addictive

Beneath azure skies and fluffy white clouds, three giggling toddlers and their mothers arrive at a candy-colored water park in the town of CoComelon.

It’s the opening of “Fast Little Fishy Splash Water Park Adventure,” a three-minute episode of “CoComelon,” the popular children’s cartoon series that is perhaps as controversial as it is appealing to young children.

Moonbug Entertainment, the studio behind “CoComelon,” says the episode, which debuted on YouTube in May, is the result of a years-long collaboration with a UCLA think tank.

In an unconventional move for a privately held entertainment company, the studio released its child development guidelines on its website Tuesday. Moonbug’s head of communications Bao Nguyen said the company began to incorporate findings from the research into its creative process in late 2025.

“It’s a great example of what we’ve been trying to do,” said Rich Hickey, Moonbug’s chief creative officer, referring to the episode. “Inclusive storytelling and learning through play — they’re all evident within that episode.”

Nina and Cody, ecstatic about visiting their neighborhood splash pad, run through fountains and hop in kiddie pools, but protagonist JJ is a bit more skeptical.

With support from his friends and his mother, who offers him goggles and a pair of orange arm floaties, JJ decides to face his fears. He joins his friends under a tipping bucket, and — spoiler alert — realizes that he actually enjoys playing in water. (“I just love to swim, swim, swim,” he sings.)

The guidelines, called the “Moonbug Learning Principles Framework,” are informed by academic research and advise that Moonbug shows should help young viewers navigate “real life moments” and “model positive relationships among children and their friends and caregivers.”

Other priorities include creating shows that encourage kids to learn through play, as this helps them develop their imagination and creativity, and featuring characters from diverse backgrounds (“CoComelon’s” Nina is Mexican American, Cece is Korean American and Cody is Black) — and giving said characters depth — across all Moonbug shows.

“We’re a digital-first company and we realized that there may be some … hesitation to sharing online content with children,” Hickey said. “This is really to keep building on the trust we think we’ve built.”

“CoComelon” is Moonbug’s flagship preschool show, and the series’ origins date back to 2006 when commercial director Jay Jeon shared a YouTube video of an alphabet cartoon set to music. The videos began to revolve around toddler JJ in 2017.

By 2020, “CoComelon” was the most-watched YouTube channel in the world, averaging 3.5 billion monthly views. That year, the show made its streaming debut on Netflix — where it broke ratings records — and was bought by London-based entertainment company Moonbug.

Moonbug was then acquired by Candle Media, a firm led by ex-Disney execs Kevin Mayer and Tom Staggs, for a reported $3 billion. Disney+ has since obtained the exclusive streaming rights to “CoCoMelon.”

“CoComelon‘s” image woes aren’t new. The series has developed a reputation for keeping children glued to the screen, as seen in videos that have gone viral on social media of babies bolting to the television upon hearing the marimba theme song.

In 2020, a Guardian columnist wrote that “CoComelon” was “like crack” for a preschool child. A New York Times report in 2022 gave the public more insight into Moonbug’s audience development process, which included testing “CoComelon” videos on young children to make its shows as attention-grabbing as possible.

The program has been a hot topic on parenting forums. The exchange typically goes something like this: Someone asks if “CoComelon” is “bad” and a gaggle of parents weigh in. “Very overstimulating,” said a user in one Reddit thread. “It moves too fast for kids’ brains to process, which can cause a speech delay,” wrote another.

Asked to respond to the criticism, Hickey said he believes Moonbug makes “age-appropriate content” and produces a range of videos to cater to different moments throughout a child’s day, from slow bedtime videos to faster-paced ones meant to encourage movement, Hickey said.

In 2023, Moonbug recruited the Center for Scholars and Storytellers, a think tank at UCLA that bridges entertainment media and psychology research, to “create the best possible product” for its audience, Hickey said.

The center was tasked with analyzing Moonbug’s content and crafting the learning principles to guide the studio’s future preschool programming, which also includes the “Blippi” and “Little Angel” franchises.

A scene from Moonbug Entertainment’s “Blippi’s Job Show.”

