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IF you’re tired of battling the crowds – and the soaring prices – of Europe’s busiest tourist spots, it’s time to rewrite your travel bucket list.

That’s where our travel experts come in. We’ve spoken to a range of holiday experts, from seasoned Travel Editors to Travel Supermarket pros, who have revealed their favourite lesser-known holiday destinations.

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These are underrated spots where you can visit beautiful remote beaches, wander historic cobbled streets, or dine at authentic restaurants without the dreaded “tourist tax”.

From Amalfi Coast breaks that are actually affordable, to Spanish destinations where you can fly and flop for under £200 – here’s our travel experts’ underrated favourites.

*Price were correct at time of publication

Casablanca, Morocco

Kara Godfrey, Deputy Travel Editor

While I love the hustle and bustle of Marrakech, Casablanca is just as beautiful… and much cheaper.

The cost savings are huge, according to Kayak. The average hotel room price in Marrakech is £298 per night, while Casablanca is just £140.

Even if you want to splurge, you could pay £421 to stay at the five-star Four Seasons Casablanca.

Visit the five-star La Mamounia in Marrakech on the same day, and you’re splashing out more than £1,000.

When there, you can still haggle for a bargain at the medinas, just with far fewer crowds than in Marrakech.

The Hassan II Mosque shouldn’t be missed either – it’s one of the biggest in the world.

Cheap street food is easy to find, with ‘Sfenj’ doughnuts costing less than 50p.

Make sure to visit Rick’s Cafe too, based on the 1942 classic movie. Here’s looking at you, kid.

Tignabruaich, Scotland

Heather Lowrie, Travel Editor at The Scottish Sun

Tighnabruaich on the The Cowal Peninsula offers stunning coastal views, including the Kyles of Bute – that and the utter quietness are just some of the reasons to go.

The Waverley, the last sea-going paddle steamer in the world, offers sailings through the Kyles from Tighnabruaich in spring, summer and autumn.

Kilbride Bay is a beautiful sandy beach with wide open views and clear waters. You could go beachcombing, swim or just let the kids go wild. And best of all, it’s free.

You can also go wildlife watching, which includes spotting seals and dolphins, and head to Caladh Lighthouse, and the ruins of Asgog Castle and explore – all for free.

There’s also lots of cheap things to do. Head to the Benmore Botanic Gardens just over 30 minutes drive away, and gaze at its 160-year-old giant redwoods and exotic blooms (£10.80 per adult, kids go free). Or visit Caol Ruadh Sculpture Park, an 18-acre outdoor art gallery (£5 per adult, kids go free).

There’s also plenty of sailing and watersports opportunities, lovely restaurants and quiet places to stay without the price tag of bigger, more well-known Scottish tourist spots like St Andrews and Edinburgh.

Cefalu, Italy

Lisa Minot, Head of Travel

The charming Sicilian beach town of Cefalu is a great value alternative to the glitzy towns of the Italian Riviera or Amalfi Coast.

It has the same Italian aesthetic – think cobbled streets, medieval architecture and dramatic cliffs – without the ‘luxury tax’ found on the mainland.

I had a superb burrata salad at Porta Ossuna restaurant right on the seafront in Cefalu for just £10 – washed down with a £3 glass of rose.

My husband was delighted with his foaming beer – a large one cost just £4.

Accommodation is also cheaper with a 4* hotel in Cefalu priced around £115 per night, compared to similar in Sorrento setting you back around £260 a night.

It’s also a great, compact city to explore with the walk from the Norman cathedral to the beachfront taking just ten minutes.

The hike up to La Rocca costs only a few euros and provides panoramic views that rival those of the expensive clifftop terraces of the Riviera.

Efteling, the Netherlands

Helen Wright, Travel Writer

One of Europe‘s best-kept secrets is Efteling Theme Park in the Netherlands.

With lots of families planning to visit Disneyland Paris in France, Efteling is largely overlooked. 

However, at only £35 to get in, this theme park is fantastic value and has so many fantastic rides for families.

There are white-knuckle rollercoasters and attractions for all ages. Plus, the lines are usually manageable, meaning no need to pay extra for fast passes to jump to the front of the queue. 

Efteling has been open for over 70 years and still has areas preserved as it was when it opened, including a forest trail mapping out classic fairy tales like Red Riding Hood. Princess and the Pea and The Little Mermaid. 

Food and drink tends to come in cheaper than at Disneyland too, don’t miss the classic Stroopwafel for only £3.50, which goes perfectly with a coffee as the kids play. 

