Cheapest

It turns out timing does matter, with a TikTok travel expert revealing that even a few minutes can make the difference between overpaying and bagging a bargain.

Ever wondered when the best time of day is to book a holiday? A TikTok travel expert has the answer — and his viral video is doing the rounds online.

Rob, known as @robonthebeach online, has built a reputation for clever holiday hacks that save travellers money, but on of his more recent tips is truly ground-breaking. In a clip posted last month, he revealed the best and worst times to book, and the results might just surprise you.

In the video, Rob — who says he “works in travel and looks through holiday data every single day” — explains that timing isn’t just important by the day or week, but down to the hour and even the minute. This is a big win for the night owls!

“According to the data, the most expensive time to book a holiday is between 9 and 10am in the morning,” he said. That’s the dreaded office-hour scroll, and it could be costing travellers dearly.

Rob claims bookings made in that hour were around 30% more expensive than those made at the cheapest time of day. His advice? “No more booking holidays as soon as you get to the office.”

The cheapest time, however, comes much much earlier: “[It’s] early morning, like really early morning, between 4 and 5 am”. He explains how airline pricing systems effectively reset overnight as demand from the previous day drops off, pushing prices closer to their base level before creeping back up as searches increase throughout the day.

And for those searching for the ultimate saving, Rob revealed the exact time where prices are at their lowest: “The single cheapest minute to book a holiday is 2.48am,” he noted. Booking at that precise moment was, on average, 60% cheaper, though he stressed this won’t magically slash the price of each and every trip.

If you’d rather not set a 4am alarm, Rob points out there are other cheaper times, including late evening between 8pm and 10pm, which is still noticeably cheaper than the morning rush.

The video sparked a wave of reactions online, with one user confirming: “On those insomnia nights, can confirm the early hours are cheap,” while a second joked: “Now everyone is going to book at this time and it won’t be cheap anymore.”

Others offered additional tips, including: “Remember to clear your cache,” as another summed it up with “cheap as chips, fair play”.

Brits are certainly keen holiday bookers. Research from YouGov shows that around 35% of UK travellers book their holidays one to three months in advance, while a further 23% book four to six months ahead.

While data from IPA suggests the average UK adult books a holiday roughly 17 weeks before travelling, with online bookings now dominating. ABTA claims that around 78% of adults take at least one holiday each year.

ESCAPING the dreary UK for the paradise of the Caribbean might sound incredibly expensive.

However, on the cheapest island which is the Dominican Republic, you can get an all-inclusive February break from £155.57per night.

The Dominican Republic is one of the best places to travel to this year, and was voted as such in the ‘Best of the Best’ Travellers’ Choice Awards on Tripadvisor.

On what visitors can see there, Tripadvisor said: “Offering a lush interior with a mix of caves, Victorian gingerbread houses and the lore of pirates, plus 900 miles of coastline along its brim.”

“Island highlights include riding a cable car up Mount Isabel de Torres and basking on stunning Saona Island. Oh, and did we mention the D.R. is family-friendly, has just about perfect weather and is affordable?”

Tourists visiting the Dominican Republic will flock to Punta Cana on the eastern side of the island.

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This is where you’ll find white sandy beaches with bright waters and all-inclusive resorts – which are incredibly affordable.

On loveholidays you can get a seven-night holiday to the 3-star Bavaro Green hotel (room only).

Flights depart on February 23, 2026 from Manchester Airport.

The apartment-style hotel is in the heart of Pueblo Bávaro – it has an outdoor pool as well as one for kids and a playground.

It’s a five minute walk away from the city centre and Bavaro Beach is a 15-minute drive away.

On loveholidays, all-inclusive packages start from £1,089pp in February – which works out at £155.57pppn.

For this price you get a seven-night stay at the whala!bavaro including TUI flights from Manchester.

The 4-star hotel has 212 rooms which come with air conditioning, flatscreen TVs, private bathrooms and WiFi.

The resort has both an outdoor freshwater pool surrounded by sun loungers, and an indoor freshwater pool.

There are three bars, a buffet restaurant and it’s minutes away from the closest beach.

Compared to other destinations in the Caribbean, the Dominican Republic is relatively cheap.

The average price of coffee in the Dominican Republic is £1.46 and a meal at an inexpensive restaurant can start from £4.65, according to Wise.

In comparison, a meal in Barbados is around £14.50 and a coffee is around £3.32.

It’s so affordable because of its low labour costs and local production of goods, which keeps operating expenses down for resorts.

