Cox

Sara Cox spills Breakfast Show secrets from bed rules, hidden messages in her songs & what it’s REALLY like for her team

FOR eight years, Sara Cox was forever the bridesmaid, never the bride.

At long last, then, on a bright, sunny Monday morning in July, the broadcaster got her big day, becoming the long-overdue host of Radio 2’s Breakfast Show.

Sara Cox now hosts Radio 2’s Breakfast Show Credit: BBC
Sara tells her Drivetime listenters of her move to the channel’s Breakfast Show Credit: BBC radio 2

The first two tracks played?

Lizzo’s About Damn Time and CeCe Peniston’s Finally.

Which tells you all you need to know about this brilliantly witty DJ: She says it as she sees it, and has fun along the way.

“Was it deliberate?”, she says, smiling. “Of course — I was being cheeky.

“On the day itself though, I actually felt fine, not that nervous. It was a job I’ve wanted for so long that it just felt like . . . finally.

“And when I thought about About Damn Time, it did make me smile.

“I thought, ‘Start as you mean to go on’. I just wanted to be me, which essentially is a little bit cheeky.

“Luckily, the reaction’s been great. We have the best listeners in the world and I have the best job in the world. I’ve got an incredible team, a brilliant bunch of people like me who are massive radio geeks, and I love it.”

While some may have crumpled under the pressure of hosting the ­biggest gig on the airwaves, the unflappable former model has taken it all in her leggy stride.

An instant hit with listeners — she was also a long-time favourite with devotees of her former gig, the Drivetime show — Sara has introduced new games and inter­active formats to keep things fresh.

Lucky listeners can win a pair of branded “Sara Sox” socks (clean) should they triumph in games such as Let’s Hear It For The Noise, a fiendishly difficult memory challenge.

(Behind the scenes, she is incredibly hands-on, WhatsApping her team with ideas around the clock, I’m told.)

Having been relentlessly badgering Sara’s team for an interview, today, then, is my Big Day. Finally.

Invited to spend a morning in the life of the Bolton-born 51-year-old, things kick off, rather unpleasantly, with a 4.50am alarm call.

Entering the BBC’s flagship London building in the dark, I am tired and grumpy. Sara is not.

In the studio, she dances to tracks, chats to her listeners before and after they call (apparently, many DJs don’t bother with such niceties), and cheerfully munches on an avocado wrap she brought in from home.

The super-fit mum of three — who last year smashed a gruelling 135- mile run across five consecutive days, raising £11.7million for Children In Need — also stands up for the entirety of her three-hour show.

I am exhausted just watching her.

I used to sit down doing the radio but not any more,” she says.

“I like to move around. But it’s also for the leg region. the late (TV health expert) Michael Mosley did a podcast on inflammation — if you sit down for too long, your cells start making the inflammation. So, sadly, it’s not for a rock ’n’ roll reason.”

Sara leaves the studio in July clutching flowers after her first Breakfast Show Credit: Simon Jones
Sara with husband Ben at an album launch in London in 2015 Credit: Getty

On the subject of rock ’n’ roll, to a legion of geriatric millennials like me, and Gen Xers, Sara came to the fore as a “ladette”.

Former Breakfast show host Zoe Ball, Sara — back then on Radio 1 — Denise van Outen, Meg Mathews, Sadie Frost, et al, were entrenched in pop culture of the Nineties.

With a motto of “work hard, play hard”, Sara and her pals were endlessly papped hanging out at celebrity hotspots such as London’s Met Bar.

Yet those days are long gone — so much so, the charismatic star is now teetotal. Plus, constant cameras — filmed clips of the show are put out on the station’s official Instagram page — mean it would be nigh-on impossible to hide a hangover.

She says with a laugh: “I mean, you saw the Radio 1 pap shots of me leaving the building — I literally look like I’d slept in a skip. It was great.

“But yeah, it’s all visualised now, and I get it, we are evolving. I can get away with putting my make-up on during a record. A bit of mazzie (mascara) and I’m good to go.

“Today, though, I don’t drink. I’ve not drank since February after my last pina colada in half-term.

