woes

AI, production woes and the next 100 years for background actors

The year was 1923, and thousands of people a month were flooding into Los Angeles in hopes of finding a job in the nascent film business.

Many planned to start as background actors, dreaming they’d be discovered by a director and finally get their big break. These behind-the-scenes actors would wander from studio lot to studio lot, lining up in hopes of being cast.

But the chaos of aspiring actors searching for jobs eventually became too much. Even silent screen star Mary Pickford took to warning wide-eyed newcomers that they should save enough money to survive for five years before coming out to Hollywood.

Out of calls to create safeguards around this fledgling business, and more order around background acting opportunities, emerged the Central Casting Corp.

Central Casting — now so eponymous that its name has become a cultural phrase — celebrated its 100th anniversary earlier this month.

I recently spoke with Mark Goldstein, president and chief executive of the Burbank-based company, to talk about changes in the industry, including the threat of artificial intelligence, runaway production and the role of a background actor in 2025.

Goldstein acknowledged the tough environment for background performers, also commonly known as extras, who populate restaurants, parks and other film and TV scenes to make the environment seem more realistic — all without saying a word.

After the lows of the pandemic, and then the explosion of content during the peak TV era, one of the main challenges for Central Casting’s members is just finding new roles, he said.

“There’s been a little bit of a pullback in production over the last year,” said Goldstein, who serves as president and CEO of Central Casting as well as production finance and management tools firm Entertainment Partners, which owns the agency. “It’s really just constantly finding the right roles for people.”

In Southern California, of course, jobs have been more scarce as production has flowed to other states and countries offering steeper film incentives.

Then there is the advent of computer-generated imagery, which has lessened the need for massive crowd scenes that were once standard.

“Before [CGI] technology, we may fill up an arena, like we may fill a 5,000-person shoot or a 10,000-person shoot,” Goldstein said.

Remember the long lines for casting calls?

No more.

More recently AI has been a key concern for background actors, though Goldstein said he doesn’t think the new digital tools and the rise of synthetic characters will eliminate the need for background actors.

“There’s a lot of conversation [about] is it human or technology? And we kind of view it as human and technology,” he said. “The consumer wants believability, and so there’ll be situations where it’s really important to have the human role involved, but there may be other situations where AI and technology can be helpful.”

He added: “We have legendary people that started their career because they wanted to follow their dream to become an actor in Hollywood,” he said, ticking off the names of famous alumni such as Clark Gable, Carole Lombard, Eva Longoria, Will Ferrell and Brad Pitt. “And we don’t see that changing.”

Despite the challenges, aspiring actors still register with Central Casting every day, Goldstein said. The company has 200,000 background actors in its database, with more than 20,000 new names added a year. About 3,000 are placed in roles each day, the company says.

One of those is Jaylee Maruk, 38, who signed up with Central Casting in 2009 and has worked steadily ever since.

Maruk works often on “Grey’s Anatomy” and has credits on Hulu’s “Paradise” and Apple TV’s “Shrinking.” She once stood in for Greta Lee in Apple TV‘s “The Morning Show.”

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“What I love about doing background is it really gives a solid foundation about what it’s like to be on set and what the expectations are,” Maruk said.

But she worries about her future, especially with the rise of AI and the migration of production.

“Productions will pack up and leave,” she said. “They’ll go somewhere cheaper, and it’s becoming harder and harder for us. That’s really the biggest concern, trying to entice and support productions staying here.”

Towns in far-off countries like Hungary and Turkey can be made to look just like places in America, she says. And they can cast local residents instead of U.S.-based performers like Maruk. After all, background actors don’t have speaking roles, so not speaking English isn’t a problem.

“We want our work to be here,” said the Lake Balboa resident. “Our families are here, our lives are here.”

Last year, I got a glimpse into the world of background acting when I covered the annual Los Angeles Union Background Actors Awards. Though tongue-in-cheek at times — the awards themselves are called Blurries — the ceremony and winners’ speeches also highlighted these actors’ key roles in Hollywood.

I met background actors who had done the job for years, including one who got his first role as a 12-year-old in “Hello, Dolly!” Many talked about the difficulty of the last few years and the desire for respect for their professional work. Some were full-time background actors; others did the work part time. All were passionate about what they did.

