One more day and it’ll all be over. I’m referring to the primary election, of course, and the unremitting campaign ads that have infiltrated every aspect of our being as Californians.
Authentic or paid influencers promoting candidates on TikTok and Instagram. Facebook ads vilifying or praising various measures. Incessant, repetitive TV campaigns that get nastier with every election, yet still manage to feel like an analogue remnant from 1982. The worst? Those sponsored leaflets and postcard mailers that end up as makeshift coasters, mosquito swatters or unread refuse that goes straight from the mailbox into the blue recycle bin.
The king of ad spending is Democratic gubernatorial candidate Tom Steyer. He’s behind the most expensive political advertising campaign in the country this year. A former hedge fund manager, Steyer has reportedly spent more than $200 million on his campaign, with a major chunk of that for broadcast TV, cable and radio — 20 times the amount spent by fellow Democrat, former U.S. Secretary of Health and Human Services and California Atty. Gen. Xavier Becerra. And Steyer is still polling behind Becerra.
I never thought I’d write this but it’s not always about the money.
Xavier Becerra, front-runner in the race for California governor, speaks before a crowd at UFCW Local 1167 Union Hall.
(Genaro Molina/Los Angeles Times)
Voters have more resources than ever should they choose to actually research and learn about who and what is poised to shape the future of their city, county and state.
There’s no shortage of broadcast, cable, digital and print reporting about former reality TV personality turned mayoral candidate Spencer Pratt. He uses AI!
The battle between incumbent Karen Bass and her closest Democratic competition, Los Angeles city council member Nithya Raman, dominates local newscasts. And there’s pundits from both sides arguing for and against these choices on every available platform.
Given the amount of information now at voter’s fingertips, we should be the most informed voting populace in the history of ballot casting. But are we?
A new poll by UC Berkeley’s Institute of Governmental Studies that was co-sponsored by the Los Angeles Times asked 8,578 registered voters across California what sources they rely on to get news and information about election-related issues. The poll, which was conducted online May 19-24 in English and Spanish, found that nearly half of the state’s electorate (47%) said they refer to the official voter information guide that is mailed to voters in advance of each election.
Discovering that a nonpartisan, non-sponsored source of data topped the list is a welcome surprise. Today’s media-verse is so fractured and bifurcated along political lines, I just assumed that confirmation bias would drive most folks toward friendly sources, i.e. what they want to hear.
Not as surprising is that 44% of those polled said they use Google or other search engines to seek out election-related information, and greater than 3 in 10 obtain election-related information from social media (39%). Traditional means of information weren’t far behind search engines. Those polled said they still rely on national or cable TV news (39%), newspapers, online or in print (37%), and local TV news (35%). One in three (33%) get information word-of-mouth from family, friends, neighbors or co-workers.
Gubernatorial candidate and billionaire Tom Steyer, right, meets with supporters at a campaign stop.
(Sara Nevis/For The Times)
“The substantial differences in news sources across generation, education and partisanship suggest that we are a considerable distance from the information environment that dominated most of the 20th century, where local newspapers, network news and local television stations dominated,” said Professor Eric Schickler, co-director of the Institute of Governmental Studies. “This fragmentation means that voters may no longer share a common frame of reference when evaluating candidates and election issues.”
The increasingly splintered ways in which voters seek information, fueled by the rapid changes in technology and media, has kept political campaign strategists on their toes.
“Getting attention is the first barrier, and then once you have that attention, how do you convert that into support?” says Democratic campaign consultant and strategist Brian Brokaw. “You have to create a surround-sound effect in order to persuade the voter to go for your candidate or your issue, and they have to hear from multiple avenues. Voters are innately skeptical of advertising, especially when it’s a very direct sale from a candidate. That’s why you’re seeing the use of more influencers in campaigns, particularly paid influencers, who may or may not be disclosing that they are being paid. That’s been a prominent issue in the governor’s race.”
Age, or generational differences, are another deciding factor in where voters look for more intelligence on issues and candidates. The poll found that two-thirds of voters under the age of 30 (67%) and a majority of those ages 30-39 (52%) use social media such as Facebook, X, Instagram, or TikTok to get their information.
