athlete

One of the hottest tickets for the events surrounding Super Bowl LX in February was a party thrown at the Cow Palace in San Francisco by Sports Illustrated, where attendees could hang with Justin Bieber, Kevin Hart and Travis Kelce.

The magazine’s logo and a team of models from its latest annual swimsuit issue were present at another pre-game bash at the Michelin three-star restaurant Quince.

Sports Illustrated journalists were getting requests from peers looking to score invites to the gatherings, which symbolized a turnaround at the 72-year-old title. Just two years earlier, many of its writers were told their jobs were being eliminated.

But Authentic Brands Group, the New York-based company that purchased Sports Illustrated in 2019 for $110 million, says the title is now thriving after reducing its reliance on advertising and circulation revenue. The privately held firm — which expects $38 billion in global retail sales this year, up from $35 billion in 2025 — does not break out the finances for its businesses but says SI is highly profitable after a rocky period. Less than half of SI’s revenue comes from its media business.

“It took us a little while and we had a couple of bumps along the way,” Daniel W. Dienst, executive vice chairman for Authentic, said in a recent interview from his New York office, where a photo of baseball legend Hank Aaron taken by acclaimed SI photographer Neil Leifer hangs on the wall behind his desk.

For decades, SI was where every sports journalist aspired to work, hoping to become the next Frank DeFord or Gary Smith, whose 32-year career at the magazine is highly revered. Cover images of Muhammad Ali, Michael Jordan and other superstars are emblazoned in the memories of fans who eagerly awaited the title to arrive in the mail each week. For athletes and sports institutions, the cover remains a coveted honor.

“You go to LeBron James’ office in Akron, it’s got his 30 covers on the walls,” Dienst said. “You go to USC, they’ve got 21 covers with their athletes and coaches all over their athletic department.”

Now a monthly magazine, the flagship business of Sports Illustrated is no longer the first stop for fans looking for game analysis or profiles of athletes, many of whom have asserted greater control over their images through social media and podcasts.

Like other print magazines, SI has seen a sharp falloff in its circulation, currently at 400,000, down from 3 million in 2010. Authentic says SI has 52 million users a month on its web site and 21 million social media followers. ESPN had 229 million digital users in November.

But the famous SI name still resonates with generations of consumers and Authentic has sought ways to capitalize on it, from selling replica covers to opening branded resort hotels in Chicago and Nashville. International editions of the magazine have been launched in Germany, China and Mexico, with plans to launch in France and the U.K.

In January, Sports Illustrated launched its own free ad-supported streaming TV channel called SITV that features live shows with its journalists and includes films and shows from an archive stocked with documentaries and swimsuit issue specials going back decades.

The channel, which along with the other SI assets is managed by New York-based Minute Media, will also carry live sports coverage including college basketball. While Minute Media did not reveal early viewership figures, the company said the audience for the channel has grown 60% since its launch.

Cincinnati Bengals quarterback Joe Burrow on the cover of Sports Illustrated.

(Clay Patrick McBride)

The streaming channel is a major media initiative for brand that has seen more activity in other sectors.

In 2023, Authentic put the SI name on Lunatix, a sputtering ticket marketplace. Now called Sports Illustrated Tickets, the business has signage deals with 13 venues around the world including a New Jersey-based stadium — the home of the New York Red Bulls soccer team. The service expects to generate $500 million in revenue this year.

Authentic also uses Sports Illustrated-sponsored events such as the ones held at the Super Bowl to entertain clients for its other businesses and makes tickets available to the public. SI will host an event for Authentic at the Masters golf tournament in Augusta this week and has a permanent high-end, track-side hospitality space at Churchill Downs in Kentucky called Club SI.

Authentic specializes in acquiring and investing in famous retail properties that have foundered. The firm has acquired such names as the outerwear retailer Eddie Bauer, Brooks Brothers and Reebok, and in January took a 51% share in the fashion brand Guess.

ABG enlists outside operators to run the brands. Those operators pay an ongoing license fee to ABG, which also takes a cut of the revenues.

