campaigns

MOVE over revenge dressing . . .  the new celebrity break-up power move is a revenge campaign.

Maya Jama, who has just split from Manchester City defender Ruben Dias, shared her sexiest looks yet for Agent Provocateur.

She is not the only one turning heartbreak into a big-brand deal.

From multi-million-pound ads to career switches designed to overshadow an ex, the new rule of uncoupling is success.

Celebrity publicist Emma Bunning says: “We’re seeing stars turn break-ups into business opportunities, launching new ventures, signing major partnerships and embarking on career blitzes just as their personal lives hit the headlines.

“It’s savvy PR because it shifts the narrative from heartbreak to success.”

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Here, Yasmin Harisha takes a look at the other celebrities telling us they are thriving after a split.

Maya Jama

AGE: 31

SPLIT FROM: Ruben Dias

Sizzled as she modelled swimwear for Agent Provocateur after her split from the Portuguese footballer last month.

The presenter’s deal with the sexy-yet-sophisticated brand is bound to bolster her bank balance even further.

Her career move comes hot on the heels of fronting the new Love Island series, which kicked off last night, and her upcoming gig on Celebrity Traitors – together bolstering her net worth of £2million.

Miley Cyrus

AGE: 33

SPLIT FROM: Liam Hemsworth

POP rebel Miley turned her 2020 divorce from the Hunger Games actor, 36, into a Grammy-winning, multi-million-pound empire.

After releasing anthem Flowers on Liam’s birthday in 2023, it became the fastest song in Spotify history to surpass one billion streams.

And she celebrated the track reaching No1, and pushing her net worth to an estimated £118million, by sharing a sexy bikini shot.

Bella Hadid

AGE: 29

SPLIT FROM: Adan Banuelos

The model parted ways with the 37-year-old cowboy in January after two years.

She threw herself into promoting her perfume brand Orebella and filming FX science-fiction series The Beauty.

It is a classic business move for Bella, who is one of the world’s highest-paid models and rakes in millions a year.

She also capitalised on her 2017 split from singer The Weeknd by modelling for the Victoria’s Secret campaign.

Sabrina Carpenter

AGE: 27

SPLIT FROM: Barry Keoghan

THE pop pixie hit the campaign trail following her split from actor Barry Keoghan, 33, in December 2024, after a year together.

First up was her massive Netflix holiday special, A Nonsense Christmas, wearing a black and white vintage Chanel ensemble.

Then, in April last year, the singer showed off her curves in Versace’s La Vacanza campaign cementing a total fortune that has skyrocketed to an estimated £16million.

Nicole Kidman

AGE: 58

SPLIT FROM: Tom Cruise

HOLLYWOOD icon Nicole, who also divorced Keith Urban, 58, in January, gave us the ultimate blueprint for post-split success following her 2001 divorce from Tom Cruise after 11 years.

Nicole launched a relentless solo career that culminated in her winning an Oscar for The Hours in 2003 and bagging a record-breaking multi-million-pound deal as the face of Chanel No.5, which paid her £500,000 per minute for a single commercial.

Khloe Kardashian

AGE: 41

SPLIT FROM: Lamar Odom

When it comes to turning a messy split into a business empire, we certainly have to hand it to Khloe.

Following her highly publicised divorce from the former NBA player in December 2016, Khloe stepped out in skin-tight dresses for her E! series Revenge Body in 2017.

Since then, she has stripped down for her fashion brand Good American, swelling her worth to £44million.

Lily Allen

AGE: 41

SPLIT FROM: David Harbour

SINGER Lily put her career centre stage following her split from her Stranger Things husband, David, 51, after four years of marriage.

Launching her highly anticipated comeback in October 2025, just one month after she filed for divorce, Lily released her fifth studio album, West End Girl.

The record detailed their divorce, and helped to build her a sturdy personal net worth of an estimated £1.5million.

Shakira

AGE: 49

SPLIT FROM: Gerard Pique

Latin superstar singer Shakira didn’t just move on from the former Barcelona centre-back, 39, she really cashed in.

After his alleged infidelity, Shakira launched her BZRP Music Sessions diss track and reportedly raked in £24million from her heartbreak trilogy.

She also stepped out for high-fashion brands, including in a sheer, diamond-encrusted gown for Burberry.