advertising

Peacock, NBCUniversal’s streaming service, reached profitability for the first time, boosted by FIFA World Cup, NBA playoffs and reality dating show “Love Island USA.”

The milestone comes as Comcast Corp. prepares to spin off NBCUniversal entertainment and news media businesses into a separate company. Peacock, which launched in 2020, grew its paid subscribers by 4% to 48 million in the second quarter, compared to the previous quarter. The company said Peacock’s earnings before interest, taxes, depreciation and amortization was $189 million.

“In just six years, we built Peacock into a streaming business with real scale in the U.S.,” said Brian Roberts, chairman and co-CEO of Comcast on Thursday in an earnings call, adding that Peacock has added 2 million paid subscribers in each of the last two quarters.

Co-CEO Mike Cavanagh said that performance “reinforces the value of NBC, Telemundo, Bravo, and Peacock together as one integrated media business with continued opportunity to drive stronger engagement, advertising, and profitability into the future.”

Comcast plans to spin off Peacock, NBC and Telemundo broadcast networks, Bravo, Universal film, television studios and theme parks and British TV service Sky into its own separate company, with a goal of completing the separation in about a year.

Michael J. Wolf, CEO of Activate Consulting, said Peacock’s first profit proves that live sports and premium programming “remain the single most powerful anchors for consumer attention and subscriber growth.”

“As Comcast prepares to spin off NBCUniversal, freeing it from legacy cable, a standalone NBCU is now structurally positioned to compete at the highest level of streaming,” Wolf said in a statement.

Peacock was the last major premium subscription video-on-demand service launched by a legacy studio to reach profitability, said Brandon Katz, director of insights and content strategy at Greenlight Analytics. The streaming service is available only in the U.S. and certain U.S. territories. Its reach is much smaller than other rivals like Netflix, which has about 80 million households in the U.S. and Canada.

“It was a long and arduous process for Peacock to reach profitability, and this is obviously a very important step for their business, but one small step in a much larger journey,” Katz said.

The Peacock news was part of Comcast’s earnings results. Comcast said revenue declined 1% to $29.9 billion in the second quarter, compared to a year ago, hurt by the loss of broadband residential customers.

Net income was $3.5 billion, down 68% from a year ago, when its profit was boosted by a $9.4 billion gain from Comcast’s sale of its share in Hulu.

Content and experiences revenue increased 22.9% to $10.7 billion, thanks to increases in advertising and theatrical revenue from popular movies including “The Super Mario Galaxy Movie,” horror movie “Obsession” and the international distribution of “Michael.”

Comcast’s stock closed Thursday at $21.92 a share, down about 7%.

WASHINGTON, May 20 (UPI) — As sports betting and prediction market platforms like Kalshi and Polymarket grow in popularity, U.S. senators on Wednesday weighed the need to regulate use of the platforms by minors.

One main issue senators raised during a hearing by the Senate Commerce Subcommittee on Consumer Protection, Technology and Data Privacy was how prediction markets use social media to advertise their platforms to underage users, putting them at risk of a gambling addiction.

“Young people are being inundated with advertisements on social media. Their favorite influencers and sports figures are introducing minors to betting,” said Sen. Marsha Blackburn, R-Tenn., who chaired the hearing.

“This is not safe. It needs to stop, and advertising to minors is disgusting,” Blackburn said.

The “No Sure Bets: Protecting Sports Integrity in America” hearing was intended to discuss the prevalence of sports betting and its impact on the integrity of matches.

It followed a unanimous Senate vote last month to ban its members and their staffs from trading on prediction market platforms, and the senators seemed determined to do more. Issues surrounding gaming continue to be a hot topic in Congress, where more than 10 active bills are related to prediction markets.

Some recent high-profile scandals surrounding prediction market platforms have also drawn attention to the industry, including the arrest of U.S. Army soldier Gannon Van Dyke last month. He was charged with using classified information to profit from a Polymarket wager related to the capture of Venezuelan president Nicolás Maduro in January.

In the same month, Kalshi fined and suspended from its platform three congressional candidates for betting on the outcomes of their own elections.

In the hearing, Sen. John Hickenlooper, D-Colo., criticized prediction markets like Kalshi for hiring social media influencers to promote their platforms to adolescent users.

“I think it’s specifically dangerous for minors to get into sports betting, and especially on prediction markets. That’s why almost all the states say [the legal betting age] is 21, not 18,” Hickenlooper said.

“Prediction markets let users as young as 18 bet on sports, but they also market their products to younger, more vulnerable audiences who are in many cases adept at getting around the platform precautions.”

A study released in January by Common Sense Media found that more than one-third of adolescent boys aged 11 to 17 admitted to engaging in gambling over the past year. Almost 60% of those who have been gambling said that they were exposed to gambling content through social media.

Kalshi, in an email, denied advertising to minors and pointed to recently implemented consumer protection measures, including requesting a selfie from the user to supplement documents verifying their age.

Hickenlooper grilled Patrick McHenry, a former U.S. representative now acting as senior adviser to the Coalition for Prediction Markets, on the guardrails to ensure underage users could not access their platforms.

McHenry pointed to the Commodity Futures Trading Commission, which oversees prediction markets and regulates them as a form of financial derivative rather than an avenue for gambling.

“The CFTC is a cop on the beat. It has the capacity to oversee this market, just as they’ve done with a broader commodities marketplace that has been around and well-versed for decades,” he said.

The Commodity Futures Trading Commission’s jurisdiction over prediction markets has been a contentious topic, since users can trade event contracts related to sports, weather, politics and more.

The Prediction Markets Are Gambling Act, which Sen. Adam Schiff, D-Calif., introduced in March, seeks to ban prediction markets from listing contracts that resemble sports bets, arguing that such contracts are considered gambling and should be subject to state regulation.

The agency argues that sports event contracts were treated as “swaps,” a term used to describe events that have potential economic consequences.

But Sen. Ted Cruz, R-Texas, pushed back against the classification of sports contracts on prediction markets as financial derivatives.

“What is the economic consequence of whether a pitcher throws a ball or strike?” he asked.

Another bill specifically targeting digital gambling advertisements to minors was introduced Monday. Sens. Richard Blumenthal D‑Conn., and Katie Britt, R‑Ala., are advocating the Gaming Advertisement to Minors Enforcement Act, which would implement a federal ban on sports betting ads on social media platforms for minors.