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Disneyland Paris is opening World of Frozen later this month and we got a first look at the brand new Frozen Ever After ride, as well as where you can meet the princesses and see Olaf

Disneyland Paris is set to open its huge new World of Frozen land later this month – and I was lucky to get a sneak peek beforehand.

When Anna and Elsa open up the gates on March 29 in Walt Disney Studios Park (which will rebrand as Disney Adventure World on the same day), visitors will be treated to a host of exciting offerings in Arendelle.

That includes brand new ride Frozen Ever After (you can read my verdict on this one below), as well as meet and greets with both Anna and Elsa, interactions with a very impressive Olaf animatronic, and plenty more fun including a chance to hang out with Oaken ahead of his Big Summer Blowout, and chatting to the villagers to hear various fun tales from around the land.

There’s also a new restaurant, shows and heaps of Easter eggs for all Frozen fans. Here’s a rundown of everything you need to know about the new land – including my review of the new ride, and tips on where to actually meet the characters…

The new Frozen themed ride

For the first time (in forever), Disneyland Paris has a Frozen themed ride. ‘Frozen Ever After’ is a gentle boat ride where you sail through the Kingdom of Arendelle and head towards Elsa’s ice castle.

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It’s definitely a family-friendly ride but be warned there are a few drops along the way that caught me off guard – including one particularly steep section which was a little more thrilling than I had expected! The ride has all of the makings of that Disney magic; beautiful sets, impressive animatronics, and all of the iconic songs that have become such a staple in most families’ households (whether parents like it or not).

I think overall it’s going to be a hit; it’s got enough of the original Frozen magic for the kids, but for parents it’s got a bit more thrill and fun to it as well. The queue itself also features plenty of little surprises and sets full of hidden gems that will no doubt keep kids entertained while they wait for their turn to board the boats.

Where to meet the characters

If you want to meet Anna and Elsa, you’re going to have to book in for the experience. I think the system could actually work out better for families; no need to spend hours in a queue, and you can actually plan your day around the meet and greet if it’s going to be very important for your kids to meet the Arendelle royals.

If you do manage to bag a slot, the overall experience is pretty intimate feeling. There’s a waiting hall adorned with paintings of Anna, Elsa and their parents, as well as a few paintings you might recognise from ‘For the First Time in Forever’. You wander along the halls of the royal palace before turning a corner into a private room where Anna and Elsa are ready and waiting to greet you. It’s a lovely experience overall, and as you’re the only ones in the room with the princesses and photographer, it means families will get some proper quality time with them all.

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If you don’t book a slot, there are plenty of other character interactions throughout the land. Oaken can be found wandering around the land – and a simple ‘Yoohoo!’ call grabs his attention – or you can keep an eye out for the adorable baby troll Mossie who’s more than willing to have a natter. The Arendelle villagers are also around to chat to kids and share their favourite tales from the kingdom.

Even though I knew he was an AI-powered animatronic, he looked absolutely real – it’s a real feat of engineering. kids around us were in complete awe. Although it’s not a traditional ‘meet and greet’ with photos, you can watch him interact with a villager and the crowd, so it makes for a fun show. He’ll make his appearances throughout the day, so keep your eyes peeled!

New show and general atmosphere

The overall atmosphere at World of Frozen is just a lot of fun. A Celebration in Arendelle is a fun new show that takes place on the waters of the land’s bay, featuring Anna, Elsa, Olaf and Kristoff – another chance to get a glimpse of your favourites – with plenty of music and enchantment.

I was pretty blown away by the design of World of Frozen too; from the moment you walk up, you feel like you’re instantly transported into the films. The Nordic-inspired buildings, food and the instrumental takes on the film’s iconic soundtrack all come with a dose of that Disney magic, not to mention there’s so much attention to detail.

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There are photo opps everywhere, but two main areas were a hit with the crowd when I was there; the first was the large ice-inspired fountain right by the entrance to the kingdom, and the second was in front of the entrance to ‘Frozen Ever After’, as you can get a picture with a mountainous backdrop that features Elsa’s ice castle too.

The food

World of Frozen has a brand new restaurant, the Nordic Crown Tavern. This quick service restaurant has a menu inspired by Scandinavian cuisine, featuring the likes of salmon, meatballs, quinoa and mashed potato.