Getting to know a candidate, particularly via social media, isn’t necessarily part of a rigorous, fact finding mission. Laughing at Pratt’s Batman-themed video or Gov. Gavin Newsom’s satirical X posts are more about bonding with the person than unpacking their policies. Real or perceived, discovering a candidate via one’s Instagram feels more organic than seeing them on billboard or TV ad.
“One way that politics has changed is that people are craving authenticity. Someone like [Zohran] Mamdani, was very successful and promoted himself from the back of the pack to mayor of New York City. But what people are seeing doesn’t mean that’s the truth,” warns Republican consultant and campaign strategist Kevin Spillane. “I’ve been involved in politics for 40 years. A lot of people are not how they present themselves. But we still crave authenticity, we want to believe [in someone], we want that connection.”
We’ll soon see who Californians choose to represent them and their concerns — or which candidate waged the best campaign warfare, substantive political arguments be damned. But it may take a minute to count all the votes. California reached a record number of registered voters ahead of Tuesday’s primary election, according to the Secretary of State’s office. Officials say more than 23.1 million Californians are now registered to vote statewide.
West Coasters who want to understand what they’re voting for have infinite resources to turn to, some more useful than others. Sponsored mailers (the aforementioned mosquito swatters) only appealed to 9% of those polled as a useful source of information. But did you really need a poll to tell you that?
In June 2017, with President Trump newly installed in office for the first time, one of the biggest battles with the administration was about oil. He’d just named the chief executive of Exxon Mobil, Rex Tillerson, as his secretary of State, even though great reporting — in this newspaper among others — had recently shown that the company knew all about, and lied all about, climate change as far back as the 1980s.
Back east, the attorneys general of New York and Massachusetts were trying to take the oil giant on, initiating investigations of the company to try to hold it accountable. Environmental advocates and consumer groups were pressing hard for California Atty. Gen. Kamala Harris to join in, and she seemed to be considering it. Then she left the office to assume her new U.S. Senate seat, and the decision fell to her replacement, Xavier Becerra — now a leading candidate for California governor.
As I wrote in these pages at the time, it was a great test for him, and a great curiosity that he was staying silent, “since the rest of Sacramento is hard at work dealing with climate change.” I was not the only one who noticed. Seventy thousand Californians signed petitions demanding action. Eight California representatives in Congress — including Jared Huffman and Ted Lieu — sent him a letter demanding a “vigorous” inquiry and pointing out that it was particularly important because the newly elected Trump administration was clearly favoring the oil industry. “California has led the world in responding to the dangers of climate change, and we know that it will continue to do so,” they wrote. “You now have a leading role in that effort.” But ultimately Becerra did not have a leading role, or indeed any role at all: He punted, as this editorial page pointed out. What Sen. Ted Cruz (R-Texas) is now trying to do by statute — immunize the big oil companies from prosecution for climate liability — Becerra accomplished by sheer silence.
In the years since, of course, California has paid a huge price for our inaction on climate. Just looking at wildfire, there were of course the great blazes that Los Angeles County will never forget in 2025, but also the 2020 August Complex fire in Humboldt and Mendocino counties, the 2021 Dixie fire up north, the 2017 conflagration across Napa and Sonoma counties, the 2017 Thomas fire in Ventura and Santa Barbara counties, the 2018 Camp fire that devastated Paradise — the list goes sadly on and on and on.
Meanwhile, Big Oil and its friends at Big Utility have racked up huge profits, and Californians have faced ever higher bills. An unhobbled oil industry played a huge role in reelecting Trump in 2024 and in taking us to war with Iran.
And through it all, during his years as attorney general, Becerra did little or nothing to help. As I said all those years ago, it’s a mystery why, though I fear the mystery gets clearer with each campaign funding filing over his long career. As California’s top prosecutor, he took big donations from oil industry giants such as Chevron, and also from energy companies Sempra and Southern California Edison. As a member of Congress, he took larger checks from Pacific Gas and Electric and Edison International.