“It really is just preparedness and luck, as they say,” Maruk said. “And also just having a lot of motivation and resilience.”

Stuff We Wrote

Film shoots

Stacked bar chart shows the number of weekly permitted shoot days in the Los Angeles area. The number of weekly permitted shoot days in the area was up 4% compared to the same week last year. This year, there were a total of 194 permitted shoot days during the week of December 15 - December 21. During the same week last year (December 16-22, 2024), there were 186.

Number of the week

eighty-nine million dollars

James Cameron’s “Avatar: Fire and Ash” brought in $89 million in the U.S. and Canada during its opening weekend. Globally, the film made $346 million, with big hauls in China and France.

That opening total came in at the lower end of box office analysts’ expectations and is also less than the massive opening weekend for its predecessor film, 2022’s “Avatar: The Way of Water,” which grossed $134 million in its domestic debut. But “Avatar” films tend to build momentum at the box office over subsequent weekends, so the Na’vi aren’t vanquished yet.

In addition to “Avatar,” this past weekend also saw strong performances from Angel Studios’ animated “David,” as well as Lionsgate’s thriller “The Housemaid,” pushing the year-to-date domestic box office total a slim 1% above the same time period last year. That’s helpful for theaters but doesn’t bode well for the box office’s overall performance this year.

Finally …

My colleague Josh Rottenberg looks at what movie stardom will mean in an age of AI. In that story, he has an interview with the creator of Tilly Norwood, the AI-generated character that recently sparked a furious debate in Hollywood about the role of synthetics in film and TV.

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Strictly star Amber’s defiant statement on dance-off woes – final three speak out

Former Lionness Karen Karney, Reality TV personality Amber Davies and social media star George Clarke will battle it out this weekend at the Strictly Come Dancing 2025 live grand final

“It’s not about the Glitterball trophy… it’s so much bigger than that,” says former Lioness Karen Carney ahead of the Strictly Come Dancing final this weekend.

Viewers have watched Karen go on quite a journey over the 13 week series, transforming from shy ex-footballer into elegant ballroom dancer.

Karen, 38, is now favourite to win the show over her fellow finalists George Clarke and Amber Davies, though she’s already taken one title in being the first football star in 21 years to make it to the end.

“It feels weird and I can’t quite believe it but I’m really proud,” says Karen. “What I learned from being an athlete is that things are over very quickly. One minute I was a 17-year-old footballer who burst onto the scene, allegedly, and the next I was old and retired and couldn’t move. Life goes very, very quick. I’ve tried to enjoy every second.”

Following her decision to retire after a spate of injuries at 31, Karen suffered a total crisis of confidence. “I couldn’t figure out how to fix that,” she says. “For five or six years I felt crushed. But I always thought if I could ever get the opportunity to throw myself into what I felt would be a safe environment then I’m taking it. I always knew in my heart Strictly would be that thing. Every Saturday I’d watch it at home and I’d fall in love with the dancers and enjoy their journeys and I’d forget about everything else. I thought if I ever got the privilege to join it would help me and it absolutely has.

“It’s rebuilt my confidence and this is by far the happiest I’ve ever been. I’ve smiled like I never have before, and I’m forever grateful to the show and to Carlos [partner Carlos Gu] for that. I feel I have a responsibility to give it everything I’ve got because I know when I was sitting on the sofa Strictly helped me. I have to give that feeling back to everyone at home.”

Viewers have seen Karen thrive on the show, as she jokes she’s been ‘living her best life’ in sequins and feathers.

“I hoped the show would be everything I dreamed of and it’s absolutely smashed it and surpassed it. I’ve drummed with the band, I’ve got a signed photo of [costume designer] Vicky Gill and I’ve had one of my outfits signed. But I’ve also been naughty and nicked my Peaky Blinders hat,” confesses Karen, admitting she swiped the flat cap from her Brummie inspired Argentine Tango, a dance she will recreate for the judge’s pick in the final. “I never thought I’d do it again so I took it as a memento. Now I’ve got to find it in the house again for Saturday.