“I do feel better for it. To be fair, I was drinking so little, maybe one unit a week, that when I did drink, it was making me feel dizzy and weird.

Sara during her gruelling five-day Children In Need fundraising run last November Credit: Unknown
Sara with Meg Mathews in the ’90s Credit: PA:Press Association

“Plus, my husband Ben hasn’t drunk for four or five years so that makes it easier/wears you down.

“I mean, you feel a complete lush having half a glass of malbec of an evening otherwise.”

She has been married to marketing executive Ben Cyzer, who she met at Glastonbury Festival, since 2013. They are blissfully happy. Presumably, though, Ben was less thrilled with his wife’s career reawakening and the unsociable hours?

Sharing her new routine, she says: “I am in bed by 9pm. When I started the job, I was setting my alarm at five, but then I was really rushing about and I thought, ‘No, Sara, make it a tiny bit earlier’. So, at 4.50am off goes the first one.

“Then Alexa is on stand-by at 4.55, and if things have gone really wrong, 5.05am and 5.06am are also set on my phone.

“And my husband, bless him, checks the doorbell sometimes to make sure I’ve actually gone.

“I am a light sleeper, so a lot of the time I take myself off to the spare room, because I’m getting up so early and need to sleep well.

“And also because he doesn’t want to go to bed at 9.15pm, because he’s an adult male. He’s a normal person.

Sara said: ‘I used to sit down doing the radio but not any more. If you sit down for too long, your cells start making the legs inflamed. So, sadly, it’s not for a rock ’n’ roll reason’ Credit: Guy Levy/BBC
Former Breakfast Show host Scott Mills was axed by BBC bosses in March Credit: PA

“Then Friday and Saturday, it feels like quite a treat and it’s quite nice to be back together.”

After feeding the couple’s three cats, Watson, Peggy and Miso, she takes a home-made breakfast to eat in the studio and glugs a coffee in the car on the way in. (“I eat very quickly, like a seabird”).

Her first-day guest was Hollywood’s Tom Hanks — and on the day I visit, Canadian comedian Katherine Ryan joins her.

So who would her dream guests be? “Daniel Craig — we’ve just had M, Dame Judi Dench, so we should have Bond too. Tom Cruise would be wild — we’ve had The Hanks, and I’d love to work towards completing the Hollywood set.”

“Also on the list is Beyonce — “I interviewed her when I was pregnant with my son and he’s 18 now, so we’re well overdue a catch-up.” And Madonna — “I interviewed her at Radio 1 and offered her my spare room ’cos she was house-hunt­ing in the UK . . . The offer’s still on.”

Sara got the Breakfast Show gig at a challenging time for the BBC.

Previous host Scott Mills was fired over a historical allegation of a sexual offence.

It has since emerged the axed DJ has enlisted lawyers and is planning to sue the corporation.

Not surprisingly, questions about him are off the table. And 72 hours after my visit, a story comes out in the Press, with insiders claiming to have felt “uncomfortable” due to her habit of calling mistakes out on air.

Well, having chatted to four of her team, including her producer, and seen Sara mucking about with colleagues, I can testify it appears to be a very happy ship indeed.

A perfectionist she may be, but a tyrant she ain’t.

And listener figures for the show in the last few years have stayed solid at around 6.37million weekly.

Elsewhere, though, it is a challenging time generally for legacy media, as audiences consume their content largely online, on streaming services and platforms like YouTube and TikTok.

So does Sara, who has written four Sunday Times best- selling novels, think radio will still be around in a decade? Yes.

“I think it’ll always be there be­cause people will always want that connection and that friendship that they have with their DJ,” she says.

“There’s a lot of people who listen who won’t speak to anybody else for the rest of the day, so it’s important.

“But at the same time, we’ve just got to keep being innovative. And for younger audiences as well, we film everything. We’ve got a brilliant young socials team who are constantly coming up with great ideas for TikTok and Instagram.

“I really enjoy it, I love being silly and having fun. You can’t take yourself too seriously, can you?

“I do feel lucky. I really do have ‘pinch me’ moments in this job. I love it, and I really hope it shows.”

It does, Sara, it does.

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