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I WORK in travel and look at holiday pricing data every single day – and there are a few patterns that I see constantly.

Small booking habits that feel completely normal, but quietly push prices up. We’re not talking about a few quid either. Get these wrong, and you can end up paying 20–30 per cent more for the same holiday.

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Here are the three biggest mistakes – and exactly how to fix them.

Bad Habit No.1: Booking in the morning rush

This one surprises people the most.

Booking your holiday first thing – on your commute, before work, or when you sit down at your desk – feels productive.

But it’s actually one of the worst times you can choose.

According to the data, the most expensive time to book a holiday is between 9am and 10am.

In fact, booking in that window came in at around 30 per cent more expensive than the cheapest time of day, which is actually 2:47am.

And it makes sense when you think about it – because that’s a peak demand window when everyone is searching at once.

Flight prices react to this demand first, then package holiday prices follow.

So while you think you’re being organised… you’re actually booking at the busiest, and often most expensive, moment of the day.

In one example, I found a 5-night all-inclusive stay at the Catty Cats Garden Hotel in Turkey was priced at £133pp in the early hours – but just a few hours later, that had jumped to £165pp for the exact same holiday.

That’s a 24% increase (£64 more for two people) simply from booking later in the day.

Bad Habit No.2: Waiting after finding a good deal

This is the classic “I’ll just check again later” mistake: you find a good price, but instead of booking it, you leave it.

You come back later. Maybe the next day. Maybe after asking a few people.

It feels like you’re being careful or thrifty, but the data shows the opposite.

Every search feeds demand into the system, demand pushes flight prices up, and flight prices push package prices up.

But the reality is: if you’ve found a good deal, it’s very likely other people have found it too.

So while you’re waiting, those seats and rooms are disappearing, filling up and pushing up the package cost pretty quickly.

In one real example, a luxury all-inclusive stay at the Titanic Deluxe Lara in Antalya,Turkey was priced at £558 per person.

But after waiting just 24 hours, that same holiday increased to £606 per person.

That’s an extra £48pp – or £192 more for a family of four – just for not booking when the price was lower.

Prices change, availability drops, and that deal you liked is gone forever.

Bad Habit No.3: Being too rigid with dates and nights

This is where people leave the biggest savings on the table.

I see it every day: most searches are locked into the same dates, same duration, no flexibility.

But pricing doesn’t work like that – it fluctuates constantly based on demand.

Flight and hotel combinations are constantly shifting, and the price you see is based on very specific availability – not a fixed “cost” for that trip.

That means sticking rigidly to one duration can actually stop you from seeing better-value options.

Sometimes, adding or removing just one night can completely change the price – because it opens up different flight combinations or cheaper room availability.

In one search I did for a Corfu holiday, a 7-night stay was coming in at £874 per person.

But by simply increasing the stay to 8 nights, the price dropped to £720 per person for the same package.

That’s a saving of £154pp – or £308 for two people – just by adding one extra night.

It goes against what most people expect, but it shows how pricing really works.

You’re not just paying for nights – you’re paying for the combination of flights and hotel availability behind them.

Yet most people never check – they search once, see one price, and assume that’s what the holiday costs.

Good Habit No.1: Use price alerts instead of repeatedly searching

One of the easiest ways to save money is to stop manually checking prices over and over again.

Every time you search, you’re adding to demand signals – and you’re far more likely to miss the moment a price drops.

Instead, set up price alerts or track a holiday and let the price come to you.

That way, you’re not feeding the surge – and you’re ready to act when the price is right.

I sometimes see short-term dips of up to £50 per person on the same holiday when demand softens briefly – but these windows can last hours, not days.

The people who catch them aren’t constantly searching – they’re notified. But how do you actually do it?

At On the Beach, if you save a holiday, you’re automatically tracking it, and they’ll email you to let you know when the price changes.

On Google Flights, you can search your route, then just toggle “Track prices” – then you’ll get email alerts whenever fares move up or down.

On Skyscanner, hit the heart or bell icon on a flight, and it’ll notify you when the price changes.

It takes about 10 seconds – and it means you’re not guessing when to book.

Good Habit No.2: The 33-day booking rule

There’s no perfect moment to book – but there is a bit of a sweet spot.