(Jessica Perez / Moonbug)

Moonbug also asked the center to determine if there was research showing that audiovisual content could be addicting for preschoolers, said Yalda T. Uhls, an assistant adjunct professor of psychology at UCLA and executive director of the Center for Scholars and Storytellers. Uhls said the center’s review of existing peer-reviewed research found that there was no such evidence.

And despite oft-repeated claims that long-form content is better for kids than short-form content, “there isn’t really actually any evidence for that,” Uhls said. “It’s very inconclusive.”

The center found that preschool children struggle to learn as much from content with frequent cuts, though consuming it doesn’t impact their attention span negatively, Uhls said.

As such, the principles the center crafted recommend Moonbug “minimize distractions and tangential songs or storylines” when characters are navigating real-life situations to make sure it does not interfere with preschool children’s ability to learn lessons.

The center interviewed members of Moonbug’s creative teams and formed an advisory council of academic experts in child development to evaluate a selection of Moonbug’s episodes, assess the quality of socio-emotional learning and find areas for improvement, Uhls said.

“The content certainly had a lot of places where it could improve, but it wasn’t horrible,” Uhls said. “There was some learning within the episodes. … It wasn’t all good, it wasn’t all bad.”

Uhls said she recalled several instances of episodes modeling unsafe behavior, but declined to share specifics.

The center plans to continue to work with Moonbug to integrate child development research much earlier in the studio’s creative process and aid with the integration of the learning principles into its content slate, Uhls said.

This “gripping” missing child thriller is brought to life by Slow Horses and Murders At White House Farm creators.

Crime thriller fans shouldn’t miss out on this “addictive” drama with an all-star cast.

Apple TV has given fans a first-look at its upcoming six-part drama Last Seen, based on Ryan David Jahn’s best-selling 2011 novel The Dispatcher.

The series follows Detective Ian Ridley (played by Patrick Brammall) whose life is turned upside down when his young daughter Maggie disappears.

Fast forward to the present day and Detective Ridley answers a call from a distressed teenage girl and becomes convinced it’s his daughter.

The official synopsis goes on to add that “he will stop at nothing to find her and reunite his broken family, whatever the cost.”

The Last Seen cast will be headed up by Glitch and Devil Wears Prada 2 star Patrick Brammall as Detective Ridley.

He will be joined by Shameless, The Village and Three Girls star Maxine Peake, as well as Dune: Prophecy actor Brendan Cowell, Mickey 17 Daniel Henshall and Mr Inbetween Jessica Wren.

Thankfully, the wait isn’t too long before Last Seen premieres with the six-part series coming out on Wednesday, September 9.

Only the first two episodes are going to be released on this initial release date with the remaining episodes coming out weekly until Wednesday, October 7.

It isn’t just about the cast that fans should be excited about either as Last Seen was written by The Murders at White House Farm creator Kris Mrksa.

He’s also backed by executive producers from Slow Horses and Down Cemetery Road.

Given that Last Seen is based on Jahn’s best-selling book The Dispatcher, the drama already has a fanbase ahead of its release.

Describing the series on Good Reads, someone called the novel an “adrenalin rush” as another shared: “When I sat down to start reading this book which has closer to 400 pages than 300, it was early in the morning and little did I know I would be in the same spot that evening tapping to the final pages of this addictive read.”

Meanwhile, a third commented: “This book is right up my alley- gritty, violent, brutal, psychologically thrilling and fast paced.”

Last Seen premieres on Wednesday, September 9, on Apple TV

Netflix has added one of the biggest British crime dramas of the 21st Century that Dr Foster fans shouldn’t miss

Netflix has finally added the fourth and final season of hit BBC thriller Killing Eve and subscribers will be ecstatic.

The wildly popular crime drama starring Sandra Oh and Jodie Comer first premiered in 2018 and became an instant success thanks to its sharp writing and addictive narrative.

It follows Grey’s Anatomy star Oh as Eve Polastri, an MI5 analyst who is tasked with surveying and capturing an unhinged assassin known as Villanelle (played by Comer).

Over the course of their electrifying cat-and-mouse chase across the globe, the hunter and the hunted develop an obsession with each other, leading to disastrous consequences.

