A Russian general was killed in Moscow on Monday when an explosive device detonated underneath his car. Authorities say they are investigating whether Ukrainian special services were involved.
The Ford Mustang was built in Detroit, introduced to the world in New York and, according to a new exhibit on the border of downtown and Boyle Heights, romanticized by Los Angeles.
Part advertisement, part history lesson and part playground, “American Icon: A Mustang Immersive Experience” uses theme park-inspired trappings to celebrate a work of mechanical artistry. The car — first introduced in 1964 at the New York World’s Fair as a sporty, compact coup with just a little bit of an edge — is given a hero’s treatment. Inside the warehouse-like Ace Mission Studios, “American Icon” tracks the Mustang’s evolution from the suburban garage to the race track, and uses projections and a 4D theater experience to transform what could have been a showroom experience into something built more for a video game.
With installations focused on the fabled, traffic-free, open road “freedom” that car manufacturers like to so often tout, there’s something quaintly old fashioned here. The Mustang is presented as a car for young couples on the go, optimistically envisioning an America when home and car ownership were a given.
Visitors watch an immersive 4D short film.
(Ronaldo Bolanos/Los Angeles Times)
The seats inside a 4D theater vibrate and feature water and scent effects.
(Ronaldo Bolanos / Los Angeles Times)
In that sense, it’s a car enthusiast’s fantasy. But can it inspire a new generation of car dreamers, especially at a time when some data indicates younger audiences may be holding off on a car purchase?
While no cars are for sale at “American Icon” — there is an assortment of specially branded Mustang merch, however, much of it nostalgically focused on 1964 — such an immersive endeavor makes sense, says researcher Jason Jordhamo, a marketing director for Polk Automotive Solutions from S&P Global Mobility. Enticing audiences today, he says, involves a more personal touch than a big TV ad spend or a sponsorship deal.
“It’s less time in the dealership,” Jordhamo says of reaching younger consumers, especially Gen Z. “Those traditional things have to be let go of.”
Jordhamo notes that new vehicle registration among those aged 18-34 has dipped about 2% in recent years. Anecdotally, he cites a multitude of factors, ranging from growing environmental consciousness — hybrids and electric vehicles are big with the age bracket — to the ease of rideshare, especially in major cities.
But there are other causes for concern. “There’s a lot of things that are challenging in that space,” Jordhamo says. “One is affordability, which is huge. The cost for purchasing a vehicle — the monthly costs — have gone up 30% since the beginning of this decade. And the average loan payment nationally has been over $750 all calendar year.”
With the “Pick Your Pony” interactive feature, guests can listen to different Mustang engine sounds.
(Ronaldo Bolanos / Los Angeles Times)
Immersive experiences, which typically denote either some level of participation on the part of the guest or attempt to envelope the attendee in all-encompassing imagery, are common in Hollywood and often seen as a way of reaching a younger consumer weaned on interactive entertainment. They’ve been utilized heavily by studios such as Netflix for pop-ups themed to “Arcane,” “Squid Game” and more, but brands and personalities as varied as the Catholic Church, McDonald’s and even Mariah Carey have gotten in on the experiential action. Car companies, too, have dabbled, be it partnering with video game franchises such as “Gran Turismo” or “Rocket League” or, as Ford already does, offering real-life experiences such as off-roading in a Bronco at various U.S. locales.
“It’s more than just steel and rubber,” says Ford’s communications director Mike Levine when asked why Mustang was pegged for such an experience. “Mustang’s impact on America should be appreciated like an art exhibit.”
Seated before a crisply, powdered blue 1965 Mustang on a turntable, the exhibit’s first major room comes alive to simulate movement as the surrounding four walls use projections to place us on idealized versions of Venice Beach and Route 66. The glimmering rhythm of Martha and the Vandellas’ “Nowhere to Run” sets the tone as visions of cruise culture innocence aim to make us feel as if we’re on a ride through Southern California. All that’s missing to complete the mood is someone to deliver us a milkshake.