Prices range from €12-€20 depending on what you choose, but the portions were pretty generous. I went for the vegan meatballs and mashed potato combination, and I was genuinely impressed at the quality – it left me feeling full up for most of the afternoon, but not so full that I couldn’t get a cheeky ice cream or two later!

The restaurant itself is full of charm, with portraits of the characters and paintings throughout, as well as hidden features (there’s a little cat that you can try and spot from the queue for the food), and it definitely felt like an extension of the rest of the land.

It’s only one part of Disney Adventure World

World of Frozen is undoubtedly the new land that’s got everyone excited, but it’s actually just one part of a much wider expansion for the theme park. Walt Disney Studios Park may be what Kristoff and friends would deem a ‘Fixer Upper’, but it’s being completed transformed into Disney Adventure World. That comes with heaps of fun new additions alongside the opening of World of Frozen.

This will include ‘Adventure Way’ where you’ll find another new ride; Raiponze Tangled Spin, a little bit like the teacups, inspired by the scene in Tangled where Flynn and Rapunzel sing ‘I See the Light’. There are also plenty of food stalls, fun interactions with the likes of Mickey, Peter Pan and Mary Poppins, and even a dance show featuring Rapunzel herself.

This is all laid out around a large lake which becomes the setting for the brand new ‘Cascade of Lights’ show at night. I won’t spoil too much, but let’s just say the drones, pyrotechnics and music were absolutely spectacular.

• Package prices start from £129pp per night, based on a Disney Hotel Cheyenne & Ticket package for 2 adults and 2 kids staying four nights/five days, between July 31-August 28. Subject to availability. You can find out more and book at disneylandparis.com.

European Sleeper is a Dutch-Belgian train operator that runs night train services across Europe, currently connecting major cities such as Berlin, Prague and Amsterdam

Tickets for a new night train that’ll connect major European cities are about to go on sale.

European Sleeper is a Dutch-Belgian train operator that runs night train services across Europe, currently connecting major cities such as Berlin, Prague and Amsterdam. It is poised to launch its third route, a 17-and-a-half-hour journey from Belgian capital Brussels to Italy’s fashion hub Milan.

At first, the night train to Milan will depart from Belgium. However, an extra leg will later be added to and from the Netherlands from 2027. Once fully operational, the train will stop in Cologne in Germany, Zurich in Switzerland and Como in Italy.

It was announced late last week that the train will no longer launch in June as planned. The service will now take to the rails on 9 September. European Sleeper has said track works in Germany during summer 2026 and the certification process for Switzerland – which is a new country for its network – had caused the delay.

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The European Sleeper is scheduled to depart from Brussels on Monday, Thursday, and Saturday evenings, arriving in Zürich and Milan the following morning.

The return service from Milan will operate on Wednesday, Friday, and Sunday nights. In Switzerland, the train will run via Zürich and the Gotthard Pass for the time being. That means it will not be going via the Simplon Pass, as previously planned. This has proved unfeasible due to track works scheduled through 2027.

“Luckily, the revised route via the Gotthard Pass also brings new opportunities,” a statement from the company read. “A stop in Göschenen provides convenient access to nearby ski resorts, while Lugano and Como offer easy connections to the well-known lakes and surrounding mountain landscapes.”

Tickets for the new route go on sale on 17 March 2026, with budget, classic, comfort standard and comfort plus available. Seats in budget start from €29.99 (£25) per person one way.

A couchette bed in a classic compartment is available from €49.99 (£43) including ticket, reservation, luggage and bed linen. Those who fancy splashing out a little more can choose comfort standard from €99.99 (£85) or comfort plus from €129.99 (£111) which includes breakfast.

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“Although the first departure comes a few months later than originally planned, the new connection marks an important milestone,” the company said in a press release.

European Sleeper already operates a service between Brussels and Prague, and a new connection between Paris and Berlin is launching later this month. Right now, prices begin from €69.99 (£60) for a one-way ticket in a shared compartment.

Nox, a Berlin-based startup, has said it will offer an affordable alternative to short-haul flights, from 2027, with single rooms starting from €79 (£67).

PLANS to build a new railway station and more than 1,000 homes on the site of an apocalyptic bunker have been unveiled.