That was the plan when Authentic bought Sports Illustrated from Meredith Corp., now known as People Inc.

After the purchase, Authentic entered a $15-million-a-year licensing agreement with Arena Group (at the time known as Maven) to run Sports Illustrated. A New York-based digital media company, Arena operated such well-known titles as Men’s Journal, Parade and TheStreet. But the partnership unraveled when Arena used AI for sponsored content on Sports Illustrated’s website, which sounded alarm bells at the esteemed publication.

Sports Illustrated’s 2026 Super Bowl party at the Cow Palace in San Francisco.

(Sports Illustrated)

The Arena Group acknowledged it hired an outside firm to create product reviews that used fake bylines. The scandal coincided with the termination of its chief executive, Ross Levinsohn, who once held a leadership role at the Los Angeles Times.

The relationship with Authentic worsened when Arena’s majority owner, Manoj Bhargava, took over as interim chief executive. The founder of 5-Hour Energy, Bhargava tried to fire Sports Illustrated’s unionized editorial staff and renegotiate a lower licensing fee from Authentic. He also used the magazine’s editorial pages and website to promote his energy drink business.

The SI media business was unprofitable under Bhargava and Arena missed a payment to Authentic on its licensing deal. In March 2024, Arena announced it was shutting down the print edition of SI.

Around the same time, Authentic hired Minute Media, which runs the digital sites Fansided and Players’ Tribune, to take over Sports Illustrated. Bhargava didn’t go quietly; according to legal filings, he threatened to delete Sports Illustrated’s archive of intellectual property.

Authentic sued Arena for breaching the SI licensing agreement, which was settled. Many of the title’s laid-off journalists were rehired.

The experience with Arena was a harsh lesson for Authentic, which never had owned a media property before.

“The minute I make that phone call or anybody perceives that Authentic could control the newsroom, forget it, game over,” Dienst said, referencing Bhargava. “We had to move on.”

Minute Media has gotten high marks from the SI staff for its repair work on the media side of the business.

“It’s been a long time since we felt like we had an operator and support from the very top to not just grow what we’re doing day to day, but to grow what Sports Illustrated is going to look like 10 years down the road,” said Steve Cannella, editor in chief of Sports Illustrated.

SI’s union representing editorial employees praised Minute Media when it took over, and is close to agreeing on a new contract deal with the company.

Minute Media is aiming to expand the SI brand‘s reach across other media platforms to make up for the time lost under previous regimes.

“I’ve asked, ‘guys, what are all the things you wanted to do that you haven’t been able to do?’ ” said Minute Media President Rich Routman. “If we’re not trying new stuff, we’re failing.”

Some sports media types believe SI is largely a nostalgia play in a landscape where young fans go elsewhere for game highlights and turn to provocative hosts such as Pat McAfee on YouTube. But awareness goes beyond the audience of baby boomers and Gen Xers who grew up with the brand.

Lisa Delpy Neirotti, who leads the sports management program at George Washington University, recently conducted a study with her students on their media consumption habits. She said she was surprised to see high recognition of Sports Illustrated with the Gen Z crowd, and credits SI for Kids, the spin-off publication for younger readers launched in 1989.

“They would remember getting it in the mail, and it was the first thing that got them interested in sports,” Neirotti said. “There are a lot of positive memories that keep the brand alive.”

Dienst said the audience for SI has gotten younger under Authentic’s ownership. But he doesn’t disregard the oldsters who grew up with it.

“They’re very affluent and they’re super loyal,” he said.

Kenyan distance runner Albert Korir has admitted to doping, prompting officials on Monday to ban him for five years.

Long a fixture at the New York Marathon, Korir tested positive for a blood-boosting substance in three separate samples taken in October while he was training to run in the New York Marathon on Nov. 2. He finished third in the race.

A verdict issued by the Athletics Integrity Unit said that Korir’s results since October will be disqualified, including that third-place finish in New York.

