Clarkson

The new season of Clarkson’s Farm revealed the Top Gear star is losing money from his Diddly Squat project, but how much did he pay for it initially?

He famously only made £144 profit in his first year of farming.

Jeremy Clarkson is back on screens with a fifth season of Clarkson’s Farm, which premiered last week and will return with two more episodes on Wednesday, 10th June.

In the latest instalment of Prime Video’s hit series, Jeremy takes farming to the next level with an awe-inspiring self-driving tractor which even Kaleb Cooper reluctantly admitted was rather impressive.

However, despite his pub The Farmer’s Dog being fully booked every day, Jeremy is still struggling to turn a profit and recorded a loss of more than £8000.

But how much money is the entire project bringing in and how much did Jeremy pay for the farm initially?

Let’s take a look at fans’ burning financial questions ahead of Clarkson’s Farm returning for episodes five and six later this week.

How much did Jeremy Clarkson pay for Diddly Squat?

Although the series started in 2021, Jeremy has actually owned Diddly Squat Farm since 2008.

According to the Daily Mail, he bought it for an eye-watering sum of £4.45 million.

The 1000-acre Cotswolds farm was originally known as Curdle Hill Farm before Jeremy renamed it to reflect his prediction for how much his latest project would earn.

He told The Times about his surprising purchase: “Land is a better investment than any bank can offer. The Government doesn’t get any of my money when I die. And the price of the food that I grow can only go up.”

Jeremy didn’t go full-time on the farm until 2019, however, after former manager Howard Pauling had retired.

How much is Diddly Squat worth now?

Diddly Squat Farm has steadily increased in value since its original purchase in 2008, partly thanks to the luxurious six-bedroom mansion built on the site of the demolished previous home.

All in all, the farm is currently estimated to be worth a staggering £12.5 million, which also includes the land, the farm shop and the café.

Meanwhile, The Farmer’s Dog pub was bought by Jeremy in 2023 for £1 million.

Although it’s unclear how much Jeremy’s refurbishments have increased the pub’s worth, they sadly reported a loss of £8,486 in its first four months of trading.

Jeremy and the cast and crew earn most of their money from their salaries for producing the show, which are kept under wraps.

Reports from 2024 indicated the farm’s assets are worth around £1.43 million, though its profits are usually in the low hundreds if they make any at all.

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“I could sell the farm and earn far more from the interest than I do from growing bread and beer and vegetable oil,” Jeremy admitted.

“But I like having it and for very good reasons, there are no death duties on farmland. So my children like me having it too.”

Clarkson’s Farm season 5 continues Wednesday on Prime Video.

During the last semi-final, The Hawkstone Farmers Choir performed Bastille’s Pompeii and managed to bag their place in the final next week but Simon Cowell had a cheeky dig at their founder Jeremy Clarkson

Britain’s Got Talent judge Simon Cowell made a cheeky dig at Jeremy Clarkson on last night’s show.

The former Top Gear host founded The Hawkstone Farmers Choir after scouring the country for 34 British farmers who wanted to work together and create ads to save pubs and farms.

Earlier this year Hawkstone Farmers’ Choir auditioned for the ITV reality competition and managed to win Amanda Holden’s Golden Buzzer, sending them straight through to the semi-finals after wowing with a rendition of Elbow classic One Day Like This. Just prior to belting out the famous track, member Katrina explained to the judges that Jeremy himself had set the choir up, having been sponsored by the Hawkstone Brewery that the TV star co-owns in the Cotswolds.

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At the time in response to the golden buzzer audition While visibly holding back tears Jeremy thanked Amanda Holden for pressing the Golden Buzzer. He said: “It shows that people quite like farmers. They were very very good, well done all of you. I’m a very happy man tonight.”

During the last semi-final, the 32-strong chior performed Bastille’s Pompeii and managed to bag their place in the final next week.

Simon said to the choir: “You’re not a professional choir, however I love what you stand for. It might be quite annoying to see Jeremy Clarkson‘s smug face, that’s the only downside. He’s a friend of mine. However more importantly this is about you and you did brilliantly well congratulations.”

While Simon’s comments were not all positive, it was clearly only banter between two friends.

