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ROSEVILLE, Calif. — San Diego County Republican Carl DeMaio had a warning for conservatives at a get-out-the-vote rally this month in Placer County.

“You are doomed,” DeMaio said, crooning the phrase like a foghorn. The audience chuckled.

“Doomed” is DeMaio’s description for races that lack a conservative candidate. Skip voting in those, he told the crowd, briskly walking them through the Nov. 3 ballot.

Rep. Carl DeMaio speaks to attendees during a “Beer, BBQ & Ballots” event for Proposition 39 at the Nevada County Fairgrounds.

(Fred Greaves / For The Times)

Microphone in hand, the freshman state legislator paced the floor, threw up his hands and scowled as he declared California a “communist state,” the progressive Bay Area “the gates of hell” and Hillary Clinton “the wicked witch.”

Urging volunteers to door-knock at Republican households, he instructed them to ignore Democratic homes entirely.

“I don’t need to remind them there’s an election going on,” he said, prompting more laughs.

DeMaio, 52, is emerging as a prominent voice for California Republicans, promising a path back to power and delighting audiences with his sharp takedowns of Democrats. His vehicle this election is Proposition 39 — he is coauthor of the ballot measure — which would require Californians to provide ID when voting, an initiative backed by millions of dollars from conservatives and condemned by the state’s Democratic leaders and voting rights experts.

A woman grabs a “Yes on 39” lawn sign at the Nevada County Fairgrounds.

(Fred Greaves / For The Times)

On his YouTube channel, he regularly skewers Gov. Gavin Newsom, the Sacramento “swamp” and the media with shows titled, “Thinking of California? 3 Reasons Not to!” and “Socialism on the CA Ballot in 2026!”

His advocacy group, Reform California, supports conservative candidates and helps raise money. Backed by volunteers, the group is usurping the California Republican Party’s influence, according to both his critics and allies.

DeMaio appears undaunted by his quest.

Registered Democrats outnumber Republicans nearly 2 to 1 in California, control the state Legislature and hold every statewide elected position. In Los Angeles, a democratic socialist running for mayor leads in some polls.

“Republicans are tired of what’s going on in the state of California, and they’re looking for somebody to lead them out of the minority,” said Corey Gustafson, former chair of the San Diego County Republican Party. “Many people think Carl is the answer to that.”

An alternative GOP machine

In an interview at Reform California’s Escondido office, DeMaio said his goal is to restore political balance in the state by electing more Republicans.

“I’m trying to get my party to pull its head out of its ass, be more effective at campaigning, and get its ideas across,” DeMaio said, ticking off values he believes the Republican Party should champion: socially moderate positions, environmental stewardship and challenging big corporations.

Though the GOP has a poor track record on those issues, DeMaio says: “I’m just simply tapping into something that already exists, that just needs leadership.”

Fairgoers listen to Rep. Carl DeMaio in Nevada County.

(Fred Greaves / For The Times)

Nearby, scores of volunteers sat at long tables, stuffing voter guides — approved and printed by DeMaio’s team — into envelopes. It is an immense undertaking, with every guide tailored to the voter’s local election. Volunteers hand-write the voter’s name and address on the envelope to give it a personal touch.

Matt Rexroad, a political consultant who ran an independent expenditure against DeMaio in his 2024 Assembly race, said that he doesn’t like DeMaio’s “combative side” but praised his effectiveness.

“He’s hardworking and he’s everywhere,” Rexroad said. “What the California Republican Party and the various central committees should be doing? He is basically running and setting up a system that’s totally outside of that which answers to him.”

Ahead of the June primary, the state Republican Party sent a cease-and-desist letter to DeMaio challenging his use of its trademarked elephant emblem and the phrase “Official Republican Voter Guide” on Reform California campaign materials.

Republican candidates endorsed by DeMaio ultimately beat out the party establishment-backed candidates in two significant races in the primary.

Matt Shupe, a spokesperson for the state Republican Party, said that Reform California is benefiting from the strong “foundation” that the party built. “We’re stronger when we work together, and we look forward to doing just that,” Shupe said.

Clashes with business and labor

DeMaio grew up in Orange County, attended a Jesuit school in Maryland and graduated from Georgetown University.

His mother died of breast cancer when he was a teenager, essentially leaving him an orphan because his father was not in the picture, according to DeMaio.

He frequently speaks about his childhood adversity. He recalled visiting his mother in the hospital during her illness, describing how she hid her leg under a blanket and joked that doctors had mistakenly amputated it. “She had a great sense of humor,” he said. “I try to also, no matter what, to keep a sense of humor.”

After college, he founded a think tank dedicated to reforming government. He co-wrote a 2003 report with suggestions for closing California’s massive budget deficit after the dot-com bubble left the state reeling.

Former state Sen. Jim Brulte said the Senate Republican Caucus spent several days reading through DeMaio’s recommendations and ultimately adopted several. DeMaio is “wicked smart,” said Brulte, also the former state GOP party leader.