This time around, as he seeks the governor’s office, Chevron has maxed out its contributions to his campaign, the first time they’ve found a gubernatorial candidate to back in a decade. Meanwhile, across the country, leading progressives have signed a pledge refusing fossil fuel donations. Another gubernatorial contender, Katie Porter, is among them. Needless to say, Becerra is not.
The California chapters of Third Act — a group of Americans over 60 that I helped found — canvassed their members last month and issued an endorsement of Tom Steyer, on the grounds that he had worked hard over the years to address energy and climate issues. Instead of taking money from Big Oil, he’s given money, time and counsel to those of us volunteering in the fight against the industry. In fact, I think that whether one is most concerned about lowering utility bills with clean energy or protecting California’s forests, beaches and insurance rates from the global warming threat, he’d be the most climate-conscious elected official in America.
But Third Act was also founded to help protect our democracy. And that means disconnecting public policy from campaign donations. We need leaders who will do the right thing for us, not for their donors. Steyer has called on Becerra to return his donations from Big Oil. That would be a start, but it doesn’t really make up for the wasted decade we’ll never get back.
Bill McKibben is the founder of Third Act and the author, most recently, of “Here Comes the Sun: A Last Chance for the Climate, a Fresh Chance for Our Civilization.”
California Atty. Gen. Rob Bonta has enlisted new allies in his legal battle to unravel Nexstar Media Group’s takeover of rival television station group Tegna Inc.
Late Thursday, Bonta announced that five additional states have joined his coalition that is suing to block the $6.2-billion merger. With the additional plaintiffs, the group of top state law enforcement officers has grown to 13 — and the campaign now is a bipartisan effort.
“Antitrust enforcement is not political — it’s about protecting working families and helping ensure the benefits of a vibrant economy are for everyone, not just well-connected corporations,” Bonta said in a statement. “We welcome our sister states into the fray and look forward to fighting alongside them.”
The new states are Indiana, Kansas, Massachusetts, Pennsylvania and Vermont. They have joined existing the plaintiffs that represent the people of California, Colorado, Connecticut, Illinois, New York, North Carolina, Oregon and Virginia.
Nexstar owns KTLA-TV Channel 5 in Los Angeles.
U.S. District Judge Troy Nunley two weeks ago granted a request by the attorneys general to issue a preliminary injunction halting the merger as the legal case proceeds. The proposed merger — which Nexstar rushed to complete despite opposition from the states — would create the nation’s largest broadcast station group with 265 television stations, up from 164 that Nexstar currently controls.
In dozens of markets, including San Diego and Sacramento, Nexstar would own multiple major TV network affiliates. That duplication has raised concerns about staff consolidations and widespread newsroom layoffs.
“State attorneys general nationwide understand just how important robust antitrust enforcement is to American life — and what a rotten deal this is for consumers, for workers, for affordability, and for our local news,” Bonta said.
El Segundo-based DirecTV separately filed a lawsuit to block the deal, saying the Nexstar-Tegna consolidation would harm their business by forcing DirecTV to pay significantly higher fees for the rights to carry their stations as part of its programming lineup.
A Nexstar representative was not immediately available for comment.
Nexstar contends the deal would strengthen TV station economics, allowing stations to bolster their news gathering and expand the number of newscasts. But DirecTV countered that in markets where Nexstar owns two stations, it relies on just one newsroom to program both channels.
Nexstar’s proposed purchase of Tegna would give the Irving, Texas-based Nexstar stations in 44 states covering 80% of the U.S. population.
The federal judge ruled there was sufficient merit in the antitrust arguments brought by Bonta and the others to pause Nexstar’s takeover of Tegna until a trial can be held to decide whether the merger is illegal.
“Nexstar must permit Tegna to continue operating as a separate and distinct, independently managed business unit from Nexstar,” Nunley wrote in his 52-page order on April 17. “And Nexstar must put measures in place to maintain Tegna as an ongoing, economically viable, and active competitor.”
Commentary: TikTok? Crazy neighbor? A new poll sheds light on where voters get their information
One more day and it’ll all be over. I’m referring to the primary election, of course, and the unremitting campaign ads that have infiltrated every aspect of our being as Californians.