February is a great time to travel to the Dominican Republic – it’s an incredible winter sun destination.

During February, there are daily highs of around 28C with minimal rainfall.

When it comes to exploring the island, one must-visit is one of the ‘World’s Best Beaches‘ – Canto de la Playa came in at number six.

Found on Saona Island it’s considered ‘one of the Caribbean‘s best-kept secrets’.

It’s been described as having noticeably soft sand along with calm waters for swimmers with vibrant coral reefs just offshore.

Saona Island is found off the southeastern tip of the Dominican Republic and forms part of the East National Park.

It’s known for mangroves and coral reefs and of course, its palm-fringed beaches.

In the waters around the island, visitors can expect to see sea turtles, dolphins and even humpback whales.

If you want to get incredible views, head up the Mount Isabel de Torres cable car which in 10-minutes climbs 2,600 feet.

The cable car is in Puerto Plata on the northern coast of the island with views of the city, tropical forest and the coastline.

For more on the Caribbean, Deputy Travel Editor Kara Godfrey checked out one of the least visited islands with zip lines, lobster bars and volcano hiking.

And this is the closest Caribbean island to the UK that has Maldives-like overwater villas.

FANCY a mini-break but don’t want to spend too much money? Well, how about a short cruise to Europe for the same price as a meal at Pizza Express for a family of four.

Travellers can head off on a two-night cruise between Hull and the Netherlands.

The P&O Ferries mini cruise allows you to travel overnight, usually leaving Hull at around 8:30pm and arriving in the Netherlands around 8:45am.

You can opt between heading to Rotterdam or Amsterdam on a return sailing from Hull to Europoort, with two nights in an en suite cabin, return coach transfers into the city centres and the live entertainment on board.

In between you will also get to explore either Rotterdam or Amsterdam – all for just £65 per person.

For example, one £65pp sailing heads off on March 3 and returns on March 5.

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Included in the price you pay is a two-bunk cabin with an en suite shower room with a WC.

Towels and bed linen are included too.

There are of course add-ons, if you wish to include them – such as the kitchen dinner for £25 per person, which is a buffet of international dishes.

If you fancy breakfast on board, that will set you back £13.50 each too.

Or you could get a package for both dinner and breakfast for £35.95 per person.

Though it is worth baring in mind, these prices are all per way.

Coach transfers from the port to either Rotterdam or Amsterdam are listed as £12 per person, per way – though they are included in the £65 per person price.

The cities of Amsterdam and Rotterdam in the Netherlands are both great to explore for a day.

In Rotterdam, you can head to one of the maritime museums to learn about its history as a port city.

Then, you could swing by the Cube Houses, known for their unusual architecture.

Opposite the Cube Houses you will find Markthal, which is a large market hall home to around 96 food stalls.

Alternatively, if you choose to head to Amsterdam you can explore the intricate network of canals that sprawl across the city.

One of the most popular tourist spots in the city is the Anne Frank House, which is a museum inside the actual house where Anne Frank hid during World War II.

To explore the canals further, you can also hop on a canal tour via boat.

If you fancy an even more memorable sailing you can head on a Mini Cruise Live.

These cruises have different entertainment onboard, often including celebrities.

For example, you could head on a Noughties Takeover cruise from February 27 to March 1.

On board, the entertainment includes JLS star Marvin Humes and Blazin’ Squad star and former Love Islander, Marcel Somerville.

This sailing costs from £139 per person.

With the family? Then head on the Family Cruise from April 8 to 10, with K-Pop Live and Cirque: The Greatest Show – a circus-musical experience with songs from The Greatest Showman, La La Land, Rocketman and Moulin Rouge.

There will also be face painters on board, and tickets to this sailing also cost from £139 per person.

Fancy something a little different? Head on the Murder Mystery Mini Cruise from March 4 to 6.

On board, passengers will get to enjoy two murder mystery experiences with Cheeky Blinders on night one and 1925-based mystery The Maiden Voyage on night two.

This sailing costs from £99 per person.

In other cruise news, the ‘affordable luxury’ Nordic cruise where temperatures hit 28C.

Plus, our pick of the eight best cruises for both hot and cold weather – from Caribbean sailings to Icelandic glacier tours.

Parents who are looking to get away during the six week summer holidays could potentially save hundreds by booking during a certain week instead of planning their holidays at the start of the break

The six-week summer holidays are still a long way off, but many families will be booking their annual holiday in the coming weeks, and no doubt looking for ways to bring the price down a little.