Former San Diego mayoral candidate Carl DeMaio announces a recall effort against San Diego Mayor Bob Filner in 2013 in San Diego.

(Denis Poroy / Associated Press)

Elected to the San Diego City Council in 2008, he cast himself as a fiscal watchdog, challenging labor unions and businesses’ influence.

He lost a bid for San Diego mayor in 2012, and two tries for Congress, and also twice pursued a voter ID ballot measure before aborting the efforts.

In 2018, he led the successful recall effort against state Sen. Josh Newman over the Fullerton politician’s support of a gas tax, part of what DeMaio called a “gazelle strategy” to target seemingly vulnerable Democrats.

In DeMaio’s winning 2024 state Assembly race, he heavily featured former Gov. Pete Wilson and his signature push for border control. “Gov. Pete Wilson was right,” DeMaio’s ad proclaimed, before blaming both major parties for “doing nothing” on illegal immigration for decades.

The first openly gay Republican Assembly member, he represents a suburban and rural district in northern and eastern San Diego County that covers Santee, Poway and the unincorporated communities of Julian, Ramona and Borrego Springs.

He is running for reelection on Nov. 3 against Democrat Gerald Boursiquot, an IT contractor.

Friction in Sacramento

On his first day in office, DeMaio introduced bills to require voter ID at the polls, repeal California’s “sanctuary state” law, and bar elected officials from trading stocks, among others. All died in the Democratic-controlled Legislature.

His relationship with some Democrats worsened this year after he fueled outrage over a bill introduced by a Democratic Assembly member to make confidential the addresses of those providing legal and humanitarian aid to immigrants.

DeMaio dubbed it the “Stop Nick Shirley Act,” in reference to the conservative influencer, and said it would prevent activists from doing their jobs. MAGA loyalists flocked to Sacramento in solidarity.

The Democrats “can’t stand him,” said Roger Niello, a Republican state senator from Fair Oaks. “And I think he takes wonderful pleasure in that.”

Assemblymember Josh Lowenthal, a Democrat from Long Beach, called DeMaio’s views and tactics “repugnant” but said he has a friendship with the politician.

“When the camera is on, he’s antagonistic, bombastic and has the capacity to start a nuclear war,” Lowenthal said. “In private, he’s affable, thoughtful and willing to exchange ideas with anyone.”

Campaign Chair Carl DeMaio speaks during a rally at the Santa Clarita Activities Center in 2021 for
Gov. Gavin Newsom’s ouster.

(Francine Orr / Los Angeles Times)

Now wrapping up his first term in Sacramento, DeMaio said he dislikes living part time in the state capital and avoids its political culture of nightly fundraisers. Instead, he said, he goes to bed early so he can wake up and record his daily show.

“I’m actually an introvert,” he said. “People don’t believe that. When I am not doing politics, I just want to be home with my cats, my partner and just try to disconnect from the world.”

The voter ID push

DeMaio’s Proposition 39 campaign bus pulled up to Folsom last week, part of a 71-stop tour ahead of the election.

“A lot of people, especially in the Trump era, really like someone who’s loud and fighting for them,” said Sadie Foster, a 34-year-old from Sacramento who volunteered serving potato salad at the event. “Even on the Democrat side, you see that.”

DeMaio, speaking to a large crowd, called his voter ID initiative the “most exciting thing on the ballot to get our base to turn out.”

If passed, Proposition 39 would require voters to present identification at the polls or write a government-approved PIN on the back of mail-in ballot envelopes. It would also require county officials to update voter rolls by removing individuals who have moved or passed away.

Opponents, including prominent Democrats and many voting experts, argue that the measure would make voting harder and disproportionately disenfranchise low-income citizens, rural residents and communities of color. They also point to data consistently indicating that voter fraud, including by noncitizens, is exceedingly rare.

President Trump, who remains widely unpopular in California, also supports stricter voter ID laws. Unlike Trump, DeMaio actively encourages mail-in voting.

A spot for the initiative features a woman asking rhetorically, “Can you dislike Donald Trump and still vote YES on Prop. 39 for voter ID? Yes, you can!”

In an interview, DeMaio linked the proposition to what he described as his longtime interest in election integrity. At the same time, no voter wants to see “an ineligible person casting a vote,” he said.

At an online strategy meeting with volunteers last month, DeMaio instructed them to target “low-propensity, lazy Republicans.”

One volunteer suggested tying their campaign to Trump’s offer to pay voters a $5,000 dividend if Republicans keep control of the U.S. Senate and House of Representatives.

“Please,” said DeMaio, sounding frustrated. “Stay on message. Do not get distracted by shiny objects. Because those shiny objects, according to the data, won’t help us win.”

SACRAMENTO — Supporters of a high-profile Nov. 3 ballot measure that would require Californians to show identification when they vote accused state Democratic leaders of falsely stating that President Trump has endorsed the initiative.