Jeremy was over the moon at the chior’s win and in celebration filmed a short video at farm-fest with partner Kaleb Cooper. The duo filmed themselves congratulating the singers in front of a cheering crowd at Farm Fest.

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A new trailer for Clarkson’s Farm has shown a moment when Jeremy Clarkson was hospitalised after suffering an issue with his heart where it “wasn’t getting any blood”

A new trailer for Clarkson’s Farm has shown the horrifying moment when star Jeremy Clarkson had to be hospitalised after a heart scare. In the clip, he told colleague Kaleb Cooper that his heart “wasn’t getting any blood”.

The trailer for season five was released on 18 May. It started with clips about life at Diddly Squat, including Jeremy’s pursuit of a driverless tractor, but the tone suddenly shifted when he opened up about a recent hospitalisation.

Clips of the star in hospital, with wires connected to his chest, just after a clip of an ambulance racing down a country road. Jeremy could be heard telling Kaleb: “You’ve got three arteries that feed your heart to keep it pumping. My heart wasn’t getting any blood.”

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The camera cut to Kaleb’s shocked face before another Diddly Squat farmer said: “To be fair, my mother dropped dead of heart attack at 67.” Jeremy responded that this was “cheery news”.

Jeremy has faced heart issues before. In 2024, he went through a heart procedure where he has a stent put in to open up a blocked artery after suffering from tightness in the chest. Writing in his column for the Sunday Times, the then 64-year-old said he thought he was having a heart attack because the symptoms were so familiar: “I certainly wasn’t having a heart attack. But if it hadn’t looked that way, I never would have been sent to hospital.”

Though he will discuss his latest hospitalisation in Clarkson’s Farm, Jeremy does not seem to be letting his heart scare slow him down. The rest of the new trailer showed him to be getting stuck into life at the farm as it battled a tuberculosis outbreak among the animals.

It also saw him consider using a driverless tractor. In the trailer, Jeremy is sitting in his office and talking to Charlie Ireland: “I’ve had a brainwave, don’t worry.” Charlie was left shocked when he was handed a piece of paper that had plans for a driverless tractor.

The footage cut to said tractor, which was described as the “Starship Enterprise of farming”, working away on the land and Jeremy declaring to farmhand Kaleb: “Behold my technology at work.” Kaleb responded: “That is basically taking my job.”

But, Kaleb didn’t have to worry about his job as the tractor soon stopped moving in the middle of ploughing a field. “That went well,” Kaleb joked.

The new series was greenlit by Prime Video back on November 5, 2024 and filming took place last year. The first four episodes will be released on 3 June and the remaining will arrive in batches on the 10th and 17th.

Prime Video have not said if the show will continue after the upcoming series, but Jeremy has expressed his desire to have the show come back for at least two more seasons.

“We’ll definitely do six – Amazon want to [do season six] and I want to. I’ve got a good idea for six,” Clarkson told The Sun earlier this year. “I said I’ll stop doing them when there are no more ideas. But I’ve got two quite good ones, so we’ll do six and then we’ll see.”

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Jeremy Clarkson may have given one contestant a major clue in the most recent episode of Who Wants To Be A Millionaire after he was caught ‘stifling laugh’ at a player’s answer.

Jeremy Clarkson has been accused of giving a Who Wants To Be A Millionaire player major hand in the game after being unable to control his exasperation.

In Sunday night’s episode of the ITV quiz show, Jeremy met contestant Arunan Jeyakumar from Newbury Park. Unfortunately, Arunan wasn’t quite up to the challenge, leaving with just £1,000 after using up three lifelines.

During one key moment of the episode, Jeremy asked Arunan about dances: ‘Which of these dances would tyically be performed to rock and roll music? Jive/Waltz/ Cha-Cha/Rumba?’

While taking his time to think, Arunan said he was considering the waltz, but knew it wasn’t the Cha-Cha or Rumba.

After looking at Arunan, Jeremy then lifted his hand to his head and rubbed his eye in an exasperated pose, but said nothing. Arunan then changed his answer and answered correctly, telling Jeremy it was the ‘Jive’.

Fans spotted this moment during the show, with one saying on X: “@JeremyClarkson How you stifled the laugh when he said the Waltz was calling out to him, I thought you were going to lose it.”

Jeremy replied to the comment with one simple word: “Unbelievable.”

