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Meet the Netflix executive who helps decide what 325 million people watch next

After Brian Koppelman and David Levien wrapped their hit Showtime series “Billions,” the co-creators were undecided about where they would go next. A more than hourlong visit from a Netflix executive settled it.

Netflix had been developing a Las Vegas drama with Martin Scorsese, who is executive producing through his Sikelia Productions. The streamer brought in Koppelman and Levien, and the pair pitched a present-day casino story. Jinny Howe, Netflix’s head of U.S. and Canada scripted series, went to their office to make the case.

“When she left our office, we looked at each other and said, ‘Well, whatever we do, we want to do it with her,’” said Koppelman, recalling their meeting from two years ago. Their new Las Vegas series, “The Roman” starring Oscar Issac as a casino president, is expected to be released year. Netflix ordered it in December.

Howe has one of the hardest jobs in Hollywood — finding must-see scripted programs that keep Netflix’s subscribers watching. The company said it had over 325 million paid subscribers worldwide at the end of 2025. Her instincts for creators, combined with years as an entertainment executive and a lifelong viewer have given her a track record of championing hits, including thriller “The Night Agent,” drama “The Diplomat” and Regency-era romance “Bridgerton.”

That led to her promotion last year as head of U.S. and Canada scripted series — her fourth advancement in four years. She succeeded Peter Friedlander, who left after nearly 14 years, and reports to Chief Content Officer Bela Bajaria.

“In my role, I feel I am really ear to the ground, really listening to what audiences are asking for, and really trying to understand where the culture is, where the conversation is, to really make sure we’re giving these audiences what it is that they want and they crave,” said Howe, 48.

The pressure is on. Key franchises are in their final seasons. “Stranger Things” ended in December, “Outer Banks” concluded with its fifth season last month and “Emily in Paris” finishes with its sixth season in December. Netflix has confirmed that the fifth season of legal drama “The Lincoln Lawyer” will be its last.

Wall Street has soured. Netflix shares, which closed Thursday $76.01, are down 39% over the past 12 months, a slide that began with its $83-billion bid for Warner Bros. Discovery in December — a deal it later walked away from — and continued through 2026 when the company lowered its growth projections.

Analysts have also flagged sluggish engagement growth. View hours rose about 2% in the first half of 2026 compared with a year earlier, even as content spending climbed.

Jinny Howe standing near a studio light

After graduating from UCLA, Jinny Howe worked at Brillstein Entertainment Partners and John Wells Productions before joining Netflix in 2018.

(Jason Armond/Los Angeles Times)

Nonetheless, Howe is confident that Netflix continues to outshine its competitors, noting that the streamer is still in a “growth mindset” that bets on original ideas. The streamer also has franchises that continue to pull in large audiences, such as the fourth season of “Bridgerton,” she said.

“We’re not slowing down at all,” Howe said.

This year her department has a slate of 44 new and returning scripted series from the U.S. and Canada, excluding stand-up, comedy formats and adult animation. They span genres and mix seasoned showrunners and bets on emerging talent. Six are run by first-time female showrunners, a notable number at a time when the industry has cut back and women have historically had fewer chances to lead series. Those programs include “East of Eden,” a series based on the popular John Steinbeck novel; YA drama “The Body” and “A Different World,” a sequel series based on the NBC sitcom about Black students at a fictional college.

Howe leads a team of people spanning the U.S. and Canada, with hubs in Los Angeles and Toronto. While she is accountable for the U.S. and Canada scripted slate, the decisions are made in partnership with her team.

Scripted series out of the U.S. and Canada remain central to the business. Many of Netflix’s most-watched shows of all time come from the region, which accounts for about 40% of global revenue — the streamer’s largest market. Netflix reported 89.6 million memberships in the U.S. and Canada at the end of 2024, the last time it broke out regional numbers.

“There’s so many amazing creators and stories to be told from the U.S. and Canada and historically, English language scripted television for many, many years has traveled to lots of different countries around the world,” Bajaria said.

The region also drives Netflix’s awards profile. The streamer collected 111 Emmy nominations in July, second to HBO Max’s 122. Netflix says 83 of them came from scripted series and variety specials under Howe’s slate. “Beef” season 2 led Netflix’s titles receiving Emmy recognition with 16 nominations.

Competition for attention is fierce. Rival streamers are investing in live sports, and YouTube continues to take a significant share of TV viewing time in the U.S. Netflix has responded by adding video podcasts, sports and games to its lineup. It also lacks the deep historic library some competitors hold — the gap its failed Warner Bros. bid would have closed.

So finding new gems matters. In 2015 the streamer bet on Matt and Ross Duffer, then first-time showrunners, for “Stranger Things.” It became one of the biggest hits in the company’s history.

Then the Duffers agreed to produce a show created by Haley Z. Boston, the horror series “Something Very Bad Is Going to Happen,” about a woman who is cursed and could die if she doesn’t marry her soulmate. Other studios didn’t see Boston as the showrunner, but Howe and Netflix did.