There are two hotels at Efteling, with rooms starting from £220 per night, including theme park access for the whole family.

It’s easy to get to by car (parking is £12 a day) or you can travel by Eurostar to Amsterdam and hop on the local train directly to the theme park. Allow for at least 2 days at the parks because there is so much to do.

Albanian Riviera

Rob Brooks, Holiday Expert

If you’ve ever looked at the Greek islands or the Amalfi Coast and thought it looks amazing, but you’re not up for paying the price, this is where you go instead.

The Albanian Riviera – especially around Sarandë and Ksamil – has that same crystal-clear water, white beaches and relaxed beach club feel, just without the crowds or the price tag.

It genuinely feels like Greece and southern Italy combined, but way earlier in its tourism story.

What I love about it is how unspoilt it still feels. You’ve got small beach bars, simple but brilliant restaurants, and loads of coastline that hasn’t been overbuilt yet.

And the value is ridiculous once you’re there. You can sit down for fresh seafood, drinks and a proper meal for under £15, and you’ll still find pints for around 250 Lek, or about £2.30, in most places.

The deal I found is for Hotel Vola in Sarande, flying direct from London Luton in May.

It’s coming in at £175pp for five nights, bed and breakfast, so you’ve got a base with a sea view and pool, then loads of freedom to eat and drink out for next to nothing.

Hua Hin, Thailand

Sophie Swietochowski, Assistant Travel Editor

Most beach-seeking travellers in Thailand will make a beeline for the island of Phuket.

But I’d always opt for the less commercial and far more affordable Hua Hin over this.

Not only is the coastal town relatively crowd-free, you can stay in some pretty high-end hotels with stylish rooms that cost a fraction of the price they would at sister resorts elsewhere in the world.

You’ve got everything you’d want from a typical getaway in Thailand: excellent night markets where you can pick up budget fashion pieces, quality restaurants dishing up traditional grub in fuss-free settings, and sun-drenched sands overlooking an endless ocean.

It’s also under three hours from Bangkok, so makes for a great twin-centre beach and city break.

Fuerteventura, Canary Islands

Jacob Lewis, Guest Travel Expert at TravelSupermarket

Swap Tenerife for this cheaper Canary with better beaches.

When most Brits think Canary Islands, they go straight to Tenerife, Lanzarote or Gran Canaria – and prices reflect it. But there’s a cheaper alternative hiding in plain sight.

Based on TravelSupermarket searches between 1 January and 12 April 2026, holidays to Fuerteventura average around £622pp – compared to £702pp for Tenerife, £667pp for Lanzarote and £776pp for Gran Canaria. That’s a saving of up to £154pp. And you’re not exactly slumming it.

Fuerteventura is the second-largest Canary Island and has arguably the best beaches in the archipelago – huge sweeps of pale sand that feel closer to the Caribbean than Spain.

It’s also quieter and more stripped-back than its neighbours, with fewer mega-resorts and a slower pace overall.

Corralejo in the north is the liveliest base, with plenty of bars and restaurants, while the Jandía peninsula in the south is calmer, with more space and smarter hotels.

The island is also a magnet for windsurfers and kitesurfers, with reliable conditions year-round at spots like Flag Beach.

Weather-wise, it’s one of the safest bets in Europe. Fuerteventura is one of the Canary Islands closest to Africa, and its flat landscape means it’s generally drier and sunnier than the more mountainous islands. Even in midwinter, average high temperatures hover around 20°C.

Food is simple but good – expect plenty of fresh fish and local goat’s cheese – and all-inclusive deals tend to be well-priced across the island.

Flights take around four hours from the UK, just like the bigger-name islands.

The difference is you’ll often pay less – and get a more relaxed version of the Canaries.

Faro, Portugal

Kara Godfrey, Deputy Travel Editor

The city of Faro is often used as the gateway to the rest of the Algarve, but I’m fighting its case as a holiday destination in its own right.

Sure, it has far fewer hotels than the rest of the Portuguese coastline, but it is just as affordable.

For example, pay a few euros and you’ll find yourself on one of the Parque Natural da Ria Formosa islands, which feel like you paid to have it all to yourself.

Try Ilha Deserta, home to just one restaurant and nothing else, to feel like Robinson Crusoe discovering new lands.

Otherwise stay on the mainland and hop in some of the beachfront bars where pints of beer are easily found under two euros.

Costa de la Luz, Spain

Rob Brooks, Holiday Expert

If you like Marbella or Malaga, but not the prices or how busy it gets, this is the upgrade most people don’t know about.

