Winter Olympics

Winter Olympics 2026 closes after setting ‘a new standard for future’ | Winter Olympics News

The Winter Olympics ended as the twin flames in host cities Milan and Cortina d’Ampezzo were extinguished during a closing ceremony at the ancient Verona Arena, roughly mid-distance between the far-flung mountain, valley and city venues that made these the most spread-out Winter Games ever.

In declaring the 2026 Games over on Sunday, International Olympic Committee President Kirsty Coventry told local organisers that they “delivered a new kind of Winter Games and you set a new, very high standard for the future”.

The next Winter Games will be held in neighbouring France, which received the Olympic flag in the official handover earlier in the ceremony. Following the same spread-out model, the 2030 Winter Games will stage events in the Alps and Nice, on the Mediterranean Sea, while speed skating will be held either in Italy or the Netherlands.

A total of 116 medal events were held in eight Olympic sports across 16 disciplines, including the debut of ski mountaineering this year, over the course of 17 days of competition. With the final events wrapping up just hours before the ceremony, the 50km mass start men’s and women’s cross-country medals were awarded by Coventry inside the arena.

Hosts Italy won their highest Winter Olympic tally of 30 medals, including 10 gold and six silver, surpassing the previous record of 20 medals, set at the Lillehammer Olympics in 1994.

The closing ceremony paid tribute to Italian dance and music, from lyric opera to Italian pop of the 20th century to the DJ beat of Gabry Ponte, who got the 1,500 athletes on their feet and dancing while colourful confetti exploded on stage. Italian artist Achille Lauro delivered the last word with the song “Incoscienti Giovani”, or “reckless young people”, just before athletes who had so aptly harnessed their youthful energy for these games filed out.

The Milano Cortina Winter Olympics spanned an area of 22,000sq km (8,500sq miles), from ice sports in Milan to biathlon in Anterselva on the Austrian border, snowboarding and men’s downhill in Valtellina on the Swiss border, cross-country skiing in the Val di Fiemme north of Verona, and women’s downhill, curling and sliding sports in Cortina d’Ampezzo.

The closing ceremony concluded with the Olympic flames extinguished at the unprecedented two cauldrons in Milan and Cortina, viewed in Verona via videolink. A light show substituted for fireworks, which are not allowed in Verona to protect animals from being disturbed.

The Milan Cortina Paralympics’ opening ceremony will also take place in the Verona Arena, on March 6, and the games will run until March 15.

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With Winter Olympics over, L.A. is officially on the clock for 2028 Summer Games

In fair Verona, L.A., unofficially, takes the torch.

While the Olympic flag passed from Italy to France at Sunday’s closing ceremony, handing off the Winter Games from Milan-Cortina to the French Alps, the flame will burn next in L.A.

In just over two years, the United States will host the country’s first Summer Games since 1996, welcoming an Olympic movement that is surging in popularity but unsteady in a changing world, as the Games return to Los Angeles for the third time.

The Milan-Cortina Olympics are expected to rake in record TV numbers for NBC. They already produced the most-watched women’s hockey game on record when an average of 5.3 million viewers took in the United States’ thrilling overtime win over Canada. The rivalry game contributed to the largest weekday audience for a Winter Games since 2014 with an average of 26.7 million viewers who also watched U.S. star Alysa Liu win the country’s first Olympic gold medal for women’s singles figure skating in 24 years.

The smiling 20-year-old with horizontal stripes in her hair became a sensation in Milan just as 41-year-old mother of two Elana Meyers Taylor did in Cortina d’Ampezzo after the five-time Olympian won her first gold medal in bobsled, jumping into the arms of her nanny and, through tears, signing to her deaf children, “Mommy won.”

No matter protests, politics or planning hurdles, the Olympics sought to remain a stage for those athletes to shine.

“You showed us what excellence, respect and friendship look like in a world that sometimes forgets these values,” International Olympic Committee President Kirsty Coventry said to the Olympians in her speech while standing on a platform in the stands placed in front of the Italian delegation. “You showed us that the Olympic Games are a place for everyone. A place where sport brings us together.”

After record numbers from the 2024 Paris Summer Games, the Milan-Cortina Games sold 1.3 million tickets, which, accounting for 80% of the expected tickets, was “beyond our expectations,” Milano Cortina 2026 chief executive officer Andrea Varnier said at a news conference. Of the 63% of international fans who attended the Games, the United States, at 14%, bought the second-most tickets.

Fans filled arenas that were finished just in time in Milan. They withstood snowstorms in Livigno, cheered the debut of ski mountaineering in Bormio and held their breath while multiple skiers got airlifted off the downhill course in Cortina.

The most widespread Games in history created distinct pockets of Olympic spirit separated by hours on trains and miles of winding mountain roads. The Olympics that preached harmony finally united in a single city known for love, beauty and grudges. The Milan-Cortina Games represented seemingly every Shakespearean theme.

Athletes got engaged. Sponsors organized hair and makeup sessions in the Olympic villages, which went through an average of 365 kilograms of pasta and 10,000 eggs a day. A cheating scandal rocked curling.

The closing ceremony set at the Roman amphitheater at the heart of the city that inspired “Romeo and Juliet” celebrated the Games as “beauty in action.” But beneath the glittering gold medals, there was pain.

Alpine skier Lindsey Vonn suffered a horrific crash and has already undergone four surgeries on her broken leg. Ukrainian skeleton athlete Vladyslav Heraskevych was disqualified when he refused to compete without his helmet honoring Ukrainian athletes who’ve been killed in the war with Russia.

Artists perform on a stage with blue lighting

Artists perform during the closing ceremony of the 2026 Winter Olympics in Verona, Italy.

(Bernat Armangue / Associated Press)

Already holding the weight of their personal dreams, U.S. athletes faced additional pressure answering questions about the country’s political landscape. After freestyle skier Hunter Hess he said he had “mixed emotions” representing the United States at the Olympics, President Trump called the 27-year-old “a real loser” on social media.

Two weeks later, Hess held his thumb and forefinger in the shape of an “L” to his forehead after his first qualifying run.

Athletes pleaded for assistance navigating an onslaught of social media threats as the Olympic spotlight grows with every Games. Coventry said at a news conference last week that the IOC has a safeguarding unit that monitors the organization’s social media platforms for hateful messages. More than 10,000 such comments were taken down during the Paris Games, IOC spokesperson Mark Adams said. The number for the Milan-Cortina Games hadn’t been finalized.

With the largest delegation of any country at the Games, the United States won the second-most medals with 33, including 12 golds, the most Olympic titles for the country at any single Winter Games. The total gold medals surpassed the 10 won in Salt Lake City in 2002, the last time the United States hosted an Olympic Games.

After more than two decades away, the Games will return to the United States twice in the next eight years. L.A. will host the 2028 Games and Utah will have the 2034 Winter Games.