Several generations of Mustangs are projected behind a real vehicle.
(Ronaldo Bolanos / Los Angeles Times)
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Levine says Los Angeles rather than Detroit was chosen as the first of a planned many stops for “American Icon” in part due to the city’s iconography, pointing to historic drives such as Pacific Coast and Angeles Crest highways as scenic backdrops for our car-focused culture. While experiential marketing is all the buzz in recent years, Levine says this is the first installation of its kind for Ford.
“So far, so good,” said Enzo Sanchez, 22, when asked on a recent weekday if he was enjoying “American Icon,” which culminates in a 4D theater experience that serves as a mini motion simulator. Expect to get splashed with a drop of water as the smell of burning rubber fills the room. The mini film — about five minutes — has Mustang drivers saving a post-apocalyptic world from a rogue AI. “Terminator,” but if Mustangs came to the rescue.
Sanchez, named after famed racer and entrepreneur Enzo Ferrari, comes from a car enthusiast family. His father pointed to a wall dedicated to appearances of the Mustang in popular culture, and singled out a framed portrait of Johnny Mathis’ LP “Those Were the Days,” which features the automobile, and said he would have to track down a copy.
“It just transports you,” Sanchez says of his love of the Mustang, adding that he first became aware of “American Icon” on a recent trip to mid-Wilshire’s Petersen Automotive Museum, which helped curate the exhibition. Sanchez noticed one of its famed 1967 Mustangs, the so-called “Eleanor” from “Gone in 60 Seconds,” was absent, and when Sanchez inquired as to its whereabouts, he was told that it would be popping up at “American Icon.” The vehicle shares space with Mustangs from “The Mary Tyler Moore Show,” “Kick-Ass” and “Transformers” at the exhibition.
“American Icon: A Mustang Immersive Experience”
The Mustang, says Ford’s Levine, has been among the most popular movie vehicles, adding that “Gone in 60 Seconds” showcases the car as much as it does the city of Los Angeles. He, too, has seen the headlines that proclaim Gen Z is shifting away from car ownership. For now, he says, he isn’t concerned.
“I heard the same thing about millennials, who weren’t going to buy cars,” he says. “As a parent of two Gen Z children, they love cars. Their friends have cars. They want something they can enjoy.”
A rotating platform and video projections make a Ford Mustang look like it’s driving on a road.
(Ronaldo Bolanos/Los Angeles Times)
And as Ford bets on with “American Icon,” they want something they can experience.
“This is a different way to reach a Gen Z customer that is very much looking for or has seen engaging content online,” he says. “And when you come in to do that experience, it’s really every sense. When you do the 4D ride, it is every sense. You smell. You feel it. You hear it. You see it. And when you’re immersed on that level, you put the phone down.”
And that, of course, is an essential rule to enjoying the road.
Macclesfield forward Ethan McLeod has died in a car accident on the M1 motorway while travelling back from a game on Tuesday.
McLeod, 21, was returning from his team’s National League North match at Bedford Town in which he had been a substitute.
The accident occurred at around 22:40 GMT near Northampton when his white Mercedes collided with a barrier.
Macclesfield described McLeod as “incredibly talented” and “well-respected member” of their squad.
In a statement, the club said:, external “News of Ethan’s passing has devastated our entire club and no words can convey the immense sense of sadness and loss that we feel now.”
When seven distance runners from Anaheim High waiting to cross a street near campus were struck by a car on Wednesday driven by a suspected drunk driver, it once again brought into focus the dangers coaches and athletes must deal with while training on the streets of Southern California.
For Hernan Herrera, the incident brought back memories to his senior year at Monroe High as a member of the cross-country team in 2009. He was struck by a car in North Hills that ran a red light. He said he was hospitalized for weeks with knee and pelvic injuries that required surgery and left him sidelined for months.