Travelling during the school holidays is never going to be the cheapest option. Last year, research showed that a family of four will pay an additional £716 on average if they travel during a school holiday, and the big six-week holidays in July and August are when prices are hiked the highest.

But according to travel specialists, being a little flexible with your departure dates can make a big difference. Dawn Morwood, co-director of Cheap Deals Away UK, previously shared her insider knowledge: “Most people assume all summer flights are expensive, but there are specific days that offer much better value.”

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She added: “The summer flight market follows predictable patterns. Prices peak during school holidays in late July and early August, but there are pockets of opportunity both earlier and later in the season.”

The priciest days in the summer fall on July 22, 23, and 29, when flights can cost up to 40% more on average. Therefore, if you can avoid these peak dates, you may find your holiday costs less overall. Dawn said: “If your travel dates are flexible, shifting even a day or two could save you a significant amount.”

Parents should double-check the term dates for their child’s school on GOV.UK. Some schools will place inset days in the days leading up to the school holidays, meaning it may be possible to get away a couple of days before the rush when prices rise.

Many parents are keen to get away in the first couple of weeks of the school holidays, but if you have patience, you can often get cheaper deals by booking in the last week of August. Around August 28, flight and package holiday prices tend to take a dive, but if your child isn’t back until September 4 or 5, you may be able to sneak in a few days of sunshine before the autumn term.

If you live close to the Scottish border or are willing to travel to a Scottish airport, you could potentially save money by travelling outside of the country’s summer holidays. Scottish schools break up around June 24-29 and return around mid-August in 2026. Therefore, if you are looking for a break mid to late August, departing from a Scottish airport could be a lot cheaper.

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As an example of how much prices can fluctuate, we looked at prices for a TUI package holiday at Zante Plaza Hotel & Apartments on an all-inclusive basis for a family of four. If they departed London Stansted on July 24, the cost would be £1156pp, but a free child place brings the total down to £3466.

However, if the same party travelled on August 28, returning September 4, the total would be £3076, saving just under £400 on the holiday cost.

For parents who are willing to risk term-time fines, Dawn says: “Early June hits that sweet spot between good weather and good prices.” However, you’d have to take into account the cost of fines, which are applied per parent per child, meaning a family of four can face four lots of penalties.

Have a story you want to share? Email us at webtravel@reachplc.com

Travel expert claims to have found the best time to book holidays in 2026 after analysing pricing data – and it could save you up to 60%

Booking a getaway is thrilling, but when planning our escapes we’re always keen to ensure we’re securing the best deal possible. Nowadays, many holidaymakers turn to online platforms to arrange trips overseas instead of visiting traditional travel agents.

This has afforded travellers greater freedom to make reservations at any hour. Yet an expert has cautioned that prices for identical holidays can fluctuate depending on what time of day you book.

The amount you fork out for your break could hinge entirely on when you hit that booking button.

Travel guru Rob.onthebeach shares his insider tips on social media, and reckons he’s discovered the most economical time to reserve a holiday in 2026.

Rob has scrutinised data daily to pinpoint the cheapest and priciest booking windows, right down to the exact minute, reports the Express.

Based on Rob’s findings, the most costly period to book a holiday falls between 9am and 10am. He elaborated: “Booking in those hours came in 30% more expensive than the cheapest hour of the day”.

Disclosing the most budget-friendly slot, Rob revealed it’s actually in the early hours. The window between 4am and 5am emerged as the optimal time to bag a bargain.

Rob explained: “Overnight, airline pricing systems basically reset. The interest and the demand from the day before all drops off, prices return closer to their base level, then as the day goes on more searches, more clicks, more people just having a look, and prices start to creep back up again.”

The expert conceded that most of us wouldn’t fancy setting our alarms for 4am just to secure a getaway, so he also identified the optimal booking window during reasonable hours.

He discovered that late evening – roughly between 8pm and 10pm – proves “noticeably” more economical than the morning price surge.

Yet if you’re truly after a steal, Rob pinpointed the precise moment that delivered the lowest costs. Rob disclosed: “The cheapest, single minute to book a holiday is 2:48am.

“Booking at that exact moment came out 60% cheaper.”

Despite his research, Rob cautioned that reserving at 2:48am won’t render every single holiday “automatically 60% cheaper”.

He continued: “But the pattern is really clear, if you really want to save money on your holiday, the early hours beat the office hours every time.”