The proposals include building a range of affordable housing, shops, a secondary school, health centre and train station on the site of a former RAF base.

Part of a large housing development at Alconbury Weald in  Huntingdonshire, the new community will sit on top of a sprawling nuclear bunker, built in 1988.

RAF Alconbury was an active airbase from 1938 up to 1995, surviving attacks from Luftwaffe during World War Two.

The construction of the bunker began in the 1980s with the site “designed to withstand a direct nuclear attack”.

Sitting on a bed of gravel, the bunker is made of steel and reinforced concrete – costing £50 million to construct.

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One purpose of the site was to secretly analyse data collected by spy planes during the Cold War.

Blast-proof guillotine doors divide a number of corridors inside, and further underground is a power plant and communications hub with an entire wall filled with buttons and dials.

Already 6,000 new build homes now surround the former military base and bunker after a major development which saw the first residents set up home in 2020.

The developer, Urban&Civic, now plan to expand the Cambridgeshire by building more houses and new railway station, which has been backed by Mayor of Cambridgeshire and Peterborough.

Mike Jenner, Development Manager from Urban&Civic, said: “Phase 4 has an important role to play in the delivery of Alconbury Weald, connecting green spaces and key infrastructure.

“The design of Phase 4 ensures walking, cycling and public transport links connect to the wider site seamlessly, and supports the aspirations of our local transport partners to progress a rail station, which will benefit many.”

In homage to the area’s history dedicated green space has been named Runway Park, which the proposed plans include adding “pockets of play space near a water body” to.

Good Morning Britain star Kate Garraway was joined by Paul Brand during Thursday’s live show

Fans of Good Morning Britain have said the same thing after a hosting shake-up during the latest live show.

Thursday’s (March 5) edition of the hit ITV programme was hosted by Kate Garraway, with Paul Brand stepping in to co-present alongside her.

They were joined in the studio by Laura Tobin, who presented regular weather forecasts throughout the show, while Ranvir Singh handled the rest of the day’s news.

The show’s viewers were delighted to see Paul step in, with many sharing their reactions on X (formerly Twitter). “#GMB Quality this morning with @PaulBrandITV. Praise be!”

Another added: “Nice to see Paul on GMB today,” while a third said: “Paul and Kate!”

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For the trendiest tenants in Hollywood office buildings, it’s the latest fad that goes way beyond designer furniture and art: mini studios

To capitalize on the never-ending flow of stars and influencers who come through Los Angeles, a growing number of companies are building bright little corners for content creators to try products and shoot short videos. Athletic apparel maker Puma, Kim Kardashian’s Skims and cheeky cosmetics retailer e.l.f. have spaces specifically designed to give people a place to experience and broadcast about their brands.

Hollywood, which hasn’t historically been home to apparel companies, is now attracting the offices of fashion retailers, says CIM Group, one of the neighborhood’s largest commercial property landlords.

“When we’re touring a space, one of the first items they bring up is, ‘Where can I build a studio?’” said Blake Eckert, who leases CIM offices in L.A.

Their studio offices also serve as marketing centers, with showrooms and meeting spaces where brands can host proprietary events not open to the public.

“For companies where brand visibility is really important, there is a trend of creating spaces that don’t just function as offices,” said real estate broker Nicole Mahalka of CBRE, who puts together entertainment property leases and sales.

Puma’s global entertainment marketing team is based in its new Hollywood offices, which works with such musical celebrity partners as Rihanna, ASAP Rocky, Dua Lipa, Skepta and Rosé, said Allyssa Rapp, head of Puma Studio L.A.

Allyssa Rapp, director of entertainment marketing at Puma, is shown in the Puma Studio L.A. The company keeps a closet full of Puma products on hand to give VIP guests. Visits to the studio sanctum are by invitation only, though.

(Kayla Bartkowski / Los Angeles Times)

Hollywood is a central location, she said, for meeting with celebrities, stylists and outside designers, most of whom are based in Los Angeles.

The office is a “creation hub,” she said, where influencers can record Puma’s design prototyping lab supported by libraries of materials and equipment used to create Puma apparel. The company, founded in 1948, is known for its emblematic sneakers such as the Speedcat and its lunging feline logo, and makes athletic wear, accessories and equipment.