Approaching the final stretch of an 11-year planning period, the L.A. Games confronted another challenge this month when a growing number of local politicians called for LA28 chairman Casey Wasserman’s resignation after racy emails he exchanged with Ghislaine Maxwell were revealed in the Epstein files. After initial hesitation, L.A. Mayor Karen Bass and other leaders joined the chorus calling for Wasserman’s dismissal.

But LA28 doubled down on his role. The executive committee of the LA28 board stood by Wasserman after a review from an outside legal firm found that the Hollywood mogul’s relationship with Maxwell “did not go beyond what has already been publicly documented.”

As with his 2026 organizing committee counterpart Giovanni Malago, Wasserman would be expected to deliver speeches in 2028.

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Photos from the 2026 Winter Olympics

The thrill of victory and the agony of defeat.

We grew up with that line from “ABC’s Wide World of Sports” show.

But really, it’s the spaces in between, that can resonate and bring a sense of mortality to these world-class athletes.

As I witnessed these memorable events in this year’s Winter Olympics, I tried to keep in mind the frail dynamics of our collective psyche while performing against a spectacular backdrop of the Dolemites, or walking the historic, ancient streets of Milan.

There are dozens of photographers working at each event. They, like the athletes on the field of play, are in a competition.

Competing with each other to make the best image. Competing with the elements at outdoor venues, like bitter cold, rain, wind and snow. And most of all, competing with themselves to rise above their personal standard of what constitutes an outstanding photograph.

Witnessing what is probably an athletes greatest moment is both a thrill and an honor.

Here are some of the visual surprises.

Mikhail Shaidorov shows his metal as he takes a bite of the Gold Medal he won in the Men’s Single Skating Final.

Mikhail Shaidorov shows his metal as he takes a bite of the gold medal he won in the Men’s Single Skating Final.

French skier Laura Gauche sails past the Dolomites on her way to the finish line in the Women's Team Combined Slalom.

French skier Laura Gauche sails against the backdrop of the Dolomites on her way to the finish line in the Women’s Team Combined Slalom.

Ilia Malinin feels the pain of a bad performance during the Finals for Men's Single Skating at Milano Ice Skating Arena.

Figure skater Ilia Malinin feels the pain of a bad performance during the finals for Men’s Single Skating at Milano Ice Skating Arena.

Megan Keller is mobbed by teammates after scoring the game winning goal in the Women's ice hockey final.

Megan Keller is mobbed by teammates after scoring the winning goal to beat Canada 2-1 in overtime in the Women’s ice hockey final.

Team USA are reflected in the ice during the Women's Team Pursuit at Milano Speed Skate Stadium.

Team USA are reflected in the ice during the Women’s Team Pursuit at Milano Speed Skate Stadium.

Swiss skier Melani Meillard weeps in the arms of her teammate Janine Schmitt.

Swiss skier Melanie Meillard weeps in the arms of her teammate Janine Schmitt after missing a turn on her slalom run Women’s Team Combined Slalom.

Lindsay Vonn is airlifted off the mountain after crashing during the Women's downhill Alpine skiing event.

Lindsay Vonn is airlifted off the mountain after crashing during the Women’s downhill Alpine skiing event.

USA skier AJ Hurt wags her tongue after a successful slalom run at the Women's Team Combined Slalom.

USA skier AJ Hurt wags her tongue after a successful slalom run at the Women’s Team Combined Slalom.

Tom Wilson, left, of Team Canada engaged with Pierre Crinon, of Team France, at Milano Santagiulia Ice Hockey Arena.

Gloves were flying when Tom Wilson, left, of Team Canada engaged with Pierre Crinon, of Team France, at Milano Santa Giulia Ice Hockey Arena.

Madison Chock and Evan Bates practice before competing in the ice dancing free skate competition.

Americans Madison Chock and Evan Bates practice before competing in the ice dancing free skate competition.

USA skater Amber Glenn weeps after completing an imperfect routine in the single skating short program.

USA skater Amber Glenn weeps after completing an imperfect routine in the single skating short program.

USA skaters Eunice Lee and Corinne Stoppard of crash in the Women’s 3,000m group B short track speed skating.

USA skaters Eunice Lee and Corinne Stonnard crash in the Women’s 3,000m short track speed skating.

French skater Adam Siao Him Fa performs a flip during the finals for Men's Single Skating.

French skater Adam Siao Him Fa performs a flip during the finals for Men’s Single Skating.

Medals and a selfie for Italy, Korea and Canada at the Women's Team Short Track Speed Skating finals.

Medals and a selfie for Italy, Korea and Canada at the Women’s Team Short Track Speed Skating finals.

The Swiss Women's ice hockey team leaves their equipment on the ice following the Bronze Medal match.

The Swiss Women’s ice hockey team leaves their equipment on the ice while celebrating an overtime win over Sweden in the bronze medal match.

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Olympic dreams on hold: Swiss bobsledder opens up about cancer fight

World-class athletes, thrilling events, stirring medal ceremonies, I will remember all of those from the Winter Olympics. But what I experienced Sunday on my 45-minute bus ride from my hotel to Cortina will stay with me longer.

There was a young woman sitting across the aisle. She looked to be in her mid-20s, about the age of my daughter, and was wearing a knit cap with a Switzerland logo. Her dark hair was in long, thin braids and framed her friendly face.

“How’s it going?” I asked, setting down my backpack.

“Nervous,” she said with a faint smile.

That started the conversation, one that would have me repeatedly wiping my eyes with my sleeve.

Her name was Michelle Gloor. She’s 25 and from a small town outside of Zurich. Her boyfriend, Cedric Follador, is pilot of the Swiss bobsled team and has races throughout the week. She was heading to watch him practice.

Michelle knows all about the sport. In fact, she had been the brake woman on the Swiss national team and had hoped to be competing in these Olympics herself. She grew up as a track-and-field athlete, a sprinter, and only took up bobsled in 2022.

Women’s bobsled — or bobsleigh, as Europeans call it — is a two-person operation with a pilot in front and brake woman in back.

“The first responsibility is pushing the sled as fast as I can, together with my pilot,” she said in a German accent and near-flawless English. “I have to sit still and count the curves until we reach the finish line, when I have to pull the brakes. I’m responsible that the sled won’t crash into something.”

Her best friend had made the transition from track to bobsled, was looking for a brake woman, and convinced Michelle to give it a try.

“My first bobsleigh ride was in St. Moritz and I was so nervous,” said Gloor, a third-year law student at the University of Zurich. “I think I was crying in the back of the sled because I’d never felt anything like that, all the G-forces and you don’t have any cushion in the sled. It all hurts.

“But after the second run, I felt the adrenaline and it was great. It caught me from then. It took me two runs.”

She was 22 and the future was bright. They entered the Swiss championships and won. Michelle got serious about her new sport, training every day, eating right, building muscle.

Immersed in that world, she met Cedric but for the first 1½ years they were just casual friends. Their conversations were all bobsled-related.

“Then in spring 2024 he texted me and asked, ‘How are you?’” she said. “More personal stuff.”

They had been dating for about six months when a discovery would dramatically change their lives.