Republican Assemblymember Carl DeMaio of San Diego, one of the measure’s authors, on Thursday called Democratic gubernatorial candidate Xavier Becerra a “bald-face liar” over comments he made during Wednesday’s gubernatorial debate hosted by CNN.

Becerra said during the debate with Republican Steve Hilton that Trump was instrumental in the voter ID measure, Proposition 39, qualifying for California’s November ballot. Trump for years has tried to cast doubt about American elections, and unsuccessfully pushed Congress to pass a strict voter ID and proof of citizenship measure known as the SAVE America Act.

“Prop. 39 is an initiative that is backed by Donald Trump,” Becerra said during the hourlong debate. “He couldn’t get his SAVE Act out of Congress, which tries to interfere in elections. So he’s gone around the country and put initiatives on the ballot. In California, it’s Prop. 39.”

Though Proposition 39’s provisions are less restrictive than those in the SAVE America Act, its proponents echo Trump’s unsubstantiated claims that voter fraud and noncitizen voting are widespread in California and therefore stricter ID measures are needed.

DeMaio said the ballot measure qualified for the ballot because of strong support from California voters, including many Democrats and independents. Supporters collected more than 1 million petition signatures in support of the measure, surpassing the 874,641 needed to qualify.

“It was not put on the ballot by Donald Trump,” said DeMaio, who also founded the conservative advocacy group Reform California.

Becerra is “showing that he’s not willing to be truthful with California voters,” DeMaio said.

Meredith Shields, press secretary for the Yes on Prop. 39 committee, reiterated that Trump hasn’t taken a position on the initiative.

“The opposition will do anything to advance their cause and protect their power,” Shields said. “It will come as a surprise to no one that career politicians don’t always tell the truth, and they certainly aren’t telling the truth here.”

The White House didn’t immediately respond to a request for comment about Trump’s position on Proposition 39.

The measure would require anyone voting in person in California to present a government-issued ID, and those voting by mail ballot to include the last four digits of the ID number provided when they registered to vote. State and county election officials would be required to verify the U.S. citizenship of registered voters using government data and publicly report the findings.

The ballot measure is backed by DeMaio and several deep-pocketed Trump supporters. Julie Luckey, director of the group Californians for Voter ID, is the mother of billionaire tech entrepreneur Palmer Luckey, a major Trump fundraiser and Republican donor. Richard Uihlein, chief executive of the shipping and packing supplies company Uline, has given the campaign $17 million.

Representatives for Becerra and the No on Prop. 39 campaign on Thursday argued that Trump pushed for voter ID in California before Proposition 39 officially qualified for the ballot, pointing to a March 11, 2025 news release on Reform California’s website acknowledging Trump’s support.

In January 2025, Trump endorsed “CA Voter ID” as a “condition” for continued federal funding to the state, according to the release, which was updated this year with an editor’s note to clarify that Proposition 39 hasn’t been endorsed by Trump.

“Carl DeMaio knows Prop. 39 is central to Trump’s voter suppression playbook, and he’s doing everything he can to hide that from voters,” said Jonathan Underland, spokesperson for Becerra’s campaign.

The No on Prop. 39 campaign repeatedly has sought to link Trump to the measure, which has not been a surprise given that the Republican president remains extremely unpopular among a majority of Californians.

“The fact that Donald Trump has endorsed it tells you everything you need to know,” Assembly Speaker Robert Rivas (D-Hollister) and Senate pro Tempore Monique Limón (D-Santa Barbara) said in a statement released by the “No” campaign this year.

U.S. Sen. Alex Padilla (D-California) suggested to reporters at a rally organized by the “No” campaign last month that Trump is behind Proposition 39.

“Carl DeMaio has been the face of this in California, but don’t be fooled into thinking this has nothing to do with Donald Trump and the MAGA agenda nationally,” Padilla said.

Separately, DeMaio on Thursday accused Secretary of State Shirley Weber, another Democrat, of falsely stating that Proposition 39 would end California’s vote-by-mail system. The vast majority of Californians use mail-in ballots.

Weber, in a television interview that aired this week on KCRA in Sacramento, said the state already requires ID for those who register to vote.

“But if you tell me everybody has to take their ID to the poll, Californians should be concerned because 90% of them don’t want to do that,” she said. “They want to vote by mail, and you would effectively eliminate vote by mail.”

DeMaio questioned whether Weber understood what Proposition 39 proposes.

“If she truly is concerned about trust and confidence in our elections, she should start with her own behavior by refraining from spreading misinformation about Prop. 39 and our election,” he said.

Weber, when asked about her statement this week, said in an email to The Times that Proposition 39 would “cause disruption” in the state’s mail-in voting system because it would require voters “to write private personal information on the ballots.”

A Weber campaign spokesperson followed up with another response Thursday.

“What Dr. Weber actually said was that, if passed, this very poorly drafted proposition could cause people to decide not to vote by mail because it creates unnecessary and burdensome steps,” the spokesperson said.