Puma’s entertainment marketing team also occupies the office and sometimes uses it for exclusive events.

“We use the space as a showroom, as a social space that transforms from a traditional workplace into more of an experiential space,” Rapp said.

Nontraditional uses include content creation, sit-down dinners, product launches, album listening parties and workshops.

“Inviting people into our space and being able to give them high-touch brand experiences is something tangible and important for them,” she said. “The cultural layer is really important for us.”

The company keeps a closet full of Puma products on hand to give VIP guests. Visits to the studio sanctum are by invitation only, though. There’s no retail portal to the exclusive Hollywood offices.

Puma shoes are on display in the Puma Studio L.A.

(Kayla Bartkowski / Los Angeles Times)

Puma is also positioning its L.A studio as a connection point for major upcoming sporting events coming to Los Angeles, including the World Cup this summer, the 2027 Super Bowl and 2028 Olympics.

In-office studios don’t need to be big to be impactful, Mahalka said. “These are smaller stages, closer to green screen than a massive soundstage.”

Social media is the key driver of content created by most businesses, which may set up small booth-like stages where influencers can hawk hot products while offering discounts to people watching them perform.

Bigger, elevated stages can accommodate multiple performers for extended discussions in front of small audiences, with towering screens behind them to set the mood or illustrate products.

Among the tricked-out offices, she said, is Skims. The company, which is valued at $5 billion, is based in a glass-and-steel office building near the fabled intersection of Hollywood Boulevard and Vine Street.

The fashion retailer declined to comment on the studio uses in its headquarters, but according to architecture firm Odaa, it has open and private offices, meeting rooms, collaboration zones, photo studios, sample libraries, prototype showrooms, an executive lounge and a commissary for 400 people.

Pieces of a shoe sit on a workbench in the Puma Studio L.A.

(Kayla Bartkowski / Los Angeles Times)

The brands building studios typically want to find the darkest spot on the premises to put their content creation or podcast spaces, Eckert said, where they can limit outside light and sound. That’s commonly near the center of the office floor, far from windows and close to permanent shear walls that limit sound intrusion.

They also need space for green rooms and restrooms dedicated to the talent.

Spotify recently built a fancy podcast studio in a CIM office building on trendy Sycamore Avenue that is open by invitation-only to video creators in Spotify’s partner program.

“Ambitious shows need spaces that support big ideas,” Bill Simmons, head of talk strategy at Spotify, said in a statement. “These studios give teams room to experiment and keep pushing what’s possible.”

Feb. 24 (UPI) — Actor and comedian Russell Brand pleaded not guilty to two additional sexual charges in a British court Tuesday, including one for rape.

Brand, 50, was charged in December with the rape and sexual assault of two women, which allegedly happened in 2009. He appeared at Southwark Crown Court for the plea and trial preparation hearing.

He has pleaded not guilty charges of two counts of rape, one charge of indecent assault and two counts of sexual assault for offenses against four women that happened between 1999 and 2005.

He appeared Tuesday in a glass-paneled dock carrying a Bible stuffed with sticky notes. He spoke to confirm his name and plea.

Judge Joel Nathan Bennathan said, “Mr. Brand I’m sure you’ve heard everything we’ve been talking about. I will renew your bail.”

Bennathan asked if Brand understood his bail conditions, and Brand replied, “Yes, your lordship.”

His trial on the other five charges is expected later this year.

Brand has previously denied all allegations against him.

He is also a defendant in a civil case that alleges he sexually assaulted an anonymous plaintiff on the set of the remake movie “Arthur” in 2010.

Brand was married to singer Katy Perry from October 2010 to December 2011. He is now married to Laura Gallacher, who is the mother of Brand’s two daughters and a son.

Appearing in a London court, Brand denies accusations of raping one woman ​and sexually assaulting another in 2009.

British comedian and actor Russell Brand ⁠has pleaded not guilty to two further charges of rape and sexual assault nearly ⁠two decades ago.

Brand appeared at Southwark Crown ⁠Court in London on Tuesday and denied accusations of raping one woman and sexually assaulting a second woman in 2009.

Once one of the United Kingdom’s most high-profile broadcasters, he was charged last year with two counts of rape, one count of indecent assault and two ‌counts of sexual assault against four women between 1999 and 2005.