In November 2024, during a routine check-up, a gynecologist found evidence of cancer in Michelle’s ovaries. If there were signs she was ill, Michelle hadn’t noticed them. She had been tired the prior summer, yes, but she attributed that to her training.

“It was pretty advanced,” she said of the cancer. “I went to the women’s doctor every year and they couldn’t explain why they couldn’t see it earlier. I don’t know. I’m not questioning that anymore. It’s just … yeah.”

There was no time to wait. By December, she was in surgery. Doctors opened her abdomen from her breast bone down, looking for more growths. They deemed the operation a success, and six months of chemotherapy began in February.

“I lost my hair,” she said. “I had long, black hair. Losing that wasn’t bad. But I lost the hair on my face — my eyebrows, my eyelashes — that was hard. But I always knew it just had to be.”

Her doctor told her her cancer was Stage 3.

“That means it’s on the other organs too,” she said. “But the difference between Stage 3 and Stage 4 is it’s not in my lungs. It’s in my tummy area but not more upwards.”

“Women or even men my age, you live in your world, you are following your dreams. And you don’t think about something happening in your life.”

— Michelle Gloor, on being diagnosed with cancer at a young age

Cedric was by her side.

“I asked him after the diagnosis if he wants to join me in this journey or not,” she said. “I can understand if he won’t because we were together not even half a year, and I can understand if he said, ‘Hey, it’s too much for me. I can’t do that.’

“Then he took time for himself, and he came back and said he wants to stay with me. He wants to support me in every imaginable way.

“He drove me to therapy when he was in town because he had a bobsleigh season going on from November until March, in my toughest time. Every time he was home, he was there for me. When he wasn’t there, we were phoning every day. He was there all the time, even when he wasn’t there physically.”

Her parents and younger brother were there for her too, of course, but she wanted to give them some time to themselves. Cedric was her rock.

There are elements in his job as a driver that both help him in his sport, and her in her disease.

“As a driver, you really need to focus on what’s going on straight ahead of you,” she explained. “You can’t really switch away your thoughts. You have one minute of full concentration. I think you can compare it to Formula One because you only see the next curve in front of you.

“He’s very calm and I think that helps him in a sporting way to not overreact emotionally and stuff like that. But also for me as a partner, I’m very emotional. When I’m too excited or too sad or too angry, he can calm me down to a normal level. On a stress-less level, and to be stress-free is very important for someone who has cancer.”

Switzerland's Cedric Follador, right, and Luca Rolli compete in two-man bobsled at the Milan-Cortina Olympics on Monday.

Switzerland’s Cedric Follador, right, and Luca Rolli compete in two-man bobsled at the Milan-Cortina Olympics on Monday.

(Richard Heathcote / Getty Images)

Michelle, petite and pale, has lost about 40 pounds over the past year. Mostly muscle.

“I was avoiding sugar in the beginning of the illness,” she said. “You read so much stuff. But after losing so much weight, doctors told me just eat what you want to eat. Because having energy is more important than eating too much sugar.”

In August, doctors discovered more cancer in her. Another surgery to open her abdomen.

“They said it’s still there,” she said. “Those microcells which they couldn’t remove because they couldn’t see them, they grew. But once all those microcells have grown up and been removed, or have been killed by therapy and medication, there won’t be any new cells because the ovaries have been removed, so they don’t produce any more.”

She tries not to Google her illness anymore. It doesn’t help her frame of mind. She’s changed in other ways, too.

“I was a very direct person before my illness,” she said. “Now I’m even more direct and straight-forward. I say no, and I don’t explain myself. If I don’t want to do something, I don’t have to. I just say no.

“Before that, I had a bad feeling about myself and explained myself just because I say no. I don’t do that anymore.”

In December, she began radiation. She has another scan after the Olympics.

There are times she just can’t believe this is happening.

“Women or even men my age, you live in your world, you are following your dreams,” she said. “And you don’t think about something happening in your life. I only know young people in Switzerland, so I can only speak for them. But they don’t talk about that.

“They are not sensible about what can happen, and that’s why it’s important for me to speak out about it. For example, with a women’s doctor, you have to go. It can happen to anyone.

“I’m a young woman. I do sports since I’m 10 years old. I don’t drink alcohol. I don’t smoke. But it still can happen.”

Her illness has shined a spotlight on her friendships. Lots of her old friends showed concern at first, then went on with their lives. A handful checked in on her frequently. Some are new.

“I got in touch with a woman during chemotherapy, she was there too,” Michelle said. “She has breast cancer. She saw my cross necklace, and we were talking about faith and how it helped in those hard times.

“We are still in contact now. We are writing letters to each other. We’re not texting or phoning, just writing letters and sending postcards. She’s as old as my mom, but it’s very cool to have someone with almost the same story.”

How will that story end? Michelle has her hopes, this fearless young woman who took to bobsledding on her second time down the track.

“My goal is to be in the Olympics in four years,” she said. “I’ll be 29 by then. The age is still good — even better than now for a bobsleigh athlete. And I have a great team. My bobsleigh pilot is very supportive and she said she always has a place for me in the sled.”

This week, Michelle is supporting Cedric — just a sliver, she said, of the way he has supported her. They got engaged in December. It happened at sunset in his little hometown in the Swiss Alps.

“He was talking about himself and us, and then he proposed to me,” she said. “I said yes. Of course.”



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Mikaela Shiffrin’s Olympic woes continue with 11th in giant slalom

Mikaela Shiffrin’s Olympic woes continued Sunday, with the American skier finishing 11th in the women’s giant slalom at the Milan-Cortina Games.

Italy’s Federica Brignone won the race for her second gold of these Olympics, posting a combined time of 2 minutes and 13.50 seconds. Sweden’s Sara Hector and Norway’s Thea Louise St. Jernesund tied for silver (+0.62). Hector and St. Jernesund, stunningly, posted identical times in both of their runs — 1:03.97 in Run 1 and 1:10.15 in Run 2.

Shiffrin’s second run started strong but she lost time in the middle part of the course to finish in 1:10.17 combined time of 2:14.42 (+0.92).

Shiffrin, the all-time leader in World Cup wins, has failed to reach the podium in her last eight Olympic events. Although Shiffrin won gold in the giant slalom in the 2018 Olympics, her subsequent performances in Beijing in 2022, and last Tuesday in Cortina, have people wondering if the Games present a brick-wall mental block for her.

After all, she came into these Olympics having won seven of eight World Cup slalom races, and finishing second in the one she didn’t win.

Yet Tuesday, in the women’s combined, she was 15th out of 18 finishers. That was a disappointing debut for a legendary racer looking to bounce back from her last Olympic showing.

Four years ago, she was a favorite in Beijing but went 0 for 6 on podiums and failed to cross the finish line three times. Her best individual result was ninth in the super-G.

Sunday was all about Giant Slalom, a discipline in which Shiffrin holds the women’s record for most World Cup wins with 22.