Down on the Costa de la Luz, around Cádiz and Costa Ballena, you get the same golden beaches, proper Spanish food and hot weather – just with a much calmer, more local feel.

This is where Spanish holidaymakers go, which is usually a very good sign.

The big difference is space. The beaches here are huge, sandy, and never rammed.

You’ve still got beach bars and restaurants dotted along the coast, but without the ‘popular-location tax’ you get further along in the Costa del Sol.

And it’s properly affordable once you’re there. A beer will set you back about €2 (the cheapest I found here was just €1.30) and you can still find really good tapas and fresh seafood dinners for €10-15 a head if you go local.

The deal I found is for the Alegria Costa Ballena AquaFUN Hotel, flying from London Stansted in May for £195pp. It’s a solid, well-rated hotel with big pools and a waterpark on site – so you’ve got loads going on without needing to spend loads once you’re there.

Patmos, Greece

Lisa Minot, Head of Travel

With their labyrinthine white-washed cobbled alleys and blue domes, Mykonos and Santorini are the classic Greek island experiences but their popularity means prices have soared.

Pretty Patmos is a fantastic alternative. The UNESCO World Heritage site offers a quieter, arguably more authentic version with boutique-filled streets and stunning hilltop views of the Aegean.

A sunset cocktail could set you back up to £25 in Santorini – but you can find the same chic venues and prices half of that in Patmos’ Chora.

Mykonos beach clubs sell sunbeds at £130 a day but you can have the same sand between your toes experience facing stunning turquoise waters at Patmos’ Grikos Beach for pennies.

And when it comes to food, the tavernas on Patmos are more than capable of giving those big chef restaurants of Mykonos and Santorini a run for their money.

Fish is still a highlight but a high-end, fancy dinner for two on Patmos with wine will set you back £100 as opposed to nearly £250 on the trendy islands.

Isle of Whithorn, Scotland

Heather Lowrie, Travel Editor at The Scottish Sun

One of the most southerly Scottish villages, this is a fabulous place to escape the crowds but still with plenty to occupy your time – most of it free!

Visit St Nina’s sea-side cave, said to be the hideaway of the early Christian saint.

As one of Scotland’s earliest Christian sites, it brought travellers, traders, pilgrims and royalty to Whithorn for more than 1,000 years.

Ten crosses are cut into the cave wall, and the 18 early Christian carved stones found inside are at Whithorn Priory and Museum.

The Latinus Stone – Scotland’s earliest Christian monument is also housed here. Entry is just £7.50 for adults and children 4-15 are £4.50.

There are three tall standing stones at nearby Drumtroddan, dating to the second or third millennium BC which are part of a unique prehistoric landscape, including the nearby Drumtroddan Cup and Ring Marked Rocks. All free.

Take the Isle of Whithorn Loop, to the Priory, stopping at the iron age roundhouse and finish with coffee and cake at the lovely community cafe and shop and bed down at the Steampacket Inn to explore nearby towns and villages like Garlieston, Sorbie and Monreith.

Salerno, Italy

Sophie Swietochowski, Assistant Travel Editor

Sipping Aperol spritz from a cliffside restaurant on Italy’s rugged Amalfi Coast should be on everyone’s bucket list.

Don’t waste your cash staying there, though. The charming town of Salerno sits just a short (around 30 minutes or so) and cheap ferry ride away – and you can save yourself hundreds by staying here instead.

When you’re not daytripping to Positano, explore Salerno’s cobbled side alleys, teeming with pokey restaurants where nonnas are cooking up huge portions of fried fish and pasta from family recipe books.

Sopot, Poland

Helen Wright, Travel Writer

If you are looking for a wide, golden sand beach, lined with beach bars and cafes, a busy promenade and a seaside destination with a lot of character, consider Sopot in Poland. 

This beach town is less than half hour from the nearest city, Gdansk. Flights direct to Gdansk from the UK start from £12 each way on Ryanair and it’s an easy (and cheap) train ride to get to the coast.

Hotels start from £40 per night for two people, so it’s ideal for those on a budget.

The coastline is so stunning, you could be forgiven for thinking you ‘re on the beach in Italy or the South of France but for the bargain prices everywhere.

Beautiful, historic buildings sit along the coastal road, including the Sofitel Grand Hotel, which looks like the setting of an Agatha Christie thriller.

The beach is huge and, although popular in the summer months, never feels crowded. The sea here is calm and ideal for a paddle or swim – although the water can be on the chilly side.