According to the data, booking around 33 days before departure can unlock savings of up to 10%.

That’s because it sits between two high-demand groups: early planners who book far in advance and last-minute bookers chasing limited availability.

In this middle window, demand is lower, and prices often reflect that.

Which means on a £700 holiday, that 10% saving means paying around £630 instead – a £140 saving for a couple without changing anything else.

It’s not about waiting as long as possible. It’s about timing it right.

Good Habit No.3: Switch airports, not just dates

Most people have a “default airport” – the one they always fly from without really thinking about it.

But sticking to the same airport can quietly cost you more than you realise.

Flights to the same destination can vary massively in price depending on where you depart from – even on the exact same day, for the exact same hotel.

And often, the cheaper option is only a short drive or train journey away.

In one search I did this week for a family holiday to Majorca, the same 5-night stay at the Sea Club Mediterranean Resort was priced at £260pp flying from Manchester.

But switching to Liverpool Airport for the exact same trip brought the price down to £235pp.

That’s a saving of £25 per person – or £100 for a family of four – just by changing the departure airport.

It’s a simple check most people skip, but it can make a real difference to the total cost.

A Holiday Expert’s bottom line:

These aren’t big sacrifices, and you’re not downgrading your hotel or cutting your trip short. You’re just booking smarter.

But these small tweaks of timing, confidence and flexibility can easily save you hundreds over time.

And once you see how the pricing actually works, you won’t book the same way again…

THE conflict in Iran has added as much as $100 (£77) per person to the price of long-haul flights from Europe, new figures have revealed.

The Transport & Environment (T&E) said in a statement that disruption to jet fuel supplies is likely to trigger higher ticket prices for passengers.

T&E added that the rise in jet fuel prices has increased the average fuel cost by £77 for each passenger on long-haul flights leaving Europe.

For a family of four heading on a long-haul holiday that’s an increase of £308.

For short-haul flights within Europe, they’ve increased by £25.26 per passenger – or more than £100 per family.

In the report, T&E then predicted that jet fuel for a flight from Barcelona to Berlin would be ⁠€26 (£22.64) more expensive per passenger.

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Long-haul journeys, for example Paris to New York could even cost €129 (£112.35) more in fuel.

Since the Iran conflict began and the closure of the Strait of Hormuz, jet fuel prices have risen to well over $100 (£74) a barrel.

And there are fears that more turmoil is on the cards, as a temporary ceasefire ends tomorrow, with concerns the Middle Eastern conflict could spark back into life – as thousands of US troops are on standby to launch fresh attacks.

A second round of crunch peace talks are due to resume in the Pakistani capital of Islamabad shortly – but they have already been plagued by no show claims.

Iran has refused to confirm if it will attend even after the US delegation, led by JD Vance, prepared to board a jet for the Middle East.

Trump has already said it is “highly unlikely” the two-week ceasefire will be extended past the deadline especially if a permanent end to the fighting can’t be hashed out.

The impact of the rising costs of fuel have been felt everywhere from the petrol pumps to Brits’ summer holidays, as airlines have offset rising costs by increasing ticket fares and adding additional baggage fees.

For example, Virgin Atlantic has added a new fuel surcharge to tickets.

Passengers in economy will pay an extra £50, the Telegraph reported.

However, premium economy passengers will pay an extra £180 while anyone in business class will see flights cost an extra £360.

Air France and KLM, which are part of the same company, are also increasing ticket prices.

In total, Air France and KLM will have increased their round-trip fares by €100 (£87) on most of their long-haul flights.

It comes after the head of the International Energy Agency warned that Europe has just six weeks left of jet fuel.

IEA Executive Director Fatih Birol said mass flight cancellations will begin “soon” if the Strait of Hormuz remains closed.

Airlines including United, Scandinavian Airlines and Lufthansa have already been forced to cancel hundreds of flights in recent weeks due to fears of shortages.

Birol’s deadline means airports could face critical fuel shortages by May, causing travel chaos for Brits heading abroad during the school May half-term holidays.

Despite the chaos, there are still great holiday deals to be made as Egypt tour operators have dropped prices of all-inclusive holidays with thousands in savings.

Sun Travel found some great deals including ones with loveholidays which starts from £239 per person for an all-inclusive holiday for a family of four.