Samyang leads U.S. K-ramen growth, Nongshim gains in Asia

An infographic compares Nongshim and Samyang Foods’ first-quarter sales and operating profits in the United States, China and Japan, highlighting the companies’ differing overseas growth strategies. Data from Financial Supervisory Service and the companies. Infographic by Asia Today and translated by UPI
June 23 (Asia Today) — South Korea’s two leading instant-noodle makers posted sharply different results across major overseas markets during the first quarter, with Samyang Foods growing rapidly in the United States and Nongshim generating steadier profits in China and Japan.
Samyang Foods recorded U.S. sales of 185.3 billion won ($120.3 million) during the first three months of the year, up 37% from the same period in 2025, according to industry data released Tuesday.
Its U.S. operating profit jumped 325% to 22 billion won ($14.3 million).
Nongshim posted U.S. sales of 141.3 billion won ($91.8 million) and an operating profit of 12.3 billion won ($8 million) during the same period.
Samyang’s growth was driven primarily by the continued popularity of its spicy Buldak brand and the expansion of its distribution network.
The company has increased the number of its products sold through Walmart, Costco and other major U.S. retailers. Sales of products tailored to local preferences, including Buldak Mac and Cheese and Buldak Ramen Habanero Lime, have also increased.
“The distinctive flavor and concept of the Buldak brand are giving us a competitive advantage in the U.S. market,” a Samyang Foods representative said.
The company plans to expand its presence in North America by strengthening the brand and increasing distribution through large retailers, the representative said.
Nongshim is also seeking a larger share of the North American market through Shin Ramyun and its expanding line of stir-fried noodles.
The company has improved its production and logistics efficiency by raising operating rates at its factories near Los Angeles. Its products also continue to generate steady sales through Walmart, Costco and other major retailers.
The competitive picture was different in China, where Nongshim recorded more stable profitability despite generating considerably less revenue than Samyang.
Nongshim’s Chinese operations reported first-quarter sales of 52.7 billion won ($34.2 million), up 16% from a year earlier. Operating profit rose 20% to 7.2 billion won ($4.7 million).
The results were supported by continued demand for Shin Ramyun, Chapagetti and Neoguri.
Samyang generated much higher sales in China but experienced a steep decline in profit.
Its first-quarter Chinese sales rose 36% to 171.3 billion won ($111.2 million), while operating profit fell 77% to 1.3 billion won ($844,000).
Industry analysts attributed the decline to Samyang’s reorganization of its distribution partners and inventory remaining after weaker-than-expected sales during China’s Singles’ Day shopping festival last year.
Samyang said it remains committed to long-term growth in China.
The company plans to strengthen Buldak’s brand position while expanding beyond instant noodles into products such as sauces and air-dried noodles.
Samyang is also constructing a factory in Jiaxing, Zhejiang province. It recently expanded the planned number of production lines at the plant from six to eight.
The Jiaxing factory is scheduled to begin operating in 2027. Samyang expects local production to improve manufacturing and distribution efficiency in China.
Nongshim also delivered stronger profitability in Japan.
Its Japanese subsidiary recorded first-quarter sales of 33.9 billion won ($22 million), up 20% from a year earlier. Operating profit increased 75% to 1.66 billion won ($1.1 million).
The company’s performance was supported by growing recognition of Shin Ramyun and improved bargaining power in price negotiations with retailers.
Samyang’s Japanese business recorded sales of 9.9 billion won ($6.4 million), an increase of 34%, but operating profit fell 31% to 240 million won ($156,000).
Marketing expenses and initial investments associated with expansion into convenience stores, Don Quijote and Costco weighed on profitability, according to industry analysts.
The results suggest that the rivalry between the two companies is developing differently in each region.
Samyang is using the global recognition of Buldak to drive rapid growth in North America, while Nongshim is building a more stable earnings base in China and Japan through established products led by Shin Ramyun.
Both companies are expanding production capacity as global demand for Korean instant noodles continues to grow.
In addition to Samyang’s Jiaxing factory, Nongshim is constructing an export-only plant at the Noksan National Industrial Complex in Busan.
Nongshim plans to complete the factory and begin production during the second half of the year. The facility is expected to become a major base for expanding the company’s global supply capacity.
“Success in overseas food markets depends not only on brand strength but also on production capacity, distribution networks and a stable supply system,” a retail industry official said.
“Samyang is currently showing strong growth in North America, but Nongshim is also expanding production and strengthening its localization strategy,” the official said. “Competition in the global market will become more intense.”
— Reported by Asia Today; translated by UPI
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Original Korean report: https://www.asiatoday.co.kr/kn/view.php?key=20260624010008206









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