Inside Princess Andre’s plan to be ‘British Kylie Jenner’
PRINCESS Andre may be a household name here in the UK, but the aspiring beauty mogul is set to conquer the US next year.
Insiders tell us she is taking her cosmetics brand By Princess to the States in a bid to give Kylie Jenner a run for her money.
The daughter of Peter Andre and Katie Price has been cropping up on red carpets and celeb-filled events over recent years as she carves out a career for herself in showbiz.
As well as her ITV show The Princess Diaries, the star has is working on her own cosmetics line, By Princess.
And a source close to Princess’s camp says has big aspirations for the brand, as they share: “Princess is a smart cookie and her goal is global domination, make no mistake about it.
“She is going to America next summer, that’s already planned and she will be spending a fair bit of time over there. It’s a big country and takes real commitment and time to crack, but Princess isn’t afraid of hard work and it’s always been her dream to break America.
“The blueprint for her and her team is to make her Britain’s answer to Kylie Jenner, and she is laser focused on making that a reality. The plan is to go over there in 2027 to do some media appearances and meet beauty retailers, and then launch her range in US stores the following year.”
And she has a secret weapon in her arsenal.
Our source explains: “She has a powerhouse team behind her as the company making her products are the same team behind Made By Mitchell, the massively successful brand launched by make up artist Mitchell Halliday.
“Made By Mitchell recently broke America and is now stocked in Ulta Beauty, the largest speciality beauty retailer in America, so the team behind that will hopefully help Princess follow in the same footsteps in the US as they have so many connections over there.
Our mole adds: “It’s a notoriously tricky market to crack but Princess has taken her time and worked on this brand for two years. Her goal was always great products at affordable prices, and there is a real gap in the market for that, both here and Stateside.”
The Sun understands that America has already come calling for Princess, and she was recently offered a huge US show.
Our insider reveals: “Princess was approached to appear on a massive American TV show recently, but she turned it down. It wasn’t because it wasn’t an amazing opportunity, it’s more that it’s all about the timing and the timing wasn’t quite right at the moment. It might be the right move for her in a year or two though, so watch this space.”
The source adds that the programme was not Love Island USA or the upcoming US version I’m A Celebrity.
“It’s not the kind of show people would expect,” they teased.
In the meantime, Princess – who is appearing on Celebrity Race Across The World with her brother Junior – is extremely busy on this side of the pond before she jets overseas next year.
Sources tell us the products will soon launch in high street store Boots too.
“Getting into Boots is huge,” spills our insider. “It’s the biggest beauty retailer in Britain and they don’t just take any celebrity beauty range, so it’s a huge coup for Princess and her team and will take the brand to the next level.”
And while it has not been officially announced yet, we understand she has also scored another series of The Princess Diaries.
“Cameras were following Princess on the red carpet at the Pride of Britain awards earlier this week, and they were shooting scenes for the next series,” our insider confirms. “It’s been a massive success for ITV and ITVX, so it’s no surprise they want more.”
The fashion world is also snapping at Princess’s heels and she wore her first couture dress to Pride of Britain earlier this week, being dressed by designer Tabja.
“Couture houses are taking note of Princess and want to dress her,” says a source close to the young mogul. “She was voted second best dressed teenager last year by Tatler magazine and that really made fashion circles sit up and take notice.”
The Sun has approached a rep for Princess for comment.