But she has endured a long dry spell in the discipline in recent years. She didn’t have a top-three result in giant slalom between January 2024 — when she was runner-up at the race in Slovakia — until her third-place finish in Czechia last month. She failed to reach the podium in her 11 races in between.

That said, since the end of 2025, she has been steadily improving, going from sixth to fifth to fourth to third in World Cup finishes leading into the Olympics.

That upward trajectory was not evident in her first GS run Sunday morning. On a cool but sunny start to the day, she skied the course at the Tofane Alpine Skiing Centre in 1:04.25 — best of the four Americans but 1.02 seconds off Brignone. That put Shiffrin in seventh place heading into the afternoon session.

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Brazil wins first gold medal for South America at Winter Olympics | Winter Olympics

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Brazil became the first South American country to win gold at the Winter Olympics with Lucas Pinheiro Braathen securing victory in the giant slalom event in Italy. At the press conference afterwards, Braathen said hearing Brazil’s national anthem was a proud moment after growing up watching its football team triumph.

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Jordan Stolz wins 500 meters in Olympic record time at Winter Games

Before the final competitors hit the last turn, Jordan Stolz’s coach was already unfolding a U.S. flag.

The 21-year-old speedskating star won his second Olympic medal of the Milan-Cortina Games, setting an Olympic record in the 500 meters on Saturday at 33.77 seconds. He edged out the Nedtherlands’ Jenning de Boo, who was paired with Stolz and finished 0.11 seconds behind the U.S. star. Canada’s Laurent Debreuril took bronze at 34.26 seconds, which also stood as the Olympic record for three pairs before Stolz blazed through Milano Speed Skating Stadium.

Stolz is attempting an ambitious four-event program at the Milan-Cortina Games and already won the 1,000-meter gold medal this week. He will also compete in the 1,500 meters and the team pursuit.

Stolz is the first U.S. man to win the 500 meter at the Olympics since Joey Cheek in 2006. He is the first U.S. man to win gold in the 500 and 1,000 at the same Olympics since Eric Heiden in 1980.

He took a victory lap around the arena as red, white and blue-clad fans chanted “U-S-A!” Even the Dutch fans, forming a wall of bright orange all around the racing oval, clapped in admiration as Stolz held the U.S. flag above his head.

Gold medalist Jordan Stolz of the United States, center, celebrates on the podium.

Gold medalist Jordan Stolz of the United States, center, celebrates on the podium with silver medalist Jenning de Boo of the Netherlands, left, and bronze medalist Laurent Dubreuil of Canada after the men’s 500 meters in speedskating at Winter Games on Saturday.

(Robert Gauthier / Los Angeles Times)

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Swear words fly as cheating allegations made in curling at Winter Olympics | Winter Olympics News

Two of curling’s best men’s teams, Sweden and Canada, involved in fiery and controversial match at Winter Olympics.

The often sedate world of curling has gotten heated at the Winter Olympics as cheating allegations and audible swear words overshadowed a feisty match between two of the best men’s teams.

Canada’s Marc Kennedy got offended when he was accused by Swedish rival Oskar Eriksson of “double-touching” – essentially, touching the rock again after initially releasing it down the sheet of ice – during Canada’s 8-6 win in round-robin play late on Friday.

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Kennedy repeatedly used expletives to deny he broke any rules. The match came to a brief standstill as fingers were pointed and Kennedy argued with members of the Swedish team across the ice.

“I don’t like being accused of cheating after 25 years on tour and four Olympic Games,” the 44-year-old Kennedy said.

“So,” he added, “I told him where to stick it. Because we’re the wrong team to do that to.”

Canada's Brad Jacobs, Marc Kennedy, Brett Gallant, and Ben Hebert in action during the men's curling round robin session against Sweden, at the 2026 Winter Olympics
Canada’s Brad Jacobs, Marc Kennedy, Brett Gallant and Ben Hebert in action [ [Misper Apawu/AP]

Eriksson said he simply wanted everyone to “play by the same rules”.

“We want a game that is as sportsmanlike, honest and clean as possible,” he said, “so we call it out as soon as I see that the Canadian No 2 is, in my eyes, there poking the stone.”

The rules state that a stone must be delivered using the handle that sits on top of the rock and that it must be released from the hand before it reaches the hog line. At the Olympics, that is the thick green line at each end.

Replays appeared to show Kennedy releasing the stone using the handle, then touching it again with an outstretched finger as it approached the hog line.

In the early ends of the match, Sweden notified the officials of their complaints. An official then remained at the hog line to monitor Canada’s curlers, and no action was taken. Curling does not use video replays.

World Curling did not take any action against either team.

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Ukraine’s Heraskevych has appeal for Winter Olympic reinstatement dismissed | Winter Olympics News

Ukraine’s Vladyslav Heraskevych had his appeal dismissed as images on his helmet breached an Olympic ‘sacred principle’.

⁠The Court of ⁠Arbitration for Sport on Friday dismissed an appeal by Ukrainian skeleton racer Vladyslav Heraskevych to be reinstated in the Milano Cortina Olympics after he was disqualified over his “helmet ⁠of remembrance”.

The 27-year-old was removed from the Olympic programme on Thursday when the International Bobsleigh and Skeleton Federation jury ruled that imagery on the helmet — depicting athletes killed since Russia invaded Ukraine ⁠in February 2022 — breached rules on political neutrality.

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“The CAS ad Hoc division dismissed the application and found that freedom of expression is guaranteed at the Olympic Games but not on the field of play which is a sacred principle,” CAS Secretary-General Matthieu Reeb said, reading from a statement following an eight-hour ‌hearing.

Heraskevych, who was seeking reinstatement or at least a CAS-supervised run, pending a decision by sport’s highest court in advance of the final two runs set for Friday evening, said he would look at his legal options now.

“CAS has failed us. We will consider our next steps,” Heraskevych told Reuters.

The case has dominated headlines in the first week of the Olympics, with the International Olympic Committee President Kirsty Coventry meeting the athlete on Thursday morning at the sliding venue ⁠in Cortina d’Ampezzo in a last-minute attempt to broker a compromise and ⁠have him race without the specific helmet.

The IOC instead offered that he wear a black armband and display the helmet before and after the race, but said using the helmet in competition breached its rules on political protests and slogans ⁠in the field of play.

In a statement, CAS said the IOC guidelines for athletes’ expression in the Games were fair.

“The Sole Arbitrator found these ⁠limitations reasonable and proportionate, considering the other opportunities for athletes ⁠to raise awareness,” CAS said.

“The Sole Arbitrator considers these Guidelines provide a reasonable balance between athletes’ interests to express their views, and athletes’ interests to receive undivided attention for their sporting performance on the field of play.”

Ukraine’s Olympic Committee has backed their ‌athlete, who is also the team’s flagbearer for the Games and also displayed a “No War in Ukraine” sign at the Beijing 2022 Olympics, days before Russia’s invasion. Heraskevych has also received support ‌from ‌Ukrainian President Volodymyr Zelenskiy.