The three positive results provide “clear evidence of the athlete’s use of a prohibited substance on multiple occasions which is expressly identified in the definition of aggravating circumstances,” the verdict stated.

The punishment was reduced by one year because Korir, 32, admitted to taking a banned substance without requesting a hearing. He is banned until January 2031.

Korir will keep his 2021 New York Marathon title. He also was runner-up in 2019 and 2023, and finished third in 2024 in addition to 2025. His other first-place finishes came in the 2019 Houston Marathon, the 2017 Vienna Street Race and the 2019 and 2025 Ottawa Race Weekend.

Korir tested positive for Continuous Erythropoietin Receptor Activator (CERA), a long-acting agent that stimulates red blood cell production much like the banned substance EPO. It is used legally to treat anemia associated with chronic kidney disease and typically is administered once every two to three weeks.

The World Anti-Doping Agency said in October that Kenya had made “significant” progress in tackling doping but the country remains on probation while it seeks to improve its monitoring.

The action by WADA occurred after Kenyan runner Ruth Chepngetich, the world marathon record holder, was banned for three years after admitting the use of Hydrochlorothiazide (HCTZ), a banned diuretic used as a masking agent.

Transgender women athletes will be excluded from the Olympics beginning with the 2028 Los Angeles Games after the International Olympic Committee implemented a new eligibility policy on Thursday.

Eligibility for women’s competition will be determined by a one-time, mandatory genetics test, according to the IOC. The test requires screening through saliva, a cheek swab or a blood sample.

No woman who transitioned from being born male competed at the 2024 Paris Summer Games, and it is unclear if any transgender women currently compete at an Olympic level. The new policy, however, aligns with President Trump’s executive order banning transgender athletes from participating in women’s or girls’ sporting events in the United States.

The eligibility policy approved by the IOC is not retroactive and does not apply to recreational sports programs.

The IOC said in a statement that it “protects fairness, safety and integrity in the female category.

“Eligibility for any female category event at the Olympic Games or any other IOC event, including individual and team sports, is now limited to biological females.”

Until now, individual sports federations determined whether transgender women were allowed to compete in women’s categories, with the IOC providing only recommendations. Sports that placed restrictions on transgender athletes included track and field, boxing, swimming and rugby.

The IOC Executive Board approved the new policy after 18 months of study. It mirrors the guidelines approved by the World Athletics Council in June, determining eligibility for the female category through screening for the absence or presence of the SRY gene.

The IOC policy leans on scientific research that considers the presence of the SRY gene fixed for life and represents evidence that an athlete has experienced male sex development. Athletes who screen negative for the SRY gene will be eligible to compete in women’s sports.

SRY (which stands for sex-determining region Y gene) is found on the Y chromosome. In the cell, it binds to other DNA, leading to testis formation, according to the National Library of Medicine. Even men who lack Y chromosomes still have a copy of the SRY region on one of their X chromosomes, which accounts for their maleness.

Jane Thornton, the IOC medical and scientific director, last year presented to the executive board findings that transgender athletes born with male sexual markers retained physical advantages, even those that had received treatment to reduce testosterone.

Kirsty Coventry, a former gold-medal Olympics swimmer from Zimbabwe, was elected a year ago as the first woman president of the IOC. She campaigned on the importance of protecting the women’s category.

“At the Olympic Games, even the smallest margins can be the difference between victory and defeat,” Coventry said Thursday in a statement. “So, it is absolutely clear that it would not be fair for biological males to compete in the female category.”

The U.S. Department of Education’s Office for Civil Rights set a deadline Tuesday that sounds much like two earlier deadlines, giving San José State University 10 days to comply with a list of athletics-related demands or face enforcement action, including the termination of the university’s federal funding.

This is the third 10-day deadline issued by the OCR to SJSU, the first in January and the second having expired last weekend. All three concern the same case, that of a transgender woman who played on the school’s women’s volleyball team from 2022 to 2024.