“We need people to take chances on us,” 31-year-old Boston said. “There is still a glass ceiling … I’m excited about new future where you don’t have to have done the job already to do it. All you need is the right support.”

The series debuted at No. 2 on the streamer’s global top 10 English language shows and reached 20.3 million views on Netflix in the first half of this year, according to the streamer.

“Netflix had the confidence that we can find the right audience for this,” she said.

Connecting with a range of storytellers early is part of the strategy. Howe’s relationship with creator Molly Smith Metzler goes back about a decade, to when Metzler submitted her play “Elemeno Pea” while Howe was working at John Wells Productions. Howe was impressed and recommended her for the “Shameless” writers room. Metzler went on to lead the critically acclaimed 2021 limited series “Maid” for Netflix, her first job as a showrunner, and signed an overall deal with the streamer in early 2022.

One of Howe’s ideas was to build a series out of “Elemeno Pea.” That became the drama “Sirens,” starring Meghann Fahy, Milly Alcock and Julianne Moore. Released in 2025, it debuted at No. 1 on Netflix’s global top 10 and earned four Emmy nominations, including a surprise lead actress nod for Fahy.

“We spent so many cups of coffee and walks talking about what that could be and what it could look like, and we really built it from the ground up,” Metzler said. “She is very hardworking, and she’s extremely committed to the projects she does. That commitment and that rigor is contagious.”

Jinny Howe seated near a studio light on the set of a Netflix series

Jinny Howe, who grew up in the San Gabriel Valley, is one of the few prominent Asian American content leaders in Hollywood.

(Jason Armond/Los Angeles Times)

In her soul, Howe said, she’s a producer first. Koppelman and Levien said she was instrumental in the casting “The Roman,” including speaking with some of the leading actors. Alongside Isaac, the series stars Betty Gilpin, Alec Baldwin, Jimmy O. Yang and Jason Schwartzman.

“This would not have come together had Ginny not rolled up her sleeves,” Koppelman said. “When we look at this cast, sometimes we can’t really believe what got put together.”

Howe and Netflix also supported showrunner Rebecca Sonnenshine’s push to make a version of “Little House on the Prairie” that includes more of the Osage perspective.

“She was very open to a vision that explored all the things that we wanted to explore in this show,” Sonnenshine said.

Howe grew up in Walnut, in the San Gabriel Valley, a self-described latchkey kid and the daughter of a residential real estate agent and a women’s clothing store owner. She was born in Seoul and immigrated to California when she was 15 months old.

“So I really am a California girl, I grew up just adjacent to the glittering lights of Hollywood, but close enough to know that there was a real business there,” Howe said.

While her parents worked, she and her brother watched a lot of TV, sitcoms like “Diff’rent Strokes” and “Small Wonder” and soaps like “Dynasty” and “Dallas.” That turned into a career. She graduated from UCLA with a bachelor of arts degree in theater, film and television, worked in the talent division at Brillstein Entertainment Partners and rose to executive vice president of television at John Wells Productions before joining Netflix in 2018.

She is one of the few prominent Asian American content leaders in Hollywood, in a position that helps shape what the world watches.

“I definitely do feel it’s not something I take for granted to be in these rooms and to know that my voice matters,” Howe said. “I get to be a decision-maker in a lot of these conversations. It’s really gratifying, and it’s something that I think is not lost on me at all.”

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Former Tory campaign chief pleads guilty over election bet

The Conservatives’ former director of campaigning and his wife have pleaded guilty to cheating at gambling by placing bets on the date of the 2024 general election.

Anthony Lee stood to win approximately £15,000 after placing more than 60 successful bets totalling £1,549, the Gambling Commission said.

He passed confidential information to his wife about when former Prime Minister Rishi Sunak was planning to call the general election.

Laura Lee, who was a parliamentary candidate at the time, placed eight successful bets on the election date totalling £535 and would have profited by around £5,000.

On Thursday at Southwark Crown Court, Anthony Lee pleaded guilty to two offences and Laura Lee pleaded guilty to one offence.

They will be sentenced in October.

The trials of 10 other defendants will take place in September 2027 and January 2028.

Former MP Craig Williams, who was Sunak’s closest parliamentary aide at the time, pleaded guilty in June and will be sentenced at a later date.

In Williams’ case, the prosecution said he bet £250, £100, and £22.50 on the date of the 2024 election, telling the court he “used highly sensitive and confidential information”.

When details of the scandal first emerged in June 2024, Williams admitted making a “huge error of judgment”.

Sunak’s decision to call the poll was a surprise to many, including many Conservative MPs, who were expecting an autumn date.

The Conservative Party has been approached for comment.

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Former White House teleprompter operator ordered to turn over profits, pay fine over insider trading

A former White House teleprompter operator accused of using inside knowledge to make bets on the prediction market Kalshi has been ordered to turn over more than $100,000 in profits and pay a $65,000 fine as part of a settlement with federal authorities.