CAS was established in 1984 by the International Olympic Committee as an independent judicial authority to settle sports disputes worldwide.

The case has dominated headlines in the first week of the Olympics.

Before the ruling, Heraskevych accused the Milano-Cortina Games as acting as “propaganda” for Russia.

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Milano Cortina acting as ‘propaganda for Russia’, says banned Heraskevych | Winter Olympics News

Ukrainian skeleton racer Heraskevych says 2006 Winter Olympics ‘acts as propoganda for Russia’ after IOC decision.

The Court ⁠of Arbitration for Sport (CAS) began hearing Ukrainian skeleton racer Vladyslav Heraskevych’s appeal on Friday, with a decision expected later in the day on whether he can return to competition at ⁠the Milano Cortina Olympics after his disqualification over his “helmet of remembrance”.

The 27-year-old was removed from the Olympic programme on Thursday when the International Bobsleigh and Skeleton Federation jury ruled that imagery on the helmet — depicting ⁠athletes killed since Russia invaded Ukraine in February 2022 — breached rules on political neutrality at the Games.

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Heraskevych is seeking reinstatement or at least a CAS-supervised run, pending a decision by sport’s highest court in advance of the final two runs set for Friday evening.

“I’m pretty positive about how it went,” he told reporters outside the office of CAS ‌in Milan following his appearance before the court. “I hope the truth will prevail, and I know that I was innocent.”

The racer said he was now getting threats from Russians and blamed the IOC’s decision for that.

“I believe that these Games now and this act of the IOC also serves as an instrument of propaganda for Russia,” Heraskevych said. “I still receive a lot of threats from the Russian side.”

The IOC, whose president, Kirsty Coventry, met Heraskevych on Thursday in a last-ditch effort to break the impasse, has ⁠allowed the athlete to keep his credentials despite his disqualification, so he can ⁠stay at the Milano Cortina Games.

“For me, sitting down with Vladyslav and his dad, the conversation was extremely respectful,” Coventry told a news conference on Friday. “After that, I asked the disciplinary commission to re-look at not pulling his accreditation, out of respect for him ⁠and his dad. I thought that was the right thing to do.”

The case has dominated headlines in the first week of the Olympics.

CAS Secretary-General Matthieu Reeb ⁠could not say exactly when they were likely to reach a ⁠decision, despite the tight schedule.

“We hope to have a final decision announced today, but it’s difficult for me to say when,” Reeb told reporters. “Obviously, we know the schedule of the competition, and it is an objective for CAS to be able to run the decision ‌before the start of the race, but we don’t know how long the hearing will take.

“We have only one arbitrator from Germany, and she will be in charge of this case. We have participants attending in ‌person, ‌like the IOC, the athlete is here, the father of the athlete is here.

“We have a representative of IBSF attending remotely. The athlete is also assisted by legal counsel speaking from Kyiv.”

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Chloe Kim falls short of historic gold at Winter Olympics

Chloe Kim came up short in her attempt to become the first person to win three consecutive Olympic snowboarding gold medals on Thursday, finishing second in the halfpipe to South Korea’s Gaon Choi at Livigno Snow Park.

Choi stormed back from a nasty crash on her first run in which she clipped the lip of the halfpipe and came tumbling almost head first onto the icy surface. She looked shaky on her second run then the 17-year-old who leads the World Cup standings threw down a near flawless 90.25-point run while fresh snow fell to jump ahead of Kim, who had 88 points on her first run.

Dropping in last as the top qualifier, Kim had a chance to grab the gold medal back. She flashed two thumbs up to her coaching team before dropping in. But she fell on a cab double cork 1080, which she had stomped in her first two runs.

At the bottom of the halfpipe, Choi threw her arms in the air. Her coach ran to hug her. Kim, after sliding to the bottom of the pipe, ran through the crowd to congratulate Choi. The new Olympic champion was celebrating with Kim’s family.

The snowboard stars have history. Kim helped Choi train at Mammoth Mountain Snowboarding Club. Choi counts Kim among one of her snowboarding idols after Kim launched herself to superstardom at the 2018 Olympics.

Kim, then 17, became the youngest woman to win an Olympic snowboarding gold medal in PyeongChang. She followed it up with a historic gold in Beijing, where she became the first woman to win two Olympic gold medals in halfpipe.

The 25-year-old Kim suffered a torn labrum in her right shoulder in early January while training in Switzerland. It was the second time she had injured her shoulder in less than four weeks after she was forced to withdraw from a World Cup competition in December.

The injury meant the Olympics were Kim’s first competition of the season.

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Vonn reflects on Winter Olympics downhill crash and tibia injury | Winter Olympics News

Despite undergoing surgery for a fractured left leg, ski icon Lindsey Vonn defended her decision to compete at Games.

American ski athlete Lindsey Vonn said on Monday she had suffered a “complex tibia fracture” when she crashed in the Winter Olympics downhill and would need “multiple surgeries”.

“While yesterday did not end the way I had hoped, and despite the intense physical pain it caused, I have no regrets,” Vonn said on her social media, from the hospital in Italy where she is being treated.

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Vonn, 41, insisted that the ruptured anterior cruciate ligament she suffered in a crash in a World Cup race before the Milan-Cortina Games “had nothing to do with my crash whatsoever”.

“I was simply 5 inches too tight on my line when my right arm hooked inside of the gate, twisting me and resulted in my crash,” she added.

“I sustained a complex tibia fracture that is currently stable but will require multiple surgeries to fix properly.”

In her first statement since the crash, Vonn said: “My Olympic dream did not finish the way I dreamt it would. It wasn’t a story book ending or a fairy tale, it was just life. I dared to dream and had worked so hard to achieve it.

“Because in Downhill ski racing the difference between a strategic line and a catastrophic injury can be as small as 5 inches.”

Vonn crashed heavily just 13 seconds after starting her run. She was winched off the piste by a rescue helicopter and is being treated in a hospital in Treviso.

She had resumed her career in late 2024 after nearly six years in retirement and was considered a strong favourite for the downhill at these Olympics after recording seven World Cup podium finishes, including two wins, before her pre-Olympics crash in Crans-Montana, Switzerland.

Lindsey Vonn in action.
Vonn’s crash during the Olympic Women’s Downhill on Sunday is likely to be career-ending for the American Alpine ski athlete [Screengrab by IOC via Getty Images]

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Gu beaten by Gremaud to Olympic gold in women’s slopestyle | Winter Olympics News

For the second straight Winter Olympics, Mathilde Gremaud bests Eileen Gu in the women’s blue ribband freeski event.

Switzerland’s Mathilde Gremaud has retained her Olympic title in the slopestyle freestyle skiing competition at the Milano Cortina 2026 Winter Games in a gripping race in the Italian Alpine town of Livigno.

China’s Eileen Gu, who had been hoping to convert her Beijing 2022 silver medal into gold this time, came in second on Monday after tumbling at the start of her last run.

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Canada’s Megan Oldham, ⁠24, took the bottom step of the podium despite a big crash on her second run.