Also starring a roster of top British and Irish screen talent, including Fiona Shaw (Andor), Edward Bluemel (Sex Education), and Gemma Whelan (Game of Thrones), as well as Danish star Kim Bodnia (F1) as Villanelle’s Russian handler Konstantin, Killing Eve is considered one of the best British shows of the 21st Century so far.

Fans of the equally beloved psychological thriller Dr Foster, starring Suranne Jones, are urged to check out the series if they haven’t already.

While both shows deal with similar themes of obsession and scandal, Dr Foster also stars Comer as Kate Parks, the young university student whom Jones’s Dr Gemma Foster suspects of having an affair with her husband, Simon (Bertie Carvel).

Killing Eve has already amassed a gigantic following over the years, so make sure you take the opportunity to catch up on the show’s gripping finale. Furthermore, Dr Foster was recently confirmed to be returning for a long-awaited third season, making this the perfect time to dive in to another thriller while fans await its return.

One Rotten Tomatoes user raved: “Totally addictive. It looks like a story line about cat and mouse. But it’s much more than that.”

Someone else exclaimed: “Chefs kiss! This show is spectacular and I still rewatch it all the time! I even showed it to my cat so she knows what good tv looks like.”

“Loved this entire series,” another said, before lamenting: “Really wish it was renewed for a 5th season.”

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Sky is giving away a free Netflix subscription with its new Sky Stream TV bundles, including the £15 Essential TV plan.

This lets members watch live and on-demand TV content without a satellite dish or aerial and includes hit shows.

This includes the brand new UK drama Unchosen, starring Asa Butterfield and Christopher Eccleston.

The enthusiastic reviews continue on IMDb, where one viewer says in a 10/10 write-up: “This show had me hooked after two minutes. What sounds like a typical agent hunting serial killer, surprises with great characters, surprising turning points and amazing cast. I absolutely love every part of it.”

Another fan called it “one of the best shows you’ll ever watch”, before going on to praise the cast for giving an “out-of-this-world masterclass” in acting.

And a final viewer exclaimed: “Warning: highly addictive! Jodie Comer is so charismatic as an assassin that I would hire her to kill me! The best from TV shows that I’ve seen in ages.”

Fancy revisiting an iconic British thriller or diving into Eve and Villanelle’s twisted rivalry for the very first time? Netflix has you covered this week with all four jaw-dropping seasons.

Killing Eve is available to stream on Netflix.

A crime drama that has had fans gripped for decades is apparently going to be back

The future of an “addictive” long-running series has apparently been confirmed.

Law & Order – which started in 1990 and is now in its 25th season – is set to be renewed for a 26th run, Deadline has reported. While final details are apparently being worked out, it is thought that official word on the future of the police procedural is expected soon.

The news will thrill fans of the series, which has become hugely popular with viewers. Set and filmed in New York, the programme follows detectives of New York City Police Department’s fictional 27th precinct as they investigate crimes.

Its cast has included several huge stars over the years, with Sam Waterston, Jerry Orbach and Mariska Hargitay all being part of the show, while famous guest stars have included Viola Davis, Bradley Cooper and Ellen Pompeo. The current cast of the programme includes Maura Tierney, who starred as Abby Lockhart on the medical drama ER, and Tony Goldwyn from Scandal.

Law & Order originally aired from 1990 to 2010, then in 2021 it was announced that it was being brought back after an 11 year break.

It has also sparked several spin-offs, including Law & Order: Special Victims Unit, Law & Order: Criminal Intent and Law & Order: Trial by Jury.

It has been a hit with viewers, with one posting on reviews website Rotten Tomatoes: “The best ever, realistic, true to life portraits seen in any movie or TV series.”

“Excellent,” said someone else, calling the show “completely addictive”.

“It’s like watching two shows, a police investigation series for the first half hour, and a legal series for the next half an hour,” another fan remarked.

“Great performances, lots of mystery and drama, very realistic.” Someone else praised the show’s “pitch perfect pacing”.

Another said: “Law & Order is one of my go-to shows to watch while sitting on the couch and vegging out. I’ve seen every episode multiple times, but I find the show comforting. That’s what Law & Order is – comfort food.”

NBC has been contacted for comment.

Law & Order airs on NBC in the US.