Lauren Burnison’s life has changed significantly since she quit drinking in 2016. Now the Perthshire, Scotland mum runs alcohol-free travel company We Love Lucid

While many of us will be feeling the excesses of Christmas and New Year’s, fewer will have taken things as far as Lauren Burnison did back when she was drinking.

After growing up in Belfast in the grips of the Troubles, where a “blanket of fear” hung over everything, Lauren “bounded headlong into a void of self-loathing and addiction”. She left home and moved to Edinburgh and Buenos Aires during her years of “chaos”.

On New Year’s Eve 2002, things came to a heady, violent peak when her “testosterone-fuelled gang of twenty-something-year-old” pals clashed with some strangers on a booze-fueled bender on the streets of Argentina.

Today, things could not be more different for Lauren.

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Having long left Argentina behind, the 41-year-old quit alcohol in 2016 and embarked on an epic world trip. “I’d done a lot of travelling in the past, but this time it was different. This time, I was seeing life through the clear lens of lucidity,” she explained.

“Towards the end of my trip, I stumbled across a quaint little Andalusian town called Ronda, in southern Spain. It was there that I was inspired to create alcohol-free travel experiences.”

Over the past decade, Lauren has been channelling this newfound lust for life into We Love Lucid – a company that organises teetotal group trips, which claims to be the UK’s first alcohol-free travel company.

“Our trips are geared towards sober solo travellers who are looking for a new challenge and who want to connect with others like them. The focus is on connection and creating new and unforgettable experiences that don’t revolve around booze,” she explains.

Going booze-free has also changed Lauren’s family holidays.

“I recently embarked on a two-month road trip in Spain and Portugal with my four-year-old daughter. My motivation for the trip was partly to escape the dark Scottish winter, but it’s also an opportunity to expand our horizons and do something that challenges us,” the Perthshire woman explained.

“What I’m enjoying most about the trip is spending the majority of our time outdoors. It’s a brilliant tonic for mental health, and something I want to do more of when we get back to the UK. We prepare our meals outside and we eat outside under the stars. My daughter spends her days playing with other children and animals while I get on with the basic chores of cooking and washing, along with writing and making driftwood art. Sometimes, we head out to explore the local surroundings. Last week we visited the remains of an ancient Roman city in Extremadura, Spain. It was fascinating!

“The best days are the ones we haven’t planned, like an impromptu trip to the beach. We’re especially looking forward to the Big Wave surfing competition in Nazaré, where surfers tackle waves up to 100ft high.”

Had the single mum still been drinking, such a trip would “be almost impossible”, in part due to the hangovers, Lauren says. Not drinking has also freed up cash to spend exploring the world.

“There’s so much to do. We meet a lot of different people on the trip, and many ask why I don’t drink, so the topic comes up quite a lot. In fact, it has led to some interesting conversations and friendships. This year, I will celebrate ten years of sobriety, which is hard to believe sometimes. My sobriety is my biggest priority in life. Without it I wouldn’t be doing any of this.”

While plans for the coming year aren’t yet finalised, 2026 promises to be a big one for We Love Lucid. They will likely include a group climb up Mount Toubkal in Morocco, and a women’s-only journey along the Portuguese section of the Camino de Santiago, to raise funds for the She Recovers Foundation.

You can follow Lauren’s travels on her Substack and find out more about We Love Lucid on her website.

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