Although Arunan was able to make it though this question unscathed, the next was his downfall as he was asked ‘Which of these is not a capital city? Bratislava/Sofia/Istanbul/Warsaw?’

He wrongly chose Sofia and ended up walking away with just £1,000. Clarkson told him very bluntly: “I think that the basic problem is you don’t know very many things. This maybe was the wrong show for you to be on.”

The former Top Gear star host seemed frustrated that no one was winning big on the show, quipping: “Welcome back to Who Wants To Win Nothing At All.. as it should be called.”

In the same episode, one woman lost a staggering £186,000 by risking all – making her the show’s second ever biggest loser. It all went wrong on her £500,000 question. She was asked: “According to Guinness World Records, which of these has travelled at over 260 miles per hour during a competitive game or match? Tennis ball/Ice hockey puck/Badminton shuttlecock/Table tennis ball”

Jen used her Phone-A-Friend lifeline but her dad, Chris, didn’t know. Clarkson warned her: “You are now completely on your own and have no more lifelines. If you get this wrong, if you go for it and get it wrong, you lose £186,000.”

And he advised that she did have the option of not answering the question at all and still walking away with a big win. He said: “You can go home with £250,000.”

But she reasoned: “Would I be more annoyed at giving it go and getting it wrong…. Or not giving it a go?” In the end she pressed ahead guessed an ice hockey puck, with the correct answer being shuttlecock.

The audience gasped at her huge loss and this comes just one week after the presenter gleefully crowned retired IT analyst Roman Dubowski a £1m winner.

Who Wants To Be A Millionaire episodes air on Sunday nights at 8pm on ITV1 and ITVX.

Harriet Cowan, who stepped in for Kaleb Cooper on Clarkson’s Farm, has opened up about what Jeremy Clarkson is really like off camera after spending 11 weeks living and working at Diddly Squat Farm

Harriet Cowan has disclosed what Jeremy Clarkson was truly like. Harriet, 25, emerged as one of the standout personalities of series four of Clarkson’s Farm when she deputised for Kaleb Cooper.

She spent 11 weeks residing in a caravan at Diddly Squat Farm in Oxfordshire assisting the former Top Gear host in managing the land. The ex-full-time nurse charmed viewers with her remarkable farming expertise and sharp-witted comebacks to the TV presenter.

Now Harriet, who left nursing behind to concentrate on farming and content creation, has revealed what Jeremy was like away from the cameras. On the Fed By Farmers podcast, she explained: “It was a different dynamic, he was like a father figure when I was there. He was lovely.”

She continued to disclose that people were eager to express their views on Jeremy after discovering she was on the programme. Harriet commented: “He’s like Marmite isn’t he?

“Off the back of the show people would always be like, ‘Oh I hate that guy,’ or ‘I love that guy,’ and I think he just doesn’t care, which is great.”

Harriet has previously stated she knew who Jeremy was before participating in Clarkson’s Farm, but hadn’t watched any of his earlier work. She admits she “wasn’t really into the cars thing” as a youngster.

However, after being approached by Charlie Ireland, Jeremy’s land agent, she was “intrigued” by the opportunity of featuring on the Amazon Prime Video series. She characterises Jeremy as “very much like every other farmer I’ve ever met”.

Speaking to The Times, she revealed that the former Grand Tour presenter was “very much willing to learn”. Jeremy, 66, found his career taking an unexpected turn towards farming in 2019 when the tenant at his farm retired.

He had originally purchased the 1,000-acre plot in 2008, with the-then Curdle Hill Farm being managed by a local resident. After opting to run the farm himself, Jeremy renamed it Diddly Squat Farm and chronicled his experiences on television.

Harriet reveals that it soon became apparent that Jeremy “wanted to do well by the farm”. She also quips that the television personality has the “physique of a farmer”.

While Harriet stopped short of confirming whether she would be returning to Clarkson’s Farm, she did admit to harbouring ambitions of purchasing her own farm in the future alongside partner James Booth.

She went on to say: “I just want somewhere that’s mine that I can just say, you know, I want to grow store cattle and sell them for fat or whatever.

“I want it to be all mine, that I’ve done all that, and look at them and say, ‘I’ve done that’. So that’s the plan, a few very exciting new TV things coming off and YouTube I’m c**p at.”