A federal investigation was launched in February 2025 after controversy over Blaire Fleming disrupted the 2024 volleyball season. Four Mountain West Conference teams — Boise State, Wyoming, Utah State and Nevada-Reno — chose to forfeit matches to SJSU.

The probe concluded that SJSU’s policies “allowing males to compete in women’s sports and access female-only facilities deny women equal educational opportunities and benefits.”

SJSU pushed back, insisting it followed the law in allowing Fleming to play. SJSU president Cynthia Teniente-Matson wrote in a March 6 letter to the campus community that the university “vigorously disputes the conclusions that OCR reached. … Our position is simple: We have followed the law and cannot be punished for doing so.”

SJSU requested that the OCR rescind its findings and close its investigation. Instead, the federal agency redoubled its efforts, with the latest salvo a “letter of impending enforcement” issued Tuesday and accompanied by a statement from U.S. Assistant Secretary for Civil Rights Kimberly Richey.

“We have provided SJSU with multiple opportunities to resolve its Title IX violations with common sense actions: separating male and female athletes based on their biological sex, keeping men out of women’s locker rooms and bathrooms, restoring rightfully earned titles and accolades to female athletes, and apologizing to the women forced to forfeit competitions to protect themselves,” Richey said. “Yet, SJSU remains obstinate, choosing a radical ideology over safety, dignity, and fairness for its own students.

“With today’s action, the Department is putting the university on notice: comply with the law or risk losing its federal funding.”

SJSU enlisted the support of the California State University system, which sued the Department of Education on March 6 to challenge its allegedly “lawless overreach” and block the federal government from cutting funding to SJSU if the school does not agree to a proposed itemized resolution agreement.

“Whether and under what conditions transgender women should be allowed to compete in women’s athletics has been hotly contested,” the CSU lawsuit said. “But this case is not about that issue. It is about the Department’s attempt to punish SJSU, even though the law in the Ninth Circuit has been and is clear. Under Ninth Circuit law, Title IX and the Equal Protection Clause protect transgender students from discrimination.”

Suing the Education Department “is not a step we take lightly,” Teniente-Matson said. “However, we have a responsibility to defend the integrity of our institution and the rule of law, while ensuring that every member of our community is treated fairly and in accordance with the law.”

An estimated two-thirds of SJSU students receive federal financial aid totaling about $130 million annually, according to Cal State University. Losing federal funds could also disrupt $175 million in research.

The Office of Civil Rights’ proposed resolution agreement, which SJSU dismissed out of hand, contains the following demands:

1) Issue a public statement that SJSU will adopt biology-based definitions of the words “male” and “female” and acknowledge that the sex of a human — male or female — is unchangeable.

2) Specify that SJSU will follow Title IX by separating sports and intimate facilities based on biological sex.

3) State that SJSU will not delegate its obligation to comply with Title IX to any external association or entity and will not contract with any entity that discriminates on the basis of sex.

4) Restore to female athletes all individual athletic records and titles misappropriated by male athletes competing in women’s categories, and issue a personalized letter of apology on behalf of SJSU to each female athlete for allowing her participation in athletics to be marred by sex discrimination.

5) Send a personalized apology to every woman who played in SJSU’s women’s indoor volleyball from 2022 to 2024, beach volleyball in 2023, and to any woman on a team that forfeited rather than compete against SJSU while a male student was on the roster — expressing sincere regret for placing female athletes in that position.

In a related lawsuit, a Colorado district judge this month deferred ruling on motions to dismiss former SJSU volleyball player Brooke Slusser’s lawsuit against the California State University system. Slusser alleged that she was made to share bedrooms and changing spaces with Fleming without being informed that Fleming is transgender.

Judge Kato Crews dismissed the Mountain West Conference as a defendant but said he wants to put the rest of the case on hold until after a Supreme Court ruling in B.P.J. v. West Virginia, which is expected to come in June.

The B.P.J. case went to the Supreme Court after a transgender teen sued West Virginia to block a state law that prevents males from competing in girls’ high school sports.