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The “overlooked” town has been named one of the top places to visit in the UK for 2026, crowning the historic Cotswolds town ahead of overrun tourist hotspots like Bibury and Bourton-on-the-Water

The best place to visit in the Cotswolds has been revealed – and it’s not the usual suspects like Chipping Campden, Bibury or Bourton-on-the-Water.

There’s an abundance of stunning beauty spots scattered across the UK, with rugged landscapes, peaceful golden beaches, vibrant and quirky towns, craggy rocks and cliffs, vast woodlands, rolling green hills, and plenty more besides.

For a relatively small country, there’s a rich variety of diverse destinations to pick from – whether you fancy exploring the peaceful glacial lakes and fells of the Lake District, or the seemingly endless dramatic coastlines of Scotland, the history and intrigue of sites like the Mourne Wall in Northern Ireland, or the impressive peaks of Eryri/Snowdonia in Wales; there’s no shortage of choices.

This is equally true when it comes to the varied towns scattered throughout the UK, from sleepy fishing villages and bustling market towns, to picturesque places that offer a glimpse into the past, and much more.

If you’re keen to embark on a “staycation” in the UK and feel overwhelmed at the prospect of deciding where to go, you’re in luck.

Time Out has issued a round-up of “the best places to go in the UK in 2026” – and a Gloucestershire town has made the cut. Widely celebrated as the “Capital of the Cotswolds”, the historic market town of Cirencester has claimed fifth place on a national list.

Time Out said: “When it comes to ‘where to travel in the UK’, you might think the Cotswolds has been done to death. Actually, it hasn’t. In fact, only teeny tiny portions of the region tend to get all the love.”

The publication described Cirencester as “often-overlooked” and championed the town – the largest in the region – for being “much better equipped for tourism” than overcrowded destinations such as Bibury.

Cirencester boasts a seamless fusion of Roman heritage with a vibrant independent shopping scene – particularly within the historic Corn Hall and Arcade – alongside stunning green spaces, including Cirencester Park. Home to the 9th Earl and Countess Bathurst, the park is a haven for deer and horses alike.

History enthusiasts will be in their element at the award-winning Corinium Museum, which houses an impressive Roman collection; “one of the largest collections of Romano-British antiquities extensively from Corinium”.

Featuring mosaics, sculptures, coins and much more, the fully accessible venue also includes a gift shop, café, and the Cirencester Visitor Information Centre.

The town is equally well-stocked with stunning historic buildings and characterful pubs that are well worth exploring.

Of summer visits, Time Out noted: “Heading here in summer? Go for a dip in the Cirencester Open Air Swimming Pool, a beautiful old spot for a swim surrounded by old buildings.

“It’s a slice of history all by itself – around since 1869, making it one of the oldest in the country.”

Brimming with independent businesses and cosy tearooms down its iconic high street, this charming Cotswold town rivals the likes of nearby villages, Castle Combe and Bibury

A beautiful Cotswold town with a timeless and storybook feel easily outshines some of its neighbouring villages, at least in my books.

The Cotswolds is an Area of Outstanding Natural Beauty (AONB), characterised by its honey-stone cottages, rolling hills, cobbled streets and its abundance of picturesque villages and towns. Castle Combe and Bibury have often been deemed the most beautiful settlements found in the Cotswolds, while Bourton-on-the-Water and Stow-on-the-Wold are strong favourites among tourists.

While they all offer that quintessential English charm and picture-perfect settings that feel as though you’ve stepped into a storybook, I found that Burford is, if anything, even more beautiful. While the medieval market town in Oxfordshire is well known and still attracts hundreds of visitors, its scenic setting, famous high street and status as the ‘Gateway to the Cotswolds’ make it stand out from the rest.

During a weekend trip to parts of the Cotswolds, I was delighted by what I discovered in Burford, conveniently positioned just 40 minutes from Oxford and 30 minutes from Cheltenham. Renowned for its sweeping, steep high street, it immediately caught my attention and was a haven to spend a Saturday afternoon exploring.

Burford has one of the most picturesque roads I’ve encountered. The Hill is lined with beautiful honey-coloured Cotswold stone cottages with arched doorways and medieval windows, decorated in purple wisteria and perfectly trimmed hedges. A walk from The Hill and down through the High Street towards the winding River Windrush was enough to transport me into a fairy tale scene.

The High Street is filled with treats in the from of independent businesses and traditional tearooms. Even on a chilly May day, locals were sat outside under a blanket with a slice of the day’s bake. I spent time browsing its array of independent shops and was delighted to find such a selection.

There was an abundance of stores, from homeware and gifts at Ma Maison Belle, in addition to No 31 Burford and Three French Hens, which was filled to the brim with coasters, signs, and everything you’d need for your adobe. I even stumbled across The Oxford Brush Company store, dedicated to selling every type of brush you could ever imagine. There’s also a traditional sweet shop with a charming green facade that felt as though I had stepped back in time, evoking pure nostalgia.

Elsewhere in the Tudor-style half-timbered buildings on the iconic High Street were Antiques at The George and a quaint, traditional red post office that still displayed postcards and decorated flags around its doorframe.

One of the highlights on the High Street has to be The Madhatter Bookshop.

With a noticeable nod to Alice in Wonderland, the bookshop is packed with novels, suitable for all ages, and a doorframe lined with books that leads into a reader’s oasis. Nestled at the back of the store is a vibrant area adorned with shelves brimming with your next read, quirky lights, picture frames, and a snug seating area, where visitors are actively encouraged to take their time.

After time spent browsing its shops, I stumbled across the Davenford tea room for a coffee and cake stop, and it was a delight. Opting for the Hummingbird carrot cake and lavender, orange and Earl Grey cake – it was a match made in heaven!

The town’s coffee and cake offerings are certainly a favourite in the area, with ample charming tea rooms to choose from. Other notable highlights include Huffkins and The Priory, while there’s also the Bakery on the Hill, Burford Pantry and the butchers, W J Castle Burford, where you can pick up a warm sausage roll or a pork bap to go – I went for the latter!

There are also traditional pubs tucked down the side streets of Burford, including the Angel and the Royal Oak, while others, including the Mermaid, take centre stage on the famed high street. Their local supermarket, Your Coop Food, can also be found along the main road, and in a nod to the town’s quintessential charm, it is where you can purchase a wicker basket, I mean, it’s the Cotswolds after all.

For those eager to explore this timeless town, there’s parking down the main high street, but on weekends it can be hard to secure a space, as I found out. Luckily, there’s a free car park just around the corner with plenty of space, though be warned that the access road is rather narrow and can be busy during peak times.

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