Brand pleaded not guilty in May last year to those five charges and is due to stand trial in June. A hearing will be held next month to decide whether the new allegations should be joined to that case, with Brand’s lawyer ⁠saying his client needs more time to address ⁠the latest offences.

“These new charges are in relation to two further women and are in addition to the charges issued to Brand in April 2025, which involved four women,” London’s Metropolitan Police said in a statement in December.

Brand, 50, arrived at court wearing a white cowboy hat and sunglasses. Asked how he was feeling, the actor, who said in 2024 he had become ⁠a Christian, told reporters he was feeling “blessed”.

Born in 1975 to working-class parents in Essex, east of London, Brand began his stand-up career as a teenager, eventually working as an MTV presenter and host of a reality TV series.

A regular on British screens in the ⁠2000s, he was known for his flamboyant ⁠style and appearance. He also worked as a radio presenter for the BBC.

Brand starred in several films, including Get Him to the Greek in 2010, the ‌same year he married American pop star Katy Perry. They divorced in 2012 after 14 months of marriage.

By the early 2020s, Brand had faded from ‌mainstream ‌culture and has since largely appeared online, airing his views on US politics and free speech.

NBA star Jaylen Brown had a public spat with the Beverly Hills Police Department Saturday night after police shut down a brand event he was hosting.

Brown, who signed a $285-million contract with the Celtics in 2023, was in Los Angeles for the National Basketball Assn.’s All-Star festivities.

He told ESPN that the event was hosted at Oakley founder Jim Jannard’s house. Brown is sponsored by Oakley.

The event took place in the Trousdale section of Beverly Hills and was shut down about 7 p.m. In a video posted on Brown’s Instagram account, the NBA star could be seen arguing with a BHPD officer who was shutting the party down.

“The owner didn’t say we needed a permit,” Brown told the officer in the video. Brown claimed the event was not a party, but rather a panel on culture.

“300k down the drain,” Brown wrote in a post on X after the incident, tagging the Beverly Hills Police Department.

“An event permit had been applied for and denied by the City due to previous violations associated with events at the address,” BHPD said in a statement.

“Despite the fact that the permit was denied, organizers still chose to proceed with inviting hundreds of guests knowing that it was not allowed to occur,” the statement continued.

Brown plays for the Boston Celtics, a historic rival of the Los Angeles Lakers, but added that he was surprised at his treatment by the city of Beverly Hills.

“I feel like we’re being targeted right now,” he said in a video posted to Instagram.

SHE’S got her showbiz career nailed, but will it be boom or bust for Sydney Sweeney as she takes on Kim Kardashian in the lingerie business?

It is the big question in Hollywood following Syd’s very ambitious move to rival Kim’s Skims brand with her own label, Syrn.

Last month, Sydney finally launched her highly anticipated range of undies with $1billion of support from a fund backed by Amazon ­billionaire Jeff Bezos.

And this week, she upped the ante with a cheeky promo video, which sees her raiding a local store with a gang of pals flashing their bras.

It is a ballsy scheme for a relative rookie who, despite cementing herself as a leading lady in the acting world, has yet to prove she has the business acumen to “do a Kim” and turn her sex symbol status into a corporate, billion-dollar brand.

Since co-launching her shapewear company Skims in 2019, Kim, 45, has defied the odds, making it a global lifestyle behemoth worth $5billion.

read more on Sydney Sweeney

MIDNIGHT SNACK

Sydney Sweeney shimmies and shakes in just a bra and underwear for Syrn ad

SMASHER SYD

Sydney Sweeney shows off curves in figure-hugging dress as she receives gong

She’s also launched a new partnership with sportswear giant Nike to create the NikeSkims label.

From where we are sitting, Kim’s a tough act to beat.

‘CALCULATED PLOT’

But evidently, Sydney, 28, isn’t one to be deterred — and why should she be when she’s got the world’s fourth-richest man on her side, injecting big bucks into her new venture?

Syrn, pronounced “siren”, is a ­lingerie line that promises to offer inclusive sizing, up to a 42DDD.

So far, the inventory is limited, with a handful of sexy bras, corsets, thongs and knickers offered on its online store, mostly priced at around $100 (£73) or under.

But sales have already been sky- high, with the “Seductress” collection going out of stock almost immediately.