Authentic or paid influencers promoting candidates on TikTok and Instagram. Facebook ads vilifying or praising various measures. Incessant, repetitive TV campaigns that get nastier with every election, yet still manage to feel like an analogue remnant from 1982. The worst? Those sponsored leaflets and postcard mailers that end up as makeshift coasters, mosquito swatters or unread refuse that goes straight from the mailbox into the blue recycle bin.
The king of ad spending is Democratic gubernatorial candidate Tom Steyer. He’s behind the most expensive political advertising campaign in the country this year. A former hedge fund manager, Steyer has reportedly spent more than $200 million on his campaign, with a major chunk of that for broadcast TV, cable and radio — 20 times the amount spent by fellow Democrat, former U.S. Secretary of Health and Human Services and California Atty. Gen. Xavier Becerra. And Steyer is still polling behind Becerra.
I never thought I’d write this but it’s not always about the money.
Xavier Becerra, front-runner in the race for California governor, speaks before a crowd at UFCW Local 1167 Union Hall.
(Genaro Molina/Los Angeles Times)
Voters have more resources than ever should they choose to actually research and learn about who and what is poised to shape the future of their city, county and state.
There’s no shortage of broadcast, cable, digital and print reporting about former reality TV personality turned mayoral candidate Spencer Pratt. He uses AI!
The battle between incumbent Karen Bass and her closest Democratic competition, Los Angeles city council member Nithya Raman, dominates local newscasts. And there’s pundits from both sides arguing for and against these choices on every available platform.
Given the amount of information now at voter’s fingertips, we should be the most informed voting populace in the history of ballot casting. But are we?
A new poll by UC Berkeley’s Institute of Governmental Studies that was co-sponsored by the Los Angeles Times asked 8,578 registered voters across California what sources they rely on to get news and information about election-related issues. The poll, which was conducted online May 19-24 in English and Spanish, found that nearly half of the state’s electorate (47%) said they refer to the official voter information guide that is mailed to voters in advance of each election.
Discovering that a nonpartisan, non-sponsored source of data topped the list is a welcome surprise. Today’s media-verse is so fractured and bifurcated along political lines, I just assumed that confirmation bias would drive most folks toward friendly sources, i.e. what they want to hear.
Not as surprising is that 44% of those polled said they use Google or other search engines to seek out election-related information, and greater than 3 in 10 obtain election-related information from social media (39%). Traditional means of information weren’t far behind search engines. Those polled said they still rely on national or cable TV news (39%), newspapers, online or in print (37%), and local TV news (35%). One in three (33%) get information word-of-mouth from family, friends, neighbors or co-workers.
Gubernatorial candidate and billionaire Tom Steyer, right, meets with supporters at a campaign stop.
(Sara Nevis/For The Times)
“The substantial differences in news sources across generation, education and partisanship suggest that we are a considerable distance from the information environment that dominated most of the 20th century, where local newspapers, network news and local television stations dominated,” said Professor Eric Schickler, co-director of the Institute of Governmental Studies. “This fragmentation means that voters may no longer share a common frame of reference when evaluating candidates and election issues.”
The increasingly splintered ways in which voters seek information, fueled by the rapid changes in technology and media, has kept political campaign strategists on their toes.
“Getting attention is the first barrier, and then once you have that attention, how do you convert that into support?” says Democratic campaign consultant and strategist Brian Brokaw. “You have to create a surround-sound effect in order to persuade the voter to go for your candidate or your issue, and they have to hear from multiple avenues. Voters are innately skeptical of advertising, especially when it’s a very direct sale from a candidate. That’s why you’re seeing the use of more influencers in campaigns, particularly paid influencers, who may or may not be disclosing that they are being paid. That’s been a prominent issue in the governor’s race.”
Age, or generational differences, are another deciding factor in where voters look for more intelligence on issues and candidates. The poll found that two-thirds of voters under the age of 30 (67%) and a majority of those ages 30-39 (52%) use social media such as Facebook, X, Instagram, or TikTok to get their information.
