe.

The sheer volume of hotels in hubs like Benidorm keeps prices brilliant year-round, and despite that, Costa Blanca hotels still pull in an immensely impressive 4.07/5 average rating.

If the main neon strip feels a bit too lively, nearby Albir offers a completely relaxed alternative under the shadow of the Sierra Helada cliffs.

A standout value option here is the three-star MC Amalia Apartments in Benidorm, where five nights self-catering costs just £255pp, with flights from London Gatwick in late September into early October.

The hotel has a strong 4.5/5 rating, not least because of its brilliant positioning near Levante beach.

It also sits right on the edge of the historic Old Town, meaning you can skip the commercial tourist restaurants and eat like a local at the traditional, wood-fired tapas bars hidden down the famous “Tapas Alley” for a fraction of the cost.

2. Malta (Average Rating: 4.14/5)

Malta delivers an incredible mix of excellent accommodation, historical city walls, and a massive 4.14 average review rating for hotels.

Despite the numbers, it still gets routinely overlooked by Brits who automatically type Spain or Greece into Google, meaning there is excellent value hiding in plain sight.

And if you do fancy it, I’d look around Qawra and Bugibba for the steepest discounts.

For a central base however, St Julian’s Scirocco, Affiliated by Melia is sitting at £340pp for five nights room-only, flying from London Stansted on September 25.

And the best bit: this three-star hotel cleans up with a 4.6/5 score.

This hotel even boasts a rooftop pool deck, giving you panoramic views over the local Mediterranean bays while you lounge, letting you enjoy a premium, high-end city-beach aesthetic without paying the luxury waterfront resort prices down the road.

1. Antalya, Turkey (Average Rating: 4.30/5)

Antalya takes the number one spot on my board by proving that “cheap” and “basic” do not have to live in the same sentence.

The resort has earned an exceptional 4.3 average guest rating at hotels – the highest in Europe.

And because these massive Turkish resorts are locked in a permanent race to out-spec each other with on-site waterparks, private beaches, and the very-best restaurants, the biggest people who benefit are you and me.

This deal highlights the sheer value here perfectly: five nights all inclusive at the 4-star Grand Uysal Beach & Spa Hotel in Alanya is available from just £415pp, flying from Liverpool this September.

The hotel also carries a brilliant 4.6/5 on TripAdvisor, making this deal even more of a find.

While self-catering elsewhere looks cheaper on paper, going all inclusive in Antalya is the smart holidaymaker’s move because it covers your food, drinks, snacks, and waterpark access in one single bill.

The Grand Uysal even has its own private beach that’s accessible via a private underpass, meaning you can step from the pool bar onto the sand in thirty seconds without ever navigating the main coastal road traffic. 

Easily my pick of the bunch.

Prices correct at the time of publication.

DREAMING of a luxurious 5-star all-inclusive holiday, but not wanting to break the bank?

It turns out you don’t need to fork out on Ibiza, Mykonos or Saint Tropez to lounge at a glamorous beach club or enjoy a five-star stay this year.

Luckily, there are some lesser-known European spots where you can live the high life on holiday for much less.

We’re talking glittering marinas, trendy rooftop bars, boat trips on clear water bays and beaches that look like the world’s most expensive hotspots – but for a fraction of the price.

With cocktails under £3 and shockingly affordable five-star stays, here are the holiday spots where your money goes the furthest.

Durres, Albania

If you want a holiday that feels like five-star luxury without the price tags of Ibiza or Mykonos, Durres feels like the ultimate cheat code.

This stunning stretch of the Adriatic coast has quickly transformed into a high-end hotspot packed with glam beachfront clubs and bars.

Head to Sunset Bar for an outdoor drinking spot that lets the views do all the talking – and where cocktails cost as little as 300 lek (£2.75).

Here, comfy striped sofas look out to a stretch of glimmering sea on Albania‘s Adriatic coast that has fantastic sunsets.

Another affordable but luxurious spot is Illyrian Garden, a 360° rooftop bar with a secret garden-themed terrace.