The settlement with the Commodity Futures Trading Commission, announced Friday, also dealt Gabriel Perez a three-year trading ban. Perez was placed on unpaid leave from his job at the White House after reports emerged that he used his position to make bets on what President Trump would say in speeches.

The White House did not immediately comment on the settlement. A White House official said in July that Perez was no longer in his position but did not say if he had been fired or resigned.

The commission found that Perez made $107,500 on prediction markets by betting on words and phrases that would appear in Trump’s speeches between December 2025 and February 2026.

“In his position, Perez had access to presidential speeches prior to those speeches being delivered and Perez misappropriated that information — in breach of his duty of trust and confidence,” according to a release from the commission.

Perez was ordered to repay his profits in full, along with the $65,000 civil penalty, which the commission said was a reduction because of his “exemplary cooperation.”

As details emerged July 16, then White House press secretary Karoline Leavitt said it was “unfortunate” and “a disgrace.”

Binkley writes for the Associated Press.

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Producer takes over former Quixote studio in Pacoima as Hollywood struggles

Production services vendor Quixote stunned Hollywood in April when it said it was winding down most of its Los Angeles soundstage business, delivering another blow to an industry already buffeted by steep losses in film and TV production.

Now, one of those facilities is attempting to stage a comeback.

Film and TV producer Manny Halley said he has taken over a 125,000-square-foot former Quixote North Valley complex on Montague Street in Pacoima under a 25-year lease with an option to buy, and plans to reopen it this fall under the name Imani Studio. The land is owned by Rexford Industrial Realty, which is not a party to the production business.

Halley’s credits include the “True to the Game” film trilogy that featured Vivica A. Fox, and the BET reality TV series “Keyshia Cole: The Way It Is,” which ran on BET from 2006 to 2008.

In an interview, Halley declined to disclose the price he paid, but said the lease is worth more than $25 million and that the cost to build the facility three years ago was about $19 million. The deal was financed with capital from his Imani Media Group.

“Right now is a unique time for independent producers because we don’t have to sit back and wait for a studio,” he said. “And in order for us to build a library and keep going, we have to keep costs down. So having your own stage is going to keep costs down.”

Producer Manny Halley has taken over ownership of one of the former Quixote North Valley studio facilities in Pacoima.

Producer Manny Halley has taken over ownership of one of the former Quixote North Valley studio facilities in Pacoima.

(Dae Howerton and Dallas J. Logan)

Halley said he was also motivated by the ongoing production crisis in L.A. and the continued loss of industry jobs. His company has shot 18 productions in California, 14 of which received a state production incentive.

“Somebody’s got to believe in Hollywood,” Halley said. “It’s a sad industry right now, and I want to change it.”

He is making a long bet on a market a much larger company has struggled with. Former owner Hudson Pacific announced it was shutting down most of its L.A. soundstages as well as operations in Atlanta as part of a cost-reduction move.

The Los Angeles-based real estate company bought Quixote in 2022 for $360 million, saying at the time that the acquisition would address the growing demand for soundstage space. Quixote was originally founded in 1995.

Though L.A. area soundstages had average occupancy rates of about 90% from 2016 to 2022, their business plunged in 2023 amid the work stoppages of the writers’ and actors’ strikes, according to data from the nonprofit FilmLA, which tracks on-location shoot days in the Greater L.A. area. In 2024, the average occupancy rate was 63%.

“Keeping production infrastructure active and investing in California’s capacity to support film and television is essential to our long-term competitiveness,” California Film Commission Executive Director Colleen Bell said in a statement. “Facilities like this help keep productions here, sustain good-paying jobs, and support the thousands of businesses and workers that make up our entertainment economy.”

Halley said he plans to invest $2 million to $6 million into the facility, including additional staff and LED volume walls. He retained three employees to help run operations and hopes to hire others who previously worked there.

He said he plans to use the facility, which has four soundstages, to shoot his own shows and movies, but also intends to rent out space to other productions, including student projects.

“I just want to give everybody their opportunity to shine,” he said. “I want to give them their own playing field to create and make their visions come to life with affordable stages.”

But even if outside productions don’t rent the space, he said the facility could sustain itself on his company’s projects. Imani Media Group has a distribution arm that has worked with Amazon, Tubi and the major theater chains.

By late September, Halley said he intends to start shooting a “True to the Game” TV series at the Pacoima facility, as well as the BET comedy “Lot Patrol,” which the network recently picked up for an additional five episodes.

“Supporting Black ownership and entrepreneurship across the entertainment industry remains deeply important to BET,” Brian Rikuda, BET’s executive vice president of enterprise growth strategy, business operations, and programming strategy, said in a statement. “As Manny Halley expands Imani Studios into a 125,000-square-foot production home, we’re proud to continue our partnership rooted in a shared vision to create culturally impactful entertainment and expand opportunity in our industry.”

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