Earning herself a day-late birthday present, Gremaud skied well above the already very high bar set by Gu on her first run with three spectacular runs of her own, wearing the Swiss flag like a cape as she came down the last time, having already ensured herself the gold medal.

Mathilde Gremaud in action.
Gremaud competes in the women’s slopestyle final [Kirill Kudryavtsev/AFP]

Gremaud rolls out new trick

On a crisp and sunny day in the high-altitude ski resort close to the Swiss border, Gremaud kicked off the final by performing – ⁠for the first time by a woman – an elite-level trick known as the nose butter double cork 1260.

In this trick, the skier presses the tips of the skis on the takeoff to start the spin and then performs a double cork 1260, two distinct off-axis, inverted flips combined with three-and-a-half full, horizontal rotations.

Known for her variety of tricks on the slope, the Swiss champion veered towards the very technical ones, followed by breathtaking acrobatic jumps during her second run, earning her the eventual highest score overall of 86.96, just pipping Gu’s first-run score of 86.58.

Despite the big crash on her second run, ‌Oldham picked up in the third run, soaring through the rails and performing conservative yet still very acrobatic jumps at the end, winning her a score of 76.46.

At the end of the race and during the prize-giving ceremony, the crowd was painted in different hues of red as the ‌flags of the three winning countries – Switzerland, China and Canada – all waved in the air to the beat of loud music and cheering. The medals were handed out by Britain’s ‌Princess Anne, a former Olympic equestrian.

Eileen Gu in action.
Gu won her second straight Olympic silver medal in the freestyle slopestyle event [Kirill Kudryavtsev/AFP]

High competition

Double Olympic champion Gu, 22, set ⁠the bar high on the first run with big tricks on the rails and stunning jumps, adding flair to all of her tricks and putting herself in first place early on.

After a poor second run when she stumbled on the rails at the beginning of the beautifully sculpted piste, Gu knew ‌she would need something special on her final run to grab the title away from Gremaud. But she tumbled into the snow almost immediately, ending her hopes of reclaiming top spot in the competition.

American-born Gu, who represents her mother’s country of China at the Olympics, said last week that she had nothing left to prove after her two gold and one silver medal from Beijing.

She will be defending her big air and halfpipe titles later in the Games.

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Italy’s Meloni condemns anti-Olympics protesters in Milan | Olympics News

Prime Minister Giorgia Meloni slams anti-Olympics protesters as ‘enemies of Italy and Italians’.

Italian Prime Minister Giorgia Meloni has condemned anti-Olympics protesters as “enemies of Italy and Italians” after violence on the fringes of rallies in Milan and the alleged sabotage of train infrastructure.

The International Olympic Committee (IOC) also joined the criticism on Sunday, condemning violence linked to the protests in Milan on Saturday, stating such behaviour has no place at the Games.

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The incidents ⁠happened on the first full day of competition in the Winter Games that Milan is hosting along with the Alpine town of Cortina d’Ampezzo.

Meloni praised thousands of Italians who are working to keep the Games running smoothly, many of whom are volunteers.

“Then there are those who are enemies of Italy and Italians. The protesters demonstrate ‘against the Olympics,’ causing these images to end up on televisions around the world. After others cut the railway cables to prevent the trains from leaving,” the prime minister wrote in a statement on Facebook on Sunday.

The Italian Transport Ministry said that an investigation into suspected “terrorism” had been launched after the railway sabotage near the city of Bologna on Saturday and that those responsible would face a multimillion-euro damages claim.

 

 

Thousands of people took to the streets in Milan on Saturday to protest against the Olympics’ environmental and social consequences, including concerns over excessive public spending and ecological damage.

The march, which began peacefully, turned tense when some protesters set off smoke bombs and firecrackers near Olympic venues. Milan police responded with tear gas and water cannons to disperse the crowds, leading to clashes in areas close to the Olympic Village and a nearby highway.

International Olympic Committee spokesperson Mark Adams told reporters on Sunday that peaceful protest is legitimate, but “we draw a line at violence”, which “has no place at the Olympic Games”.

Separately, protesters have also rallied against Israel’s participation in the games and against US Immigration and Customs Enforcement, or ICE, which has deployed agents to provide security to the US delegation at the Games.

During Friday’s opening ceremony, Israel’s small delegation marched into Milan’s San Siro Stadium to a smattering of “boos” from the crowds. The four Israeli athletes, waving their national flag and smiling, saw the jeers quickly drowned out by the loud music and overall festive atmosphere.

United States Vice President JD Vance and his wife, Second Lady Usha Vance, received a similar hostile reception when they appeared on the stadium’s big screen.

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Lindsey Vonn ⁠crashes out; Breezy Johnson wins downhill at Winter Olympics | Winter Olympics News

Skiing icon Vonn cried in anguish and pain after her awful fall high up the course days after sustaining an ACL injury.

Lindsey Vonn’s Winter Olympic dream ended in screams of pain after she crashed out of the women’s downhill, failing in her audacious bid to medal in her favoured discipline at the Milan-Cortina Games.

Vonn’s United States (USA) teammate and world champion Breezy Johnson won the race to claim gold on Sunday.

Germany’s Emma Aicher took the silver medal, 0.04 of a second slower, and Italy’s home ‌favourite Sofia Goggia had to settle for bronze, according to ‌provisional results.

Johnson’s Olympic title, ‌on Cortina d’Ampezzo’s ⁠sunlit Olimpia delle Tofane piste, came exactly a year ‌after she won world championship gold at Saalbach, Austria.

American star Vonn had been trying to claim her fourth Olympic medal despite suffering a ruptured anterior cruciate ligament in her left knee just over a week ago, but her race ended early in Cortina d’Ampezzo.

She cried in anguish and pain after her awful fall high up the course, medical staff surrounding the distraught 41-year-old on the Olimpia delle Tofane piste where she has enjoyed much success in the past.

The 2010 Olympic downhill champion hit the firm snow face first after just 13 seconds of her descent. She then rolled down the slope with her skis still attached, which could likely cause further serious damage to her knee.

Vonn’s Olympic dream now lies in tatters after her brave effort to achieve the seemingly impossible, an attempt which ended with her being taken away in a helicopter as fans in the stands saluted her with loud applause.

One of world sport’s most recognisable faces and an alpine skiing icon, Vonn has insisted that she could not only compete but win against the world’s best women skiers, some of whom like Aicher are nearly half her age.

Vonn said ahead of the Games that she was planning on also competing in the team combined event on Tuesday and the super-G two days later.

But that now looks unlikely, a potential long lay-off perhaps heralding the end of her comeback to skiing in her early 40s.

Vonn retired in 2019 but returned to competition in November 2024 following surgery to partially replace her right knee to end persistent pain.

Vonn had finished on the podium in every previous World Cup downhill race this season, including two victories in St Moritz and Zauchensee, and claimed two more top-three finishes in the super-G.

But retirement looms for Vonn following a disastrous end to one of the biggest stories of the Winter Olympics.