Getting to know a candidate, particularly via social media, isn’t necessarily part of a rigorous, fact finding mission. Laughing at Pratt’s Batman-themed video or Gov. Gavin Newsom’s satirical X posts are more about bonding with the person than unpacking their policies. Real or perceived, discovering a candidate via one’s Instagram feels more organic than seeing them on billboard or TV ad.
“One way that politics has changed is that people are craving authenticity. Someone like [Zohran] Mamdani, was very successful and promoted himself from the back of the pack to mayor of New York City. But what people are seeing doesn’t mean that’s the truth,” warns Republican consultant and campaign strategist Kevin Spillane. “I’ve been involved in politics for 40 years. A lot of people are not how they present themselves. But we still crave authenticity, we want to believe [in someone], we want that connection.”
We’ll soon see who Californians choose to represent them and their concerns — or which candidate waged the best campaign warfare, substantive political arguments be damned. But it may take a minute to count all the votes. California reached a record number of registered voters ahead of Tuesday’s primary election, according to the Secretary of State’s office. Officials say more than 23.1 million Californians are now registered to vote statewide.
West Coasters who want to understand what they’re voting for have infinite resources to turn to, some more useful than others. Sponsored mailers (the aforementioned mosquito swatters) only appealed to 9% of those polled as a useful source of information. But did you really need a poll to tell you that?
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Contributor: Xavier Becerra shows that his loyalty lies with fossil fuels
In June 2017, with President Trump newly installed in office for the first time, one of the biggest battles with the administration was about oil. He’d just named the chief executive of Exxon Mobil, Rex Tillerson, as his secretary of State, even though great reporting — in this newspaper among others — had recently shown that the company knew all about, and lied all about, climate change as far back as the 1980s.
Back east, the attorneys general of New York and Massachusetts were trying to take the oil giant on, initiating investigations of the company to try to hold it accountable. Environmental advocates and consumer groups were pressing hard for California Atty. Gen. Kamala Harris to join in, and she seemed to be considering it. Then she left the office to assume her new U.S. Senate seat, and the decision fell to her replacement, Xavier Becerra — now a leading candidate for California governor.
As I wrote in these pages at the time, it was a great test for him, and a great curiosity that he was staying silent, “since the rest of Sacramento is hard at work dealing with climate change.” I was not the only one who noticed. Seventy thousand Californians signed petitions demanding action. Eight California representatives in Congress — including Jared Huffman and Ted Lieu — sent him a letter demanding a “vigorous” inquiry and pointing out that it was particularly important because the newly elected Trump administration was clearly favoring the oil industry. “California has led the world in responding to the dangers of climate change, and we know that it will continue to do so,” they wrote. “You now have a leading role in that effort.” But ultimately Becerra did not have a leading role, or indeed any role at all: He punted, as this editorial page pointed out. What Sen. Ted Cruz (R-Texas) is now trying to do by statute — immunize the big oil companies from prosecution for climate liability — Becerra accomplished by sheer silence.
In the years since, of course, California has paid a huge price for our inaction on climate. Just looking at wildfire, there were of course the great blazes that Los Angeles County will never forget in 2025, but also the 2020 August Complex fire in Humboldt and Mendocino counties, the 2021 Dixie fire up north, the 2017 conflagration across Napa and Sonoma counties, the 2017 Thomas fire in Ventura and Santa Barbara counties, the 2018 Camp fire that devastated Paradise — the list goes sadly on and on and on.
Meanwhile, Big Oil and its friends at Big Utility have racked up huge profits, and Californians have faced ever higher bills. An unhobbled oil industry played a huge role in reelecting Trump in 2024 and in taking us to war with Iran.
And through it all, during his years as attorney general, Becerra did little or nothing to help. As I said all those years ago, it’s a mystery why, though I fear the mystery gets clearer with each campaign funding filing over his long career. As California’s top prosecutor, he took big donations from oil industry giants such as Chevron, and also from energy companies Sempra and Southern California Edison. As a member of Congress, he took larger checks from Pacific Gas and Electric and Edison International.
