Center Parcs NV

Families staying in Center Parcs in the run-up to Christmas can book an “unforgettable” experience in the comfort of their own lodge, but the price tag has led to criticisms from fans of the holiday park

Center Parcs has always had a premium image, which comes with premium prices. However, fans of the lakeside holiday parks have taken to social media to complain about one of its new activities on offer for the festive season.

The Twilight Elf Visit is billed as “New and exclusive, an unforgettable Christmas experience awaits” on Center Parc’s website. It goes on to describe the experience: “As dusk begins to settle over the forest, gather in the comfort of your lodge for a surprise visit from two magical elves. Bringing an enchanting tale to tell, they’ll lead your family on a truly personal Christmas adventure filled with storytelling, festive surprises and magical moments.”

One Center Parcs guest, who was considering booking the experience, took to a Facebook page to question the price. They asked: “Has anyone seen on the website the new Twilight Elf visit to your lodge…. Surely no one is paying that sort of price £300+ for just one child!?!” She went on to post a screenshot of the prices she’d been quoted for the elf visit on Thursday, December 22. For one child, the activity costs £310, £360 for two, £410 for three, and £460 for four kids.

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When contacted about the cost of the activity, a spokesperson for Center Parcs said: “This is a private, personalised Christmas experience, with two elves visiting the family’s own lodge for 45 minutes. The visit brings a festive adventure into the place where families are spending their holiday together, with stories inspired by and tailored to the guests themselves and opportunities for children to become part of the magic.

“Throughout the experience, the elves reveal the special connection between the forest and the North Pole through storytelling, interactive moments and festive surprises. Children also create a Christmas wish to send to Santa, and families have the opportunity to capture photos with the elves.

“What makes Twilight Elf Visit special is the combination of time dedicated exclusively to the family, personal touches woven into the storytelling, and the intimacy of having the experience brought to their own lodge, so each experience for our guests is unique to them. It goes beyond a traditional festive meet and greet, giving children an active role in a story that feels personal to them, with the whole family sharing the experience in our unique forest setting.

“It’s a new, optional addition to our wider Winter Wonderland programme, which also includes favourites such as Santa’s Parade and the Enchanted Light Garden. We want families to have a choice of ways to enjoy the season together, with Twilight Elf Visit offering something particularly personal for those who choose it.”

The cost of the experience also includes a “beautifully engraved wooden family keepsake box filled with exclusive mementos to treasure long after your adventure ends. From a cuddly toy carrying each child’s Christmas wish to magical keepsakes inspired by your visit, each item is thoughtfully chosen to help your family relive the wonder of the season for years to come.”

But not everyone was convinced the activity would be worth the money. One poster noted: “This has to be the most expensive activity I have ever seen at [Center Parcs] …and I’ve been going years.” Another wrote: “This has to be a wind up?”. While a third commented: “That’s disgusting.”

However, many posters defended the cost of the experience. One said: “Yes, It’s a lot of money but I don’t see why everyone is so outraged about it, it’s obviously a very luxury thing they are offering, like the treehouses, If someone can afford them then they can afford the cost for the private elf visit.”

Others pointed out that other premium Christmas activities with kids can be just as expensive. “To be honest, people who go to Lapland UK are paying £300 sometimes more. So yes, there are people who will pay it.”

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The family holiday park has become the first holiday operator to begin rolling out sensory libraries across all of its villages, offering free-to-borrow sensory aids for families with neurodivergent children

Center Parcs has become the first holiday operator to begin the roll out of new sensory libraries across all of its villages, catering for families with neurodivergent children.

Working alongside specialist SEN consultancy SENNIES, the family resort has officially unveiled its sensory library at its Elveden Forest village, where families can borrow items free of charge during their stay. The short break provider intends to roll out the libraries across all of its villages by 2028.

Items such as noise-reducing ear defenders, wipe-clean boards, calming lights, fidget toys, feelings wheels, visual timers and pop tubes will be on offer for families to select from.

Georgia Sargeant, CEO and founder at SENNIES, speaking in partnership with Center Parcs, said: “No two neurodivergent children are the same, so there is no single adjustment that works for every family.

“What matters is choice, a considered range of options from sensory resources and communication aids through to support for self-regulation and co-regulation, so a family can pick what works for their child that day.

“This library turns families’ feedback into practical support and shows how holiday providers can respond meaningfully to changing needs.”

The decision to launch the library follows a survey of 500 parents and legal guardians of neurodivergent children and those with additional needs, which found that 44% believe many holiday providers fail to offer sufficient provisions for their children.

For 80%, busy or crowded environments can prove challenging for their child, while 75% sometimes avoid activities or facilities altogether because they are overwhelming.

Almost two thirds (68%) said that access to sensory and accessibility aids at their chosen destination would enhance the holiday experience for their child.

