box office

With the Wayans brothers firmly back in the driver’s seat, horror parody “Scary Movie” muscled its way past He-Man for the top spot at the box office this weekend.

The reboot of the 2000s-era franchise — or “rebootiquel,” as the movie calls itself — brought in $55 million in the U.S. and Canada for a worldwide total of $105.5 million, according to studio estimates. The movie, which had a production budget of $30 million, beat studio expectations and marks the return of the Wayans brothers to “Scary Movie.”

The franchise was developed by Marlon Wayans, Shawn Wayans and Keenen Ivory Wayans. But after 2001’s “Scary Movie 2,” the Wayans got in a pay dispute with former Miramax executives Bob and Harvey Weinstein. The Wayans have said the Weinsteins did not tell them that 2003’s “Scary Movie 3” would be made without them. The franchise then continued with fourth and fifth installments.

After former MGM film executive Jonathan Glickman was named chief executive of Miramax in 2024, he reached out to Marlon Wayans to see if he’d be interested in reviving “Scary Movie.”

“Always dreamt of having this moment again,” Wayans said, while thanking Glickman and executive producer Marc Weinstock during a short speech at the movie’s premiere. “I thank you guys for having the vision to go, there’s only one way to do the next ‘Scary Movie,’ and that’s to bring the Wayans family back.”

Miramax led the production and financing of the film, while Paramount Pictures was the distributor.

Amazon MGM Studios’ “Masters of the Universe” came in second at the domestic box office with $29.3 million, in Mattel Studios’ first film in theaters since the 2023 smash hit “Barbie.” Globally, the movie made $54 million.

The action adventure movie had a production budget of about $170 million and aimed to reintroduce the ‘80s-era action hero “He-Man” to a new audience, while also driving the nostalgia of adults who played with the franchise toys or watched the original film and series. The movie is part of Mattel Inc.’s strategy to continue extending its toy brands into the entertainment arena.

Mattel Chief Executive Ynon Kreiz said last week that “Masters of the Universe” didn’t need to match the success of “Barbie” “to have a meaningful economic impact on the company.”

A24’s runaway hit “Backrooms” came in third at the box office this weekend, continuing its strong performance with a haul of $25.9 million. Focus Features’ “Obsession” ($25.6 million) and another YouTube-native property, “The Amazing Digital Circus: The Last Act,” ($12.7 million) rounded out the top five at the box office, according to Comscore data.

Internet culture is showing up in a big way in theaters, as low-budget horror films “Backrooms” and “Obsession” led this weekend’s box office and beat out big franchise films like “Star Wars: The Mandalorian and Grogu.”

A24’s “Backrooms” topped the charts with $81.5 million in the U.S. and Canada in its opening weekend, according to studio estimates. The film is directed by 20-year-old YouTuber Kane Parsons, who based it on his internet series of the same name.

“Backrooms,” which reportedly had a production budget of about $10 million, stars Chiwetel Ejiofor as a furniture store owner who finds a mysterious portal in his basement. The film made a total of $118 million worldwide.

In second place was Focus Features’ “Obsession,” which hauled in $26.4 million in its third weekend in theaters, up 10% from the previous weekend’s total. The film, which had a production budget of less than $1 million, has now grossed $104.7 million domestically for a global total of $148 million.

“Obsession” director Curry Barker is also known for his YouTube sketch comedy channel.

The success of two YouTube-native filmmakers at the box office indicates the growing power of the platform — and online culture as a whole — in attracting audiences to cinemas.

Walt Disney Co. and Lucasfilm’s “The Mandalorian and Grogu” fell to third place this weekend with a domestic gross of $25 million. Lionsgate’s musical biopic “Michael” ($11.7 million) and Sony Pictures’ family comedy “The Breadwinner” ($7.5 million) rounded out the top five at the box office, according to Comscore data.

Everyone wants to be “The Devil Wears Prada 2,” as the 20-year sequel strutted to an estimated $77 million in the U.S. and Canada in its opening weekend, highlighting the spending power of women moviegoers at the box office.

The film, which returned stars Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci, nudged out Lionsgate’s “Michael” for the domestic top spot at theaters this weekend. In its second outing, the Michael Jackson biopic brought in $54 million, upping its overall North American total to $183.8 million and its cumulative global haul to $423.9 million.

Worldwide, Walt Disney Co.-owned 20th Century Studios’ “The Devil Wears Prada 2” brought in $233.6 million, according to studio estimates. The theatrical revenue, both domestic and worldwide, edged studio expectations. Already, the film has brought in 72% of the total revenue that the original movie made ($326 million).

The 2006 original has become a cult classic, with lines like Streep’s infamous “that’s all” and Tucci’s “gird your loins” now millennial catchphrases. The popularity of that film has continued over time with repeat viewings on cable television and the Disney+ streaming service.

“Nostalgia is a big driving factor for movies like this,” Andrew Cripps, head of theatrical distribution for Walt Disney Studios, said. “It’s just one of those movies that got into the zeitgeist.”

The fashion-forward sequel had a production budget of about $100 million. The film notched a 77% approval rating on aggregator Rotten Tomatoes.

Women comprised the majority of the audience for “The Devil Wears Prada 2” this weekend, representing 71% of moviegoers, according to data from EntTelligence.

The strong showing for “The Devil Wears Prada 2” highlights the spending potential of female moviegoers, who have had few big movies aimed at them in the last few years.

Despite the billion-dollar blockbuster that was “Barbie” in 2023, Hollywood has largely failed to consistently deliver big films targeted to women. That’s led multiple box office analysts and studio executives to note that the industry is leaving money on the table.

In the past, comparable titles to “The Devil Wears Prada 2” would have been 2008’s “Mamma Mia” or the “Sex in the City” film, but those kinds of movies are now few and far between.

More recent female-focused fare includes last year’s “Wicked: For Good” and Taylor Swift’s “The Official Release Party of a Showgirl,” though “Wicked” has the benefit of also having a longtime Broadway fanbase.

“There haven’t been enough movies for females,” Cripps said. “When you can give them a good movie, as long as the movie plays well and I think this one plays brilliantly, there’s a big audience out there.”

Universal Pictures, Nintendo and Illumination’s “The Super Mario Galaxy Movie” continued its run with a third place finish of $12.1 million at the box office this weekend, followed by Amazon MGM Studios’ “Project Hail Mary” in fourth and Neon’s horror flick “Hokum” in fifth, according to Comscore data.