Like Kim, Sydney has chosen a platform to stand on.

While Skims’ remit focuses on inclusivity — with shapewear sold in nine skin colours and in a large range of sizes — Syrn includes bigger-breasted women, who might not otherwise be catered for by traditional retailers.

It is a clever move, positioning the actress and her own famously ample chest front and centre, with the underlying message that she has something innovative to offer.

According to sources close to Sydney, the Euphoria star’s new business isn’t a half-baked move.It is a ­calculated plot to elevate her to the big leagues and prove she can more than keep up with the Kardashians.

Sydney wants to dethrone Kim — she knows she has the potential to make enormous money and turn Syrn into a multi- billion-dollar company, like Skims

Sweeney insider

“Sydney is extremely competitive and knows she has the potential to reach the very top of the fashion industry,” an insider exclusively tells The Sun.

“That’s exactly why she launched her lingerie brand.

“Syrn is one of her biggest dreams, and she is fully committed to doing whatever it takes to turn it into a major success and compete with top brands like Skims.

“She isn’t afraid of anything.

“She’s aware that Kim Kardashian and her team aren’t happy about her entering the lingerie space, and she was warned by several people not to do it, including friends close to Kim.

“But she never cared about Kim’s opinion, and she never lets others influence her business ideas.”

The insider adds: “Sydney wants to dethrone Kim — she knows she has the potential to make enormous money and turn Syrn into a multi- billion-dollar company, like Skims.

“She sees this as a competition and she loves that challenge.”

Sydney showed her rebellious streak — and got her brand some extra publicity — with a video in which she and her production crew scaled the Hollywood sign in Los Angeles, before hanging Syrn bras across the famous letters.

Some hailed her a cheeky rabble-rouser.

Others dismissed it as a PR stunt.

Either way, it got Sydney noticed and made her brand a ­talking point — especially after the Hollywood Chamber of Commerce, which owns and licenses the sign, slammed the actress, saying she did not have prior authority.

So could Sydney go to jail thanks to her zest and zeal for selling big-sized bras to the world?

No. But for an actress who knows the power of a good performance, she put on one hell of a show.

According to brand and culture expert Nick Ede, the stunt was in keeping with Sydney’s bold approach, which hinges on her unapologetically selling her biggest asset: herself.

She is not afraid to stick two ­fingers up to propriety to make her mark — and money.

‘STUNT MAVERICK’

Nick says: “While Kim is all about being wanted and admired, and always making sure everyone loves her, Sydney doesn’t care.

“She knows that people want to buy into the brand, and she is being maverick with her stunts.

“We didn’t know much about the lingerie line until a few weeks ago, but she’s stepped it up in a strategic way to cut through other celebs with huge brands and endorsement deals.

“Look at Meghan Markle — she had so much around her when she launched her brand.

“She had her TV show and her status, but Sydney has cut through all that in a punky way.

“In Euphoria, she’s a little bit messy as her character Cassie, and she’s a little bit messy as an actual celebrity.

“She’s sticking with her persona, which works well as a brand.”

Fans and critics will remember the chaos last year over Sydney‘s American Eagle ads, which boasted that she “has great jeans”.

Critics suggested the line was racist, claiming it ­promoted white supremacy.

But ­Sydney proved that sex plus controversy sells.

The clothing brand duly reported a massive spike in sales, plus a stock surge of 25 per cent.

Initially, Sydney refused to discuss the controversy.

However, in December, she said: “I’m against hate and divisiveness.

“In the past, my stance has been to never respond to negative or positive press, but I have come to realise that my silence regarding this issue has only widened the divide, not closed it.”

That said, she didn’t regret the ads, nor the impact they made.

And she’s not about to moderate her behaviour . . . not when she’s got her own brand to promote.

As Nick explains, the actress knows what her assets are, with curves that match her confidence, and she’s putting both on display.

“Sydney’s selling and creating a fantasy,” he explains.

‘SULTRY SELFIE’

It’s very ‘old Hollywood’ in many ways, but it’s gritty, too, and that’s why there is such huge appeal.

“She will become a mega-brand in the future.”

As for Kim, it is no surprise her nose has apparently been put out of joint over the Sydney uprising.