“That dance was a turning point because we dipped for about four or five weeks until that. This number was about representing Birmingham for me. I said to myself, ‘You cannot let your city down girl. You’ve got to dig deep, fight for this and you’ve got to represent.’ I walked in on a Monday and I was like, ‘Right I’m in character and I’m ready to go’… and Carlos laughed at my serious faces.”

Despite their obvious banter, it’s clear nobody is a bigger champion of Karen than her partner Carlos who has had a front row seat for the huge change in the sportswoman.

“In the beginning when I met her, she was not confident and insecure.,” recalls Carlos. “But we all saw that Waltz where she became a princess. It was one of the best moments in my life to see her like that. She was so beautiful.”While Karen has undergone a journey of self-belief, for fellow finalist Amber, Strictly has been an often emotional and challenging battle with the public’s perception of her. After being accused of being ‘too confident’, ‘too polished’ and ‘too good’ for the show, Amber’s previous stage experience – appearing in hit shows including 9 to 5: The Musical and The Great Gatsby musical – seemed to be the very thing that sabotaged her.

Despite huge praise and high scores from the judges each week, Amber is the only finalist to have been in the dance-off this series.

“I didn’t know what my purpose was on Strictly until I realised that I was getting a lot of negative comments for being good,” she says. “I can’t believe I have to say this in 2025 but being ambitious as a woman, being confident, having dreams and working hard does not mean you are stuck up. It doesn’t mean you are arrogant. I want to change that. It shouldn’t even be the narrative.

“I’ve had lots of people say, ‘I can’t warm to her’. It’s because they don’t want to warm to me. That’s it. At the end of the day, I come from a small town in north Wales and I have worked so hard because I love what I do.”

Defending her place in the competition, Amber says: “I was given this opportunity… nobody was going to decline Strictly as a Strictly fan.”

Amber, 29, had been a last minute sign up after fellow ex Love Island star Dani Dyer withdrew to injury days before the launch.

“Getting to the final was never on my bingo card,” says Amber. Asked if she could see herself take home the trophy, she replies: “What is the definition of winning? For me, even just getting that phone call to be on the show I felt like I’d won.”

Revealing what she’s learned from the experience, Amber says: “Whatever you care for in life, go for it with two hands and don’t undermine yourself to make other people feel comfortable, because that’s not what we’re here for.”

For professional dance partner Nikita Kuzmin it’s been a dream to be paired with a celebrity with Amber’s skill.

“It’s just outstanding to see your partner shine,” he says. “I’ve found it exciting to do things on the show that have never been done before because the show’s been going over 20 years and to create new things and to think outside the box… And then when you have people like Amber, who are light, can do everything that you ask of them then why not go for it?”

While the finalists are gearing up to compete in front of an audience of millions this Saturday night, content creator George will be one of the first to admit he started as one of the lesser known names on this year’s line-up, despite having two million followers on TikTok.

“It’’s a completely different world to what I’m used to. I’m used to performing into a camera that’s [close up to] my face and I can cut out all the rubbish bits. Unfortunately, I can’t do that on the dancefloor,” says George, 26. “This is something my family can properly understand. They’ve always been supportive but this is different.”

Being on the show has also brought George to the attention of a whole new fan base. “It’s weird to walk down the street now,” he says, revealing he’s approached by grandmothers asking for selfies to youngsters calling his name. “And screaming teenage girls,” adds his partner Alexis Warr. “I block that out,” insists George.

After Angryginge won I’m A Celebrity… Get Met Out of Here! , 2025 could be the year two social media stars win the biggest reality shows on television.

“It’s good to have that representation,” says George. “Congratulations to him and fingers crossed for me!”

The final is also the last time Tess Daly and Claudia Winkleman will front the show after announcing their exit, with emotions set to run extra high in the ballroom this weekend.

“We’re aware of how big a part of Strictly Tess and Claudia are and it’s a privilege to be able to be a part of one of their seasons let alone their last one,” says George. “Even after one series we’ve realised how inclusive and loving they are. We’ve known them for 13 weeks but it feels like longer and they genuinely care about us. You can tell why they’ve been a part of the show for so long.”

Strictly Come Dancing: The Final, Saturday, BBC One,7pm

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