Why U.S. World Cup hotel bookings are disappointing
Why isn’t the World Cup drawing foreign visitors as expected? Blame Trump’s immigration policies, his Iran war and his tariffs
Almost exactly one year ago, I speculated about how President Trump could sabotage the World Cup and the L.A. Olympics.
Since then, speculation has congealed into reality.
By almost any measure, tourism to the United States has cratered. Overall, it was down 5.5% last year from the year before. Visitors from Canada, traditionally the largest pipeline of foreign tourism, plummeted 21%.
Even with global anticipation building, the path to the U.S. for many World Cup travelers feels increasingly less like a red-carpet welcome.
— American Hotel & Lodging Association
That’s the largest drop from any country, according to statistics from the Commerce Department’s International Trade Administration cited by the Congressional Research Service. The runner-up is Germany, with a decline of 11.3%.
Expectations have faded that this summer’s World Cup games, which begin in the U.S. on June 12 with USA vs. Paraguay at SoFi Stadium, would buoy the flow of foreign visitors. Hotel bookings show that hasn’t happened, as my colleague Caroline Petrow-Cohen reports. According to an April survey by the American Hotel & Lodging Assn., hotel operators in all 11 of the U.S. host cities say that bookings are below their expectations.
Those figures bode ill for the 2028 Los Angeles Olympics, whose organizers are also counting on a robust flow of foreign visitors.
More than 65% of the Los Angeles hotels responding to the survey reported dashed expectations, the association said. That wasn’t the worst result; the percentage was higher in five host cities, led by Kansas City, where nearly 90% of survey respondents reported booking paces below expectations.
The association identifies several reasons for the lackluster bookings, including botched planning by FIFA, the World Cup’s governing body. But much of the blame falls on issues created by one person: President Donald Trump. These include “increased gas and jet fuel prices,” which are artifacts of Trump’s Iran war and its upward pressure on oil prices.
The survey also points to concerns about visa availability and the treatment of foreign visitors once they land in the U.S. or cross the border.
The administration has disavowed any intention to interfere with the World Cup or the Olympics.
“Thanks to President Trump’s leadership, the FIFA 2026 World Cup will no doubt be one of the greatest and most spectacular events in the history of mankind,” White House spokesman Davis Ingle told me by email.
“International visitors who legally come to the United States for the World Cup have nothing to worry about,” the Department of Homeland Security said. “What makes someone a target for immigration enforcement is whether or not they are illegally in the U.S. — full stop.”
Trump pledged in 2018, when FIFA was weighing bids to host the 2028 World Cup, that “all eligible athletes, officials and fans from all countries around the world would be able to enter the United States without discrimination.” But concerns remain that family members of participating athletes might face restrictions on entering the U.S.
Those concerns could hardly be assuaged by a comment from Vice President JD Vance, chair of a government task force overseeing preparations for the World Cup, at a 2025 meeting attended by FIFA President Gianni Infantino.
Vance said the U.S. wants foreign visitors “to come, we want them to celebrate, we want them to watch the games. But when the time is up, we want them to go home, otherwise they will have to talk to Secretary Noem.” (Trump subsequently ousted Kristi Noem as Secretary of Homeland Security, replacing her with former Sen. Markwayne Mullin, Republican of Oklahoma.)
Trump also committed himself to safeguarding the L.A. Olympics, stating, “I’m going to be supportive in every way possible and make them the greatest games.”
Yet America’s standing as a world-class tourist destination has plainly soured under Trump.
“Even with global anticipation building, the path to the U.S. for many World Cup travelers feels increasingly less like a red-carpet welcome,” the Hotel & Lodging Assn. observed.
“There is a perception that international travelers may face lengthy visa wait times, increased visa fees, and lingering uncertainty around entry processing. For those who do make the journey, concerns do not end at the border — questions about airport security screening wait times and airport congestion add another layer of hesitation.”
None of this should come as a surprise. As I projected last June, two administration initiatives in particular were poised to affect the World Cup and Olympics. The first was Trump’s crackdown on immigration.
Immigration agents, I noted, were acting as though they had carte blanche to detain people suspected of being in the U.S. illegally, conducting raids that sometimes swept up American citizens. That was before the Immigration and Customs Enforcement raids in Los Angeles, Minneapolis and other communities where immigration agents were accused of targeting specific ethnic and racial groups. And it was before the shootings of Renee Good and Alex Pretti in Minneapolis by immigration agents worsened their image as lawless thugs.
By then, however, stories had surfaced of foreign tourists being detained for weeks, even months, without explanation or apparent cause. A 65-year-old British woman named Karen Newman traveling on a valid tourist visa was arrested in September 2025 at the Montana border, shackled and held for six weeks in an ICE detention center. Other stories involved a German tourist who said she was held by ICE for 45 days, some of that time in solitary confinement; and a New Zealand woman who was detained with her 6-year-old son for three weeks.
The Department of Homeland Security didn’t deny that these incidents had occurred, though in relation to the New Zealand woman, whose visa had been only partially renewed, a U.S. Customs and Border Protection spokesman said, “When someone with an expired parole leaves the country and tries to re-enter the US, they will be stopped in compliance with our laws and regulations.”
The other policy that could interfere with the World Cup and Olympics are Trump’s travel bans and restrictions, which as of January covered 75 countries, including Brazil, Russia and 26 African countries.
Stringent regulations for some visa applicants — notably those coming to the U.S. to study or for work-study programs and their dependents — have further clouded America’s image as a destination. Applicants for those visas are required to open their social media accounts for the last five years for inspection by visa officers.
And Homeland Security Secretary Mullin last month raised the prospect of withdrawing customs officers from airports in so-called sanctuary cities, a move that would effectively shut down international flights at those airports.
The change couldn’t happen in time to affect the World Cup, but it could happen before the 2028 Olympics. Mullin’s idea didn’t win immediate favor with other members of Trump’s cabinet, including Transportation Secretary Sean Duffy.
Last year, the Department of Justice published a list of nearly three dozen states, cities and counties it defined as “sanctuary jurisdictions” because they “obstruct or limit local law enforcement cooperation” with ICE. Most are led by Democrats. They include California, and the cities of Los Angeles, San Francisco and Berkeley.
It’s true that immigration policies and rising travel costs are only part of the problem. The Hotel & Lodging Assn. also flayed FIFA for having block-booked hotel rooms in venue cities. These blocks “manufactured artificial demand by locking up large pools of inventory well ahead of the tournament,” the hotel group complained. The practice upended hotels’ planning by prompting them to increase staff and begin World Cup-themed renovations, preparing for crowds that may have been overestimated from the outset.
The block-booking “masked softer underlying traveler demand,” the association said, “with FIFA returning some blocks without a single reservation having been made.”
The hoteliers also groused that New Jersey and Philadelphia had proposed raising sales or lodging taxes in order to squeeze visitors. New Jersey lawmakers have proposed a short-term increase in its sales tax to 9.6% from 6.6% and in its lodging tax to 7.5% from 5%. Philadelphia is planning to raise its hotel tax to 10.5% from 8.5%.
None of this means that ticket sales for the World Cup won’t be healthy. FIFA has said that 5 million tickets have already been sold for the matches, even though the average price for even the cheapest seats at some venues tops $500. As my colleague Kevin Baxter has reported, fans are beginning to feel mulcted. That’s so especially because ticket buyers only learned the specific location of their seats after plunking down their money, at which point they discovered that they were placed in sections nowhere as desirable as they expected.