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Olympic committee: New transgender policy consensus reached across sports | Olympics News

A proposed new consensus between sports leaders across the globe about gender policy would be a first uniform criteria.

Global sports leaders ‌have reached consensus on a new set of eligibility criteria for transgender athletes, with the new policy expected to be announced within the first half of this year, the International Olympic Committee (IOC) said on Saturday.

It would be the first uniform policy adopted by the IOC and international sports federations, applying to major events in dozens of sports, including the Games and world championships. Currently, federations have ⁠their own rules, which can vary.

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Details of the new policy are unclear, but it is expected to severely restrict the participation of transgender athletes who compete in women’s categories if they have undergone full male puberty before any subsequent medical transition.

The IOC, under its first female president, Kirsty Coventry, took the lead in June, opting for a uniform approach.

“Protecting the female category is one of the key reforms she wants to bring in,” IOC spokesman Mark Adams ⁠told a news conference at the Milan-Cortina Winter Games on Saturday.

“I would say it is going to happen shortly, within the next few months.

“It has been out to consultation phase and we had the ‘pause and reflect’ (period) on it,” Adams said. “Generally speaking, there is consensus within the sporting movement. I think you will have a new policy in the first half of this year. Don’t hold me to it, but that is roughly the timescale.”

In September, Coventry set up the “Protection of the Female Category” working group, made up of experts as well as representatives ‌of international federations, to look into how best to protect the female category in sport.

Before Coventry’s decision, the IOC had long baulked at any universal rule on transgender participation for the Games, instructing international federations in 2021 to come up with their own ‌guidelines. Under current rules, still in force, transgender athletes are eligible to take part in the Olympics once cleared by their respective federations.

Only a handful of openly ‌transgender athletes have taken part in the Games. New Zealand’s Laurel ⁠Hubbard became the first openly transgender athlete to compete in a different gender category to that assigned at birth when the weightlifter took part in the Tokyo Olympics in 2021.

Currently, for example, World Aquatics allows transgender athletes who have transitioned before the age of ‌12 to compete. World Rugby bans all transgender athletes from elite-level competitions.

United States President Donald Trump has banned transgender athletes from competing in school, college and pro events in the female category in the US, as Los Angeles prepares to host the 2028 Summer Olympics.

Trump, who signed the “Keeping Men Out of Women’s Sports” order in February, has said he would not allow transgender athletes to compete at the LA Games.

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NBC’s Mike Tirico ready for his Olympic-sized feat at Super Bowl

Mike Tirico was baptized on the day of Super Bowl I.

Sunday, the NBC play-by-play announcer will be baptized by fire.

Not only will Tirico call the Super Bowl for the first time, but he will stay on the Levi’s Stadium field after the game to remotely host Sunday night’s coverage of the Winter Olympics.

From football’s mountaintop to the majestic peaks of Northern Italy, it’s an unprecedented double play in the broadcasting business.

“We’ll keep the Super Bowl celebration threaded into the Olympic show — confetti, family moments, that sort of thing,” said Tirico, 59, who worked both events four years ago but didn’t call that Super Bowl at SoFi Stadium, instead hosting the pregame show.

“What I learned from Super Bowl LVI is that it’s possible to do this without cheating either job.”

Maybe so, but it requires the extraordinary organization and preparation for which Tirico is famous within the network. Each year, he distributes to colleagues a color-coded calendar — a different color for every sport he’s covering that day — and the patchwork on every page looks like the Partridge family bus.

“Mike is the world’s best multitasker,” said Rob Hyland, coordinating producer of “Sunday Night Football.”

“This is in his DNA. It’s how he’s wired.”

Even for Tirico, however, the task is ambitious. The day after calling the Rams’ divisional playoff game at Chicago, he boarded a flight for Italy to check out the NBC studios in Milan. It was all part of getting comfortable with the setup.

On Super Bowl Sunday, hours before the Seattle Seahawks and New England Patriots take the field, Tirico will be up at 4:30 on the West Coast to watch Lindsey Vonn in the women’s downhill. He then will try to get back to sleep to prepare for his long day of football, knowing he will be running on adrenaline deep into the night. At halftime, he’ll carve out a few minutes to get up to speed on what’s happening in Italy.

On Monday, he and others from NBC will fly to Milan, with Tirico beginning his in-studio Olympics coverage Tuesday.

Tirico is just the 13th play-by-play announcer to call a national Super Bowl broadcast. He said Sunday will be like being back at Syracuse and taking three final exams in one day. He figures he will graze his way through the day but doesn’t plan to sit down for a meal, per se.

“They always say you should be slightly hungry when you take a test,” he said. “I subscribe to that theory on game day.”

Whereas preparation for the Super Bowl begins the moment the participating teams are determined, Tirico said his work on the Olympics has been years in the making.

“You want to be prepared but not over-prepared,” he said, referring to both events. “You want to know the important things you can get to during the game.”

The key is to use the information judiciously without overloading the audience with facts and statistics.

“With all that detail and information as granular as he can get, he never loses sight of what’s important for a mass audience,” Hyland said. “Mike is a unicorn. He’s one of one.”

As for Hyland, he’s one and done. After the Super Bowl, he will head home to Connecticut and become part of said audience.

“I’ll be playing the role of dad back on my couch in Southport with our six-month-old baby boy,” he said. “I’ll be watching the Olympics as a fan.”

In a sense, Tirico is a fan, too. There’s still a kernel of disbelief that this is his job.

“This is the thing that happens after you stop dreaming,” he said. “Because your dreams never let you get this far.”

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Can the Super Bowl set a ratings record again without the Chiefs (or Taylor Swift)?

The adage that records are made to be broken definitely applies to the TV ratings for the Super Bowl.

For three straight years, the game deciding the champion for the NFL season has set new viewing records, including last year’s Philadelphia Eagles crushing victory over the Kansas City Chiefs 40-22 that scored an average audience of 127.7 million viewers on Fox.

Both the 2024 and 2025 games had the benefit of the pop culture sizzle generated by Chiefs tight end Travis Kelce’s romance with pop superstar Taylor Swift, bringing in more casual fans.

This season, the Chiefs won’t be in the game for the first time in three years as NBC will have the Seattle Seahawks facing off Sunday against the New England Patriots in Super Bowl LX, not the match-up experts predicted for this year.

But that doesn’t mean it can’t set another ratings record.

Travis Kelce and Taylor Swift on the football field

Kansas City tight end Travis Kelce and Taylor Swift celebrate the Chiefs’ victory over the Buffalo Bills in the AFC Championship on Jan. 26, 2025, in Kansas City, Mo.

(Charlie Riedel / Associated Press)

“I believe it can,” said Lee Berke, president of LHB Sports, Entertainment & Media, noting the lift the NFL ratings have seen this season as viewing information from set-top devices and internet connected televisions in 45 million households are now included in Nielsen’s audience measurement.

“It’s definitely showing up and bumping up ratings throughout the year for the NFL,” Berke said.