At beach cafes along the front, you can grab a cold beer for £2 and cocktails for £5.

Prosto, a pizzeria with a beautiful garden and outdoor seating is just steps from the beach. Here, a huge pizza will only set you back £10 and is definitely enough for two adults to share. 

You can lay down a blanket and spend the whole day basking in the sun, or take position in one of the fancy beach clubs, which have Ibiza vibes but start from £10 per day for a comfy sunbed and umbrella. 

Kefalonia, Greece

Jacob Lewis, Guest Travel Expert at TravelSupermarket

Swap Skiathos for this Greek island that’s £370 cheaper.

Skiathos might be one of Greece’s best-loved islands – but you’ll pay for it.

TravelSupermarket data shows average prices at around £955pp. That’s nearly £370 more than Kefalonia, which comes in closer to £588pp. For families, that’s a serious saving.

Kefalonia is the largest of the Ionian Islands – and one of the most dramatic. Think steep limestone mountains, dense forests and electric-blue bays, including Myrtos, regularly ranked among Europe’s best beaches.

It shot to global fame thanks to Captain Corelli’s Mandolin, but it’s long been a favourite with travellers who want something a bit less built-up.

That’s partly down to stricter planning rules, which have limited large-scale development and kept much of the island feeling low-key. You’ll find more small hotels, villas and apartments than huge resort blocks.

Argostoli, the capital, feels more like a proper Greek town than a purpose-built resort – with a lively waterfront, good tavernas and a laid-back atmosphere.

Up north, Fiskardo is one of the prettiest harbour villages in Greece. It survived the 1953 earthquake that flattened much of the island, so its Venetian buildings are still intact – and it’s easily worth a day trip.

You still get the same essentials as Skiathos – clear, warm water, great beaches and reliable sunshine – just spread across a bigger, less crowded island. Flights from the UK take around three hours, so there’s no extra hassle.

It’s one of the best-value destinations in Greece right now.

This destination is a ‘like for like’ alternative to pricey Italian hotspots with beer under £2

While a trip to the Amalfi Coast might seem like the ideal getaway, it’s one that can prove rather pricey, particularly once you account for spending money while you’re there. Yet elsewhere across Europe, there’s another breathtaking coastal spot that serves as an excellent alternative.

Laura Evans-Fisk, head of digital and engagement at Eurochange, has noted a substantial rise in British tourists visiting Bulgaria, with Sozopol emerging as a fantastic alternative to the Amalfi Coast.

Laura says: “Although Bulgaria has joined the euro, prices for things like food, accommodation and drinks are still particularly low compared to other popular holiday destinations like Greece, Spain and Italy.”

For example, you can expect to pay less than €2 (£1.7) for a beer and around €10 (£8.7) for a meal.

“And, Brits don’t need to compromise on the beautiful scenery and beaches these popular hotspots offer. In fact, there are plenty of destinations in Bulgaria that are almost a ‘like for like’ but at a fraction of the cost.”

Championing Sozopol specifically, she added: “This gorgeous coastal town has a really similar feel to the likes of Positano and Cinque Terre, in Italy’s famous Riviera.

“Sozopol’s old town is dotted with quaint wooden houses and cobbled streets that overlook the stunning coastline and bright blue waters.” Stunning Sozopol ranks among Bulgaria’s most ancient coastal towns and remains far less crowded than many other European hotspots.

Sozopol boasts Kavastie and Harmani beaches, along with several beach bars, ensuring that whether you’re after a family outing or an evening of drinks, you’ll find exactly what you need.

And if you fancy a change from lounging on the sandy coastline, there’s no shortage of alternative activities, from discovering the town’s historic churches, to soaking up some culture at Ravadinovo Castle or Sozopol Archaeological Museum, or enjoying a fun-packed day at Aquapark Neptun.

A recent visitor to Kavastie Beach posted on Tripadvisor: “Fantastic beach, one of the very best that I’ve ever been to. Extremely clean, wonderful sand and safe sea ideal for children. Decent bars and restaurants. We’ll definitely be back next year.”

Meanwhile, a tourist who explored Ravadinovo Castle wrote: “A very eclectic castle, but a marvel to behold. A place of wonder. Around every corner was an amazing sight and a surprise. The floors inside the chapel and the ceiling were incredible. A stunning day out.”

And a visitor to the Sozopol Archaeological Museum added: “We spent a few hours at the museum this summer. Although it’s not a huge museum, they have interesting exhibitions. The lady who was in charge of the museum was very nice and told us some peculiar facts about the history of Apolonia. Recommend taking a look at the second floor, where you can find an ancient ‘vampire’ skeleton.”