Cocktails here start at 500 lek, which works out to roughly £4.60.

It’s also worth visiting this spot in the daytime to sip a strong local coffee and soak up the rays.

Plus, the hotels in Durres offer a luxurious, five-star feel for a fraction of the price. We found a deal for an all-inclusive week away that works out to £62pp per night.

Turquoise Coast, Turkey

For a taste of the high life that won’t drain your savings, Turkey’s sun-drenched Turquoise Coast offers spectacular value.

There are plenty of holiday spots to pick from along the Turkish coast, but there are two particularly affordable areas.

Antalya is the king of the mega resort – here, ultra all-inclusive packages mean round-the-clock pampering, top-tier dining, and huge pool complexes for low prices.

It’s a fantastic area for families, with the Land of Legends theme park resort on your doorstep in Belek, as well as unique attractions like the Antalya Toy Museum and shallow water beaches like Lara Beach.

If you prefer a chic escape with glitzy bars and a vibrant marina, head to the Aegean side to Bodrum.

Bodrum delivers a Saint Tropez feel on a budget, with a waterfront lined with glamorous bars and lounges facing yachts.

It’s hard to go wrong whichever spot you choose on the Turquoise Coast. A budget-friendly meal out averages at £5.88 in Bodrum and £6.20 in Antalya, according to Wise.

Hurghada, Egypt

Red Sea hotspot Hurghada is a great-value alternative to further flung destinations, offering year-round sunshine and affordable all-inclusive hotels.

Away from the resorts, you can snorkel world-famous pristine reefs, or set sail to the sandy Giftun Islands and go dolphin watching on a boat trip that can cost as little as £20.

Considering you have endless soft sand beaches and exciting water activities on your doorstep, prices here are surprisingly cheap.

According to Wise, a meal out at an inexpensive restaurant averages at £2.82, and a beer can cost you as little as 83p.

Plus there’s plenty of attractions here for families, including waterparks like Jungle Aqua Park and Makadi Water World, as well as activities like parasailing and dune buggies on sites such as GetYourGuide.

Bay of Kotor, Montenegro

For jaw-dropping landscapes, reliable sunshine and luxurious hotels for cheap, try a trip to the Bay of Kotor in Montenegro.

The scenery here has the dramatic feel of the Norwegian fjords, mixed with the sunshine and glamour of the Italian lakes.

The crystal-clear bay is framed by towering limestone cliffs, backed by cobblestone medieval towns such as Kotor and Perast – perfect for an afternoon of exploring.

Montenegro itself remains incredibly wallet-friendly compared to other European spots with dramatic landscapes, such as Switzerland.

Head to the Old Town Pub Kotor for €5 (£4.31) cocktails, and go out for dinner guilt-free with your pick of budget-friendly restaurants. A meal out can cost you just £8.63 per person, according to Wise.

You can easily spend your days here cruising on water taxis for less than a tenner or simply hiking and exploring beautiful coastal trails completely for free.

Plus, you can absolutely book yourself into a super sleek all-inclusive hotel on a budget.

Sveti Vlas, Bulgaria

Sveti Vlas sits on Bulgaria‘s Black Sea coast, where the green slopes of the Balkan Mountains sweep down to the water.

This sophisticated pocket of Bulgaria is the classy, tranquil sibling to the neighbouring party hub of Sunny Beach.

Explore the buzz of the Marina Dinevi, where you can stroll past yachts, dine at waterfront restaurants, and lounge at trendy beach clubs that mimic the upscale vibes of Marbella or Ibiza.

Soul Beach Bar offers huge, pristine white daybeds on the sand with fresh fruit cocktails and glowing lanterns.

Renting a sunbed here costs a super-affordable 10 – 15 BGN (around £4 – £6) per person per day.

Because your money goes incredibly far here, you can tuck into fresh seafood platters, sip cocktails on plush daybeds and grab those Instagram pictures guilt-free.

We found a deal for a week-long all-inclusive stay in a five-star hotel in Sveti Vlas for £57 per person per night.

*Prices correct at the time of publication