This time around, as he seeks the governor’s office, Chevron has maxed out its contributions to his campaign, the first time they’ve found a gubernatorial candidate to back in a decade. Meanwhile, across the country, leading progressives have signed a pledge refusing fossil fuel donations. Another gubernatorial contender, Katie Porter, is among them. Needless to say, Becerra is not.
The California chapters of Third Act — a group of Americans over 60 that I helped found — canvassed their members last month and issued an endorsement of Tom Steyer, on the grounds that he had worked hard over the years to address energy and climate issues. Instead of taking money from Big Oil, he’s given money, time and counsel to those of us volunteering in the fight against the industry. In fact, I think that whether one is most concerned about lowering utility bills with clean energy or protecting California’s forests, beaches and insurance rates from the global warming threat, he’d be the most climate-conscious elected official in America.
But Third Act was also founded to help protect our democracy. And that means disconnecting public policy from campaign donations. We need leaders who will do the right thing for us, not for their donors. Steyer has called on Becerra to return his donations from Big Oil. That would be a start, but it doesn’t really make up for the wasted decade we’ll never get back.
Bill McKibben is the founder of Third Act and the author, most recently, of “Here Comes the Sun: A Last Chance for the Climate, a Fresh Chance for Our Civilization.”
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Legal battle to halt Nexstar-Tegna TV station merger expands with five new states
California Atty. Gen. Rob Bonta has enlisted new allies in his legal battle to unravel Nexstar Media Group’s takeover of rival television station group Tegna Inc.
Late Thursday, Bonta announced that five additional states have joined his coalition that is suing to block the $6.2-billion merger. With the additional plaintiffs, the group of top state law enforcement officers has grown to 13 — and the campaign now is a bipartisan effort.
“Antitrust enforcement is not political — it’s about protecting working families and helping ensure the benefits of a vibrant economy are for everyone, not just well-connected corporations,” Bonta said in a statement. “We welcome our sister states into the fray and look forward to fighting alongside them.”
The new states are Indiana, Kansas, Massachusetts, Pennsylvania and Vermont. They have joined existing the plaintiffs that represent the people of California, Colorado, Connecticut, Illinois, New York, North Carolina, Oregon and Virginia.
Nexstar owns KTLA-TV Channel 5 in Los Angeles.
U.S. District Judge Troy Nunley two weeks ago granted a request by the attorneys general to issue a preliminary injunction halting the merger as the legal case proceeds. The proposed merger — which Nexstar rushed to complete despite opposition from the states — would create the nation’s largest broadcast station group with 265 television stations, up from 164 that Nexstar currently controls.
In dozens of markets, including San Diego and Sacramento, Nexstar would own multiple major TV network affiliates. That duplication has raised concerns about staff consolidations and widespread newsroom layoffs.
“State attorneys general nationwide understand just how important robust antitrust enforcement is to American life — and what a rotten deal this is for consumers, for workers, for affordability, and for our local news,” Bonta said.
El Segundo-based DirecTV separately filed a lawsuit to block the deal, saying the Nexstar-Tegna consolidation would harm their business by forcing DirecTV to pay significantly higher fees for the rights to carry their stations as part of its programming lineup.
A Nexstar representative was not immediately available for comment.
Nexstar contends the deal would strengthen TV station economics, allowing stations to bolster their news gathering and expand the number of newscasts. But DirecTV countered that in markets where Nexstar owns two stations, it relies on just one newsroom to program both channels.
Nexstar’s proposed purchase of Tegna would give the Irving, Texas-based Nexstar stations in 44 states covering 80% of the U.S. population.
The federal judge ruled there was sufficient merit in the antitrust arguments brought by Bonta and the others to pause Nexstar’s takeover of Tegna until a trial can be held to decide whether the merger is illegal.
“Nexstar must permit Tegna to continue operating as a separate and distinct, independently managed business unit from Nexstar,” Nunley wrote in his 52-page order on April 17. “And Nexstar must put measures in place to maintain Tegna as an ongoing, economically viable, and active competitor.”
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