There are some overlooked UK seaside destinations that offer a serene escape with golden sand beaches and dramatic scenery that are set to rival those in Cornwall

A travel expert has outlined some underrated UK seaside escapes that are a far cry from the crowds in Cornwall.

Cornwall is one of the most popular UK seaside destinations, with its sprawling golden-sand beaches, surfing waves, culinary scene, and charming towns like St Ives and Falmouth. Every year, it’s thought to welcome around 4million overnight visitors and a whopping 14million day trippers.

Its busiest time is notoriously during the school holidays and summer months, as thousands of Brits flock down to the coast to soak up the rays on the picturesque coastline. According to ONS figures, a staggering 710,860 short-time holiday let nights were recorded in August alone.

READ MORE: Beautiful European beach has been named one of the best in the world — not in Spain or ItalyREAD MORE: UK beach ranks as third best in the world – not in Cornwall or Devon

Not only can a break to the Cornish coast become overrun by tourists, but it can also come with a hefty price tag for the privilege, as demand soars. But all is not lost for that desirable escape to the British coast, as there are some underrated UK destinations that are just as beautiful, and far quieter.

“Cornwall is magnificent, and the popularity is completely understandable,” Mark Hutchins, founder of Beach Stays, said. “But there are stretches of coastline in this country that are just as stunning, far less crowded, and meaningfully cheaper. Most people never consider them simply because they’re less familiar. That’s their loss, and the gain of anyone willing to look a little further.”

Mark argues that some lesser-known locations are not a compromise and still offer picturesque coastal vistas alongside stunning beaches. The travel expert recommends West Wales and Northumberland for a seaside escape, and they’ll be a fraction of the price you’d pay for the same time in Cornwall.

West Wales is characterised by its dramatic cliffs, stretches of pristine beaches, secluded coves, and charming seaside towns, such as Cardigan and Aberaeron. Some of the most well-known beaches in the area include Barafundle Bay, Pendine Sands, and Whitesands Bay, which have miles of golden sand shores against the blue waters.

One visitor to Pendine Sands shared on TripAdvisor: “What a beautiful beach, miles of beach, beautiful views, plenty of parking, loads of shops to visit, there is also a museum of speed there, lots of food options to choose from, I would highly recommend.”

Following a trip to their favourite spot in West Wales, another holidaymaker said: “We have been coming to Whitsand Bay for our holiday almost every year. Beautiful, gorgeous, sandy beaches, still unspoiled, hardly anyone around. So peaceful.”

The region of Wales is also home to the Pembrokeshire Coast National Park, the only one of its kind in the UK, which stretches 186 miles along the scenic coastline. It offers ample hiking opportunities and some of the most breathtaking views of winding estuaries, enormous beaches, and rugged cliffs.

Northumberland is also home to some of the most spectacular scenery, with unspoilt sand beaches lined by dunes, rolling hills, and heather moorlands. One of its most famous beaches is the dramatic Bamburgh, with golden sand that stretches for around three miles, backed by the majestic Bamburgh Castle, and offering panoramic views of the Farne Islands.

It’s an uncrowded paradise and a haven for dog walkers, much like the beaches in Northumberland, which are often open to dogs year-round. Following a visit to Bamburgh beach this year, one holidaymaker noted: “A fantastic beach with breathtaking views of the Farne Islands and Holy Island with Lindisfarne castle.

“It was a lovely walk where you could easily spend hours with family, and it’s great to tire the dogs out! Overlooked by Bamburgh castle, it also offers great photo opportunities, and is near a few local cafes for after your walk.”

Other notable beaches in Northumberland include the sweeping coast of Budle Bay, the horseshoe-shaped Beadnell Bay, and Embleton Bay, which is overlooked by the ancient ruins of Dunstanburgh Castle. Known as the ‘castle county’, there’s also the famed Alnwick Castle that has been used as a filming location for Harry Potter and Downton Abbey.

There are also plenty of charming towns to explore, including the historic Alnwick and Hexham, which has been named as one of the happiest places to live in the UK. There’s also the village of Corbridge, offering scenic riverside walks, along with the coastal towns of Bamburgh and Berwick-upon-Tweed, with their mix of English and Scottish heritage.

With West Wales and Northumberland offering a catalogue of pristine beaches, delightful towns and picture-postcard coastal vistas, it might just be the time to switch it up from the Cornish coast.

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