Similarly, 68% also indicated that if they could borrow sensory items for the duration of their break, it would help their family feel more supported. Currently, 72% of parents bring sensory equipment or comfort items from home on every or most trips.

Department for Education figures reveal that more than 1.8 million pupils in England now have special educational needs – an increase of 5.2% in a year. This has resulted in NHS assessment waiting lists reaching more than 240,000.

Meanwhile, the Children’s Commissioner’s latest annual briefing discovered that children’s referrals involving suspected autism rose 47% in a single year, while neurodevelopmental referrals increased by 24%.

Richie Williams, village director at Center Parcs Elveden Forest, said: “The number of families looking for more thoughtful, practical support is growing.

“This pilot is the beginning of a journey, and we will listen closely to families using it and learn from their feedback as we consider what comes next and a future rollout to other villages.”

Philip White, a software engineer from Cornwall, has invented a way of bringing those costs down when it comes to booking a family holiday at one of Center Parcs six sites

A dad has invented a tool that helps Center Parcs customers claim back £100s, even after they’re already booked and paid.

Center Parcs is one of the UK’s most beloved holiday parks. It runs six holiday villages throughout the country. It is especially popular for short getaways in its car-free woodland settings, which are perfect for kids to explore while parents relax in the hot tubs and saunas.

While few would question how good Center Parcs’ offering is, it regularly comes in for criticism on price. The holiday park chain ranked close to the bottom in Which?’s latest holiday park survey, almost entirely because of price.

“It’s extraordinarily expensive, at more than twice the price of budget rival Haven. Activities cost even more on top, and you need to secure your preferred slots weeks in advance. The two-star rating for value for money is the joint lowest in our survey. You could save a fortune by choosing a better-rated rival,” the Which? survey noted.

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Philip White, a software engineer from Cornwall, has invented a way of bringing those costs down.

“It started because we were on a family Center Parcs holiday. It was a great time. One of my relations booked straight away for a year later,” Philip told The Mirror. Center Parcs offers guests £50 off if they book again within 30 days of a stay.

As prices may rise or fall throughout the year, booking early can leave you out of pocket, despite the cash back. Which is why Center Parcs offers a ‘price promise’. “Our price promise means that if you see the same break offered for sale at a lower price at any time before you arrive for your break, you will be eligible for a refund of the price difference or a reduction in cost to meet the new price,” its website explains.

Rather than spending his time checking the Center Parcs website in the months before his family’s next stay, Philip created a widget that does the work for you. All you need to do is enter your name and booking details, and it will tell you if there’s been a price drop. Then you can claim the difference back from Center Parcs.

“If you notice the cost drops, they refund the difference against your stay. But they don’t do that for you automatically; you have to manually check it all the time. I tried to automate it on my own. We caught the specific lodge we were trying to get dropped by £150, which was a good saving, especially with the cost of living,” Philip said.

Another feature of Philip’s widget helps guests bag slots on popular activities. “When we were there, a lot of the popular activities for our toddlers were booked out. With Parc Watch, can also check when new bookings open up.”

In the majority of categories in the Which? survey, Center Parcs scored impressively. The company received four stars for activities, entertainment and facilities, alongside quality of accommodation and cleanliness. It secured three stars for customer service and food and drink.

However, its low position in the table, fifth from bottom, came from its value for money rating of merely two stars. It ranked as the third most costly among all the holiday parks in the survey. Even positive assessments of the parks frequently reference the cost. One recent review of Center Parcs Woburn Forest noted: “Amazing place to holiday. Personally, I felt the prices of things on-site were a little high, and that was even going outside of term-time; however, you cannot fault the fun and wonder of being at these parks.”

The UK’s best and worst holiday parks

(Name of resort, overall customer score)

1. Potters Resorts – 83%
2. Hoburne Holidays – 81%
3. Darwin Escapes – 80%
4. Landal Parks – 80%
5. Waterside Holiday Group – 80%
6. Shorefield Holidays – 76%
7. Away Resorts – 75%
8. Bluestone Wales – 75%
9. Park Leisure UK – 75%
10. Highland Holidays – 74%
11. Lyons Holiday Parks – 74%
12. Largo Leisure – 73%
13. Park Holidays UK – 73%
14. Warner Coastal Villages – 73%
15. Forest Holidays – 72%
16. John Fowler Holidays – 72%
17. Center Parcs – 69%
18. Haven Holidays – 68%
19. Parkdean Resorts – 68%
20. Butlin’s – 63%
21. Pontins – 61%

Based on a survey of 2,221 Which? Connect panel members and general public conducted in February and March 2026.

Potters Resort has been crowned the UK’s best holiday park by Which? readers – and the all-inclusive family favourite has a location just over an hour from Cambridge

Britain’s best holiday park is an all-inclusive gem that costs a little more but offers a lot.

There are plent of excellent holiday parks across the UK, from the cheap and cheerful Butlin’s and Park Dean, to the more upmarket Center Parcs and Bluestone. However, they have all missed out on being named the best in the UK.