While she often gets models and celeb brand ambassadors to model her Skims wear, the week of the Syrn launch in January saw Kim post her own sultry selfie to Instagram, posing in her brand’s lacy lingerie.

Fans could not help but notice the timing of her decision to model a sexy Skims set, hot on the heels of Sydney’s own saucy ­campaign, also on social media.

As one follower said: “Kim said, not today, Sydney Sweeney,” while another weighed in: “Is this the Sweeney fight back?”

Ramping it up, Kim this week called in little sister Kylie Jenner to model a bra and knicker set from her “Everyday Cotton” Skims range in a bid to reel in younger fans.

Obviously, when it comes to the Hollywood pool of superficial friendships, Kim and Sydney are on decent terms, having rubbed ­shoulders last year at Jeff Bezos and Lauren Sanchez’s wedding.

Needless to say, having a mutual pal like Jeff will keep them civil — on the surface at least — as they have too much to lose if they fall out and put him in the middle.

But, according to insiders, Kim feels particularly irked by Sydney’s apparent bid to claim some of her global spotlight.

The Kardashian beauty is used to being the most talked-about woman in any room, but — since Sydney became a pop culture phenomenon — she’s been pulling eyes away.

The fact that she is now launching this lingerie line feels a little too close to home for Kim, especially since it has been reported that Sydney has also filed to trademark the Syrn name for cosmetics and beauty care products.

Coincidentally — or maybe not so — Kim has also spoken about expanding into the beauty space with Skims.

Now, she has ­reportedly been complaining to friends that Sydney is nothing more than a “copycat”.

Still, as Nick tells us, the pair actually have more to gain from this rivalry than meets the eye, as “it’s all about the amount of column inches and publicity they can get”.

‘REBELLIOUS STREAK’

Kim is hardly naive when it comes to the art of publicity.

This is the woman who “broke the internet” in 2014 after exposing her very famous bum to the world on the cover of Paper magazine.

She is hardly going to blush at the thought of engaging now in some performative bra wars with Sydney, as she knows full well that the oxygen for any successful brand is attention and visibility.

So who will ultimately triumph?

Well, Kim’s obviously got a tremendous head start.

She steered her brand to global domination, proving that — despite her internet-breaking derriere — she does nothing half-arsed.

But, like Kim, Sydney understands the power of harnessing one’s sex symbol status to achieve fame and fortune, combining that with business-minded savvy and sizeable investments to create a brand with real selling power.

Add to that her rebellious streak and she could be on to a winner with Syrn.

Whether she overshadows Kim remains to be seen, but one thing remains clear.

In the big, bad world of bra- selling celebs, this storm in a D cup will run and run.

SYD’S GEAR

SYDNEY SWEENEY

AGE: 28.

WEALTH: £30million.

FAMOUS FOR: Starring in The White Lotus, Euphoria and 2025 film The Housemaid.

CONTROVERSIAL MOMENTS: Her American Eagle clothing ad, with the tagline “Sydney Sweeney has great jeans”, which saw her accused of promoting genetic supremacy.

Plus having her bath water used to make a soap range in 2025.

RELATIONSHIPS: Dated businessman Jonathan Davino from 2018 to 2025.

Began dating controversial music executive Scooter Braun in 2025.

BRANDS: As well as Syrn, ­Sydney has her own production company, Fifty-Fifty Films.

She has also collaborated with Armani Beauty, Kerastase haircare, Laneige skincare, Ford motors and Miu Miu fashion.

KIM’S GEAR

KIM KARDASHIAN

AGE: 45.

WEALTH: £1.4billion.

FAMOUS FOR: Reality shows including Keeping Up With The Kardashians.

CONTROVERSIAL MOMENTS: Leaking of a sex tape starring Kim and Ray J in 2007, “breaking the internet” with her 2014 cover of Paper magazine, and a 72-day marriage to Kris Humphries.

RELATIONSHIPS: Married music producer Damon Thomas at 19 and split after three years; Kris Humphries, married and split after 72 days, 2011; Kanye West, married 2014, split 2021.

She is now dating Lewis Hamilton.

BRANDS: KKW Beauty (2017-2021), SKKN By Kim – skincare brand from 2022, Kardashian Kloset – resale site for TV family’s clothes.

Skims has also launched collaborations with Nike, Dolce & Gabbana and Fendi.