Herrera was 17. Now he’s the dean of students and wrestling coach at Monroe. He doesn’t see changing the practice routine used by most high schools running in the neighborhood to fulfill weekly requirements of 45 to 60 miles of training to prepare for competitions.
“Everyone understands accidents happen and there’s no one to blame other than the person behind the wheel,” Herrera said.
Yes, schools could transport students to quieter streets or hilly areas with running trails, but that would lead to additional costs and there are many schools far away from such areas.
Coaches have been assigning adults to supervise street workouts for years. Monroe coach Leo Hernandez said he got his position in 1999 because he could run with his athletes to keep watch over them.
Maybe there needs to be additional meetings and reminders for those running on sidewalks or crossing streets to be cautious and to reinforce following traffic rules while being on the lookout for distracted drivers.
Herrera said athletes must get in their workouts beyond running around the school track to be able to compete well in cross-country or distance races in track and field.
“I don’t think there’s anything to do to mitigate the situation,” he said.
Jet2 has partnered with Eurocamp to offer package holidays to European holiday parks in France, Italy and Croatia, allowing families to easily book their flights, accommodation, and car hire in one
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Holidaymakers can stay in two or three bedroom mobile homes(Image: Eurocamp)
Jet2 has unveiled a partnership with Eurocamp, a leading European holiday park provider, allowing travellers to book package holidays with accommodation in select parks across France, Croatia, and Italy for summer 2026.
Those booking through Jet2 can opt for a variety of mobile homes for their stay, bundled into a convenient package alongside a Jet2 flight. These package holidays come with bed linen, flights with 22kg checked baggage and a 10kg hand luggage allowance, ATOL protection, and the assistance of a Eurocamp representative throughout the stay.
A standout feature of Jet2’s Eurocamp packages is the inclusion of car hire at your destination, eliminating the need for coach transfers and providing an easy means to explore during your holiday. The price of your package holiday typically includes basic car hire, but you can choose to upgrade at checkout if you wish, and there are a few different providers to choose from.
Eurocamp accommodations are tailored for families, offering a selection of self-contained units from the Classic range of mobile homes to upgraded properties boasting private terraces and garden furniture, reports the Express.
Options include two- and three-bedroom mobile homes, ensuring parents have ample space and privacy when travelling with children. Amenities include well-equipped kitchens, BBQs, WiFi, and air conditioning, depending on the chosen package.
For those seeking a touch of luxury, the highest grades of accommodation offer extras such as hotel-quality mattresses and hot tubs, guaranteeing a truly relaxing getaway.
Since Eurocamp accommodations come equipped with kitchen facilities, they can prove more budget-friendly than hotel stays. Nevertheless, if you fancy dining out, most parks feature on-site restaurants, takeaways, and other options for dining close to your mobile home.
There’s a wide selection of Eurocamps available, many boasting direct beach access or proximity to lakes and stunning mountain views. So, regardless of your chosen location, there’s typically loads to discover in the surrounding area.
Jet2 will be providing park packages across several French regions including the Dordogne and Provence areas, Lake Garda and Sardinia in Italy, plus Croatia’s Istrian Coast and Dalmatia Coast – all favourite spots for family getaways.
Within each park, you’ll discover numerous daytime activities, featuring energetic kids’ clubs and evening entertainment ranging from live performances to mini-discos. Eurocamp sites also boast swimming pools, with some having multiple pools, whilst larger parks may include waterslides and additional exciting outdoor amenities.
Steve Heapy, CEO of Jet2.com and Jet2holidays, commented: “The launch gives customers the opportunity to enjoy unforgettable outdoor holidays across Europe with Jet2holidays, including all the benefits of booking an award-winning package holiday with the UK’s largest tour operator.
“We know just how popular Eurocamp is, and we are very confident that its appeal, together with the perks of a Jet2holidays package, will mean that this new proposition is a huge success.”
A car had overturned as a result of a crash and police were on the scene – National Highways warned that delays could be expected while they dealt with the incident