Potters Resort has topped the Which? holiday park rankings, with its Norfolk and Essex sites winning a customer score of 83%.

Stays start from £88 per person per night, which is higher than most comparable holiday parks, yet guests have still awarded the resort 4/5 for value. It is worth noting that Potters is the only holiday park in Britain to offer a truly all-inclusive experience, with four meals a day included alongside a wide selection of drinks – from wines and beers to G&Ts.

The resort keeps guests busy throughout the day with a packed programme of activities. Whether you fancy a go on the rally karts, a session in virtual reality, a spin at the silent disco or a splash in the water at Five Lakes, there is something to suit every taste and age group. Wellness enthusiasts are also well catered for, with Pilates, yoga, Nordic walking and birdwatching all part of the package at no extra cost.

OPINION

Come the evening, the entertainment steps up a gear. Resident show Musical Icons takes to the stage nightly, performing tributes to iconic acts spanning the Motown era, Carole King, ABBA, the Bee Gees and beyond, with a showstopping Bohemian Rhapsody finale rounding off proceedings.

“After opening its doors in the 1920s, family-run Potters claims to be the first-ever holiday park, and its all-inclusive model still sets it apart. The nightly rate at its two parks – in Essex and Norfolk – may be higher than rivals, but you stay in suites or bungalow-style accommodation (there isn’t a caravan in sight) and all food and drink (which is excellent) is thrown in. It was the only park to clinch the full five stars for its entertainment and activities (also included), which range from birdwatching to go-karting.

“Guests loved that they could soak in the spa and play all the rounds of pitch ‘n’ putt without worrying about their final bill spiralling out of control. ‘Great entertainment, all staff helpful and polite, good food and plenty of it,’ one happy customer remarked. Forget everything you think you know about holiday parks, as Potters’ attentive service and first-class facilities will wow you – with no sneaky extra charges later on.”

The Mirror’s Mikey Smith paid a visit to Potters with his family and had a brilliant time.

“Imagine the good old British ‘holiday camp’ atmosphere – family fun by the sea, with nightly entertainment and everything you need on-site – but brought bang up to date, with comfortable rooms and high quality amenities. And then imagine it borrowed a few ideas from luxury cruise ships. Then you’re getting somewhere near what Potters is,” Mikey wrote.

“For many, the phrase ‘all-inclusive resort’ conjures images of lukewarm buffets, piled high with chips and pizza slices, perhaps the occasional chicken nugget and long benches of weird-looking salad. Not so at Potters. Each lunchtime and evening menu offers three or four restaurant-quality starter and main options. During my stay I had a buttery, flaky Sea Bass fillet, some deliciously crispy deep fried Halloumi and a perfectly cooked chicken breast with mushroom and thyme sauce.

“None of them would trouble a Michelin star – but they’d give any of the foodie pubs near me a solid run for their money. And that’s before we come to the carvery, which is served every evening with a different roast meat.”

You can read his full review here.

Mike Scott, managing director of Potters, said: “To be named the UK’s Best Holiday Parks and Resorts by Which? readers is a fantastic achievement. To have topped the list in three consecutive surveys since 2022 is something we’re immensely proud of, especially among so many well-known UK break providers. Recognition from Which? means so much because it reflects the honest opinions and experiences of guests. It tells people what it’s really like to stay with us and makes this achievement all the more special.

“As a family-owned business, we can’t compete with the household names on marketing budgets, and we don’t try to. Instead, we focus on giving every guest an exceptional experience. Our breaks are fully inclusive, so we’re not constantly trying to upsell or charge guests for every little extra. It means our guests can simply relax and have fun, while our team can focus entirely on looking after them and making their stay memorable.

“This recognition reinforces what we’ve always believed: Potters Resorts offers the best breaks in the UK. And, of course, a huge thank you must go to our amazing team and our lovely guests, who together have made Potters such a special place.”

The UK’s best and worst holiday parks

(Name of resort, overall customer score)

1. Potters Resorts – 83%
2. Hoburne Holidays – 81%
3. Darwin Escapes – 80%
4. Landal Parks – 80%
5. Waterside Holiday Group – 80%
6. Shorefield Holidays – 76%
7. Away Resorts – 75%
8. Bluestone Wales – 75%
9. Park Leisure UK – 75%
10. Highland Holidays – 74%
11. Lyons Holiday Parks – 74%
12. Largo Leisure – 73%
13. Park Holidays UK – 73%
14. Warner Coastal Villages – 73%
15. Forest Holidays – 72%
16. John Fowler Holidays – 72%
17. Center Parcs – 69%
18. Haven Holidays – 68%
19. Parkdean Resorts – 68%
20. Butlin’s – 63%
21. Pontins – 61%

The rankings are drawn from a survey of 2,221 Which? Connect panel members and members of the general public, conducted in February and March 2026.