A recent report from the Video Advertising Bureau found that the new measurement from Nielsen has boosted ratings for prime time NFL games in the mid-to-high single digit percentages.

Other changes to Nielsen’s measurement in recent years have given the Super Bowl a boost. While surpassing 100 million was once a reasonable goal, the numbers started climbing above that threshold since out-of-home viewing was added in 2021.

History is on the side of a robust audience number this year. The last time the Patriots faced the Seahawks in 2015, the NBC telecast set a viewership record at the time of 114.4 million. Fans watching Sunday can expect to see clips of Malcolm Butler’s interception at the goal line that helped give Tom Brady’s Patriots the win that year.

But NBC doesn’t need a record audience number for the Super Bowl to be a financial success. A robust TV advertising marketplace helped the network sell out the game at a record average of $8 million per 30-second spot, with some going for $10 million.

NBC has also sold spots that will air only on its Peacock streaming platform. The network pulled in the range of $3 million a spot, significantly above the $2 million Fox took in for ads last year when the game was streamed on its Tubi service.

This year NBC was able to use Super Bowl LX to drive ad sales for its coverage of the Winter Olympic Games in Milan that begin Friday and run through Feb. 22, (which is also sold out). The network also has the NBA All-Star Game at the Intuit Dome in Inglewood on Feb. 14, which is why Mike Cavanaugh, co-chief executive of NBCU parent Comcast, recently described February as “the most consequential month in live sports history.”

In 2022, NBC’s combination of both the Winter Olympics and the Super Bowl, accounted for $1.5 billion in revenue according to Comcast’s earnings report, a number the company will likely surpass this year. The company isn’t commenting on revenue but has said it expects to set a record for Super Bowl ad revenue.

Mark Marshall, chairman of global advertising sales and partnerships for NBCUniversal, said 70% of the companies in the Super Bowl are also running commercials in the Olympics.

In previous decades, a Super Bowl commercial was an event in itself with the reveal happening on the telecast. But Marshall noted that, as part of a larger marketing effort, advertising campaigns are now introduced with teasers ahead of the telecast and many get a full preview online.

This year, NBCU was able to offer the Olympics to help marketers connect with more consumers.

“We told advertisers ‘you’re going to spend eight figures (on producing a commercial) — extend the reach of that,” Marshall said.

Technology companies make up the largest share of advertisers. Several AI companies, including Anthropic and Genspark, will be first-time Super Bowl ad buyers. Viewers will also see returning entries from Google, Meta, Wix and Amazon, which will air a spot for its Alexa device.

While there are the usual array of snack food and soft drink companies that will appearin the commercial breaks, viewers will also see a spurt in pharmaceutical ads. Marshall said the category has increased its presence on NFL games. The Super Bowl spots will focus on a message of “wellness,” rather than straight ahead product spots with disclaimers listing unpleasant drug side effects.

Marshall said NBCU does not expect the announced alternative halftime show presented by Turning Point USA to have an impact on the ratings. A concert featuring Kid Rock and lesser known country artists Brantley Gilbert, Lee Brice and Gabby Barrett, will stream on YouTube, X, Rumble and several right-wing TV channels.

The concert promoted by the right-wing group founded by the late Charlie Kirk and now run by his widow Erika is in response to conservatives outraged over the NFL’s selection of Grammy-winning music superstar Bad Bunny, who sings primarily in Spanish, as the halftime act. (President Trump called the decision “terrible” and is skipping the game.)

But the league has not wavered for a moment amid the blowback, as it seeks to expand its global reach by having the most streamed artist in the world on the stage of its marquee event.

The only effective counter-programming gimmick against the Super Bowl halftime show came in 1992. Fox, still an upstart network, ran a live edition of its sketch comedy show “In Living Color” against the halftime of the CBS telecast of Super Bowl XXVI, which featured ice skaters Dorothy Hamill and Brian Boitano.

The pronounced dip in viewership prompted the NFL to sign Michael Jackson as the halftime act in 1993. The game saw a significant ratings boost and the league has booked contemporary music acts for the game ever since.

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ICE agents have no operational police role in Winter Olympics: Italy | Winter Olympics News

‘We won’t see anything on national territory that resembles what’s been seen in the US,’ Italy’s interior minister says.

Agents from the divisive United States Immigration and Customs Enforcement (ICE) agency will have no operational role in the Winter Olympics, Italy’s interior minister has said days before the Milan-Cortina Games open.

ICE’s Homeland Security Investigations (HSI), which is a separate investigative arm of the Department of Homeland Security (DHS) from the department carrying out the US immigration crackdown, will operate within US diplomatic missions only and “are not operational agents” and “have no executive function”, Matteo Piantedosi told the Italian Parliament on Wednesday.

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He said the outrage over the HSI presence, including the Milan mayor’s warning that they were not welcome in the city during the February 6-22 Winter Games, was “completely unfounded”.

“ICE does not and will never be able to carry out operational police activities on our national territory,” Piantedosi said.

The minister aimed to clarify the news of the contentious deployment of ICE agents, which prompted protests in the Italian metropolis.

“Security and public order are ensured exclusively by our police forces,” he said.

“During the Milan-Cortina Games, the members of this agency will be engaged solely in analysis and information exchange with the Italian authorities,” he added.

“The presence of personnel linked to the ICE agency is certainly not a sudden and unilateral initiative to undermine our national sovereignty, as some have portrayed, but rather compliance with a legally binding international agreement entered into by Italy.”

Last week, the US agency said it will support the “Department of State’s Diplomatic Security Service and host nation to vet and mitigate risks from transnational criminal organisations”.

Following the announcement, Milan Mayor Giuseppe Sala said ICE would not be welcome in his city.

“This is a militia that kills … It’s clear that they are not welcome in Milan. There’s no doubt about it. Can’t we just say no to [US President Donald] Trump for once?” he said in an interview with RTL 102.5 radio.

ICE said its operations in Italy are separate from the immigration crackdown ordered by Trump in the US.

The Italian interior minister confirmed that the agency’s role would be limited.

“We will not see anything on national territory that resembles what has been seen in the media in the United States,” Piantedosi said.

“The concerns that have inspired the controversy of the last few days are therefore completely unfounded, and this information allows me to definitively dispel them.”

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10 U.S. athletes to watch at the Milan Cortina Winter Olympics

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Jordan Stolz reacts after competing in the men's 500 meters at the U.S. Olympic trials.

Jordan Stolz will be trying to win multiple gold medals in speedskating the Milan Cortina Olympic Games.

(Morry Gash / Associated Press)

Since making his Olympic debut at 17, Stolz has become a star in international speedskating. He was the first man to win three world championships in one year in 2023 and repeated in the 500, 1,000 and 1,500 meters in 2024. He also competes in the team pursuit. U.S. speedskating has several medal contenders, including two-time Olympic bronze medalist Brittany Bowe and gold medalist Erin Jackson, who became the first Black woman to win an individual gold medal at the Winter Olympics in 2022.

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